New Zealand College of Midwives

Name

New Zealand College of Midwives

Legal name

New Zealand College of Midwives Inc.

Website

https://midwife.org.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthcare Professional Membership Services

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFAJAC

Midwifery & Birth Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Midwifery professional services
• Midwifery education training
• Professional indemnity insurance
• Maternity care advocacy
• Midwifery standards review

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees from practicing midwives, employed midwives, student midwives, non-practicing members, and overseas members. The College provides professional indemnity insurance as a core membership benefit, along with access to continuing education, Midwifery Standards Review, publications, and member pricing for workshops and resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The New Zealand College of Midwives (NZCOM) is a professional membership organization representing midwives across New Zealand. It delivers membership services including professional indemnity insurance, continuing education via an eLearning platform, Midwifery Standards Review, and representation to government and health sector stakeholders. The College also operates consumer-facing services such as the Find Your Midwife directory and supports research collaboration through the Joint Department of Midwifery Research Collaboration (JDMRC).

Product overview

The New Zealand College of Midwives is a professional membership organisation for midwives, not a technology product company. It offers a portfolio of services including the Find Your Midwife directory service, MMPO practice management system, MERAS union services, eLearning platform, peer-reviewed Journal, Midwife Aotearoa magazine, MFYP graduate programme, Midwifery Standards Review process, Joan Donley Midwifery Research Collaboration, professional indemnity insurance packages, consensus statements and clinical guidelines, and a member portal. These services collectively support the midwifery profession through advocacy, education, research, and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Find Your Midwife: A website created by the New Zealand College of Midwives to help women find a midwife they can work with
• MERAS
• MMPO
• Midwife Aotearoa New Zealand
• Midwifery First Year of Practice (MFYP)
• Joan Donley Midwifery Research Collaboration (JDMRC)

Products and services

• Membership Subscription
• Professional Indemnity Insurance
• MMPO Practice Management System
• MERAS Union Services
• eLearning Platform
• Midwifery First Year of Practice (MFYP) Programme
• Midwifery Standards Review

Quantifiable outcome

• MERAS represents over 90% of employed midwives in hospitals and maternity units

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Ngā Maia Māori Midwives ō AotearoacoreStrategic or Co-development Partner · 1 February 2024Formal partnership agreement between the College and Ngā Maia Māori Midwives ō Aotearoa to formalize the relationship, enhance and facilitate the aims of each organisation, and ensure equitable outcomes for wāhine hapū and whānau Māori. The College recognises Ngā Maia as the Te Tiriti o Waitangi partner within each respective rohe (region), made up of iwi and hapu.
• MERAS (Midwives Employee Representation & Advisory Service)coreOthersMERAS is a dedicated union for midwives affiliated to the College, representing over 90% of midwives employed in hospitals and maternity units. MERAS has a DHB/MERAS MECA (Multi-Employer Collective Agreement) and CEAs with several non-DHB maternity units. MERAS provides a strong voice for employed midwives.
• MMPO (Midwifery and Maternity Provider Organisation)coreTechnology or IntegrationEstablished by the College in 1997 to provide its LMC (Lead Maternity Carer) midwives with a supportive practice management and quality practice system, enabling high quality continuity of care for women throughout New Zealand.
• RANZCOG (Royal Australian and New Zealand College of Obstetricians and Gynaecologists)majorStrategic or Co-development PartnerJoint media releases on maternity issues including safe staffing levels and full funding of maternity ultrasound scans. Collaborative advocacy for maternity care improvements in Aotearoa New Zealand.
• Midwifery Council of New Zealand (Te Tatau o te Whare Kahu)majorStrategic or Co-development PartnerSeparate statutory body regulating midwifery practice in New Zealand under the Health Practitioners Competency Assurance Act 2003. The College supports Council functions by providing aspects of the Recertification Programme including Midwifery Standards Review and continuing education. Turanga Kaupapa cultural guidelines were formally adopted by both the Council and the College.
• Ora Taiao, NZ Climate & Health CouncilminorStrategic or Co-development PartnerThe College is a signatory to Ora Taiao's Joint Call for Action on climate change. Ora Taiao comprises health professionals in Aotearoa New Zealand concerned with climate change and the urgent threat to health and health equity.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Midwifery Council of New Zealand (Te Tatau o te Whare Kahu): Statutory regulator of midwifery practice in NZ under the Health Practitioners Competence Assurance Act 2003. Regional peer: NZ-only regulator that delegates aspects of recertification (Standards Review, continuing education) to NZCOM, sharing the same profession and audience.

Broad incumbents

• Royal Australian and New Zealand College of Obstetricians and Gynaecologists (RANZCOG): Binational specialty college for O&G practitioners. Broad incumbent: partnered with NZCOM on joint media releases and safe staffing advocacy; overlaps in maternity standards setting and member education across the same trans-Tasman geography.
• International Confederation of Midwives (ICM): Global umbrella body for midwifery associations of which NZCOM is a member. Broad incumbent: sits above national colleges like NZCOM, setting international standards and convening member organisations, with overlapping governance and advocacy functions.

Direct peers

• Australian College of Midwives: Australian national professional body for midwives. Direct peer: comparable professional membership organisation serving midwives across Australia with similar functions around advocacy, education, and research collaboration.
• American College of Nurse-Midwives: US professional association for certified nurse-midwives and certified midwives. Direct peer: national professional body offering education, certification support, advocacy, and practice resources to midwives in another anglophone market.
• Canadian Association of Midwives: National professional association representing midwives across Canada. Direct peer: similar professional membership model with advocacy, education, and indigenous midwifery partnership structures analogous to NZCOM's Ngā Maia arrangement.
• Royal College of Midwives (UK): The UK professional body and trade union for midwives. Direct peer: national professional membership organisation providing indemnity, education, advocacy, and standards for midwives, with a comparable portfolio of services and similar non-profit membership-based revenue model.
• Ngā Maia Māori Midwives ō Aotearoa: National body representing Māori midwives and birthing women in Aotearoa. Direct peer: formal Te Tiriti partner of NZCOM with overlapping membership, indigenous-midwifery advocacy, and parallel professional development offerings for Māori midwives.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/167652780323365
• LinkedInlinkedin.com/company/new-zealand-college-of-midwives

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand College of Midwives