Mietauto AG

What Mietauto AG does

Mietauto AG is a Swiss company headquartered in Töss, Zurich, that has been operating under the same name since 1962. The name "Mietauto" is German for "rental car," indicating the company operates in the vehicle rental sector in Switzerland, served through its domain mietauto.ch. The firm is structured as an Aktiengesellschaft (AG), the standard Swiss corporate form for a stock corporation, and operates with a very small headcount of 6 employees based on the available firmographic data.

No further operational detail is available from the source material. The company's website returned only a verification/loading screen during data collection, so product offerings, fleet size, pricing structure, customer segments, go-to-market approach, revenue mechanics, partnerships, technology stack, management team, and financial performance are not documented in the input. As a result, a more granular description of Mietauto AG's current business activities, service area, or competitive positioning cannot be supported from the evidence provided. The core inference — that it is a long-standing, small-scale Swiss car rental operator — is based solely on its name, domain, and 1962 founding date.

For PE/VC/M&A evaluation, this entity presents as a sub-scale, legacy local services business with minimal digital footprint in available data sources. Any further diligence would require primary research, direct outreach, and review of Swiss commercial registry filings to validate operating status, fleet assets, customer base, and revenue.

Name

Mietauto AG

Legal name

Mietauto AG

Website

https://mietauto.ch

Company type

Private

Headcount range

1–10 employees

Short description

Mietauto AG is a Zurich-based Swiss company founded in 1962, whose name translates to "rental car," indicating it operates in the Swiss vehicle rental sector. It is a small private operator with 6 employees and no additional operational, financial, or product detail available in the source data.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Self-Drive Car Rental (THADAAAF)

Keywords

• Car rental services
• Vehicle rental
• Rental fleet
• Short-term car hire
• Passenger car rental

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Mietauto AG operates a passenger car rental service under the Swiss domain mietauto.ch ("Mietauto" translates from German as "rental car"). Based in Töss, Zurich, Switzerland, and established in 1962, the company rents vehicles to customers on a short-term basis. With only six employees, it operates as a small, locally-focused car rental provider serving the Zurich market.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Rental Short-term rental of passenger vehicles to individual consumers in the Zurich/Töss area of Switzerland, operated from a single branch under the mietauto.ch brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Hertz Switzerland: Swiss operations of the global Hertz network, present at Zurich Airport and city locations. Sets the benchmark for pricing and fleet depth that Mietauto must compete against.
• Europcar Switzerland: Local arm of the Europcar group offering car rental across Switzerland with corporate and leisure channels. Directly competes for the Zurich self-drive market.
• Sixt Switzerland: Branch of the German-headquartered Sixt rental group serving Swiss airports and cities including Zurich. A key incumbent competitor for the same self-drive customer.
• Avis Switzerland: Swiss franchise/operations of Avis Budget Group covering airport and in-town rentals. Comparable business model and customer overlap in the Zurich catchment.
• Enterprise Rent-A-Car Switzerland: Swiss operations of Enterprise, focused on local-city and replacement rentals — directly aligned to the niche Mietauto AG appears to serve in Töss/Zurich.

Direct peers

• Mobility (Genossenschaft): Swiss cooperative operating the country's largest carsharing and self-drive rental network. Most directly comparable Swiss mobility brand for a hyperlocal Töss/Zurich self-drive rental operator.
• AMAG Rent: Swiss auto retail and rental brand offering short- and long-term car rental through AMAG's nationwide network. Comparable in service mix and target Swiss customer base.

Regional players

• Rent a Car Zürich / local independents: Small independent Swiss rental operators serving Zurich and surrounding cantons. Closest scale and customer-base analogues to Mietauto AG.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/mietauto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mietauto AG