Migros Bank

What Migros Bank does

Migros Bank AG is a Swiss universal bank headquartered at Seidengasse 12, CH-8001 Zürich, indirectly 100% owned by the Migros-Genossenschafts-Bund through Migros Beteiligungen AG in Rüschlikon. The bank serves both private individuals and corporate customers across Switzerland through a multi-channel model combining physical branches, web and mobile e-banking, video consultation (powered by Swisscom AG), and an AI chatbot for general inquiries (built on Microsoft Azure). Its core product portfolio for retail customers spans transaction accounts (Privatkonto, Privatkonto Free25, Kontokorrent), a deep savings stack (Sparkonto, Anlagesparkonto, Bonus-Sparkonto, Sparkonto Free25, Jugendsparkonto, Geschenkssparkonto, Mietkautionskonto), Pillar 3a and vested benefits pension accounts, residential mortgage lending across multiple rate models, consumer credit and auto leasing, and payment cards including Visa Debit, Visa Free, Visa/Mastercard Gold, and the Cumulus co-branded card linking to the Migros loyalty ecosystem. Investment and advisory services include managed portfolios, securities and funds, financial advisory mandates compliant with FIDLEG (which classifies all clients as private for highest investor protection), and Vorsorgefonds. Corporate offerings include Unternehmensfinanzierung and Immobilien-Dienstleistungen. The business model generates revenue through interest income (mortgages, loans, credit), recurring account and card fees (including a freemium Free25 tier), investment advisory and transaction commissions, and pension product fees. Migros Bank is FINMA-supervised, holds an S&P 'A' credit rating (assigned July 2022 with 'very strong' capital and earnings assessment), and is a member of esisuisse providing CHF 100,000 per-customer deposit protection. All digital onboarding relies on third-party identity verification (Intrum AG / IDnow GmbH), qualified electronic signatures (QuoVadis Trustlink / DigiCert Switzerland), and interactive calculators (Logismata AG); marketing and analytics leverage Google Marketing Platform, Meta and LinkedIn ad tags, Dynatrace APM, OneTrust consent management, and FactSet market data.

Name

Migros Bank

Legal name

Migros Bank AG

Website

https://migrosbank.ch

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Migros Bank AG is a FINMA-supervised Swiss universal bank headquartered in Zürich, wholly owned by Migros Beteiligungen AG, serving Swiss retail and corporate customers with accounts, mortgages, investment, and pension products through branches and digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (522110), Savings Institutions and Other Depository Credit Intermediation (522180), Credit Card Issuing (52221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022), Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141)

akta.pro primary industry

Savings Banks (Public/State-Owned) (FSABAKAK)

akta.pro secondary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

Keywords

• Retail banking
• Mortgage lending
• Wealth management
• Corporate banking
• Consumer credit

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking interest income from mortgage lending, personal loans, and credit facilities extended to retail and corporate customers
2. Account and Card Fees: Fees from private accounts, current accounts, savings accounts, and credit/debit card services including transaction fees
3. Investment Services: Revenue from investment advisory, securities trading, and fund management services including transaction commissions and advisory fees
4. Pension and Savings Products: Revenue from pillar 3a accounts, vested benefits accounts, and pension fund management services

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Migros Bank is a Swiss universal bank providing a full range of banking products and services to private individuals and corporate customers. Its offerings include current accounts, savings products, mortgages, consumer and corporate loans, credit cards, investment services, and pension planning. The bank distributes these services through a nationwide branch network supported by e-banking, mobile banking, video consultation, and an AI chatbot.

Product overview

Migros Bank is a Swiss universal bank (Migros Bank AG, Zürich) offering a comprehensive suite of retail and corporate banking products through a multi-channel model comprising physical branches, E-Banking (web/mobile), video consultation, and an AI chatbot. For private customers, the core portfolio spans transaction accounts (Privatkonto, Kontokorrent), savings products (Sparkonto, Anlagesparkonto, Bonus-Sparkonto, Sparkonto Free25, Jugendsparkonto, Geschenksparkonto), mortgage lending (Hypotheken), consumer credit (Privatkredit, Auto-Leasing), investment services (Anlagelösungen, Anlageinstrumente, Finanzberatung), and retirement planning (Säule 3a, Freizügigkeitskonto, Vorsorgefonds). Payment infrastructure includes Visa Debit, Visa Free credit card, Visa/Mastercard Gold, Prepaid Travel, mobile payment (TWINT, MobilePay P2P), and QR/eBill payment methods. For business customers, offerings include corporate financing (Unternehmensfinanzierung), real estate services (Immobilien-Dienstleistungen), and business accounts and cards. Digital channels are anchored by E-Banking with QR login, alongside video-based advisory services and an AI chatbot for general inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Current Accounts Day-to-day banking accounts for private individuals, supporting payments, deposits, and everyday transactions.
• Savings Products Savings accounts and savings instruments for private customers to accumulate funds over time.
• Mortgages Mortgage financing for residential and property purchase needs of private and corporate customers in Switzerland.
• Consumer Loans Personal loan products providing credit to private individuals for consumer financing needs.
• Corporate Loans Credit and financing facilities for corporate clients to support business operations and growth.
• Credit Cards Card products for private and corporate customers enabling payments and short-term credit.
• Investment Services Investment and wealth management services for private and corporate customers seeking asset allocation solutions.
• Pension Planning (Vorsorge) Pension and retirement planning solutions for private customers to support long-term financial security.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Swisscom AGcoreTechnology or IntegrationSwisscom AG provides the video consultation platform enabling Migros Bank customers to conduct advisory consultations electronically with qualified customer advisors from their devices, as an alternative to physical branch visits.
• Intrum AG / IDnow GmbHcoreTechnology or IntegrationIntrum AG (Switzerland) in partnership with IDnow GmbH (Germany) provides video identification technology enabling Migros Bank's fully digital online account opening process with identity verification via video call.
• QuoVadis Trustlink Schweiz AG / DigiCert Switzerland AGcoreTechnology or IntegrationQuoVadis Trustlink Schweiz AG and DigiCert Switzerland AG provide qualified electronic signature services (ZertES compliant) enabling Migros Bank customers to digitally sign account opening and other contractual documents with legal validity.
• Direct Mail House AGminorChannel Partner/ Reseller/ DistributorDirect Mail House AG provides selected newsletter delivery services for Migros Bank, complementing digital email marketing with physical or additional digital distribution channels.
• esisuissecoreOthersesisuisse is the Swiss self-regulatory organization for deposit insurance. All banks with a business presence in Switzerland must be members. It guarantees rapid payout of secured deposits in case of bank bankruptcy up to CHF 100,000 per customer per bank.
• Eidgenössische Finanzmarktaufsicht (FINMA)coreOthersFINMA is the Swiss Financial Market Supervisory Authority that regulates and supervises Migros Bank as a licensed Swiss bank. Address: Laupenstrasse 27, 3003 Bern.
• Schweizerischer BankenombudsmanminorOthersThe Swiss Banking Ombudsman is a neutral, free information and mediation service handling complaints from customers against Swiss banks. Migros Bank cooperates with this service for dispute resolution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PostFinance: Swiss state-owned universal bank offering retail and corporate banking, payments, mortgages, and e-banking nationwide. Closest direct peer to Migros Bank in scale, product scope, and Swiss retail focus, though government-owned.
• Valiant Bank: Swiss regional universal bank serving retail and SME customers across German-speaking Switzerland with mortgages, deposits, and advisory. Comparable mid-sized Swiss franchise with multi-channel distribution.
• Raiffeisen Schweiz: Swiss cooperative bank group with nationwide branch network and comprehensive retail/corporate banking. Comparable to Migros Bank as a cooperative-rooted universal bank offering mortgages, savings, and advisory services across Switzerland.
• Zürcher Kantonalbank (ZKB): Largest Swiss cantonal bank, headquartered in Zürich, offering universal banking services, mortgages, and wealth management. Direct geographic competitor to Migros Bank in the Zürich catchment and broader Swiss mortgage market.
• Banque Cantonale Vaudoise (BCV): Swiss cantonal bank providing universal banking services including mortgages, retail, and corporate banking. Comparable Swiss universal bank model with similar product breadth and channel mix.
• Bank Cler (formerly Bank Coop): Swiss universal bank focused on private customers and SMEs, offering mortgages, savings, and payments. Comparable in scale and product scope to Migros Bank, with a shared cooperative heritage (Coop Group).

Broad incumbents

• UBS: Switzerland's largest universal bank with global wealth management and investment banking. Overlaps with Migros Bank in Swiss retail, mortgages, and wealth advisory, but operates at materially larger scale and geographic reach.
• Julius Baer: Swiss wealth manager focused on private banking and asset management for HNW/UHNW clients. Adjacent to Migros Bank's investment advisory business but operates in a different wealth tier and largely cross-border.

Regional players

• Hypothekarbank Lenzburg: Independent Swiss regional bank focused on mortgages and retail banking in the Aargau region. Comparable to Migros Bank in mortgage-centric model and digital investment platform (Hypo+), though geographically narrower.

Emerging players

• Yuh (Joint venture of PostFinance and SIX): Swiss mobile banking and investment app targeting retail customers with integrated saving, spending, and investing. Represents the digital-first challenger segment competing with Migros Bank's mobile and Free25 propositions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/migrosbank
• YouTubeyoutube.com/c/migrosbankagwallisellen
• Facebookfacebook.com/migrosbank
• LinkedInlinkedin.com/company/migros-bank
• Instagraminstagram.com/migrosbank

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Migros Bank