Media Intelligence Group

What Media Intelligence Group does

Media Intelligence Group (MI Group) is a Thai advertising and media intelligence agency headquartered at 140 Wireless Road, Bangkok, founded in 2002. The company operates as an integrated full-service agency offering six service modules: Integrated Marketing Communication Solutions, Sponsorship & Branded Content Solutions, Trading & Professional Investment Plan (media trading desk), Holistic Digital Solutions (Digital Media, Performance Media, Social & Content, Influencer Marketing, and Data Solutions), Data-Driven Solutions & Performance Marketing powered by MARTECH, and Market Expansion Consulting to CLMV countries (Cambodia, Laos, Myanmar, Vietnam).

The agency's underlying capability rests on data-driven consumer insights, a media trading desk delivering best-in-class media pricing, and an extensive content/partnership network across major publishers and platforms. MI Group holds "BIG 6" Google Agency Partner status and is a member of Thailand's principal industry bodies (MAAT, DAAT). Customer evidence is concentrated on enterprise Thai consumer brands (Shark, Babi Mild, Betagro, M-150), with documented campaign outcomes including 38% brand switching (Betagro), 5M views in 24 hours (Babi Mild), and 400M online content views (Shark).

The business model is professional services with a transaction-fee overlay via media trading. Go-to-motion is enterprise field sales, targeting Thai brands for domestic campaigns and Thai businesses expanding into CLMV. Headcount is reported as 14 in firmographic data while the website claims 100+ professional resources, suggesting a core team supplemented by contractors/freelancers typical of agency operations. Revenue is not publicly disclosed; the company operates as a privately held, independent entity with no disclosed parent, investor, or M&A history.

Name

Media Intelligence Group

Legal name

Media Intelligence Group

Website

https://migroup.agency

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Media Intelligence Group is a Bangkok-based integrated advertising agency founded in 2002, offering media planning, trading, digital, performance marketing, and CLMV expansion consulting to enterprise Thai brands and businesses.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Advertising agency services
• Media trading services
• Integrated marketing communications
• Digital media solutions
• Performance marketing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Communication Services: Full-service agency providing integrated marketing communication solutions including media planning, trading, and campaign execution for brands.
2. Sponsorship & Branded Content Solutions: Content solutions with extensive experiences and strong partnership in market, executing projects on major publishers and various platforms.
3. Trading & Professional Investment Plan: Media trading services delivering best-in-class media price and value for clients through trading desk operations.
4. Market Expansion Consulting: Consultant services for Thai businesses expanding to Cambodia, Laos, Myanmar and Vietnam including market survey, local partner matching, and marketing campaign implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Media Intelligence Group is a Thai media intelligence and advertising agency delivering integrated marketing communication solutions to enterprise brands. Its core offerings span media planning and trading, holistic digital solutions (digital media, performance media, social and content, influencer marketing, data solutions), sponsorship and branded content, MARTECH-driven performance marketing, and consulting for Thai businesses expanding into CLMV markets. The agency operates as a full-service Trading Desk and applies 20+ years of consumer-insight expertise across the consumer journey.

Product overview

Media Intelligence Group operates as a media intelligence and advertising agency offering six integrated service modules. The portfolio centers on Integrated Marketing Communication Solutions as the core offering, supported by Sponsorship & Branded Content Solutions, Trading & Professional Investment Plan, Holistic Digital Solutions (covering Digital Media, Performance Media, Social & Content, Influencer Marketing, and Data Solutions), Data-Driven Solutions & Performance Marketing powered by MARTECH, and Market Expansion Consulting to CLMV countries. The company leverages over 100 professional resources and maintains partnerships with major platforms including Google to deliver comprehensive media and advertising services across the consumer journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communication Solutions

Quantifiable outcome

• 38% brand switching achieved for Betagro campaign
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerMedia Intelligence Group is one of the BIG 6 Google Agency Partners, indicating a significant partnership for digital advertising and media services.
• IDAC (Institute of Directors Association Thailand)minorOthersListed as a partner/client logo on MI Group's website.
• KadanceminorOthersListed as a partner/client logo on MI Group's website.
• MAAT (Media Agency Association and Advertising Business of Thailand)coreStrategic or Co-development PartnerMAAT is the media agency association in Thailand. MI Group works with MAAT on industry awards and industry development initiatives.
• DAAT (Digital Advertising Association Thailand)coreStrategic or Co-development PartnerListed as a partner association. DAAT is the digital advertising industry body in Thailand.
• Chulalongkorn University (Commerce and Accountancy Faculty)minorStrategic or Co-development PartnerMI Group partnered with Chulalongkorn University's Commerce and Accountancy Faculty to conduct a special project providing marketing techniques checklist for SMEs during COVID-19 crisis.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBDO Thailand: Omnicom creative network active in Thailand. Competes with MI Group for enterprise brand campaign mandates with full-service creative and media capabilities.
• Leo Burnett Thailand: Publicis creative network in Thailand with integrated media capabilities. Competes for the same Thai enterprise brand budgets that MI Group serves across creative, content, and media planning.
• Hakuhodo Thailand: Japanese advertising network with a strong Bangkok presence (often via Spa-Hakuhodo). Competes with MI Group for Thai enterprise brand mandates across media planning, creative, and digital.
• Dentsu Thailand: Japanese-headquartered global advertising network with full Thailand operations spanning creative, media, and digital. Overlaps MI Group across integrated marketing communication, digital, and media trading services but at significantly larger scale.
• MullenLowe Thailand: IPG creative network with operations in Thailand offering integrated brand communications and digital services. Directly comparable to MI Group on integrated marketing communication for Thai enterprise brands.
• McCann Thailand: IPG's global creative and integrated communications network with a Bangkok office. Comparable in delivering integrated brand campaigns and media work for large Thai advertisers.
• Ogilvy Thailand: WPP creative and integrated communications network operating in Thailand. Overlaps MI Group on brand campaigns, content, and digital services for enterprise clients, though typically weighted to creative production.

Direct peers

• Mindshare Thailand: GroupM/WPP media planning and buying agency in Thailand. Directly comparable as a full-service media buying and planning firm operating in the same Thai ad market with similar trading desk and digital media offerings.
• MediaCom Thailand: GroupM media agency active in Thailand providing media planning, buying, and performance media. Closely comparable to MI Group on integrated media trading and digital solutions for enterprise brands.
• PHD Thailand: Omnicom media network in Thailand focused on media planning and buying with a data-driven approach. Comparable to MI Group's full-service media planning and buying orientation in the Thai market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5cXzeiCooyLLV_jGF4qt8A/featured
• LinkedInlinkedin.com/company/migroup-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Intelligence Group