Miguel Oliveira Fan Club

What Miguel Oliveira Fan Club does

Miguel Oliveira Fan Club is the official direct-to-consumer merchandise and fan community platform for professional MotoGP motorcycle racer Miguel Oliveira (rider number 88), currently affiliated with Aprilia Racing Team. The entity operates a WooCommerce-based e-commerce storefront (oliveira88.com) out of Charneca de Caparica, Portugal, employing approximately 12 people, and sells 105+ branded SKUs spanning apparel (Eighty Eight Collection t-shirts, hoodies, polos, sweatshirts), accessories (caps, keychains, stickers, flags, mugs, watches), co-branded hard goods (Shark Helmets), event-specific limited editions (GP 2024, GP Portugal 2025), an infant line (Baby Collection), and an annual fan club membership kit (kit socio 2025). Pricing ranges from €3 for individual stickers to €35+ for branded caps and higher tiers for helmets and apparel.

The underlying technology is intentionally lightweight: a WooCommerce storefront, mobile applications on iOS and Android (built/operated under a third-party brandit integrator per the Google Play package name), and a broad social media footprint (Facebook, Instagram, X, WhatsApp Channel, YouTube) plus email newsletter used as the primary marketing surface. No proprietary technology, API, or software platform is disclosed; the offering is physical merchandise and community membership, not software.

The business model is one-time e-commerce transactions augmented by an annual subscription tier (kit socio). The go-to-market is direct-to-consumer with global shipping, with marketing concentrated in the rider's personal social channels. The company is privately held with no disclosed institutional investors, parent company, or funding history, and appears to operate under the rider's direct authorization as an officially licensed merchandise channel. Revenue figures are not publicly disclosed.

Name

Miguel Oliveira Fan Club

Legal name

Miguel Oliveira Fan Club

Website

https://migueloliveirafanclub.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Miguel Oliveira Fan Club is the official merchandise and fan community platform for MotoGP rider Miguel Oliveira, operating a Portugal-based WooCommerce storefront, iOS/Android mobile apps, and social channels to sell branded apparel, helmets, accessories, and an annual fan club membership to the rider's global fan base.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Merchandise Sales: Direct sales of official branded merchandise including apparel, accessories, collectibles, and fan club items. Revenue generated through one-time product purchases with standard e-commerce transaction flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Miguel Oliveira Fan Club operates a direct-to-consumer e-commerce platform selling official branded merchandise for MotoGP rider Miguel Oliveira (rider number 88). The product portfolio includes apparel, headwear, helmets, stickers, baby items, keychains, accessories, and collectibles distributed through a WooCommerce-based online store (oliveira88.com) containing 105+ SKUs across multiple categories. Annual fan club membership kits (kit socio) are also sold via subscription, with companion iOS/Android mobile apps enabling direct fan engagement.

Product overview

Miguel Oliveira Fan Club operates as an official merchandise e-commerce platform for professional MotoGP motorcycle racer Miguel Oliveira (rider number 88). The product portfolio centers on the Official Store (Loja Oficial), a WooCommerce-based e-commerce site offering 105+ merchandise items across multiple sub-brands and product lines. Key product lines include the Eighty Eight Collection (t-shirts, hoodies, sweatshirts, polo shirts, flags), Aprilia Racing Team merchandise (supporting his MotoGP team), Shark Helmets Collection (D-Skwal 2, S-Drak 2 Carbon, Ridill, Skwal 2, Skwal 2.2, Spartan, Varial RS models), Baby Collection, GP event-specific collections (GP 2024, GP Portugal 2025), TMO88 branded items, keychains, stickers, and annual fan club membership kits (kit socio). The store also offers a companion mobile app for iOS and Android. The merchandise is primarily apparel and accessories with racing/fan club branding, not a software technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Merchandise Store (Loja Oficial)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pedro Acosta Official Store: Official e-commerce platform for rising MotoGP rider Pedro Acosta, with rider-branded merchandise, fan club elements, and mobile ecosystem. Comparable rider merchandise DTC model.
• Marc Marquez Official Store: Official e-commerce and fan platform for MotoGP rider Marc Marquez. Same business model: rider-branded apparel, accessories, collectibles, and direct fan engagement through mobile apps and social channels.
• VR46 Racing Team (Valentino Rossi merchandise): Official merchandise and fan club of MotoGP legend Valentino Rossi, operating an online store with apparel, accessories, and fan club memberships. Direct analogue as a rider-branded e-commerce platform with subscription fan club tier.
• Pecco Bagnaia Official Store: Official rider store for MotoGP champion Pecco Bagnaia, selling licensed fan merchandise, apparel, and collectibles. Closely comparable rider-centric DTC e-commerce model.
• Fabio Quartararo Official Store: Official store of MotoGP rider Fabio Quartararo, offering team-licensed merchandise, apparel, and fan gear. Direct peer in the MotoGP rider merchandise category.

Broad incumbents

• Red Bull Racing Official Store: Official merchandise store of the Red Bull F1 team, operating a global DTC e-commerce platform with rider/driver-branded apparel, accessories, and fan membership. Comparable motorsport fan merchandise DTC model at a larger scale.
• MotoGP Official Store: Official online merchandise store of the MotoGP championship itself, selling championship-licensed rider apparel, collectibles, and memorabilia. Sets the competitive baseline for licensed rider merchandise and competes on breadth and visibility.
• Aprilia Racing Official Store: Official retail storefront of the Aprilia Racing Team manufacturer, selling team-branded merchandise including rider-specific items. Competes with the Miguel Oliveira store for the same fan wallet through manufacturer-level inventory breadth.

Others

• Fanatics (Motorsport vertical): Global licensed sports merchandise operator handling fulfillment and licensing for many sports leagues and athletes. Relevant as the infrastructure peer that powers much of the licensed merchandise supply chain this store depends on.

Regional players

• CR7 Official Store (Cristiano Ronaldo merchandise): Official merchandise store for Portuguese football icon Cristiano Ronaldo. Comparable as a Portuguese-language, Iberian-anchored athlete merchandise DTC store with global ambitions, fan club elements, and mobile app ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Xx.com/_moliveira88
• YouTubeyoutube.com/@MiguelOliveira88
• Facebookfacebook.com/miguel88oliveira
• Instagraminstagram.com/88migueloliveira
• LinkedInlinkedin.com/company/miguel-oliveira-fan-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miguel Oliveira Fan Club