If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models

Documentary Film Productionmihoaida.com

If She Can Do It, You Can Too is a personal documentary project by filmmaker Miho Aida that produces short films and a video series profiling women outdoor adventurers, sustainability leaders, and indigenous-rights activists across 13+ countries, distributed via website, YouTube, film festivals, and donations.

Company typePrivate
Founded2013
HeadquartersSan Francisco Bay Area, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models does

If She Can Do It, You Can Too is a personal documentary filmmaking project founded and operated by Japanese-American filmmaker Miho Aida. The project produces short documentaries and a video series profiling women outdoor adventurers, sustainability leaders, community activists, and park stewards across 13+ countries on six continents, with a particular emphasis on indigenous women in US national parks (Olympic, Arctic National Wildlife Refuge, Badlands, Golden Gate). Flagship outputs include the 20-minute film 'Gwich'in Women Speak' (November 2013), the 'Standing Rock Women Speak' video series (December 2016), 'Women of Many Nations' on the 1969–1971 Alcatraz occupation, and 'Hear Us | Voices of Oglala Lakota Women.'

The underlying technology is conventional documentary production (field filming, editing) plus a WordPress-style website (mihoaida.com) and standard social-media channels (YouTube, Facebook, Twitter) for distribution. There is no proprietary software platform, no AI/ML component, and no API surface; differentiation rests entirely on field access, editorial voice, and content library depth. Distribution occurs through the owned website, YouTube, festival screenings (Wild and Scenic, American Indian Film Festival, Earth Port, Bioneers, Central Illinois Feminist Film Festival, Bellingham Human Rights), physical DVD sales, and a 2025 institutional integration into the Alcatraz National Park exhibit 'Welcome to Indian Land.'

The business model is donor-supported with auxiliary DVD sales of 'Gwich'in Women Speak'; pricing is not publicly disclosed and there are no subscription, licensing, or enterprise contracts. The project is a sole-creator initiative (small team or solo operation based in the San Francisco Bay Area) with no parent company, no investors, no subsidiaries, and no formal corporate structure. Customer segments are horizontal: women and girls seeking outdoor role models, educators and youth leaders using the content in curricula, and environmental/indigenous-rights activists aligned with the project's advocacy stance.

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models firmographics

Firmographics

Name: If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models
Legal name: Miho Aida
Website: https://mihoaida.com
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 1–10 employees
Short description: If She Can Do It, You Can Too is a personal documentary project by filmmaker Miho Aida that produces short films and a video series profiling women outdoor adventurers, sustainability leaders, and indigenous-rights activists across 13+ countries, distributed via website, YouTube, film festivals, and donations.
Ownership category
akta.pro rank

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models industry classification

Industry

Product category: Documentary Film Production
NAICS: Motion Picture and Video Production (51211)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: Social Issue & Advocacy Documentaries (MPADADAG)
akta.pro secondary industries: Nature, Science & Wildlife Documentaries (MPADADAF), Arts & Culture Documentaries (MPADADAI)

Keywords

Documentary filmmaking
Video production
Women's advocacy
Indigenous rights
Outdoor storytelling

Where If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models is headquartered

Location

Headquarters

HQ city: San Francisco Bay Area
HQ country: United States
HQ region: North America

Offices1 record

Markets served

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Donations and Support: The project is funded primarily through donations from individuals who support the mission of sharing women's stories. The website includes a donate button for supporters to contribute.
DVD Sales: DVD copies of the Gwich'in Women Speak documentary are available for purchase, providing a revenue stream for the project.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	DVD purchase available

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models product offering

Product offering

Core offering

If She Can Do It, You Can Too is a documentary film and video series project that produces and distributes short documentaries profiling women outdoor adventurers, sustainability leaders, community activists, and park stewards from around the world. The project creates content highlighting women of color and indigenous women in outdoor and environmental fields, with productions including the award-winning "Gwich'in Women Speak" documentary and the "Standing Rock Women Speak" video series. Content is distributed through the project website, YouTube, social media, film festivals, and DVD sales.

Product overview

If She Can Do It, You Can Too is a documentary/video series project featuring stories of women outdoor adventurers, sustainability leaders, community activists and park stewards from around the world. The portfolio includes feature documentaries, short films, video series episodes, and educational content organized around themes of environmental protection, indigenous rights, and women's empowerment in outdoor spaces.

Differentiator

Problem solved

Functional benefit

Brands

Gwich'in Women Speak: A short documentary film about Gwich'in women speaking out for their rights to protect the Arctic National Wildlife Refuge.
Standing Rock Women Speak

Products and services

If She Can Do It, You Can Too A documentary project and video series featuring stories of women outdoor adventurers, sustainability leaders, community activists, and park stewards from around the world, aimed at empowering women and girls through showcasing diverse role models in outdoor and environmental fields.
Gwich'in Women Speak A 20-minute short documentary featuring voices of Gwich'in women speaking out for their rights to protect the Arctic National Wildlife Refuge from oil development, exploring the connection between the Gwich'in people and the Porcupine Caribou Herd. Available for DVD purchase and global screenings.
Women of Many Nations A short video exploring the role of Native American women during the 1969-1971 Alcatraz Indian occupation and how the occupation continues to impact their lives, part of the exhibit "Welcome to Indian Land: Resistance, Resilience, and Activism on Alcatraz."
Hear Us | Voices of Oglala Lakota Women A short documentary featuring seven Oglala Lakota women sharing their viewpoints and discussing best management options for Badlands National Park's Stronghold area.
Standing Rock Women Speak A video series documenting Standing Rock Sioux Nation women sharing stories about prayers, resistance, and advocacy during the Dakota Access Pipeline protests, including protection of ancestral land and water rights.

Quantifiable outcome

14+ women outdoor role models documented and shared globally
+2 more outcomes

Companies that use If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Olympic Park Institute / NatureBridgecoreStrategic or Co-development PartnerOlympic Park Institute, a campus of NatureBridge, provided Miho Aida housing at their Silver Moon cabin during her stay at Olympic National Park. The institute supports the project by providing access to park facilities and educational resources for documenting Jamie Valadez's cultural education work.
Great Plains Restoration CouncilcoreStrategic or Co-development PartnerOrganization founded by Joann Tall dedicated to restoring land as Buffalo Commons and contributing to Native well-being. Doris Respect Nothing was introduced to the project through this organization which focuses on youth engagement in restoration projects in Badlands National Park's Stronghold area.
International Indian Treaty CouncilcoreStrategic or Co-development PartnerAndrea Carmen, executive director of International Indian Treaty Council, participated in Alcatraz sunrise ceremony and connected Miho with Native American women activists. Morning Star Gali served as project partner for Alcatraz documentation work.
Buffalo Field CampaignminorStrategic or Co-development PartnerOrganization dedicated to protecting Yellowstone's wild buffalo herd. Provided support and connections to potential women activists working on bison restoration efforts in the Yellowstone area.
Green Belt MovementcoreStrategic or Co-development PartnerOrganization founded by Nobel Peace Prize laureate Wangari Maathai, dedicated to planting trees to conserve Kenya's forest while advocating environmental conservation, cultures of peace, and women's empowerment. Katherine Kiriungi is a member of this organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models competitors and assessment

Company assessment

Broad incumbents

POV (PBS): PBS's long-running independent documentary showcase featuring social-issue and community-focused nonfiction. Comparable as a distribution channel and curator for independent social-issue documentaries, including indigenous and environmental stories.
Patagonia Films: Outdoor brand's in-house documentary division producing environmental and activism films. Comparable in combining environmental/outdoor advocacy with documentary storytelling, though backed by a major outdoor apparel company.
National Geographic Documentary Films: Large-scale documentary production arm producing award-winning nature, environmental, and indigenous-rights films globally. Comparable in producing nature/environmental documentary content, though at vastly larger scale and with broader subject coverage.
Participant Media: Larger entertainment company producing documentary and narrative content tied to social impact (An Inconvenient Truth, Food, Inc.). Comparable in pairing documentary storytelling with advocacy outcomes, though operating at major studio scale across many causes.

Direct peers

XTR (documentary studio): Independent documentary production and distribution company producing short and feature-length nonfiction for streaming platforms. Comparable as a producer/distributor of independent documentary films aimed at impact and streaming distribution.
Kartemquin Films: Independent, mission-driven documentary producer known for social-issue films (Hoop Dreams, The Interrupters). Comparable as an independent documentary studio focused on social justice and underrepresented voices, though with a much larger output and 501(c)(3) structure.
Story Syndicate: Independent documentary production company focused on character-driven nonfiction and social-issue storytelling. Comparable as a small independent production company building a content library around social-issue subjects.
Exposure Labs: Impact-driven documentary studio behind An Inconvenient Truth and Racing Extinction, focused on environmental and social-issue storytelling. Directly comparable mission: producing documentary films that drive advocacy and behavior change around environmental causes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models financial estimates

Financial estimate

Revenue estimate

Valuation estimate

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models leadership team

Management profile

Number of profiles

Profiles1 record

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models

What does If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models do?

Is If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models a public or private company?

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models founded?

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models was founded in 2013. It employs 1 to 10 people.

Where is If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models based?

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models is headquartered in San Francisco Bay Area, United States, in the North America region.

How does If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models make money?

Two revenue lines are on record. Donations and Support is the primary driver. The others are DVD Sales.

Who are If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models's main competitors?

Broad incumbents on record are POV (PBS), Patagonia Films, National Geographic Documentary Films and Participant Media. Direct peers are XTR (documentary studio), Kartemquin Films, Story Syndicate and Exposure Labs.

Does If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models have an API?

No public API is recorded for If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models.

What industry is If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models in?

If She Can Do It, You Can Too: Empowering Women Through Outdoor Role Models's product category is Documentary Film Production. Its primary akta.pro industry code is MPADADAG, Social Issue & Advocacy Documentaries, with a secondary code of MPADADAF, Nature, Science & Wildlife Documentaries. Its NAICS code is 51211 and its SIC code is 7812.