MijnEigenKadootje

What MijnEigenKadootje does

MijnEigenKadootje is a Netherlands-based B2B platform that provides corporate employee gifting solutions through a customized webshop concept. Headquartered in Limmen, Noord-Holland with a 5-person team, the company serves Dutch businesses across multiple sectors by building a white-label Maatwerk Webshop where each company's employees can select their own gifts from a catalog of over 1,000 products using a virtual "klavertjes" (clover points) currency system. Founded in 2017 (per company-history note firmographics record 2006 — a discrepancy), the platform combines a personalized Geefmoment gift box with a branded voucher, anonymous order reporting for employers, and home delivery via PostNL.

The underlying technology is a custom webshop platform built and maintained by core partner Gift-Solutions, which also handles packing, shipping, and the customer helpdesk on behalf of MijnEigenKadootje. The platform's notable technical components include a self-service demo-code portal that auto-generates a preview webshop with the prospect's branding and sample budget settings, a klavertjes virtual currency engine that lets employees consolidate or split budgets across multiple products, an anonymous order overview protecting employee gift privacy, and integration with PostNL's Groene Post service for sustainable last-mile delivery.

The business model is B2B transaction-based with a €500 incl. VAT minimum order; pricing is calculated as per-employee klavertjes budget multiplied by number of recipients, with payment structured as a 10% deposit on signing and 90% before shop opening (or 100% upfront for orders placed within 4 weeks of opening). Orders below the €500 threshold incur a €10 excl. VAT administration fee. Sales are facilitated through a Netherlands-wide dealer network (verkooppunten) plus direct inquiries via phone and email. The customer base includes CBRE, Vitens, KNRM, Arcus College, Nova College, Zonnehuisgroep, and Tabijn, spanning education, healthcare, real estate, utilities, and nonprofit verticals.

Name

MijnEigenKadootje

Legal name

MijnEigenKadootje

Website

https://mijneigenkadootje.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MijnEigenKadootje is a Dutch B2B platform that supplies employee gift solutions via custom-branded webshops where employees select gifts from 1,000+ products using a klavertjes virtual currency, with fulfillment through PostNL and a Netherlands-wide dealer network.

Ownership category

akta.pro rank

Product category

Corporate Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Corporate gift services
• Employee gifting platform
• Custom webshop gifts
• Christmas gift packages
• Corporate gift fulfillment

Headquarters

HQ city

Limmen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Gift Orders: Companies pay for gift packages for their employees. Pricing based on per-employee budget multiplied by number of employees. Payment structure: 10% deposit on signing, 90% before shop opening, or 100% upfront for orders placed within 4 weeks of opening. Minimum order €500 incl. VAT.
2. Administration Fees: Orders under the €500 minimum threshold incur €10 excluding VAT in administration costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MijnEigenKadootje sells a B2B employee-gifting concept consisting of a customized, company-branded webshop in which employees spend a "klavertjes" (clover points) virtual-currency budget on a curated catalog of over 1,000 gifts, combined with a physical personalized "Geefmoment" gift box (with login voucher) and home delivery via PostNL. The company handles end-to-end fulfillment — packing, shipping, helpdesk support, and an anonymized order overview for the employer — and is sold through a Dutch dealer network and direct B2B inquiries.

Product overview

MijnEigenKadootje is a B2B employee gift selection platform consisting of several integrated components: a white-label Maatwerk Webshop (custom webshop) where employees log in with credentials from their Geefmoment (gift moment box) to browse and select from over 1000 products using a Klavertjes (clover credits) budget system. The platform includes home delivery via PostNL and provides employers with an Anoniem Besteloverzicht (anonymous order summary). A Telefonische Helpdesk (helpdesk) supports both recipients and employers throughout the ordering period.

Differentiator

Problem solved

Functional benefit

Products and services

• MijnEigenKadootje Employee Gift Concept End-to-end B2B employee-gifting service that gives each Dutch company a personalized branded webshop where employees redeem a "klavertjes" virtual-currency budget against a catalog of over 1,000 gifts, with a physical gift box, home delivery via PostNL, and an anonymous order summary for the employer.
• Maatwerk Webshop (Custom Branded Webshop) White-label webshop customized with the buying company's logo and house style, where employees log in to browse categorized products and spend their klavertjes balance.
• Geefmoment (Personalized Gift Moment Box) Physical gift box containing a small attention item and a voucher with login credentials for the employee's webshop, with options for a personalized sleeve, fully custom box design, or a specially made attention item.

Quantifiable outcome

• Employees can choose from over 1000 different gift options
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gift-SolutionscoreTechnology or IntegrationGift-Solutions handles the packing and shipping of gifts for MijnEigenKadootje. They also built and maintain the webshop platform. All customer-facing communications and helpdesk interactions are handled by Gift-Solutions personnel.
• PostNLcoreStrategic or Co-development PartnerPostNL handles the delivery of gift packages to recipients' home addresses. MijnEigenKadootje uses Groene Post (green mailing service) from PostNL for environmental sustainability.
• Groene Post (PostNL)minorStrategic or Co-development PartnerEnvironmental partnership using PostNL's green postal service for sustainable package delivery, part of MijnEigenKadootje's MVO (Corporate Social Responsibility) initiatives.
• Dealer Network (Verkooppunten)coreChannel Partner/ Reseller/ DistributorNetwork of specially selected dealers spread across the Netherlands who receive inquiries for demo codes and quotes, responding to local market needs on behalf of MijnEigenKadootje.
• MVO NederlandminorOthersMijnEigenKadootje is a member of MVO Nederland (Dutch Corporate Social Responsibility association), demonstrating commitment to sustainable business practices.
• Sociale Werkplaats (Social Workshop)minorStrategic or Co-development PartnerPartnership with a social workshop for packing and assembly operations as part of CSR initiatives, providing employment opportunities for people with disabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vipa Nederland: Netherlands-based corporate gift and promotional products company. Comparable as a direct competitor in the Dutch B2B gifting market serving HR departments and corporate buyers with branded gift solutions.
• Vouchergift: Dutch gift voucher and corporate gift card provider. Comparable business model in the B2B gift voucher space, serving similar Dutch corporate customers for employee and client gifting.
• Kerstpakketten.nl: Dutch corporate Christmas gift package provider offering curated gift selections to businesses. Directly comparable to MijnEigenKadootje in the same Dutch Christmas gifting segment, competing for the same HR and corporate buyers.
• Cado: Dutch gift card and gift selection platform for corporate gifting. Comparable because it offers similar choice-based gift platforms targeting B2B buyers in the Netherlands, including Christmas and year-round employee gifting.
• Prezzly: Netherlands-based digital gift card and corporate gifting platform. Comparable as a Dutch market player offering similar choice-based gift mechanisms for corporate clients seeking flexible employee rewards.

Broad incumbents

• Snappy Gifts: Established US-headquartered digital corporate gifting platform offering choice-based gift links to employees. Comparable business model (employees choose their own gift within a budget) but operates at significantly larger scale and across multiple geographies.
• Tundra: B2B corporate gifting marketplace aggregating thousands of gift products. Comparable in catalog-driven gifting model for businesses but operates as a broader US-headquartered platform with more extensive brand and category coverage.
• Empact: Corporate gifting platform serving enterprise clients with branded gift selection experiences. Comparable in offering choice-based B2B gifting infrastructure but as a more established player with broader geographic and segment reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mijneigenkadootje

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MijnEigenKadootje