PHYSICAL FITNESS, LLC

What PHYSICAL FITNESS, LLC does

Physical Fitness, LLC is a privately-held medical fitness facility founded in 2002 by Michael Leonard, a Clinical Exercise Physiologist, and operating under the website mikeleonardfitness.com from a single location in Branford, Connecticut (greater New Haven area). The company was created to address a gap observed during the founder's tenure at Gaylord Rehabilitation Hospital and the Hospital of St. Raphael's: patients leaving physical therapy were uncomfortable continuing exercise programs in large commercial gyms where staff lacked medical knowledge. Physical Fitness therefore positions itself as one of the first medical fitness facilities in the region, hiring staff with dual fitness and clinical backgrounds to provide continuously supervised programs.

The company's core services are threefold: Adult Fitness (general supervised fitness), Medical Fitness (programs for individuals with chronic conditions and post-rehabilitation needs, often via physician or physical therapist referral), and Personal Training (one-on-one coaching). New members enroll via a downloadable membership application and medical history form, indicating an intake-driven, recurring membership model supplemented by personal training services. Revenue is generated through gym memberships and personal training sessions, classified as subscription/recurring, though pricing is not publicly disclosed. There is no proprietary technology platform, mobile app, or digital product layer; the operation runs on a Weebly website with Bluehost hosting and an RTF intake form.

The go-to-market is sales-led and referral-driven: the company relies on healthcare professional referrals and patient word-of-mouth rather than digital marketing, paid acquisition, or partnerships. The facility serves a Connecticut/New England consumer base, has roughly 13 employees (with nine visible on staff), and operates as a founder-owned LLC with no disclosed external investors, parent entities, subsidiaries, or M&A activity. The business model is that of a mature, owner-operated local service provider rather than a scalable venture.

Name

PHYSICAL FITNESS, LLC

Legal name

Physical Fitness, LLC

Website

https://mikeleonardfitness.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Physical Fitness, LLC is a single-location medical fitness facility in Branford, Connecticut, founded in 2002 by a Clinical Exercise Physiologist. It delivers Adult Fitness, Medical Fitness, and Personal Training services to individuals with chronic conditions and post-rehabilitation needs, primarily via physician and physical therapist referrals.

Ownership category

akta.pro rank

Product category

Medical Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Medical fitness services
• Personal training programs
• Clinical exercise physiology
• Rehabilitation fitness center
• Supervised fitness programs

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Memberships: The company generates revenue through gym membership fees, with an application and medical history form required for enrollment. This suggests a recurring membership model.
2. Personal Training Services: Individualized personal training sessions offered as a premium service tier for members seeking one-on-one fitness coaching.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Physical Fitness, LLC operates a single-location medical fitness facility in Connecticut providing three integrated service areas: Adult Fitness, Medical Fitness, and Personal Training. The company specializes in personalized exercise programs supervised by staff with backgrounds in both fitness and medicine, serving individuals with chronic health conditions, post-rehabilitation patients, and adults seeking supervised general fitness.

Product overview

Physical Fitness, LLC is a medical fitness facility offering three integrated service areas: Adult Fitness, Medical Fitness, and Personal Training. Founded in 2002, the company specializes in medical fitness programs with staff having backgrounds in both fitness and medicine. The facility provides personalized exercise programs for individuals dealing with chronic health problems, post-rehabilitation patients, and general adult fitness needs, with services supported by downloadable membership application materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Fitness

Quantifiable outcome

• Many referrals from physicians, physical therapists and other health professionals based on observed patient success

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/physical-fitness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHYSICAL FITNESS, LLC