Mike's Liquor & Beer Barn

What Mike's Liquor & Beer Barn does

Mike's Liquor & Beer Barn is a privately held, single-location retail liquor store operating in Tallahassee, Florida since 1956. Founded by Mike Norman, a former Navy veteran and FSU football player, the store is located at 556 West Tennessee Street, directly across from the Florida State University campus. The company operates on a traditional brick-and-mortar direct-to-consumer retail model with no e-commerce, mobile app, or online ordering channel; all revenue is generated through in-person transactions at the single physical storefront, supplemented by a drive-through service for keg purchases and party supplies. The store is open 365 days per year with extended late-night hours (Mon–Sat 8am–2am, Sun 9am–2am), positioning it as a convenience destination for both local residents and the FSU student population.

The company offers a curated assortment of alcoholic beverages including over 200 beer varieties (domestic and foreign), 100+ wines personally tasted before stocking, and a broad liquor selection ranging from well brands to top-shelf premium options. Ancillary services include keg tub and tap rentals, complimentary ice with keg purchases, special ordering for out-of-stock items with 24-hour notice, and in-store wine and liquor tastings. The business carries no proprietary technology, no digital ordering platform, and no AI-enabled systems, reflecting its position as a traditional specialty alcohol retailer rather than a tech-enabled commerce operation.

The revenue model is straightforward one-time retail transactions at the point of sale, with no subscription, delivery, or licensing components. The customer base is segmented between general local Tallahassee residents and Florida State University students who rely on the store for personal consumption, parties, and game-day gatherings. The company has remained privately held under apparent founder-family ownership with no institutional investment, no parent company, and no publicly disclosed financials; revenue figures are not available, and no venture, growth, or private-equity capital has been raised.

Name

Mike's Liquor & Beer Barn

Legal name

Mike's Beer Barn

Website

https://mikesbeerbarn.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Mike's Liquor & Beer Barn is a privately held, single-location retail liquor store in Tallahassee, Florida, founded in 1956 by Mike Norman. The company sells 200+ beers, 100+ wines, and a full liquor range directly to local residents and Florida State University students.

Ownership category

akta.pro rank

Product category

Off-Premise Alcohol Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

akta.pro secondary industries

Liquor Stores (General Off-Premise) (CRANAAAA), Alcohol Superstores & Warehouse Liquor Retail (CRANAAAE), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Retail liquor store
• Beer and wine
• Keg sales
• Alcohol retail
• Party supplies

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Alcohol Sales: Direct retail sales of beer, wine, and liquor to consumers visiting the physical store location. Revenue generated from individual transactions at point of sale. No online ordering or delivery services mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mike's Liquor & Beer Barn is a single-location off-premise alcohol retailer selling beer (200+ varieties), wine (100+ varieties), and liquor (well through top-shelf), along with kegs, party supplies (tub and tap rentals, ice), and in-store tastings. The store also accepts special orders for items not in stock. All sales occur at the physical Tallahassee, Florida storefront, with no online ordering or delivery.

Product overview

Mike's Liquor & Beer Barn is a retail liquor store offering a curated selection of alcoholic beverages and party essentials. The core offerings include Beer Selection (200+ varieties), Wine Selection (100+ varieties), and Liquor Selection (well brands to top shelf). Supporting services include Keg Party Supplies (kegs, tub/tap rentals, ice), Special Orders for out-of-stock items, and Wine & Liquor Tastings. The store is located across from Florida State University in Tallahassee and has been serving the community since 1956.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Selection Over 200 varieties of beer including foreign and domestic options, available in bottles, cans, singles, and kegs, sold at competitive retail prices to walk-in consumers.
• Wine Selection Over 100 wines personally tasted before stocking, sold at retail to consumers seeking a curated selection across price points.
• Liquor Selection Wide range of liquors from well brands to high-end top shelf options, including mixers, to satisfy various entertaining needs from keg parties to upscale cocktail events.
• Keg Party Supplies Kegs available in various sizes with blue keg tub rentals, tap rentals, 50-pound bags of ice, and complimentary ice with each keg purchase. Drive-through service loads kegs and party essentials directly into customer vehicles.
• Special Orders Special ordering service for products not regularly stocked, with 24-hour notice for special keg orders, allowing customers to source items beyond the standard inventory.
• Wine and Liquor Tastings In-store tasting events where customers can sample wines and liquors before purchasing, supporting product discovery and conversion.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Drizly: Alcohol delivery platform (owned by Uber) that partners with local liquor stores for on-demand fulfillment. Represents the digital channel threat to Mike's single-store model and a potential partnership/distribution pathway.
• Wine.com: Largest U.S. online wine retailer. Indirect competitor through substitution for the wine portion of Mike's assortment, especially for younger consumers migrating to digital channels; operates in an adjacent (digital) channel rather than physical retail.
• Instacart: Grocery/liquor delivery platform aggregating off-premise alcohol SKUs. Adjacent competitor for convenience occasions and a potential channel for Mike's to extend reach without owning digital infrastructure.

Broad incumbents

• Total Wine & More: Largest U.S. superstore-format off-premise alcohol retailer offering broad beer, wine, and liquor assortment. Comparable via large assortment model and competitive pricing pressure, but operates at national scale rather than a single campus-anchored site.
• BevMo!: Multi-state off-premise alcohol chain carrying a wide selection of beer, wine, and spirits. Comparable assortment and target customer, but West Coast-centric and operating at chain scale versus Mike's single-store footprint.

Emerging players

• Sherry-Lehmann: Long-standing New York wine and spirits merchant with curated assortment, tastings, and online ordering. Comparable curated/longevity positioning and event-driven customer engagement, but operates in a higher-end urban market versus a college-town location.
• K&L Wine Merchants: Specialty wine/liquor retailer with curated selection and a strong e-commerce channel. Comparable curated assortment philosophy and tastings/events focus, but with national digital reach Mike's currently lacks.

Regional players

• Spec's Wines, Spirits & Finer Foods: Texas-based large-format off-premise alcohol and specialty foods retailer. Comparable broad assortment and party/event supply positioning, but operates as a multi-store regional chain in a different geography.
• Binny's Beverage Depot: Chicago-area off-premise alcohol chain known for deep selection and competitive pricing. Comparable assortment-led model, but Midwest geography and multi-store footprint differ from Mike's single Tallahassee location.

Direct peers

• ABC Fine Wine & Spirits: Florida-based off-premise alcohol retailer with deep selection across beer, wine, and spirits. Closest direct comparable due to shared Florida geography, similar large-format assortment model, and overlapping customer base in the state.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mikes.b.barn
• Instagraminstagram.com/explore/locations/194793/mikes-beer-barn
• LinkedInlinkedin.com/company/mike's-liquor-&-beer-barn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike's Liquor & Beer Barn