Developer docs
API playgroundTry for free, no card

Search company profiles

Fondazione Milano Cortina 2026

Full company profile

uuid004waa2

Namestring
Fondazione Milano Cortina 2026
Legal namestring
Fondazione Milano Cortina 2026
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Fondazione Milano Cortina 2026 is a non-profit foundation established under Italian law to organize and deliver the Milano Cortina 2026 Olympic Winter Games, held from February 6 to February 22, 2026. The foundation operated as the official local organizing committee (OCOG), coordinating 116 events across 16 winter sports disciplines — including the Olympic debut of Ski Mountaineering — at 15 competition venues spread across Milano, Cortina d'Ampezzo, and other northern Italian locations. It served approximately 2,842 elite athletes from 93 National Olympic Committees and a global television, digital, and in-person audience, awarding a total of 349 medals.

The foundation's underlying technology and operational platform centered on multi-venue event orchestration at Olympic scale. It leveraged the IOC's digital infrastructure — including the Olympics.com website, the Olympic Channel video platform, official mobile applications for iOS and Android, and Olympics social media channels — to deliver results, video highlights, athlete stories, and event schedules. Distribution was handled through IOC-managed global broadcasting rights, official Olympics.com streaming, ticketed venue access, and official Olympic merchandise channels (online and physical). The organizing committee's "proprietary" capability was its scale and reliability in coordinating a multi-city, multi-sport mega-event under a single operational umbrella.

Fondazione Milano Cortina 2026 is not a commercial entity and does not sell products or services in the traditional sense. Its funding is sourced through Olympic Movement mechanisms: IOC financial contributions derived from global broadcasting rights and TOP (The Olympic Partner) sponsorships, domestic sponsorship revenue, ticketing, licensing, and shared organizing committee revenue mechanisms with the IOC. It partnered at the strategic tier with the IOC (organizational rights, IP, broadcast, oversight) and mutually with the 93 participating National Olympic Committees. The foundation's headcount of approximately 810 employees reflects a project-based organization assembled to deliver a single 17-day event, rather than a recurring commercial business.

Short descriptiontext

Fondazione Milano Cortina 2026 is a non-profit Italian foundation that organized the 2026 Winter Olympic Games across 15 venues in Milano, Cortina d'Ampezzo, and northern Italy from February 6 to February 22, 2026, serving 2,842 athletes from 93 nations and a global broadcast and spectator audience.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersMilano, Italy
HQ citystring
Milano
HQ countrystring
Italy
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Olympic Games organization, winter sports events, multi-venue coordination, Olympic event management, international sports competitions
Industry2 codes
1International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth)
CodeMPAKADAJPrimaryYes
2Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees)
CodeMPAKACAIPrimaryNo
NAICS code2 codes
  • Spectator Sports71121
  • Promoters of Performing Arts, Sports, and Similar Events with Facilities71131
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Olympic Games Event Management
Social media profiles1 record
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Fondazione Milano Cortina 2026 is the non-profit organizing committee that delivered the Milano Cortina 2026 Olympic Winter Games, held February 6-22, 2026 across 15 competition venues in Milano, Cortina d'Ampezzo, and northern Italy. The Games featured 16 winter sports disciplines, 116 events, 349 medals, 2,842 athletes, and 93 participating National Olympic Committees. Supporting digital services include real-time competition results, official video highlights and replays, and comprehensive sports coverage delivered via Olympics.com and mobile applications.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Successfully delivered 349 medals across 116 events with participation from 2,842 athletes representing 93 nations
Product overview1 text field

Fondazione Milano Cortina 2026 organized the Olympic Winter Games held February 6-22, 2026 in Italy, featuring 16 winter sports disciplines across 15 venues in Milano, Cortina, and northern Italy. The Milano Cortina 2026 Olympic Winter Games served as the core product, supported by digital services including real-time results platforms, video highlights and replays, and sports coverage across all disciplines. Ski mountaineering made its Olympic debut at these Games, which featured 116 events across 93 nations with 2842 athletes competing for 349 medals.

Product and service4 records
1Milano Cortina 2026 Olympic Winter Games
CategoryOlympic Games event organization
Description

The core delivered event: a multi-city Winter Olympic Games held across 15 competition venues in Milano, Cortina d'Ampezzo, and northern Italy, comprising 16 winter sports disciplines, 116 events, 349 medals, 2,842 athletes, and 93 participating National Olympic Committees.

2Olympic Results Platform
CategoryDigital sports information service
Description

Digital platform providing real-time competition results, medal standings, athlete statistics, and event schedules across all 16 winter sports disciplines of Milano Cortina 2026, served through Olympics.com and official mobile applications.

3Olympic Video Highlights and Replays
CategoryDigital sports video content
Description

Official digital service offering highlights, full replays, and on-demand video content from the Milano Cortina 2026 Olympic Winter Games, distributed via Olympics.com and official Olympic mobile applications.

4Olympic Winter Sports Coverage
CategorySports broadcasting and coverage
Description

Live and on-demand coverage of Olympic winter sports including biathlon, bobsleigh, curling, ice hockey, figure skating, speed skating, ski jumping, ski mountaineering, alpine skiing, cross-country skiing, freestyle skiing, short track, skeleton, luge, and snowboard, delivered via Olympics.com, mobile apps, and licensed broadcasters.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

The IOC granted organizational rights to Fondazione Milano Cortina 2026 for the Winter Olympic Games. The IOC owns the Olympic intellectual property, manages broadcasting rights globally, and provides strategic oversight and funding to organizing committees.

2National Olympic Committees (93 nations)
Strategic tierCoreTypeStrategic or Co-development Partner
olympics.com
Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1PyeongChang Organising Committee for the 2018 Olympic & Paralympic Winter Games
TypeDirect peer
Description

Organizing committee for the PyeongChang 2018 Winter Olympic Games. Comparable as a recent Winter Olympic Organizing Committee with multi-venue coordination across a mountainous Korean region under the same IOC mandate.

2Comité d'Organisation des Jeux Olympiques et Paralympiques de Paris 2024
TypeDirect peer
Description

Organizing committee for the Paris 2024 Summer Olympic Games, the most recent completed Olympics before Milano Cortina 2026. Directly comparable as a single-purpose Olympic Organizing Committee delivering a multi-sport event in a multi-venue format under the same IOC mandate.

TypeBroad incumbent
Description

The IOC is the global governing body that grants organizing rights to Olympic Organizing Committees and centrally manages broadcasting rights, TOP sponsorship programs, and Olympic intellectual property. While not a direct peer in operating model, the IOC defines the framework, partnership, and revenue architecture within which the foundation operates.

TypeDirect peer
Description

Organizing committee for the upcoming Los Angeles 2028 Summer Olympic Games. Comparable as a future Olympic Organizing Committee operating under the same IOC mandate and similar single-event delivery business model.

TypeDirect peer
Description

Organizing committee for the Brisbane 2032 Summer Olympic Games. Comparable as a future Olympic Organizing Committee operating under the same IOC mandate and single-event delivery business model.

TypeDirect peer
Description

Organizing committee for the Tokyo 2020 Summer Olympic Games (held in 2021). Directly comparable as a single-purpose Olympic Organizing Committee delivering a major multi-sport event under the same IOC mandate.

7Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games
TypeDirect peer
Description

Organizing committee for the Beijing 2022 Winter Olympic Games, the most recent Winter Olympics before Milano Cortina 2026. Directly comparable in organizing a Winter Olympics with multiple venues and sports disciplines.

TypeDirect peer
Description

Organizing committee for the French Alps 2030 Winter Olympic Games, the next Winter Olympics after Milano Cortina 2026. Highly comparable as a future Winter Olympic Organizing Committee with multi-venue, multi-region coordination similar to Milano Cortina's distributed model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fondazione Milano Cortina 2026

Olympic Games Event Managementmilanocortina2026.org

Fondazione Milano Cortina 2026 is a non-profit Italian foundation that organized the 2026 Winter Olympic Games across 15 venues in Milano, Cortina d'Ampezzo, and northern Italy from February 6 to February 22, 2026, serving 2,842 athletes from 93 nations and a global broadcast and spectator audience.

What Fondazione Milano Cortina 2026 does

Fondazione Milano Cortina 2026 is a non-profit foundation established under Italian law to organize and deliver the Milano Cortina 2026 Olympic Winter Games, held from February 6 to February 22, 2026. The foundation operated as the official local organizing committee (OCOG), coordinating 116 events across 16 winter sports disciplines — including the Olympic debut of Ski Mountaineering — at 15 competition venues spread across Milano, Cortina d'Ampezzo, and other northern Italian locations. It served approximately 2,842 elite athletes from 93 National Olympic Committees and a global television, digital, and in-person audience, awarding a total of 349 medals.

The foundation's underlying technology and operational platform centered on multi-venue event orchestration at Olympic scale. It leveraged the IOC's digital infrastructure — including the Olympics.com website, the Olympic Channel video platform, official mobile applications for iOS and Android, and Olympics social media channels — to deliver results, video highlights, athlete stories, and event schedules. Distribution was handled through IOC-managed global broadcasting rights, official Olympics.com streaming, ticketed venue access, and official Olympic merchandise channels (online and physical). The organizing committee's "proprietary" capability was its scale and reliability in coordinating a multi-city, multi-sport mega-event under a single operational umbrella.

Fondazione Milano Cortina 2026 is not a commercial entity and does not sell products or services in the traditional sense. Its funding is sourced through Olympic Movement mechanisms: IOC financial contributions derived from global broadcasting rights and TOP (The Olympic Partner) sponsorships, domestic sponsorship revenue, ticketing, licensing, and shared organizing committee revenue mechanisms with the IOC. It partnered at the strategic tier with the IOC (organizational rights, IP, broadcast, oversight) and mutually with the 93 participating National Olympic Committees. The foundation's headcount of approximately 810 employees reflects a project-based organization assembled to deliver a single 17-day event, rather than a recurring commercial business.

Fondazione Milano Cortina 2026 firmographics

Firmographics
Name
Fondazione Milano Cortina 2026
Legal name
Fondazione Milano Cortina 2026
Website
https://milanocortina2026.org
Company type
Private
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Fondazione Milano Cortina 2026 is a non-profit Italian foundation that organized the 2026 Winter Olympic Games across 15 venues in Milano, Cortina d'Ampezzo, and northern Italy from February 6 to February 22, 2026, serving 2,842 athletes from 93 nations and a global broadcast and spectator audience.
Ownership category
akta.pro rank

Fondazione Milano Cortina 2026 industry classification

Industry
Product category
Olympic Games Event Management
NAICS
Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)
akta.pro secondary industry
Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

  • Olympic Games organization
  • Winter sports events
  • Multi-venue coordination
  • Olympic event management
  • International sports competitions

Where Fondazione Milano Cortina 2026 is headquartered

Location

Headquarters

HQ city
Milano
HQ country
Italy
HQ region
Europe

Offices2 records

Markets served

Fondazione Milano Cortina 2026 business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels6 records

Fondazione Milano Cortina 2026 product offering

Product offering

Core offering

Fondazione Milano Cortina 2026 is the non-profit organizing committee that delivered the Milano Cortina 2026 Olympic Winter Games, held February 6-22, 2026 across 15 competition venues in Milano, Cortina d'Ampezzo, and northern Italy. The Games featured 16 winter sports disciplines, 116 events, 349 medals, 2,842 athletes, and 93 participating National Olympic Committees. Supporting digital services include real-time competition results, official video highlights and replays, and comprehensive sports coverage delivered via Olympics.com and mobile applications.

Product overview

Fondazione Milano Cortina 2026 organized the Olympic Winter Games held February 6-22, 2026 in Italy, featuring 16 winter sports disciplines across 15 venues in Milano, Cortina, and northern Italy. The Milano Cortina 2026 Olympic Winter Games served as the core product, supported by digital services including real-time results platforms, video highlights and replays, and sports coverage across all disciplines. Ski mountaineering made its Olympic debut at these Games, which featured 116 events across 93 nations with 2842 athletes competing for 349 medals.

Differentiator

Problem solved

Functional benefit

Products and services

  • Milano Cortina 2026 Olympic Winter Games The core delivered event: a multi-city Winter Olympic Games held across 15 competition venues in Milano, Cortina d'Ampezzo, and northern Italy, comprising 16 winter sports disciplines, 116 events, 349 medals, 2,842 athletes, and 93 participating National Olympic Committees.
  • Olympic Results Platform Digital platform providing real-time competition results, medal standings, athlete statistics, and event schedules across all 16 winter sports disciplines of Milano Cortina 2026, served through Olympics.com and official mobile applications.
  • Olympic Video Highlights and Replays Official digital service offering highlights, full replays, and on-demand video content from the Milano Cortina 2026 Olympic Winter Games, distributed via Olympics.com and official Olympic mobile applications.
  • Olympic Winter Sports Coverage Live and on-demand coverage of Olympic winter sports including biathlon, bobsleigh, curling, ice hockey, figure skating, speed skating, ski jumping, ski mountaineering, alpine skiing, cross-country skiing, freestyle skiing, short track, skeleton, luge, and snowboard, delivered via Olympics.com, mobile apps, and licensed broadcasters.

Quantifiable outcome

  • Successfully delivered 349 medals across 116 events with participation from 2,842 athletes representing 93 nations

Companies that use Fondazione Milano Cortina 2026

Customer profile

Segments2 records

Ideal customer profiles4 records

Fondazione Milano Cortina 2026 technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Fondazione Milano Cortina 2026 partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • International Olympic Committee (IOC)coreStrategic or Co-development Partner · 1 January 2026The IOC granted organizational rights to Fondazione Milano Cortina 2026 for the Winter Olympic Games. The IOC owns the Olympic intellectual property, manages broadcasting rights globally, and provides strategic oversight and funding to organizing committees.
  • National Olympic Committees (93 nations)coreStrategic or Co-development Partner

Scale indicators7 records

Expansion highlights4 records

Fondazione Milano Cortina 2026 competitors and assessment

Company assessment

Direct peers

  • PyeongChang Organising Committee for the 2018 Olympic & Paralympic Winter Games: Organizing committee for the PyeongChang 2018 Winter Olympic Games. Comparable as a recent Winter Olympic Organizing Committee with multi-venue coordination across a mountainous Korean region under the same IOC mandate.
  • Comité d'Organisation des Jeux Olympiques et Paralympiques de Paris 2024: Organizing committee for the Paris 2024 Summer Olympic Games, the most recent completed Olympics before Milano Cortina 2026. Directly comparable as a single-purpose Olympic Organizing Committee delivering a multi-sport event in a multi-venue format under the same IOC mandate.
  • LA 2028 Organizing Committee: Organizing committee for the upcoming Los Angeles 2028 Summer Olympic Games. Comparable as a future Olympic Organizing Committee operating under the same IOC mandate and similar single-event delivery business model.
  • Brisbane 2032 Olympic and Paralympic Games Organising Committee: Organizing committee for the Brisbane 2032 Summer Olympic Games. Comparable as a future Olympic Organizing Committee operating under the same IOC mandate and single-event delivery business model.
  • Tokyo Organising Committee of the Olympic and Paralympic Games: Organizing committee for the Tokyo 2020 Summer Olympic Games (held in 2021). Directly comparable as a single-purpose Olympic Organizing Committee delivering a major multi-sport event under the same IOC mandate.
  • Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games: Organizing committee for the Beijing 2022 Winter Olympic Games, the most recent Winter Olympics before Milano Cortina 2026. Directly comparable in organizing a Winter Olympics with multiple venues and sports disciplines.
  • Organising Committee for the Olympic and Paralympic Winter Games 2030 (French Alps): Organizing committee for the French Alps 2030 Winter Olympic Games, the next Winter Olympics after Milano Cortina 2026. Highly comparable as a future Winter Olympic Organizing Committee with multi-venue, multi-region coordination similar to Milano Cortina's distributed model.

Broad incumbents

  • International Olympic Committee (IOC): The IOC is the global governing body that grants organizing rights to Olympic Organizing Committees and centrally manages broadcasting rights, TOP sponsorship programs, and Olympic intellectual property. While not a direct peer in operating model, the IOC defines the framework, partnership, and revenue architecture within which the foundation operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Fondazione Milano Cortina 2026 social profiles

Digital presence

Fondazione Milano Cortina 2026 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fondazione Milano Cortina 2026 leadership team

Management profile

Number of profiles

Fondazione Milano Cortina 2026 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fondazione Milano Cortina 2026 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondazione Milano Cortina 2026

What does Fondazione Milano Cortina 2026 do?

Fondazione Milano Cortina 2026 is the non-profit organizing committee that delivered the Milano Cortina 2026 Olympic Winter Games, held February 6-22, 2026 across 15 competition venues in Milano, Cortina d'Ampezzo, and northern Italy. The Games featured 16 winter sports disciplines, 116 events, 349 medals, 2,842 athletes, and 93 participating National Olympic Committees. Supporting digital services include real-time competition results, official video highlights and replays, and comprehensive sports coverage delivered via Olympics.com and mobile applications.

Is Fondazione Milano Cortina 2026 a public or private company?

Fondazione Milano Cortina 2026 is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Fondazione Milano Cortina 2026 founded?

Fondazione Milano Cortina 2026 was founded in -1. It employs 501 to 1,000 people.

Where is Fondazione Milano Cortina 2026 based?

Fondazione Milano Cortina 2026 is headquartered in Milano, Italy, in the Europe region.

Who are Fondazione Milano Cortina 2026's main competitors?

Direct peers on record are PyeongChang Organising Committee for the 2018 Olympic & Paralympic Winter Games, Comité d'Organisation des Jeux Olympiques et Paralympiques de Paris 2024, LA 2028 Organizing Committee, Brisbane 2032 Olympic and Paralympic Games Organising Committee, Tokyo Organising Committee of the Olympic and Paralympic Games, Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games and Organising Committee for the Olympic and Paralympic Winter Games 2030 (French Alps). International Olympic Committee (IOC) is listed as a broad incumbent.

Does Fondazione Milano Cortina 2026 have an API?

No public API is recorded for Fondazione Milano Cortina 2026.

What industry is Fondazione Milano Cortina 2026 in?

Fondazione Milano Cortina 2026's product category is Olympic Games Event Management. Its primary akta.pro industry code is MPAKADAJ, International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth), with a secondary code of MPAKACAI, Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees). Its NAICS code is 71121 and its SIC code is 7900.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
OlympicsMilano Cortina 2026 and Balich Wonder Studio: harmony, beauty and humanity at the Olympic Opening CeremonyBalich Wonder Studio, serving as the creative lead for the Milano Cortina 2026 Winter Games, unveiled key details of the Opening Ceremony scheduled for February 6 at San Siro Stadium. The event will feature over 1,200 volunteers and performers from multiple Italian locations, with a unique dual-cauldron concept burning in both Milan and Cortina d'Ampezzo. This announcement highlights the final preparations for the ceremony, which aims to showcase Italian culture and harmony to a global audience.OlympicsMilano Cortina 2026 is a global success with audiences: all the numbers behind the major eventFondazione Milano Cortina 2026 reported record-breaking figures for the Milano Cortina 2026 event, revealing that 1.3 million tickets were sold, representing 88% of total availability. The event attracted a highly international audience with 63% of ticket holders coming from abroad, alongside significant digital engagement and attendance at Fan Villages.RfiMeet the Winter Olympics mascots: cute, cuddly and under threat from climate changeResearchers from the University of Turin had a funding bid to study and protect stoats, the real-life inspiration for the 2026 Milano-Cortina Winter Olympics mascots, rejected by the Milano-Cortina 2026 Foundation. The study highlights how climate change is reducing snow cover in the Italian Alps, threatening the stoat population's survival rate which is currently estimated at only 10 percent. Despite the animals being central to the Games' branding, the foundation declined to support the conservation research project.OlympicsMilano Cortina 2026 advances sustainability through venue reuse, clean energy and circularityThe International Olympic Committee (IOC) and Fondazione Milano Cortina 2026 have outlined sustainability strategies for the upcoming Winter Games, emphasizing the reuse of 85% existing venues and the use of certified renewable electricity. The plan also prioritizes low-carbon transport with a target of 20% fewer cars compared to Torino 2006 and employs efficient snowmaking technologies to minimize environmental impact. These measures aim to reduce the event's carbon footprint while strengthening long-term resilience for host communities in Northern Italy.JD SupraThe power of Olympic intellectual property and how Italy protects it at Milano-Cortina 2026Italy enforces strict legal protections for Olympic and Paralympic intellectual property at the Milano-Cortina 2026 Games, including the Nairobi Treaty and the Olympic Law. The law bans ambush marketing and imposes fines from €100,000 to €2.5 million for unauthorized use. The Fondazione Milano Cortina 2026 issued guidelines to ensure compliance.Olympics“Follow the Flo, become number one in sustainability”Fondazione Milano Cortina 2026, with support from CONAI and Coca-Cola, has launched the "Follow the Flo" campaign to promote recycling and environmental awareness during the Milano Cortina 2026 Olympic and Paralympic Games. The campaign aims for at least 70% separate waste collection and effective recycling of 80% of packaging used during the event. It also addresses social sustainability and human rights issues.OlympicsHarmony (Armonia): the vision that will unite the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026The Organising Committee for the Milano Cortina 2026 Olympic Winter Games unveiled "Harmony" as the official title and vision for the Opening Ceremony, scheduled to take place at San Siro Stadium on February 6, 2026. The event marks a polycentric approach where athletes from multiple host regions will participate in a shared experience, with cauldrons lit in both Milan and Cortina. Creative Lead Marco Balich described the theme as uniting diverse elements such as city and mountain, tradition and modernity.OlympicsHarmony (Armonia), the vision behind the Milano Cortina 2026 Opening Ceremony (Video)Milano Cortina 2026 has announced "Harmony" as the title for its Opening Ceremony, scheduled to take place at San Siro Stadium on February 6, 2026. The event will mark a key moment in the lead-up to the Winter Games hosted by Italy.