What Milazzo does

Milazzo Fiat (legal name: Milazzo Fiat) is a privately held authorized Fiat dealership network operating six showrooms across five municipalities in São Paulo state (Bauru, Botucatu, Jaú, Marília, Santos) and Brasília in the Federal District, Brazil. The company is part of the Allma Milazzo group, a diversified automotive conglomerate led by directors Alessandro Toniello and Maurício Sanzovo that manages 21 dealerships representing six brands — BYD, Citroën, Fiat, Jeep, Peugeot, and RAM — across 11 São Paulo municipalities plus Brasília. Milazzo Fiat retails the complete Fiat lineup spanning 13 vehicle models across passenger cars (Mobi, Argo, Cronos, Pulse, Fastback, Fastback Hybrid), pickups (Strada, Toro, Titano), and commercial vehicles (Fiorino, Scudo, Ducato), with starting prices ranging from R$85,490 (Mobi) to R$384,990 (Ducato Minibus Luxo).

The business operates a hybrid go-to-market combining physical showrooms with online lead capture, a fully digital Fiat por Assinatura vehicle subscription program, and dedicated Vendas Diretas (direct sales) programs tailored to eight customer segments: individual retail consumers (Pessoa Física), CNPJ/microempresários, rural producers (Produtores Rurais), driving schools (Autoescolas), taxi drivers (Taxistas), rental fleet operators (Locadoras), government entities (Governo), and PCD buyers (Pessoas com Deficiência). Revenue is generated across multiple streams: one-time new and used vehicle sales, parts and accessories (over 500 exclusive accessories with 12-month warranty), workshop and maintenance services performed by Fiat-certified mechanics, financing facilitation (CDC), Consórcio Fiat (interest-free consortium), third-party insurance brokerage, the Plano Fazendeiro seasonal-agricultural financing product (rates from 1.35% per month, terms up to 48 months), and the recurring Fiat por Assinatura subscription service (R$1,619–R$4,209+/month depending on model). Milazzo does not develop proprietary technology and operates exclusively under the Fiat (Stellantis) franchise agreement.

Name

Milazzo

Legal name

MILAZZO FIAT

Website

https://milazzofiat.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Milazzo Fiat is a privately held authorized Fiat dealership network operating six showrooms across São Paulo state and Brasília, retailing the full Fiat vehicle lineup plus financing, insurance, subscription, consortium, parts, and service to retail consumers, businesses, government, and specialized segments such as rural producers and PCD buyers.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer Floorplan & Inventory Financing (FSAKADAD)

akta.pro secondary industries

Warranty & Service Contract / Mechanical Breakdown Insurance (FSAJAMAM), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Fiat dealership
• New vehicle sales
• Vehicle subscription
• Auto financing
• Vehicle maintenance

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. New vehicle sales: Sale of new Fiat brand vehicles to retail consumers and business customers. The dealership retails the full Fiat lineup including passenger cars (Mobi, Argo, Cronos, Pulse, Fastback), SUVs (Fastback Hybrid), pickup trucks (Strada, Toro, Titano), and commercial vehicles (Fiorino, Scudo, Ducato). Revenue is generated on a per-transaction basis with vehicles sold at manufacturer-recommended pricing plus optional add-ons.
2. Used and semi-new vehicle sales: Sale of pre-owned vehicles (seminovos) sourced from trade-ins and auction inventory. The used car lot features vehicles from Fiat and other brands including Peugeot, Citroën, Jeep, Toyota, Volkswagen, Chevrolet, and others.
3. Parts and accessories: Sale of genuine Fiat replacement parts and over 500 exclusive accessories. Parts come directly from the Fiat factory with a 12-month warranty from the date of the invoice for installation services.
4. Workshop and maintenance services: Scheduled maintenance (revisões programadas), warranty extension plans (planos de garantia estendida), custom maintenance packages (pacotes de manutenção sob medida), and fleet maintenance plans. Services are performed by certified mechanics trained by Fiat.
5. Vehicle financing (CDC): Fiat Financiamentos provides consumer credit financing (Crédito Direto ao Consumidor) enabling customers to purchase vehicles with a down payment and monthly installments. The dealership facilitates the financing process on-site.
6. Fiat por Assinatura (vehicle subscription): Subscription model for zero km Fiat vehicles where monthly payments cover IPVA, documentation, 24-hour assistance, insurance, unlimited drivers, and periodic maintenance. Vehicles are delivered new and replaced at the end of the subscription term.
7. Consórcio Fiat (vehicle consortium): Fiat consortium allows customers to join a group saving plan for a new Fiat vehicle. Monthly fixed payments contribute to a common fund with no interest charges; winners are drawn monthly and can also use a bid (lance) to secure their vehicle sooner.
8. Vehicle insurance: The dealership facilitates vehicle insurance sales, offering policies from third-party insurers. Coverage varies by plan and insurer, with monthly premiums based on the driver's profile and risk factors.
9. Plano Fazendeiro (rural producer financing): Specialized financing product for rural producers aligned with agricultural harvest calendars. Offers seasonal payment structures (annual, semi-annual, quarterly, bi-monthly) with lower intermediate installments starting from R$99/month, and interest rates starting from 1.35% per month for financing terms up to 48 months.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Milazzo Fiat is an authorized Fiat dealership network that retails the full Fiat lineup (hatchbacks Mobi and Argo; sedan Cronos; SUVs Pulse, Fastback and Fastback Hybrid; pickups Strada, Toro and Titano; and commercial vans Fiorino, Scudo and Ducato) through six showrooms in São Paulo state and Brasília. It also operates Seminovos (used and certified pre-owned vehicles), genuine parts and over 500 accessories, scheduled maintenance and warranty services, multiple financial solutions (CDC financing, Consórcio Fiat, third-party insurance, Fiat por Assinatura subscription and the Plano Fazendeiro seasonal financing for rural producers), and dedicated direct-sales programs for business segments and PCD buyers.

Product overview

Milazzo Fiat is a car dealership (concessionária) operating 6 locations across Brazil (Bauru, Botucatu, Jaú, Marília, Santos, and Brasília). The company offers the complete Fiat vehicle lineup including pickups (Titano, Strada, Toro), SUVs (Fastback, Fastback Hybrid, Pulse), sedans (Cronos), hatchbacks (Mobi, Argo), and commercial vehicles (Fiorino, Scudo, Ducato). Services include vehicle financing, insurance, consortium, Fiat subscription program, direct sales for businesses and special segments (PCD buyers, rural producers, taxi drivers), and comprehensive post-sale services including maintenance, parts, and accessories. The company is part of the Allma Milazzo group which represents BYD, Citroën, Fiat, Jeep, Peugeot, and RAM brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Titano (medium pickup truck) Medium pickup truck with 2.2 Multijet II turbodiesel engine (200 hp), 8-speed automatic transmission, 4x4 traction, 1,210 kg payload capacity and 3,500 kg towing capacity. Competes with Toyota Hilux, Chevrolet S10 and Ford Ranger.
• Strada (compact pickup truck) Compact pickup truck available in Endurance, Freedom, Volcano, Ultra and Ranch trims with single and double cab options.
• Toro (compact pickup) Compact pickup with multiple engine options including 1.3L flex, 2.0L turbodiesel, and Turbo 270 flex variants; available in 4x2 and 4x4 configurations; 2027 line includes the MHEV 48V hybrid variant.
• Fastback (SUV/coupe) SUV-style hatchback available with Turbo 200 and Turbo 270 engines, including Hybrid variants with MHEV 48V technology.
• Fastback Hybrid Hybrid variant of Fastback with MHEV 48V technology, offering improved fuel efficiency without requiring lifestyle changes.
• Pulse (compact SUV) Compact SUV with 1.3L and Turbo 200 engine options, including Hybrid variants with MHEV technology.
• Cronos (sedan) Sedan available with 1.0L and 1.3L engine options, in Drive and Precision trim levels.
• Mobi (entry-level hatchback) Entry-level hatchback with 1.0L engine, available in Like and Trekking trims; known for low cost of ownership.
• Argo (hatchback) Hatchback available with 1.0L and 1.3L engines, in Drive, Trekking and Endurance trim levels with manual and automatic transmission options.
• Nova Fiorino (light commercial vehicle) Light commercial vehicle designed for urban deliveries and small businesses.
• Scudo (light commercial van) Light commercial van for passenger and cargo transport.
• Novo Ducato (large van/minibus) Large van available in Cargo, Maxicargo, Multi, and Minibus configurations (16–19 passengers) with 2.2L turbodiesel engine.
• Fiat por Assinatura (vehicle subscription) Subscription service offering zero km Fiat vehicles with IPVA, documentation, 24h assistance, insurance, unlimited drivers, and periodic maintenance included; customers subscribe entirely digitally with model and plan customization, digital credit analysis, digital contract signing and home delivery.
• Financiamento (CDC vehicle financing) Consumer credit financing (Crédito Direto ao Consumidor) through Fiat Financiamentos enabling customers to purchase vehicles with a down payment and monthly installments, facilitated on-site by Milazzo.
• Consórcio Fiat (vehicle consortium) Group saving plan for a new Fiat vehicle with fixed monthly payments, no interest charges, periodic drawings and optional bids to secure a vehicle sooner.
• Seguro (vehicle insurance) Vehicle insurance facilitated by Milazzo through third-party insurers with coverage varying by plan and insurer; monthly premiums based on driver profile and risk factors.
• Plano Fazendeiro (rural producer financing) Specialized financing product for rural producers with payment schedules aligned to agricultural harvest calendars (annual, semi-annual, quarterly or bi-monthly options); minimum intermediate installments from R$99/month, rates from 1.35% per month, terms up to 48 months.
• Vendas Diretas (direct sales program) Direct sales program for six business segments — CNPJ/microempresários, autoescolas (driving schools), produtores rurais, government, taxistas and locadoras — each with dedicated acquisition processes, documentation requirements, and preferential pricing or financing terms.
• Vendas para PCD (PCD sales program) Sales program for persons with disabilities (PCD) offering tax exemptions including IPI, IOF, ICMS and IPVA for qualified buyers, with assisted navigation through the multi-step SISEN/state Fazenda process and vehicle adaptation coordination.
• Seminovos (used and certified pre-owned vehicles) Used and semi-new vehicle sales program featuring vehicles from Fiat and other brands (Peugeot, Citroën, Jeep, Toyota, Volkswagen, Chevrolet and others), sourced from trade-ins and auction inventory, with quality inspection and warranty options.
• Serviços e Revisões (maintenance services) Post-sale maintenance including scheduled reviews (revisões programadas), extended warranty plans (planos de garantia estendida), custom maintenance packages (pacotes de manutenção sob medida), and fleet maintenance plans performed by certified mechanics trained by Fiat.
• Peças e Acessórios (parts and accessories) Genuine Fiat replacement parts and over 500 exclusive accessories; parts come directly from the Fiat factory with a 12-month warranty from the date of the invoice for installation services.

Quantifiable outcome

• Over 500 exclusive Fiat accessories available
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorMilazzo Fiat is an authorized Fiat dealership (concessionária) operating under a franchise agreement with Fiat Chrysler Automobiles (now part of Stellantis). The partnership grants Milazzo the right to sell new Fiat vehicles, source genuine parts, access factory training for technicians and sales staff, participate in Fiat brand marketing campaigns and promotions, and perform warranty services and recall campaigns. Fiat provides the vehicle lineup, technical support, brand standards, and marketing materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Banco PAN: Banco PAN is a Brazilian mid-sized bank with a heavy concentration in auto financing (CDC), competing with Fiat Financiamentos for vehicle loan customers. Functions as an alternative financing channel to Milazzo Fiat's on-site Fiat Financiamentos facilitation.
• Porto Seguro: Porto Seguro is Brazil's largest auto insurer and operates Porto Seguro Auto, providing vehicle insurance and related financial services. Comparable to Milazzo Fiat's vehicle insurance facilitation stream as a competing (and partner) channel for Brazilian consumer auto insurance distribution.
• Webmotors: Webmotors is Brazil's largest online automotive marketplace, owned by Banco Santander, connecting buyers and sellers of new and used vehicles. Functions as a complementary and competing channel to Milazzo Fiat's dealership showrooms for lead generation and used vehicle (Seminovos) sales.
• OLX Brasil: OLX is one of Brazil's leading classifieds platforms with a major automotive vertical (OLX Autos), facilitating peer-to-peer used vehicle transactions. Represents a channel-level threat to Milazzo Fiat's Seminovos (used car) revenue stream and showroom intermediation model.

Emerging players

• Localiza: Localiza is Brazil's largest vehicle rental and subscription operator (Localiza Meoo and Zarp Localiza), managing hundreds of thousands of vehicles. Comparable to Milazzo Fiat's Fiat por Assinatura subscription product as a competing access-over-ownership channel targeting similar Brazilian consumers seeking flexibility without purchase commitment.
• Movida: Movida is Brazil's second-largest vehicle rental company with a growing subscription product (Movida Subscribe). Competes with Milazzo Fiat's Fiat por Assinatura for subscription-driven car access customers, particularly in the São Paulo market where both have meaningful presence.

Broad incumbents

• Grupo Caoa: Grupo Caoa is one of Brazil's largest automotive groups, representing Hyundai, Chery, JAC, Subaru, and Kia across dozens of dealerships nationwide, plus the Caoa Connect subscription product. Comparable to Milazzo Fiat's parent Allma Milazzo group as a large multi-brand dealership network with similar diversification into B2B segments and subscription services.

Direct peers

• Sagamar: Sagamar is one of Brazil's largest Fiat/Stellantis dealer groups, retailing Fiat, Jeep, Ram, Peugeot and Citroen across multiple São Paulo and southern Brazil locations. Directly comparable to Milazzo Fiat as a multi-location authorized Fiat franchise dealer operating under the same manufacturer umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/milazzo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milazzo