Military Industries

What Military Industries does

Military Industries (operating as Tactico Logistics ROI and trading as Mil-Time) is an authorized main dealer and international distributor of military-specification watches, tactical gear, and accessories, founded in 1968 as a government contractor in Rhodesia. The company curates and distributes timepieces across at least seven brands — MWC, CWC, Pulsar, Aeschbach, Elvia, Selza, Siegerin — alongside its own Mil-Time branded lines, with offices in Switzerland, the UK, the US, and Ireland, and packing centers in the UK and EU supporting worldwide shipping. Its product range spans G10 infantry watches, aviator chronographs, diver watches to 300m, GMT watches, mechanical and hybrid mechanical/quartz pieces, replica cockpit clocks, and surplus/display inventory sourced from government and security clearance sales, typically priced from $80 to $441.

The company's underlying technology is centered on mechanical and quartz watchmaking rather than software: movements include Swiss Ronda 715li (10-year battery), Seiko VH31 hybrid ticking, and 24-jewel NH35A automatic (41-hour power reserve); cases feature sapphire crystals with anti-reflective coating, PVD coatings at the molecular level, screw-down crowns, and Super Luminova luminosity. Watches carry NATO Stock Numbers assigned by the UK Ministry of Defence Codification Agency, and MWC is described as the only current contractor producing NATO-spec infantry watches meeting 100m water resistance.

Revenue is generated through direct-to-consumer e-commerce on a Shopify storefront (mil-time.com), authorized wholesale distribution to dealer networks, exhibition and display watch sales at trade shows including IWA Nuremberg, SPIE Security + Defence, and US Shot Show Las Vegas, and clearance pricing on surplus and ex-display inventory at 30–70% off RRP. The customer base is fragmented across active-duty military, security and police personnel, watch collectors, outdoor enthusiasts, and small resellers, with primary segments being military/security personnel and collectors. Same-day dispatch is offered for orders placed before 13:00 European time.

Name

Military Industries

Legal name

Tactico Logistics ROI

Website

https://militaryindustries.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Military Industries (Tactico Logistics ROI / Mil-Time) is an Ireland-domiciled authorized dealer and global e-commerce distributor of military-specification watches across seven brands plus its own Mil-Time label, serving active-duty military, collectors, and outdoor enthusiasts with worldwide shipping and 30–70% off surplus inventory.

Ownership category

akta.pro rank

Product category

Military Watches

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Military watches
• Tactical timepieces
• Surplus watches
• NATO stock watches
• Pilot watches

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. New Watch Sales: Sale of brand new military specification watches including MWC, CWC, Pulsar brands and own Military Industries branded watches. Products include aviator watches, chronographs, divers watches, GMT watches, infantry/G10 watches at various price points from $80 to $400+
2. Surplus Military Watch Sales: Sale of surplus military watches acquired through government and security clearance sales and specialist auctions. Watches are sold at discounts up to 60-70% off retail prices, often needing minor servicing like battery replacement or crystal changes
3. Exhibition/Display Watch Sales: Sale of brand new watches used in photo shoots, promotional campaigns, or trade shows. Sold at up to 50% off regular retail prices with full warranty
4. Tactical Gear and Accessories: Sale of clocks, tactical gear, communications equipment, and surveillance products alongside timepieces
5. Wholesale Distribution: Serving wholesale markets as an authorized main dealer for multiple watch brands, distributing complete ranges globally

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Military Industries is an authorized main dealer and international supplier of military-specification watches, timepieces, tactical gear, and accessories. The company sells new branded watches (MWC, CWC, Pulsar, Aeschbach, Elvia, Selza, Siegerin) plus its own Mil-Time brand, and sources surplus military watches from government and security clearance sales at discounts of up to 60-70% off retail.

Product overview

Military Industries is an authorized main dealer and international supplier of watches, clocks, tactical gear, communications equipment, and surveillance products, established in 1968. The company offers a diverse portfolio of military-grade timepieces spanning multiple brands (MWC, CWC, Pulsar, Mil-Time, Aeschbach, Elvia, Selza, Siegerin) and product categories including aviator watches, chronographs, classic military watches, divers watches (automatic and quartz), GMT watches, infantry/G10 general service watches, and wall clocks. Core products include MWC G10 100m/200m water-resistant watches with NATO stock numbers, the Military Industries W10 1950s-pattern automatic watches with 24-jewel movements and sapphire crystals, MWC 300m automatic diver's watches with PVD coatings and ceramic bezels, and retro-pattern general service watches with hybrid mechanical/quartz movements. The company also sources surplus military watches from government and security clearance sales, as well as rare prototypes and exhibition/display watches. Products feature sapphire crystals, screw-down crowns, Super Luminova luminosity, and various movements including Swiss Ronda 715li, Miyota 8215B, and NH35A automatic movements.

Differentiator

Problem solved

Functional benefit

Products and services

• MWC (Military Watch Company) Watches MWC brand military-grade watches including G10 100m and 200m water-resistant models with sapphire crystal, screw-down crowns, and NATO stock numbers. Features Ronda 715li movements with 10-year battery life and sandblasted non-reflective cases. Targeted at military personnel, security forces, and watch collectors seeking NATO-spec timepieces.
• Military Industries (Mil-Time) Branded Watches Own-brand Mil-Time watches including the W10 1950s-pattern automatic model with 24-jewel NH35A movement, sapphire crystal, screw-down crown and caseback, 41-hour power reserve, and hacking function. Recreation of UK MoD reference 6B/346 Mk XI. Sourced directly from original defense contractors.
• Military Aviator Watches Aviator and pilot chronograph watches designed for military aviation use, featuring tachymeter bezels, multiple sub-dials, and robust construction for cockpit environments.
• Military Divers Watches Automatic and quartz military diver's watches rated from 100m to 300m water resistance, featuring ceramic bezels, sapphire crystals, and PVD coatings for covert operations.
• Military Wall Clocks and Replica Cockpit Clocks Military wall clocks and replica cockpit clocks inspired by historic military timepieces and aviation instruments.
• Tactical Gear and Accessories NATO webbing straps, tactical gear, and watch accessories available in various colors including black, grey, and James Bond pattern.

Quantifiable outcome

• Surplus watches available at up to 60-70% off RRP
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MWC (Military Watch Company)coreChannel Partner/ Reseller/ DistributorAuthorized main dealer for MWC brand, offering their complete range of models with global shipping options. MWC is the leading contractor manufacturing NATO specification infantry watches meeting 100m water resistance rating. Partnership enables access to exclusive surplus and new stock.
• AeschbachcoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Aeschbach watches, offering their complete range of models with global shipping options.
• ElviacoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Elvia brand, offering their complete range of models with global shipping options.
• SelzacoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Selza watches, offering their complete range of models with global shipping options.
• SiegerincoreChannel Partner/ Reseller/ DistributorAuthorized main dealer for Siegerin brand, offering their complete range of models with global shipping options.
• CWC (Cabel Watch Company)coreChannel Partner/ Reseller/ DistributorStocking CWC brand watches including G10 watches and Sea Falcon diver watches. Regular customer testimonials highlight CWC products as premium offerings.
• Pulsar (Seiko)minorChannel Partner/ Reseller/ DistributorStocking Pulsar watches including Pulsar G10 models, offering variety in product assortment.
• UK Ministry of Defence Codification AgencycoreStrategic or Co-development PartnerWatches assigned NATO Stock Numbers (NSN) by the Ministry of Defence Codification Agency, marking them as approved specifications for military procurement.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Timex: Heritage American watch brand with a long-running military specification line (e.g., MK1, Expedition) sold through mass retail. Overlaps with Military Industries at the entry-level military/field watch price points and competes for similar end users.
• Bremont: British luxury watch brand with a dedicated military/aviation heritage range (e.g., MB and Broadsword models) supplied to UK MoD squadrons. Operates at higher price points but competes in the British military watch niche that Military Industries also addresses.
• Casio (G-Shock): Global mass-market watch brand whose G-Shock line is widely adopted by military and tactical users for its ruggedness, solar power, and affordability. Competes with Military Industries on the price-conscious tactical/military buyer through vastly broader distribution.
• Hamilton Watch: Swiss-American brand whose Khaki Field collection draws directly on its WWII and Vietnam-era military watch heritage. As a much larger established brand with broader retail distribution, Hamilton competes for the same military-collector and field-watch customer segment.

Direct peers

• Luminox: Swiss-origin tactical and military watch brand known for self-powered illumination (Luminox Light Technology) and Navy SEAL heritage. Sells direct and through specialty channels; competes with Military Industries for tactical/military watch buyers seeking rugged specification watches.
• Marathon Watch Company: North American manufacturer of military-issue watches supplied to the US Department of Defense and allied forces, offering navigator, diver, and field watches with tritium gas tubes. Directly competes with Military Industries in the military-spec timepiece niche serving collectors and active-duty personnel.
• CWC (Cabot Watch Company): British manufacturer of military watches historically issued to the Royal Navy and other NATO forces, including G10 infantry watches and Sea Falcon diver models. Carried by Military Industries as a stocked brand; competes for the same military-collector customer base.
• MWC (Military Watch Company): Manufacturer of NATO-specification military watches including G10 infantry watches with 100m water resistance. Military Industries is MWC's authorized main dealer, so the two compete and partner simultaneously; comparable in product specification and customer base (military personnel, collectors).
• Bertucci Watches: American field and tactical watch brand producing rugged specification timepieces popular with military, law enforcement, and outdoor enthusiasts. Closely comparable product positioning to Military Industries' G10 and field watch offerings.

Emerging players

• Torgoen: Independent Swiss-built tactical and aviation watch brand targeting pilots, military, and law enforcement buyers. Smaller scale and more limited distribution than major incumbents, but offers a comparable product mix (aviator, chronograph, diver) to Military Industries.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/military-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military Industries