Milkshow
Milkshow (Embral Leilões) is a Brazilian national auction house that conducts live dairy cattle sales, both at physical events and through its Embral.TV online streaming platform, serving farmers, ranchers, and livestock producers across Brazil.
- Company typePrivate
- Founded1980
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Milkshow does
Milkshow (dba of Embral Leilões) is a Brazilian national auction house specializing in dairy cattle sales, founded in 1980 and headquartered in Pindamonhangaba, São Paulo. The company self-positions as the "Líder Nacional em Venda de Gado de Leite" (National Leader in Dairy Cattle Sales) and provides end-to-end auction services spanning animal selection through the final hammer strike. Its primary technology platform is Embral.TV, an online streaming channel that enables remote buyer and seller participation in live rural auctions, extending the traditional auction-house model beyond physical event locations.
The core product offering is a transaction facilitation service delivered through live auction events and the Embral.TV online channel. The underlying technology is a streaming-based auction platform with remote participation capabilities, complemented by a YouTube channel (@milkshow) for content distribution and a WhatsApp contact line for direct customer engagement. The platform operates as a single integrated service rather than a modular product suite.
Milkshow generates revenue through commissions on dairy cattle transactions (transaction-fee model). Pricing is not publicly disclosed but is structured per-event or as a percentage of sale value. The company serves Brazil's rural farming and livestock producer community, with no named institutional customers, no disclosed partnerships, no funding rounds, and no institutional investors. The team consists of 8 employees, and the company's geographic footprint is confined to Brazil. There is no evidence of AI/ML capabilities, patents, awards, or regulatory actions.
Milkshow firmographics
Firmographics- Name
- Milkshow
- Legal name
- Embral Leilões
- Website
- https://milkshow.com.br
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Milkshow (Embral Leilões) is a Brazilian national auction house that conducts live dairy cattle sales, both at physical events and through its Embral.TV online streaming platform, serving farmers, ranchers, and livestock producers across Brazil.
- Ownership category
- akta.pro rank
Milkshow industry classification
Industry- Product category
- Livestock Auction Services
- NAICS
- Livestock Merchant Wholesalers (42452), Livestock Merchant Wholesalers (424520)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)
Keywords
Milkshow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction Commission Revenue: Generates revenue through commissions on cattle and livestock sales conducted through their auction platform. As a national leader in dairy cattle auctions, they facilitate transactions between buyers and sellers, earning a percentage or fixed fee on completed sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Milkshow product offering
Product offeringCore offering
Embral Leilões (Milkshow/Embral.TV) operates as a national auction house for dairy cattle in Brazil, conducting live in-person auction events and broadcasting them through its Embral.TV online streaming channel. The company provides an end-to-end rural auction solution covering animal selection, transaction facilitation, and final sale (hammer strike). Revenue is generated via commissions on completed dairy cattle sales between buyers and sellers.
Product overview
Milkshow operates the Embral.TV online auction channel, which offers a complete solution for rural auctions focused on dairy cattle. The platform provides end-to-end auction services from animal selection through the final hammer strike, positioning itself as a national leader in dairy cattle sales. The offering is a single integrated service rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Embral.TV Online Auction Channel Online streaming channel operated by Embral Leilões (branded as Milkshow) that broadcasts live dairy cattle auctions nationally in Brazil, enabling remote participation by buyers and sellers who cannot attend in person. Provides end-to-end rural auction services from animal selection through the final hammer strike.
- Embral Leilões Live Dairy Cattle Auctions National physical auction events for dairy cattle sales conducted across Brazil, providing a complete solution in rural auctions from animal selection to final hammer strike. Embral Leilões is self-described as the National Leader in Dairy Cattle Sales.
Companies that use Milkshow
Customer profileSegments1 record
Ideal customer profiles1 record
Milkshow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Milkshow partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Milkshow competitors and assessment
Company assessmentBroad incumbents
- Canal Rural: Large Brazilian media platform dedicated to agribusiness, including livestock auctions streamed on television and digital channels. Comparable to Milkshow in extending rural auctions to remote audiences; broader incumbent operating across multiple agribusiness segments beyond dairy cattle.
Direct peers
- Programa Leilões: One of the largest livestock auction companies in Brazil, conducting live and online cattle auctions nationwide. Directly comparable to Milkshow/Embral Leilões in core service (livestock auction intermediation), commission-based revenue model, and Brazilian rural customer base.
- Leilões Cabanha: Brazilian auction firm focused on breeding livestock and rural sales. Comparable to Milkshow in conducting live and online livestock auctions, commission-based revenue, and presence in Brazil's rural farming ecosystem.
- Tera Leilões: Brazilian auction house specializing in dairy and beef cattle sales nationwide. Comparable to Milkshow in livestock auction focus, commission revenue, and Brazil-only operation; competes for the same rural seller/buyer segment.
- Trajano Silva Remates: Long-established Brazilian livestock auctioneer hosting regular cattle sales across multiple regions. Comparable to Milkshow in livestock auction focus, Brazil-only geographic scope, and commission-based transaction model.
Regional players
- StockLive: Australian online livestock auction platform enabling remote bidding on cattle and sheep. Conceptually comparable to Embral.TV's remote participation model for livestock auctions, though operating in a different geography (Australia).
Emerging players
- MF Rural: Online marketplace for rural goods and livestock in Brazil, enabling direct listings and negotiations between farmers and buyers. Comparable to Milkshow's Embral.TV channel in providing digital channels for rural/livestock transactions, though operating as an aggregator marketplace rather than a traditional auctioneer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Milkshow social profiles
Digital presenceMilkshow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milkshow leadership team
Management profileNumber of profiles
Milkshow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milkshow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milkshow
What does Milkshow do?
Embral Leilões (Milkshow/Embral.TV) operates as a national auction house for dairy cattle in Brazil, conducting live in-person auction events and broadcasting them through its Embral.TV online streaming channel. The company provides an end-to-end rural auction solution covering animal selection, transaction facilitation, and final sale (hammer strike). Revenue is generated via commissions on completed dairy cattle sales between buyers and sellers.
Is Milkshow a public or private company?
Milkshow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milkshow founded?
Milkshow was founded in 1980. It employs 1 to 10 people.
How does Milkshow make money?
One revenue line is on record: auction Commission Revenue.
Who are Milkshow's main competitors?
Canal Rural is listed as a broad incumbent. Direct peers are Programa Leilões, Leilões Cabanha, Tera Leilões and Trajano Silva Remates. StockLive is listed as a regional player. MF Rural is listed as an emerging player.
Does Milkshow have an API?
No public API is recorded for Milkshow.
What industry is Milkshow in?
Milkshow's product category is Livestock Auction Services. Its primary akta.pro industry code is AFAEABAI, Beef Cattle Trading & Order Buying (Live Cattle). Its NAICS code is 42452 and its SIC code is 700.