Millebuis par les Vignerons de Buxy

What Millebuis par les Vignerons de Buxy does

Millebuis par les Vignerons de Buxy is the consumer brand of Coopérative Agricole Cave des Vignerons de Buxy, a French agricultural cooperative founded on June 30, 1931 by 98 pioneering winegrowers in the Côte Chalonnaise region of Burgundy. The cooperative now represents approximately 120 winegrowing families (286 members) cultivating roughly 1,000 hectares of vineyards, producing AOC wines across the Montagny, Givry, Mercurey, and Rully appellations from Pinot Noir, Chardonnay, and Aligoté grape varieties, supplemented by Crémant de Bourgogne sparkling wines. Operations are managed by a Director General (Rémi Marlin) and governed by an elected board led by President Cédric Perraud (since 2024), with oenologist Alain Pierre (30+ years tenure) overseeing winemaking. The cooperative holds ISO 9001, BRC, IFS v6, Vignerons Engagés (since 2011), and Vignobles & Découvertes (since 2013) certifications.

The business operates a hybrid distribution model. Direct-to-consumer revenue flows through the online boutique (boutique.millebuis.fr), two physical caveaux in Buxy (Maison Millebuis, headquarters) and Saint-Gengoux-le-National, and a portfolio of paid wine tourism experiences including floating aperitifs on the Saône river (€45/person), mystery aperitifs (€45/adult), goguette aperitifs (€20/person), and vineyard walks. Channel partner revenue is generated through independent wine merchants, Maison Richard (distributing to Parisian restaurants), and direct hospitality partnerships including the Michelin-recognized L'Empreinte restaurant. Bottles are priced from €12.50 (Crémant Délicat L'Extra-Brut) to €23.00 (Givry 1er Cru Clos Marceaux Monopole 2022), with case pricing at six-bottle multiples. Additional revenue streams include curated 3- and 4-bottle gift boxes, modular seminar/event space for 2-150 people, and the Ivan Avoscan permanent open-air sculpture trail with Wivisites audio guide integration.

The company is governed as a cooperative (Société Coopérative Agricole) with €267,658 share capital, registered with RCS Chalon-sur-Saône under number 778 554 881. There is no external parent, private equity, or venture capital involvement. Operations are concentrated in France with no disclosed international footprint beyond French domestic distribution. Marketing channels combine organic social media (@vinmillebuis on Instagram, Facebook, YouTube), a monthly newsletter, the Millebuis mobile app for iOS/Android, and an annual events calendar (Portes Ouvertes, Festi Millebuis, Christmas Market, harvest celebrations).

Name

Millebuis par les Vignerons de Buxy

Legal name

Coopérative Agricole Cave des Vignerons de Buxy

Website

https://millebuis.fr

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Millebuis par les Vignerons de Buxy is a Burgundy wine cooperative founded in 1931, uniting 120 winegrowing families across ~1,000 hectares of Côte Chalonnaise vineyards to produce and sell AOC wines, Crémant de Bourgogne, wine tourism experiences, and event services to consumers, restaurants, and wine merchants in France.

Ownership category

akta.pro rank

Product category

Winery / Burgundy Wine Production

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Burgundy wine production
• Cooperative winery
• Côte Chalonnaise wines
• Crémant de Bourgogne
• Wine tourism experiences

Headquarters

HQ city

Buxy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine bottle and case sales: Direct sales of wines through online boutique and caveaux. Wines sold include Bourgogone Côte Chalonnaise, Premier Cru wines (Givry, Montagny, Mercurey, Rully), and Crémant de Bourgogne. Sold in individual bottles and cartons of 6x75cl.
2. Wine tourism experiences: Revenue from hosted experiences including seminars (2-150 people), floating aperitifs (45€/person), mystery aperitifs (45€/adult), goguette aperitifs (20€/person), guided vineyard walks, and tasting sessions.
3. Wine gift boxes/coffrets: Pre-curated gift boxes of 3 or 4 bottles (75cl) designed to help customers understand terroir subtleties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Millebuis par les Vignerons de Buxy is the consumer brand of the Cave des Vignerons de Buxy cooperative, producing and selling Burgundy AOC wines from the Côte Chalonnaise region, including reds from Pinot Noir, whites from Chardonnay and Aligoté, and Crémant de Bourgogne sparkling wines. The cooperative also offers wine tourism experiences (tastings, vineyard walks, themed aperitifs), curated gift boxes, event/seminar venues, and a mobile application for regional exploration.

Product overview

Millebuis par les Vignerons de Buxy is a cooperative winery brand offering a portfolio of Burgundy AOC wines from the Côte Chalonnaise region, centered around the Millebuis wine collection. The core product line includes appellation wines from Montagny, Givry, Mercurey, and Rully villages, produced from Pinot Noir, Chardonnay, and Aligoté grapes, as well as Crémant de Bourgogne sparkling wines. The offering extends beyond bottled wines to include wine tourism experiences (tasting rooms, vineyard walks, themed aperitifs), a seminar/event venue, a mobile application for regional exploration, curated gift boxes, and a permanent sculpture exhibition (Ivan Avoscan museum trail). The online boutique serves as the direct-to-consumer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Millebuis Wine Collection (Bourgogne Côte Chalonnaise AOC wines) Flagship wine brand of Cave des Vignerons de Buxy, encompassing AOC wines from the Côte Chalonnaise region including reds from Pinot Noir and whites from Chardonnay and Aligoté. Includes appellation wines from Montagny, Givry, Mercurey, Rully, and Bourgogne Côte Chalonnaise.
• Bourgogne Côte Chalonnaise AOC wines Regional appellation wines from the Côte Chalonnaise, covering reds and whites from multiple villages including Montagny, Givry, Mercurey, and Rully.
• Crémant de Bourgogne sparkling wines Sparkling wines produced using the traditional Champagne method, including the 'Délicat L'Extra-Brut' cuvée priced at 12.50€/bottle.
• Coffrets (Gift Boxes) Pre-curated gift boxes containing 3 or 4 bottles of 75cl wines, designed to help consumers understand the subtleties of the region's different terroirs.
• Online Boutique (boutique.millebuis.fr) E-commerce platform for purchasing Millebuis wines directly, featuring the full product range and exclusive cuvées. Ships bottles and cartons of 6x75cl.
• Wine Tasting Experiences at Caveaux Free guided and self-guided wine tasting sessions at caveau locations in Buxy (Maison Millebuis) and Saint-Gengoux-le-National. Open to individual consumers and tourists.
• Apéritifs Flottants (Floating Aperitifs) 1.5-hour tasting cruises on pontoon boats along the Saône river, departing from Chalon Balade sur Saône, featuring 6 selected wines and local products.
• Apéritifs Mystère (Mystery Aperitifs) Monthly themed tasting events at secret locations within 30km of Buxy where participants receive GPS coordinates on the day, featuring food and wine pairings.
• Apéritifs en Goguette (Sunset Vineyard Walks) Sunset vineyard walks with wine tasting, exploring traditional dry-stone structures called cadoles, offered in July and August from Saint-Gengoux-le-National.
• Parcours Ivan Avoscan (Avoscan Sculpture Trail) Permanent open-air sculpture exhibition honoring sculptor Ivan Avoscan (1928-2012), featuring over 50 works throughout Maison Millebuis and village of Buxy, accessible via self-guided visits or Wivisites audio tour.
• Seminar & Event Spaces Modular seminar facilities at Maison Millebuis, accommodating 2 to 150 people with customizable configurations including Le Grand Salon, Le Petit Salon, and L'Atelier.
• Vineyard Walks Three marked walking routes (9.4km, 16.8km, 18.6km) through the vineyards departing from Buxy, with optional local product picnic baskets.

Quantifiable outcome

• 120 winegrowing families united in cooperative, cultivating approximately 1,000 hectares
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Maison RichardcoreChannel Partner/ Reseller/ DistributorMaison Richard distributes Millebuis wines in Parisian restaurants. Founded in 1892 in Paris, Maison Richard developed unique know-how in French wine service and has been promoting the art of French living since its founding.
• Chalon Balade sur SaônecoreStrategic or Co-development PartnerPartnership for floating aperitif cruises on the Saône river using pontoon boats. Operating for 4 years, offering 1h30 tasting tours with 6 selected wines and local produce.
• L'Empreinte RestaurantminorChannel Partner/ Reseller/ DistributorMichelin-recognized gourmet restaurant in Buxy's Tour Rouge, located adjacent to Maison Millebuis. Awarded a macaron by Michelin Guide in 2020.
• Côte Chalonnaise MarathonminorGTM or Marketing PartnerAnnual 42.195km fun run through the vineyards of Mercurey and Rully appellations. Partnership for wine tourism promotion.
• Les ThéâtralesminorGTM or Marketing PartnerTheatre company founded by Pascal Legros (originally from Buxy), offering contemporary culture in several French cities. Concept focused on accessibility to refreshing, dynamic and diverse culture.
• L'Espace des ArtsminorGTM or Marketing PartnerNational cultural stage in Chalon-sur-Saône offering theatre, dance, music and circus performances. Benefits from creation residencies and production programs.
• Ivan Avoscan Buxy Terre de Sculpteurs (association)minorStrategic or Co-development PartnerAssociation managing the artistic heritage of Ivan Avoscan. Archives of the artist are available through this association. The museum trail is a collaboration between the association and Maison Millebuis.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cave de Lugny: Large Burgundy cooperative winery based in the Mâconnais, producing Crémant de Bourgogne and a wide range of Mâcon and Burgundy AOCs from hundreds of member families. Directly comparable as a multi-appellation cooperative with DTC, export, and wine-tourism operations at similar scale to Millebuis.
• Cave de Tain (Maison Castel & Tain l'Hermitage): Cooperative winery in Crozes-Hermitage (Rhône Valley) sourcing from hundreds of member growers, producing appellations wines plus Crémant. Same cooperative DNA as Millebuis, with DTC e-commerce, caveau tastings, and tourism experiences; useful comparable for Burgundy cooperative unit economics.

Broad incumbents

• Albert Bichot: Major Burgundy négociant-house covering Côte de Nuits, Côte de Beaune, and Chablis with broad multi-appellation coverage. Comparable to Millebuis on appellation breadth and Burgundy positioning, but operates a wider portfolio and significantly greater brand recognition at higher price points.
• Joseph Drouhin: Long-established Burgundy négociant with domain estates across multiple Côte Chalonnaise and Côte de Beaune villages. Directly comparable on multi-appellation Burgundy sourcing and tourism offerings (Beaune cellars), though far larger and more internationally distributed.

Peers

• Louis Jadot:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG8cqRUDps4OYnV1rzi6guA/playlists
• Instagraminstagram.com/vinmillebuis/?hl=fr
• LinkedInlinkedin.com/company/millebuis-par-les-vignerons-de-buxy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millebuis par les Vignerons de Buxy