Millionaires Club

What Millionaires Club does

Millionaire's Club, founded by Patti Stanger in January 2000 and operating from Marina Del Rey/Los Angeles, is a private, founder-owned premium matchmaking service that connects wealthy individuals with vetted romantic partners. The company serves millionaires, Fortune 500 executives, professional athletes, and celebrities through a high-touch, human-mediated model rather than a technology platform, with the proprietary MC Matchmaking System — described as a trade secret and personally certified by Stanger — serving as the core methodology. Service delivery is built around certified matchmakers, personalized consultations, structured feedback, and access to a database reported at 30,000-100,000 singles across the US, Canada, the UK, and Australia. The firm's competitive identity is anchored by Stanger's personal brand and the 8-season Bravo/Netflix television show 'The Millionaire Matchmaker.'

Revenue is generated primarily through annual memberships priced from $50,000 (Bronze) to $285,000+ (Patti Stanger Exclusive), supplemented by tiered add-ons (Priority Status $60K, Personal Search $65K-$500K, Mixer Packages $30K-$80K) and ancillary services including one-on-one coaching ($2,000-$10,000), psychic readings ($1,000-$10,000), business consulting, image makeovers, and the AskPatti Q&A program ($250/question). The business also monetizes the founder brand through P.S. Match wines, Je'Taime jewelry, and multiple published books. All client payments are collected upfront via wire transfer under a no-refund, non-transferable policy, and intake is intentionally rationed at five new male members per city per month per matchmaker to preserve exclusivity.

The go-to-market is sales-led, relying heavily on earned media from the Bravo/Netflix franchise, Patti Stanger's media appearances across major US outlets, social media, a podcast, and speaking events at casinos and women's expos. Distribution is direct: prospective clients apply through the website, undergo qualification, and are onboarded through phone or in-person consultations. Cinqe Matchmaking serves as a referral channel for custom off-database engagements. The company maintains a small core team of matchmakers and executives, with no institutional funding or parent company, and has been continuously operating since founding.

Name

Millionaires Club

Legal name

Millionaires Club by Patti Stanger

Website

https://millionairesclub123.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Millionaire's Club, founded by Patti Stanger in 2000, is a private, founder-owned premium matchmaking service that pairs wealthy individuals — including celebrities, professional athletes, and Fortune 500 executives — with vetted partners via a proprietary human-mediated matching system. Revenue comes from tiered annual memberships ($50K-$285K+), coaching, and branded products.

Ownership category

akta.pro rank

Headquarters

HQ city

Marina Del Rey, CA

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Matchmaking Membership Fees: Annual membership fees ranging from $50,000 to $285,000+ depending on package tier. Clients pay upfront via wire transfer. Packages include Bronze ($50K), Silver ($65K), Gold ($85K), Platinum ($120K), and Patti Stanger Exclusive ($285K+). Add-on services include Priority Status ($60K), Personal Search ($65K-$500K), and Mixer Packages ($30K-$80K).
2. Coaching & Consulting Services: Dating and relationship coaching services including half-hour sessions ($2,000), one-hour sessions ($3,500), 4-call packages ($10,000), business coaching (custom pricing), psychic readings ($1,000-$10,000), and AskPatti email questions ($250 each).
3. Product Licensing & Merchandise: Patti Stanger has launched branded products including P.S. Match wines (available on wine.com and specialty stores), Je'Taime jewelry collection, and authored books/dvds including 'Become Your Own Matchmaker', 'Find Your Match', 'Seal the Deal', and 'Married in a Year'.
4. Free Database Membership (Lead Generation): Non-millionaires can join the database for free, creating a large pool of potential matches for paying clients. This freemium model attracts beautiful, intelligent individuals to the platform while generating revenue from wealthy clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Millionaires Club is a luxury matchmaking service that pairs wealthy clients with vetted romantic partners through tiered annual memberships (Bronze $50K to Patti Stanger Exclusive $285K+) backed by certified matchmakers, proprietary MC Matchmaking System, personalized coaching, image services, and a global database of more than 30,000 screened singles. Non-millionaires can join the dating database for free, while affluent clients pay upfront wire-transfer fees for curated introductions, feedback, and ongoing support through engagement and marriage.

Product overview

Millionaire's Club by Patti Stanger operates a premium matchmaking service with a tiered membership structure. The core offering includes five membership tiers ranging from Bronze ($50K) to Patti Stanger Exclusive ($285K+), each offering escalating levels of personalized service, coaching access, and dating support. Add-on services include Priority Status ($60K), Personal Search ($65K-$500K), and mixer packages. Additional services include dating coaching sessions, psychic readings, business consulting, styling makeovers, wingman services, and professional photography. The company also markets branded products including P.S. Match wines and Je'Taime jewelry. The service features a database of over 30,000 members and reports a 99% success rate.

Differentiator

Problem solved

Functional benefit

Brands

• P.S. Match Wines: Wine brand created by Patti Stanger, available on wine.com and in specialty stores across the country.
• Je'Taime Jewelry

Products and services

• Millionaires Club Membership Matchmaking Service Core membership matchmaking service offering one-on-one consultations, certified matchmaker support, database matching, ongoing coaching and feedback, and curated introductions for wealthy clients seeking long-term partners. Offered in five tiers (Bronze, Silver, Gold, Platinum, Patti Stanger Exclusive) with escalating access, custom search, and direct Patti Stanger involvement.
• Dating Coaching Services One-on-one coaching sessions with Patti Stanger covering dating strategy, relationship advice, and communications coaching. Offered as half-hour ($2,000), one-hour ($3,500), and 4-call packages ($10,000), plus Zoom/FaceTime sessions ($3,000 to $12,000) and in-person meetings ($10,000+). Designed for individuals or couples seeking expert guidance from Patti Stanger.
• Psychic Readings Psychic reading sessions with Patti Stanger delivered by phone ($1,000), FaceTime or Zoom ($1,500), or in person ($10,000). Positioned as a supplementary offering for clients seeking intuitive guidance on relationships and life direction.
• Business Consulting Business reinvention and branding consulting services aimed at entrepreneurs seeking to elevate their business or personal brand. Custom pricing applies; offered by Patti Stanger leveraging her media and matchmaking brand expertise.
• Pretty Pal Makeover Image and styling makeover service pairing clients with top stylists, makeup artists, and hairdressers to refresh appearance ahead of dating or social engagements. Leverages partner network of personal trainers, plastic surgeons, dentists, and hairstylists.
• Sexy Sidekick Program Wingman companion service in which clients are paired with a professional companion to attend social situations, build confidence, and practice meeting new people.
• AskPatti Program Email-based Q&A service where Patti Stanger personally answers submitted relationship questions for $250 per question, providing scalable access to her advice without a full coaching engagement.
• Photography Services Professional photography services for client applications and dating profiles, executed by photographers who specialize in dating-portraiture imagery to elevate profile presentation.
• Free Dating Database Enrollment Free online enrollment in the Millionaires Club singles database for non-millionaire applicants. Applicants are screened for beauty, brains, and charisma, and accepted candidates become eligible matches for paying millionaire members.
• P.S. Match Wines Branded wine collection created by Patti Stanger and distributed via wine.com and specialty retail stores nationwide. Functions as a lifestyle brand extension supporting the matchmaking brand.
• Je'Taime Jewelry Collection Branded jewelry line by Patti Stanger sold through ShopbyBravo and shopjetaime.com. Serves as a personal-brand extension tied to the matchmaking service.

Quantifiable outcome

• 99% success rate claimed by company
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cinqe MatchmakingcoreStrategic or Co-development PartnerCinqe Matchmaking is the exclusive partner firm that handles custom searches beyond the standard MC database. For personal search add-ons ranging from $65,000-$500,000, Millionaire's Club refers clients to Cinqe Matchmaking for specialized discreet searches using social networking services and personalized recruiting sessions.
• Matchmaking InstituteminorStrategic or Co-development PartnerThe Matchmaking Institute offers free calls for those interested in becoming millionaire matchmakers or launching a matchmaking career. Patti Stanger directs aspiring matchmakers to schedule consultations with the Matchmaking Institute for training and certification opportunities.
• Psychologists and Counselors NetworkcoreStrategic or Co-development PartnerMillionaire's Club works closely with leading psychologists, relationship counselors, date coaches, hypnotherapists, and image consultants to provide comprehensive support services to members throughout the dating process.
• Image Consulting Partners (Stylists, Trainers, Surgeons)minorStrategic or Co-development PartnerThe club partners with top-notch personal trainers, plastic surgeons, dentists, and hairstylists to offer image consulting and makeover services including the 'Pretty Pal Makeover' program.
• NBC Universal/BravocoreGTM or Marketing PartnerPatti Stanger is the executive producer and star of 'The Millionaire Matchmaker' which aired on Bravo and is now available on Netflix. The television show has been a major driver of brand awareness and member acquisition.
• NetflixcoreGTM or Marketing PartnerNetflix carries 'The Millionaire Matchmaker' series, providing ongoing streaming revenue and brand exposure to global audience.
• Ty Ku Sake & SpiritsminorOthersPatti Stanger is co-owner of TY KU Sake & Spirits, available in supermarket giants such as Whole Foods, Gelson's, and Ralph's. This is a personal business venture of the founder rather than a company partnership.
• Simon & SchusterminorOthersPatti Stanger has published multiple books with Simon & Schuster including 'Become Your Own Matchmaker', 'Find Your Match', 'Seal the Deal', and 'Raise your Desirability Factor', plus DVD 'Married in a Year'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pattistanger
• Facebookfacebook.com/pattistangerxoxo
• Instagraminstagram.com/pattistanger
• LinkedInlinkedin.com/company/millionairesclub123

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millionaires Club