Milltown Rescue Squad

What Milltown Rescue Squad does

Milltown Rescue Squad is a 501(c)(3) nonprofit, all-volunteer Emergency Medical Services agency headquartered at 8 South Main Street in Milltown, New Jersey, founded October 22, 1937. The organization provides 24/7/365 Basic Life Support ambulance response to the Borough of Milltown and the New Jersey Turnpike corridor from Milepost 76 to 84, supplemented by mutual aid to surrounding Middlesex County municipalities and dedicated EMS support to the Middlesex County Urban Search & Rescue team. The fleet comprises three BLS ambulances (a 2021 Ford/Horton, a 2009 Ford/Horton, and a 2012 Ford F-450 4x4 built by Horton), two heavy rescue trucks (1991 GMC/PL Custom and 1985 Peterbilt/Salisbury), a 2000 Bobcat with a custom ambulance compartment for inaccessible terrain, a 2008 Wells Cargo rehab trailer, and a marine unit; all personnel are NJ-certified EMTs, many cross-trained in extrication, water rescue, Haz-Mat, and fire rehab.

The business model is a hybrid of donations, insurance billing, and municipal subsidy rather than commercial revenue. A Cost Recovery Program launched in July 2018 through Cornerstone Adminisystems bills insurance carriers for emergency transports but does not balance-bill Milltown residents; the Borough of Milltown contributes to offset operational costs and Medicare compliance. Additional funding flows through annual May fund drives (with the 2026 drive scheduled for May 4-6 and May 18-20), PayPal donations, and the Amazon Smile charitable program under Federal Tax ID 22-6063403. The squad responds to roughly 1,100 calls per year, maintains a roster of over 30 volunteer EMTs alongside 18 paid staff, and extends its mission through AHA-aligned CPR training (Professional Rescue and Heartsaver levels), EMT certification preparation, and standby coverage at community events including the Fourth of July fireworks, Milltown Day, and the Middlesex County Fair.

Name

Milltown Rescue Squad

Legal name

Milltown Rescue Squad, Inc.

Website

https://milltownrescuesquad.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Milltown Rescue Squad is a 501(c)(3) all-volunteer BLS EMS agency in Milltown, New Jersey, founded in 1937, providing 24/7 ambulance, heavy rescue, and specialized vehicle response to the borough and NJ Turnpike Milepost 76-84, funded by donations, insurance billing, and borough subsidy.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191)

akta.pro industry

PRIMARYHLAFANAA

911/Public EMS Agencies (Municipal/County/Fire-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

SECONDARYHLAFANAH

Disaster Response, Rescue & Tactical EMS (DMAT/USAR/SWAT/HAZMAT Medical)

Healthcare & Life Sciences/Healthcare Providers & Systems/Emergency Medical Services

SECONDARYBPAIAGAC

Emergency Medical Services (EMS) & Ambulance Services

Business & Public Services/Public Sector & Government Administration/Law Enforcement & Public Safety (Police, Fire, EMS)

Keywords

• Emergency Medical Services
• Volunteer Ambulance Service
• Basic Life Support
• Rescue Operations
• Community EMS

Headquarters

HQ city

Milltown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Insurance Billing (Cost Recovery Program): Implemented July 1, 2018. The squad bills insurance companies for emergency transports. For Milltown residents, they only collect from insurance and do not balance bill patients. Non-residents may receive bills for balances after insurance pays. Third-party billing handled by Cornerstone Adminisystems.
2. Donations and Fund Drives: Annual fund drives in May, direct donations via PayPal, and Amazon Smile contributions. The squad is a 501(c)(3) non-profit organization with Federal Tax ID 22-6063403. Donations are tax deductible.
3. Borough of Milltown Contributions: The Borough of Milltown makes financial contributions to offset operational costs. This subsidy enables the squad to avoid billing residents directly for Medicare patients as required by federal law.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Milltown Rescue Squad provides 24/7/365 Basic Life Support (BLS) ambulance transport, heavy rescue, off-road (Bobcat) ambulance access, and medical rehab/standby services to the Borough of Milltown and the New Jersey Turnpike, with mutual aid to surrounding municipalities. Operations are delivered through a 100% volunteer workforce and a specialty fleet including Ambulances 31, 32, 33, Bobcat 34, Rescue 35, and Rehab units 36 and 37.

Product overview

Milltown Rescue Squad is a volunteer EMS organization offering a unified portfolio of emergency medical and rescue services centered on Basic Life Support ambulance operations. The core service consists of three BLS ambulances (Ambulances 31, 34, 35) staffed by NJ-certified EMTs providing 24/7 emergency response and transport. Supporting this core are specialized vehicles: a heavy rescue truck (Rescue 38 and 39), a modified Bobcat ambulance (Bobcat 36) for hard-to-access areas, a rehab trailer for large-scale incidents, and a marine unit. The organization extends its mission through community programs including AHA-aligned CPR training (Professional Rescue and Heartsaver levels), EMT training preparation, and event standby coverage. A Cost Recovery Program enables insurance billing for transports, processed through Cornerstone Adminisystems. The squad maintains a roster of over 30 trained volunteer EMTs and responds to approximately 1,100 calls annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Life Support (BLS) Ambulance Service 24/7/365 Basic Life Support ambulance transport provided by 100% volunteer staff to Borough of Milltown residents and mutual-aid communities, dispatched through 911.
• Heavy Rescue Service Heavy and technical rescue operations including vehicle extrication and incident stabilization for motor-vehicle accidents and other entrapments in Milltown and surrounding areas.
• Off-Road / Bobcat Ambulance Service Specialized off-road ambulance unit (Bobcat 34) deployed to reach patients in locations — such as wooded areas, parks, and difficult terrain — that standard ambulances cannot access.
• Rehab Unit Standby Service Firefighter and responder rehabilitation and medical support at extended incidents, including structure fires and large-scale emergencies, delivered via Rehab units 36 and 37.
• New Jersey Turnpike Emergency Response Emergency medical and rescue response on the New Jersey Turnpike through the agency's role as a responding unit in the Middlesex County corridor.
• Mutual Aid Services Mutual aid ambulance and rescue response provided to neighboring municipalities when their primary agencies need additional capacity or specialized capabilities.
• Special Event Standby Coverage Pre-arranged ambulance and EMS standby coverage for public events, parades, and gatherings in Milltown, providing on-site medical response and transport.
• Community CPR and First Aid Training Community-based CPR and first aid training offered to Milltown residents and the public to improve bystander response and community preparedness.

Quantifiable outcome

• ~1,100 calls per year served with 100% volunteer workforce
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cornerstone AdminisystemscoreImplementation/ SI/ Consulting Partner · 1 July 2018Third-party billing company contracted to handle insurance claims processing for emergency transports. Located at PO Box 726, 23 Old Depot Road, New Cumberland, PA 17070. Business Info: (866) 724-4141. Patient Claims: (877) 214-6018 through ambulancebillingoffice.com.
• Robert Wood Johnson Mobile Intensive Care Units (MICU)coreStrategic or Co-development PartnerRWJ MICU provides Advanced Life Support (ALS) in life-threatening situations requiring invasive treatments such as IV medication administration, respiratory therapy, and ECG monitoring. Paramedics respond alongside Milltown Rescue Squad on critical calls including heart attacks, strokes, and traumatic injuries.
• Middlesex County Urban Search & Rescue (USAR) TeamcoreStrategic or Co-development PartnerAfter two years of service providing medical support during training and emergency deployments, Milltown Rescue Squad was officially recognized in 2015 as the sole provider of Emergency Medical Services to the Middlesex County USAR team.
• Middlesex County Fire AcademyminorStrategic or Co-development PartnerSponsors training through the Middlesex County Fire Academy including Vehicle Extrication, Water Rescue, Confined Space Rescue, Firefighting, Rope & High Angle Rescue training from awareness to technician level.
• Milltown Fire DepartmentcoreStrategic or Co-development PartnerClose operational partnership providing combined emergency response. Squad provides CPR training for Fire Department personnel and Rehab Unit support during large fire operations.
• Milltown Police DepartmentcoreStrategic or Co-development PartnerClose operational partnership. Squad receives non-emergency inquiries via Police Department. Provides CPR training for Police Department personnel.
• American Heart AssociationminorStrategic or Co-development PartnerSquad is certified to provide AHA-aligned CPR training. References AHA guidelines for CPR and emergency cardiovascular care training programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Helmetta Volunteer Fire Department & EMS: Volunteer fire and EMS service in nearby Helmetta, NJ — the next-door borough to Milltown. Operates with the same volunteer model and county-level mutual aid network, and is a likely mutual aid partner for Milltown Rescue Squad.

Direct peers

• East Brunswick Rescue Squad (historical): Was the predecessor volunteer EMS service for East Brunswick, NJ, until the township awarded the contract to RWJ EMS in 2019. Operated the same BLS volunteer model in the same county; case study in the volunteer-to-paid EMS transition risk Milltown faces.
• Cranbury First Aid Squad: Volunteer BLS first aid squad located in Cranbury, Middlesex County, NJ. Operates with a similar all-volunteer model, NJ DOH licensing, and community fund-drive funding structure targeting a small suburban New Jersey municipality.
• North Brunswick EMS: Neighboring volunteer EMS agency in Middlesex County, explicitly linked on Milltown Rescue Squad's website. Provides comparable BLS ambulance and rescue services to a similar suburban New Jersey community, with the same volunteer-based model and 911 dispatch channel.
• Spotswood EMS / Spotswood First Aid Squad: Small volunteer EMS agency in adjacent Middlesex County borough serving the Spotswood, NJ community. Shares the same volunteer-model, 911-dispatch, and donation-funded operating profile as Milltown Rescue Squad.

Broad incumbents

• Virtua Mobile Intensive Care Unit (MICU): Hospital-affiliated ALS/MICU service in southern New Jersey operated by Virtua Health. Comparable as a competing model for EMS service delivery (paid, hospital-based) versus Milltown's volunteer model, and reflects the trend Milltown competes against for municipal contracts.
• New Brunswick EMS (Robert Wood Johnson University Hospital): Hospital-affiliated EMS service covering New Brunswick, NJ and parts of Middlesex County. Comparable as both a regional competitor for municipal contracts and a higher-level ALS partner for critical transports initiated by Milltown Rescue Squad.
• Robert Wood Johnson EMS (RWJ EMS): Hospital-affiliated EMS provider that took over Milltown's East Brunswick contract in 2019. RWJ is a paid, hospital-based EMS service operating across Middlesex County — a direct competitor for municipal EMS contracts and the squad's ALS partner for critical calls.
• Atlantic Mobile Health (Atlantic Health System): New Jersey hospital-based EMS and medical transport subsidiary of Atlantic Health System. Comparable as a large, professionally staffed EMS provider that competes with volunteer agencies for municipal contracts in other NJ counties.
• MONOC (Monmouth Ocean Hospital Service Corporation): Large New Jersey hospital-based EMS and mobile healthcare provider operating across multiple counties. Comparable as a competitor for municipal EMS contracts in the same regulatory jurisdiction and as a partner for ALS mutual aid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MILLTOWNRESCUE
• Instagraminstagram.com/milltownrescuesquad
• LinkedInlinkedin.com/company/milltown-rescue-squad

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milltown Rescue Squad