Office Intercommunal de Tourisme de Mimizan

What Office Intercommunal de Tourisme de Mimizan does

The Office Intercommunal de Tourisme de Mimizan is a French public tourism office (EPIC - Établissement Public à caractère Industriel et Commercial) serving the intercommunality of Mimizan in the Landes department, Nouvelle-Aquitaine region. It operates across six municipalities — Mimizan, Pontenx-les-Forges, Bias, Mézos, St Paul-en-Born, and Aureilhan — and coordinates a network of approximately 300 partner businesses in the local tourism ecosystem. The office functions as a destination marketing and visitor services organization, providing visitor information, booking intermediation, group services, and educational programs to leisure travelers visiting the Atlantic-coast area.

Core operations are delivered through a standard multilingual destination website built on Woody CMS hosted by OVH, with no proprietary technology layer. The commercial model relies on commissions and service fees from booking transactions, group bookings, and educational services offered within the territory. The office is registered with the French Travel Operators Register under IM040110009 and holds multiple certifications: Qualité Tourisme, Tourisme et Handicap, Villes et Villages Fleuris, Territoire Vélo, and Mimizan Qualité Famille. Leadership is provided by President Marie-France DELEST and Director Nathalie Bernet, with a lean team of approximately 9 employees.

As a public entity, the office is structurally tied to intercommunal governance; it is not designed for capital growth and does not raise external funding. Its competitive position rests on the regulatory designation of an official local tourism office, an established partner network, and accumulated certifications rather than technology differentiation or scale economics.

Name

Office Intercommunal de Tourisme de Mimizan

Legal name

Office Intercommunal de Tourisme de Mimizan Etablissement Public à caractère Industriel et Commercial

Website

https://mimizan-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Office Intercommunal de Tourisme de Mimizan is a French public tourism office (EPIC) serving six municipalities in the Landes department, providing destination marketing, visitor information, and booking services through a 300-partner local business network with a 9-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Mimizan-Plage

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourist Services and Activity Bookings: Revenue generated through commission and service fees from booking tourist activities, group visits, educational stays, and forest tours for visitors. The office acts as intermediary between tourists and local service providers (accommodations, restaurants, activity operators). Online ticket sales for group visits and services through the website.
2. Group and Educational Services: Customized educational stays, forest tours, and school trip packages sold to educational institutions and professional groups. Pricing includes per-person rates with packages for groups. Payment terms include 25% deposit upon reservation with balance due 30 days before services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Office Intercommunal de Tourisme de Mimizan operates as a public destination marketing and visitor information organization, providing accommodation, dining, and activity directories for the Mimizan territory in the Landes region of France. It offers online reservation requests, group booking services including educational stays for schools and professional forest tours, an events calendar, and an online boutique. Services are delivered through a physical reception point, a multilingual website, and a network of 300 partner businesses.

Product overview

Office Intercommunal de Tourisme de Mimizan operates a comprehensive tourism information and booking platform for the Mimizan destination in the Landes region (40), France. The core offering consists of a unified digital platform providing access to: accommodations directory (hotels, campsites, vacation rentals, group housing), dining/restaurants, activities (nautical, outdoor, wellness, children's activities, surfing), entertainment (bars, cinema, theater, events), and practical visitor services (tides, weather, webcams, maps). The platform also supports group services including educational stays for schools (Séjours Pédagogiques) and professional forest tours (Tournées Forestières) for students and wood industry professionals. Additionally, it offers an online boutique, newsletter subscription, and reservation services for group bookings. The organization maintains a network of approximately 300 partner businesses and provides both French and multilingual (English, German, Spanish) site versions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hébergements (Accommodations Directory) Comprehensive directory of lodging options including hotels, campsites, vacation rentals, vacation villages, group accommodations, and real estate agencies/concierge services across the Mimizan territory in the Landes region. Used by individual tourists and families planning overnight stays.
• Restauration (Dining Directory) Directory of restaurants, food shops, markets, and local specialties including Landes regional products such as wine, foie gras, duck breast, and pine nuts. Used by visitors seeking food and dining options in the territory.
• Activités à Mimizan (Activities Directory) Organized activities directory including nautical activities (stand-up paddle, water sports), outdoor activities (hiking, bike rides, nature walks), wellness, children's activities, and surfing. Used by tourists seeking recreational activities.
• Sortir à Mimizan (Entertainment Directory) Nightlife and entertainment options directory including bars, casino, theater, cinema (Le Parnasse), exhibitions, and outdoor cinema screenings. Used by visitors seeking evening and entertainment activities.
• Agenda (Events Calendar) Event calendar featuring major events, festivals (Fêtes de Mimizan), cinema/theater performances, garage sales and bingo, with filtering by weekend and week. Used by visitors planning around local events.
• Séjours Pédagogiques (Educational Stays) School trip programs offering interactive learning experiences focused on ocean, lake, forest environments, sports, and sustainable development education, with customizable itineraries for children from kindergarten to middle school. Sold to schools and educational institutions as customized group packages.
• Tournées Forestières (Forest Tours) Professional forest tours and study stays in the largest cultivated forest in Europe, covering topics such as sustainable forest management, coastal management, wetland protection, maritime pine silviculture, and wood industry processing. Sold to students, universities, and industry professionals.
• Service Groupe (Group Services) Tailored group booking services for organized groups, associations, and friends, including customized day visits and stays with dedicated support. Sold via customized quotations with deposit-based payment terms.
• Expériences à Vivre (Curated Experiences) Curated experiences and activities showcasing the best of the Landes coast including sunset paddleboarding, beach swimming, moped rides between villages and dunes, and local living experiences. Offered to individual tourists seeking curated, memorable experiences.
• Boutique (Online Shop) Online boutique offering tourism-related merchandise and products. Sells branded merchandise and local products to visitors and supporters of the Mimizan destination.
• Newsletter Subscription Email newsletter subscription service providing updates on events, news, and tourism information from the Mimizan destination. Offered free to website visitors.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• AVIVA ASSURANCEScoreOthersProfessional liability insurance provider for the tourist office. Coverage for damages arising from service execution. Address: 13, Rue du Moulin Bailly, 92 270 Bois-Colombes.
• Communauté de communes de MimizancoreStrategic or Co-development PartnerThe intercommunal community that the tourist office serves. Responsible for local government services including tourism development for the territory covering Mimizan, Pontenx-les-Forges, Bias, Mézos, St Paul-en-Born, and Aureilhan.
• La VélodysséeminorStrategic or Co-development PartnerLong-distance Atlantic cycling route that passes through the Mimizan territory. The tourist office promotes cycling tourism connected to this route.
• Local Tourism Partner Network (300 businesses)coreChannel Partner/ Reseller/ DistributorNetwork of 300 local tourism businesses including accommodations, restaurants, activity providers, and services that collaborate with the tourist office for marketing and booking referrals. Partners benefit from visibility through the tourist office platform and access to observatory data.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Office de Tourisme d'Hossegor: Landes Atlantic-coast DMO with a very similar service portfolio (accommodations, activities, events) targeting a closely comparable beach/surf tourism audience, making it a direct competitive comparator.
• Office de Tourisme de Biscarrosse: Neighboring intercommunal tourist office in the same Landes Atlantic-coast resort area, offering a near-identical mix of beach, lake, and forest tourism services to a directly overlapping visitor base.
• Office de Tourisme de Capbreton: Landes Atlantic-coast tourist office offering accommodations, activities, and group services for a comparable beach-and-forest destination, competing for the same French and cross-border visitor segments.

Broad incumbents

• Agence de Développement Touristique de la Nouvelle-Aquitaine: Regional tourism board covering Nouvelle-Aquitaine, the region in which the Mimizan office operates; provides regional-scale marketing and data on which Mimizan Tourism's local efforts are layered.
• Office de Tourisme d'Arcachon: Larger Atlantic-coast tourist office further north in Nouvelle-Aquitaine with similar beach, nature, and group-service offerings but a much larger visitor base and brand recognition.
• UCPA: French outdoor sports and nature holiday operator offering multi-activity and educational stays analogous to Mimizan's Séjours Pédagogiques, providing scale benchmarks for the educational/nature-stay segment.
• Comité Départemental du Tourisme des Landes: Department-level tourism authority covering the entire Landes area including Mimizan; broader in scope than the intercommunal office and responsible for department-wide promotion and strategy.

Emerging players

• Terres d'Aventure (Allibert Trekking): National adventure tour operator designing guided nature and forest hikes across France; overlaps with Mimizan's Tournées Forestières program in nature-based guided tour design and B2B2C distribution.
• NatuRando: French nature-tour operator offering guided forest and environmental tours; comparable to the office's Tournées Forestiéres product line in operator model and target audience.

Others

• La Vélodyssée: Atlantic-coast cycling tourism consortium through whose route Mimizan promotes itself; the office is both a local partner and a peer-style beneficiary of the cycling-tourism platform's demand funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mimizantourisme
• LinkedInlinkedin.com/company/office-intercommunal-de-tourisme-de-mimizan

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Intercommunal de Tourisme de Mimizan