What Minaplast does

Minaplast is a Brazilian manufacturer of disposable plastic products, headquartered in Urussanga, Santa Catarina. Founded in 1977 by Olympio De Villa, the company produces polystyrene cups (white and transparent, smooth and ribbed), plates, containers, lids, and proprietary sub-brands (Good Times, Happy), and in 2014 launched a biodegradable PLA cup line — the first developed in Santa Catarina. It is one of the top 5 disposable plastics manufacturers in Brazil, supplying 5,000+ customers across retail and food service.

The company operates as a vertically integrated plastics converter, producing its own tooling and finished goods rather than reselling third-party products. Its go-to-market is a direct field-sales model with more than 100 sales representatives covering Brazil, complemented by an online catalog operated via Cayman Sistemas. Pricing is unit-based on commodity-grade plastics, with branded and PLA sub-lines commanding modest premia. Key accounts include Carrefour, Atacadão, Big, Zaffari, Bom Preço, Delly's, Toureiro, and Sorvepel.

Minaplast is a privately held, family-owned manufacturer with 78 employees. The business model is B2B volume sales into retail chains, foodservice operators, and HORECA distributors, with no consumer-direct channel. Financial disclosure is limited; there is no public revenue, funding, or valuation data. The company has no product-line diversification beyond plastics packaging and no announced geographic expansion outside Brazil.

Name

Minaplast

Legal name

Minaplast

Website

https://minaplast.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Minaplast is a family-owned Brazilian manufacturer of disposable polystyrene and biodegradable PLA cups, plates, containers, and lids, founded in 1977 and ranked among the top 5 in Brazil's disposable plastics category, supplying 5,000+ retail and HORECA customers.

Ownership category

akta.pro rank

Product category

Disposable Plastic Food Service Packaging

NAICS

All Other Plastics Product Manufacturing (326199), Plastics Product Manufacturing (3261)

SIC

Plastics Products, Nec (3089), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

akta.pro secondary industries

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Disposable plastic products
• Polystyrene cups
• Food service packaging
• Biodegradable PLA packaging
• Plastic injection molding

Headquarters

HQ city

Urussanga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Disposable Plastic Products Sales: Minaplast generates revenue through the manufacture and sale of disposable plastic products including cups, plates, containers, and lids. The company sells directly to customers through its representative network across Brazil, with freight options (CIF or FOB) and exclusive carrier partnerships for delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Minaplast manufactures and sells disposable plastic products made from polystyrene (PS), including cups (white, transparent, smooth, Good Times, Happy), plates, containers/pots, and lids, plus a biodegradable PLA-based line. Products are produced at the company's Urussanga, Santa Catarina facility and distributed across Brazil through more than 100 sales representatives to retailers, food service operators, and wholesale distributors.

Product overview

Minaplast is a Brazilian manufacturer of disposable plastic products, operating as a single unified product portfolio rather than a platform-plus-modules architecture. The core offering consists of polystyrene (PS) disposable cups, plates, containers/pots, and lids organized into product lines: White PS Cups, Transparent PS Cups, Smooth Transparent PS Cups, the branded Good Times and Happy promotional cup lines, a sustainable Biodegradable PS Line using polylactic acid (PLA), PS Plates in various styles, White PS Containers, Transparent PS Containers, Smooth Transparent PS Containers, and PS Lids. The Biodegradable Line represents the company's sustainable innovation, while the Good Times and Happy sub-brands serve the promotional/event market segment. All products are manufactured in Urussanga, Santa Catarina, and distributed nationwide through over 100 sales representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Good Times: Product line featuring decorative transparent cups
• Happy
• Linha Biodegradável

Products and services

• Copos Brancos PS (White PS Cups) White disposable plastic cups made from polystyrene (PS) available in sizes from 50ml to 500ml, including ABNT-certified models for coffee, water, beer, and chopp service. Intended for HORECA, retail, and food service buyers.
• Copos Transparentes PS (Transparent PS Cups) Transparent disposable plastic cups made from polystyrene (PS) available in sizes from 50ml to 500ml, suitable for water, juice, soda, and beer service in food service and retail contexts.
• Copos Lisos Transparentes PS (Smooth Transparent PS Cups) Smooth transparent disposable cups without ribbed texture, available in 250ml to 700ml sizes including chopp cup variants for food service and event use.
• Copos Good Times PS (Good Times PS Cups) Branded promotional line of transparent disposable cups in 150ml, 200ml, and 300ml sizes designed for events, celebrations, and promotional use.
• Copos Happy PS (Happy PS Cups) Branded promotional line of disposable cups available in white and transparent variants in sizes from 50ml to 300ml, designed for events and the promotional market segment.
• Kit Potes PS (PS Jar Kits) Convenience kits containing pots/containers with matching lids, available in 250ml and 500ml smooth transparent variants for food service and retail sale.
• Linha Biodegradável PS (Biodegradable PS Line)

Quantifiable outcome

• Over 5,000 customers trust Minaplast's products and services
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Eco-Products (Novolex): Specialty manufacturer of compostable and biodegradable foodservice packaging (PLA, bagasse, paper). Directly comparable to Minaplast's Linha Biodegradável, but with deeper sustainability portfolio and stronger US foodservice chain relationships.

Broad incumbents

• Huhtamaki: Finland-based global foodservice packaging manufacturer with strong Latin American presence in disposable cups, plates, and containers. Comparable product range and HORECA customer focus; significantly larger scale and broader sustainable-packaging portfolio than Minaplast.
• Dart Container: US-headquartered global leader in foodservice disposables including cups, containers, lids, and tableware. Comparable product mix (PS foam and injection-molded disposables) and HORECA/retail customer base, but at vastly larger scale and broader geographic reach.
• Pactiv Evergreen: Major North American foodservice and beverage packaging manufacturer producing cups, lids, containers, and plates. Overlapping product portfolio with Minaplast but serving a much broader international customer base across multiple packaging categories.

Direct peers

• Sabert Corporation: US-based manufacturer of disposable foodservice packaging including plastic containers, cups, and lids. Comparable in injection-molded plastics technology and HORECA/retail customer base, though geographically concentrated in North America and Europe.
• Plásticos Novel: Brazilian plastic packaging manufacturer producing disposable cups, containers, and foodservice packaging. Comparable product categories, customer segments (Brazilian foodservice and retail), and injection-molding technology base.
• Genpak: North American manufacturer of disposable foodservice packaging including plastic cups, containers, and lids. Similar injection-molded plastics manufacturing model and foodservice customer base; serves as a comparable for category economics.
• Copobras: Copobras is one of the largest Brazilian manufacturers of disposable plastic cups, plates, cutlery, and containers — directly comparable to Minaplast in product mix, target market (HORECA, retail), and PS-based material base. Likely the #1 player that Minaplast is benchmarked against in the Top 5 ranking.

Regional players

• Berneck S.A. Brazilian plastics manufacturer headquartered in Santa Catarina with diversified plastic product portfolio including packaging. Comparable geographic origin and plastics manufacturing capability, though broader product scope beyond disposables.
• Fispack Embalagens: Brazilian plastic packaging manufacturer focused on rigid containers and disposable packaging. Comparable in domestic Brazilian market positioning and plastics manufacturing technology, though with broader industrial packaging exposure beyond foodservice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/minaplast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minaplast