Midwest Alliance for Mindfulness

What Midwest Alliance for Mindfulness does

Midwest Alliance for Mindfulness (MAM) was a community-focused mindfulness teaching organization based in the Kansas City Metro area, operating from its formal founding in 2018 until its announced closure in 2025. The organization delivered in-person and online mindfulness programs including Mindfulness-Based Stress Reduction (MBSR), Mindfulness-Based Cognitive Therapy (MBCT), Mindful Self-Compassion (MSC), retreats, workshops, and multi-cohort teacher training programs, with a distinctive emphasis on trauma-informed teaching, diversity/equity/inclusion, and integration of contemplative practice with social context.

MAM operated without any proprietary technology platform, functioning as a service-based educational nonprofit rather than a software or SaaS business. Distribution was local and regional through its Peace Pod practice room, community events, and partner businesses in the Midwest, supplemented by a blog archive dating to 2017, a YouTube channel (@midwestalliance4mindfulness), and an RSS newsletter. Its customer base comprised individual mindfulness seekers, aspiring and certified mindfulness teachers, and Kansas City Metro organizations pursuing employee or community wellness initiatives.

The business model was not publicly priced; specific tuition, membership, and sponsorship terms were not disclosed, though some classes were bundled with membership at no additional charge. The organization did not raise outside funding rounds and had no disclosed parent company or institutional investors. As of 2025, MAM ceased active operations as a center, with its community continuing under the newly referenced Midwest Mindfulness Center (MMC) at midwest-mindfulness.org and the original site now serving as a legacy archive.

Name

Midwest Alliance for Mindfulness

Legal name

Midwest Alliance for Mindfulness

Website

https://mindfulness-alliance.org

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

1–10 employees

Short description

Midwest Alliance for Mindfulness was a Kansas City Metro nonprofit (2018-2025) that delivered community-based mindfulness programs including MBSR, MBCT, MSC, retreats, and teacher training to individual practitioners and regional organizations, with no proprietary technology platform.

Ownership category

akta.pro rank

Product category

Mindfulness Education Services

NAICS

Educational Support Services (61171), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Mindfulness training programs
• Meditation instruction services
• Stress reduction workshops
• Mindfulness teacher certification
• Community wellness retreats

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Midwest Alliance for Mindfulness is a service-based nonprofit organization that teaches mindfulness and meditation to individuals, aspiring teachers, and local organizations in the Kansas City Metro and Midwest region. It delivers MBSR, MBCT, MSC, retreats, yoga, workshops, and a multi-cohort teacher training pathway through in-person sessions at its Peace Pod practice space and online via video conferencing, supported by free educational content on its blog and YouTube channel.

Product overview

Midwest Alliance for Mindfulness is a service-based mindfulness teaching organization offering in-person and online mindfulness programs, meditation instruction, retreats, and teacher training. The organization does not operate a technology product platform but provides community-based contemplative education programs including Mindfulness-Based Stress Reduction (MBSR), Mindfulness-Based Cognitive Therapy (MBCT), Mindful Self-Compassion (MSC), and various meditation and yoga offerings. Their programming emphasizes diversity, equity, and inclusion in mindfulness practice and includes community events, workshops, and resources for both beginners and experienced practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindfulness-Based Stress Reduction (MBSR) Program An evidence-based, instructor-led Mindfulness-Based Stress Reduction course teaching formal mindfulness meditation and gentle yoga to support stress management, emotional regulation, and wellbeing for adults in the Kansas City Metro and Midwest region.
• Mindfulness-Based Cognitive Therapy (MBCT) Program An instructor-led MBCT program blending mindfulness practice with cognitive-behavioral techniques to help participants manage mood, rumination, and recurring depressive patterns, taught as referenced in the site's imagery and community descriptions.
• Mindful Self-Compassion (MSC) Program A training program developed by Kristin Neff and Christopher Germer that teaches self-compassion practices to help participants respond to life difficulties with greater kindness, emotional resilience, and wellbeing.
• Mindfulness Retreats Multi-day in-person mindfulness immersion retreats such as the 2023 mindfulness and compassion cultivation retreat and the January 2023 retreat, combining guided meditation, mindful movement, and community practice for participants seeking deeper engagement than weekly classes.
• Mindfulness Teacher Training and Certification Program A multi-cohort professional development and certification program preparing aspiring mindfulness teachers, with documented 2020-2022 cohort collage evidence and continuing teacher community into 2024, focused on MBSR/MBCT-aligned instruction, trauma-informed teaching, and DEI integration.
• Yoga and Mindful Movement Workshops Instructor-led yoga and mindful movement workshops (including Qigong) integrated into MAM's mindfulness programming to support embodied practice and complement seated meditation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Plum Village: International mindfulness community founded by Thich Nhat Hanh offering retreats, online programs, and teacher training. Comparable to MAM as a community-rooted mindfulness teaching organization with both in-person and online delivery.
• Spirit Rock Meditation Center: California-based mindfulness and meditation center offering MBSR, MBCT, retreats, and teacher training with a strong community model. Highly comparable to MAM in program mix, retreat offerings, and nonprofit/community delivery model.
• Insight Meditation Society: Established nonprofit meditation retreat and teaching center in Barre, MA offering MBSR-adjacent instruction, retreats, and teacher training. Directly comparable to MAM as a community-based mindfulness teaching organization delivering evidence-based programs and residential retreats.
• Mindful Schools: Nonprofit organization focused on mindfulness education, teacher training, and K-12 mindfulness curriculum. Comparable to MAM's teacher training and education-oriented mission, particularly around bringing mindfulness to broader community and institutional settings.

Broad incumbents

• Calm: Major digital meditation, mindfulness, and mental wellness platform serving consumers and enterprises. Broad incumbent in the same general wellness space as MAM but with a fundamentally different technology-driven, app-based delivery model.
• Headspace: Large-scale digital mindfulness and meditation platform with guided meditation, stress reduction content, and corporate wellness offerings. Adjacent to MAM's offerings but at vastly greater scale and on a digital/tech platform.
• 10% Happier: Digital meditation and mindfulness app targeting skeptical, mainstream audiences with secular, evidence-based content. Overlaps with MAM's secular, evidence-based approach (MBSR/MBCT) but delivered via a scalable digital product.
• Center for Mindfulness (UMass Medical School): The original academic home of MBSR, offering MBSR teacher training, certification, and research. Broader incumbent in the same MBSR methodology that MAM taught; significantly larger scale and academic affiliation.

Emerging players

• Search Inside Yourself Leadership Institute: Nonprofit offering mindfulness and emotional intelligence training programs, originally for corporate and leadership audiences. Comparable to MAM's segment targeting 'Organizations and Businesses' for corporate/community wellness.

Regional players

• Mindful KC / Mindful Kansas City: Local Kansas City-area mindfulness community initiative. Closest functional peer to MAM in geography and community-focus model, with overlapping Kansas City Metro audience.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@midwestalliance4mindfulness
• LinkedInlinkedin.com/company/midwest-alliance-for-mindfulness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Alliance for Mindfulness