Mindset First Mental Health & Performance Inc.
Mindset First is a Vaughan, Ontario-based psychotherapy and mental performance consulting practice founded in 2019, serving individuals, couples, families, children, adolescents, and athletes across the Greater Toronto Area and virtually across Ontario.
- Company typePrivate
- Founded2019
- HeadquartersConcord (Vaughan), Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mindset First Mental Health & Performance Inc. does
Mindset First Mental Health & Performance Inc. is a private psychotherapy and mental performance consulting practice founded in 2019 and based in Concord (Vaughan), Ontario, Canada. The firm is co-owned by Victoria Pacitti, who serves as Clinical Supervisor, Registered Psychotherapist, and Registered Social Worker, and Robert Beer, who serves as President and Mental Performance Consultant. According to its website, the practice operates with a team of 14 named therapists and consultants spanning registered psychotherapists, registered social workers, mental performance consultants, a clinical supervisor, and a student intern therapist.
The practice delivers a broad portfolio of therapy services including individual therapy, EMDR, child and adolescent therapy, teen therapy, couples counselling, family therapy, online/virtual therapy, and affordable therapy with a student therapist, as well as non-clinical mental performance consulting for athletes and coaches, and clinical supervision for practicing psychotherapists. Service delivery is hybrid: in-person at 8888 Keele Street, Unit 16, Concord, plus virtual sessions across Ontario, with self-serve booking through the Jane App platform and a complimentary 15-minute phone consultation as the lead-conversion mechanism. Treatment modalities include EMDR, CBT, DBT, EFT, ACT, and the Gottman Method.
The business model is direct-to-consumer, session-based fee-for-service, with revenue tied primarily to billable clinical hours. Many services are eligible for coverage under extended health benefit plans and qualify as a medical expense tax credit under Revenue Canada; mental performance consulting may be reimbursable through Health Care Spending Accounts. Marketing is organic and content-led, relying on an SEO-optimized educational blog, Facebook, Instagram, and YouTube presence, and word-of-mouth rather than paid acquisition. The firm has no disclosed funding, no parent company, and operates as an independent private corporation domiciled in Ontario, Canada.
Mindset First Mental Health & Performance Inc. firmographics
Firmographics- Name
- Mindset First Mental Health & Performance Inc.
- Legal name
- Mindset First Mental Health & Performance Inc.
- Website
- https://mindsetfirst.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mindset First is a Vaughan, Ontario-based psychotherapy and mental performance consulting practice founded in 2019, serving individuals, couples, families, children, adolescents, and athletes across the Greater Toronto Area and virtually across Ontario.
- Ownership category
- akta.pro rank
Mindset First Mental Health & Performance Inc. industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Mental Health Counseling & Psychotherapy Services (EDALAFAB)
Keywords
Where Mindset First Mental Health & Performance Inc. is headquartered
LocationHeadquarters
- HQ city
- Concord (Vaughan)
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mindset First Mental Health & Performance Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Psychotherapy Sessions: Billable therapy sessions for individuals, couples, families, and children/adolescents provided by registered psychotherapists and registered social workers. Services often covered by extended health benefit plans; considered a medical expense tax credit by Revenue Canada.
- Mental Performance Consulting: Session-based mental performance consulting for athletes and performers. Not covered by OHIP or extended health benefits but may qualify as eligible medical expense through Health Care Spending Accounts.
- Affordable Therapy (Student Intern): Reduced-fee therapy sessions provided by student interns under clinical supervision, making therapy more accessible.
- Clinical Supervision: Individual and group clinical supervision services for psychotherapists provided by Victoria Pacitti, including peer group sessions of up to 8 participants meeting monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session | Standard Therapy Sessions |
| Subscription | Per session | Affordable Therapy with Student Intern |
| Subscription | Per session | Mental Performance Consulting |
| Subscription | Monthly | Clinical Supervision |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mindset First Mental Health & Performance Inc. product offering
Product offeringCore offering
Mindset First Mental Health & Performance Inc. is a registered psychotherapy and mental performance consulting clinic located in Vaughan, Ontario, providing one-on-one and group therapy sessions (individual, couples, family, child/adolescent, teen, EMDR, and online/virtual) as well as mental performance consulting for athletes, performers, and coaches. The practice also offers affordable therapy delivered by supervised student interns and clinical supervision (individual and group) for practicing psychotherapists, serving clients across the Greater Toronto Area, York Region, South Simcoe, and virtually across Ontario.
Product overview
Mindset First Mental Health & Performance Inc. is a psychotherapy and mental performance practice offering a comprehensive suite of therapy services. The company provides Individual Therapy, EMDR Therapy, Child and Adolescent Therapy, Teen Therapy, Couples Counselling, Family Therapy, Affordable Therapy with Student Therapists, and Online/Virtual Therapy as its core therapeutic offerings. Additionally, the company offers Mental Performance Consulting for athletes seeking to enhance their mental game, and Clinical Supervision services for psychotherapists seeking professional development. The portfolio is structured around mental health services (therapy) and performance services (mental performance consulting), with affordable and virtual options increasing accessibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one psychotherapy sessions providing personalized support for adults dealing with anxiety, stress, depression, life transitions, and emotional challenges.
- EMDR Therapy
- Child and Adolescent Therapy
- Teen Therapy
- Couples Counselling
- Family Therapy
- Affordable Therapy with a Student Therapist
- Online/Virtual Therapy
- Mental Performance Consulting
- Clinical Supervision
Quantifiable outcome
- Thousands of clients helped achieve cognitive and personal growth
- +1 more outcomes
Companies that use Mindset First Mental Health & Performance Inc.
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Mindset First Mental Health & Performance Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mindset First Mental Health & Performance Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mindset First Mental Health & Performance Inc. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mindset First Mental Health & Performance Inc. social profiles
Digital presenceMindset First Mental Health & Performance Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindset First Mental Health & Performance Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Mindset First Mental Health & Performance Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindset First Mental Health & Performance Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindset First Mental Health & Performance Inc.
What does Mindset First Mental Health & Performance Inc. do?
Mindset First Mental Health & Performance Inc. is a registered psychotherapy and mental performance consulting clinic located in Vaughan, Ontario, providing one-on-one and group therapy sessions (individual, couples, family, child/adolescent, teen, EMDR, and online/virtual) as well as mental performance consulting for athletes, performers, and coaches. The practice also offers affordable therapy delivered by supervised student interns and clinical supervision (individual and group) for practicing psychotherapists, serving clients across the Greater Toronto Area, York Region, South Simcoe, and virtually across Ontario.
Is Mindset First Mental Health & Performance Inc. a public or private company?
Mindset First Mental Health & Performance Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mindset First Mental Health & Performance Inc. founded?
Mindset First Mental Health & Performance Inc. was founded in 2019. It employs 1 to 10 people.
Where is Mindset First Mental Health & Performance Inc. based?
Mindset First Mental Health & Performance Inc. is headquartered in Concord (Vaughan), Canada, in the North America region.
How does Mindset First Mental Health & Performance Inc. make money?
Four revenue lines are on record. Psychotherapy Sessions are the primary driver. The others are mental Performance Consulting, affordable Therapy (Student Intern) and clinical Supervision.
Does Mindset First Mental Health & Performance Inc. have an API?
No public API is recorded for Mindset First Mental Health & Performance Inc..
What industry is Mindset First Mental Health & Performance Inc. in?
Mindset First Mental Health & Performance Inc.'s product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8000.