Mindset First Mental Health & Performance Inc.

What Mindset First Mental Health & Performance Inc. does

Mindset First Mental Health & Performance Inc. is a private psychotherapy and mental performance consulting practice founded in 2019 and based in Concord (Vaughan), Ontario, Canada. The firm is co-owned by Victoria Pacitti, who serves as Clinical Supervisor, Registered Psychotherapist, and Registered Social Worker, and Robert Beer, who serves as President and Mental Performance Consultant. According to its website, the practice operates with a team of 14 named therapists and consultants spanning registered psychotherapists, registered social workers, mental performance consultants, a clinical supervisor, and a student intern therapist.

The practice delivers a broad portfolio of therapy services including individual therapy, EMDR, child and adolescent therapy, teen therapy, couples counselling, family therapy, online/virtual therapy, and affordable therapy with a student therapist, as well as non-clinical mental performance consulting for athletes and coaches, and clinical supervision for practicing psychotherapists. Service delivery is hybrid: in-person at 8888 Keele Street, Unit 16, Concord, plus virtual sessions across Ontario, with self-serve booking through the Jane App platform and a complimentary 15-minute phone consultation as the lead-conversion mechanism. Treatment modalities include EMDR, CBT, DBT, EFT, ACT, and the Gottman Method.

The business model is direct-to-consumer, session-based fee-for-service, with revenue tied primarily to billable clinical hours. Many services are eligible for coverage under extended health benefit plans and qualify as a medical expense tax credit under Revenue Canada; mental performance consulting may be reimbursable through Health Care Spending Accounts. Marketing is organic and content-led, relying on an SEO-optimized educational blog, Facebook, Instagram, and YouTube presence, and word-of-mouth rather than paid acquisition. The firm has no disclosed funding, no parent company, and operates as an independent private corporation domiciled in Ontario, Canada.

Name

Mindset First Mental Health & Performance Inc.

Legal name

Mindset First Mental Health & Performance Inc.

Website

https://mindsetfirst.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindset First is a Vaughan, Ontario-based psychotherapy and mental performance consulting practice founded in 2019, serving individuals, couples, families, children, adolescents, and athletes across the Greater Toronto Area and virtually across Ontario.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Psychotherapy services
• Mental performance consulting
• Couples counselling
• EMDR therapy
• Family therapy

Headquarters

HQ city

Concord (Vaughan)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychotherapy Sessions: Billable therapy sessions for individuals, couples, families, and children/adolescents provided by registered psychotherapists and registered social workers. Services often covered by extended health benefit plans; considered a medical expense tax credit by Revenue Canada.
2. Mental Performance Consulting: Session-based mental performance consulting for athletes and performers. Not covered by OHIP or extended health benefits but may qualify as eligible medical expense through Health Care Spending Accounts.
3. Affordable Therapy (Student Intern): Reduced-fee therapy sessions provided by student interns under clinical supervision, making therapy more accessible.
4. Clinical Supervision: Individual and group clinical supervision services for psychotherapists provided by Victoria Pacitti, including peer group sessions of up to 8 participants meeting monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mindset First Mental Health & Performance Inc. is a registered psychotherapy and mental performance consulting clinic located in Vaughan, Ontario, providing one-on-one and group therapy sessions (individual, couples, family, child/adolescent, teen, EMDR, and online/virtual) as well as mental performance consulting for athletes, performers, and coaches. The practice also offers affordable therapy delivered by supervised student interns and clinical supervision (individual and group) for practicing psychotherapists, serving clients across the Greater Toronto Area, York Region, South Simcoe, and virtually across Ontario.

Product overview

Mindset First Mental Health & Performance Inc. is a psychotherapy and mental performance practice offering a comprehensive suite of therapy services. The company provides Individual Therapy, EMDR Therapy, Child and Adolescent Therapy, Teen Therapy, Couples Counselling, Family Therapy, Affordable Therapy with Student Therapists, and Online/Virtual Therapy as its core therapeutic offerings. Additionally, the company offers Mental Performance Consulting for athletes seeking to enhance their mental game, and Clinical Supervision services for psychotherapists seeking professional development. The portfolio is structured around mental health services (therapy) and performance services (mental performance consulting), with affordable and virtual options increasing accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one psychotherapy sessions providing personalized support for adults dealing with anxiety, stress, depression, life transitions, and emotional challenges.
• EMDR Therapy
• Child and Adolescent Therapy
• Teen Therapy
• Couples Counselling
• Family Therapy
• Affordable Therapy with a Student Therapist
• Online/Virtual Therapy
• Mental Performance Consulting
• Clinical Supervision

Quantifiable outcome

• Thousands of clients helped achieve cognitive and personal growth
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVo5pOPGwJtT6me67bMh0BA
• Facebookfacebook.com/MindsetFirstInc
• Instagraminstagram.com/mindsetfirstinc
• LinkedInlinkedin.com/company/mindset-first-mental-health-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindset First Mental Health & Performance Inc.