Minds-In-Motion, Inc.

What Minds-In-Motion, Inc. does

Minds-In-Motion, Inc. is a privately held, founder-owned educational services company established in 1998 (headquartered historically in Carmel, Indiana, with the center now closed) that commercializes a movement-based brain-integration program for children. Its core offering, the Mind Maze program, is a 36-week, 15-station vestibular stimulation curriculum delivered through handbooks (Elementary Level 1 and Middle/High School Level 2), signed educational signage, and graded equipment packages (Silver $1,900, Gold $3,000, Platinum $4,900). The company pairs these curricula with on-site professional training for schools (1-day at $3,500 or 2-day at $5,750) and a consumer-facing e-commerce storefront that sells handbooks, downloads, command cards, the GR-8! Cranial Nerve #8 auditory-processing program, and a Mommy & Me video product aimed at infants. Technologically, the company differentiates through its use of NeuroCom computerized posturography — a balance-assessment platform originally developed for NASA — making it one of only three organizations worldwide applying the technology for educational/learning potential assessment, with 20 years of accumulated clinical data and 1,700+ case studies validated through partnerships with the University of Louisville and Eastern Kentucky University and published in peer-reviewed journals.

The business model is multi-stream: one-time handbook sales, hardware/equipment sales, professional services for school training, and digital downloads, with revenue concentrated in low-friction online and direct field sales rather than recurring SaaS or licensing. The go-to-market is dual-channel: an enterprise field-sales motion targeting schools via on-site training consultation, and direct-to-consumer e-commerce serving parents of children (ages 3-18) with attention, coordination, behavioral, or sensory processing challenges. The company has reached an installed base of 500+ schools and foundations across 27 U.S. states and multiple countries, supported by academic and channel partnerships, though it remains founder-controlled by Candace S. Meyer, M.S. with no disclosed external investment, headcount, or revenue figures.

Name

Minds-In-Motion, Inc.

Legal name

Minds-In-Motion, Inc.

Website

https://mindsinmotion.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Minds-In-Motion is a privately held, founder-owned educational services company that sells a movement-based vestibular stimulation curriculum (Mind Maze), equipment packages, and on-site training to K-12 schools and parents to improve children's academic, behavioral, and sensory-processing outcomes.

Ownership category

akta.pro rank

Product category

Movement-based educational services

NAICS

Educational Support Services (61171), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Intervention & Skill-Building Programs (Speech/OT Support Materials, Social Skills) (EDACAJAJ)

akta.pro secondary industries

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Sensory Integration & Regulation Services (EDACAFAI)

Keywords

• Movement-based learning programs
• Vestibular stimulation education
• Brain integration curriculum
• Balance and coordination training
• School professional development services

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales (Handbooks & Books): Sale of educational handbooks and books including the Elementary Level 1 Maze Handbook ($54.95+), Level 2 Middle/High School Handbook ($54.95+), and GR-8! Book ($54.95+). These are one-time purchases available in physical USB or digital download formats.
2. Equipment Packages: Sale of specialized balance and movement equipment in three tiers: Silver ($1,900), Gold ($3,000), and Platinum ($4,900) packages. Individual items include balance boards, rotation boards, vision tool kits, and signage materials.
3. Training Services: On-site training sessions for schools: 1-day training at $3,500 or 2-day comprehensive training at $5,750. Mileage and accommodations additional. Professional development growth points and CEUs available.
4. Digital Downloads: Downloadable products including signage posters ($22.95), Spanish handbooks ($30), command cards ($22.95), and instructional videos ($55).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Minds-In-Motion sells a vestibular/movement-based brain integration program (the Mind Maze) packaged as handbooks, equipment bundles, and on-site school training services. The offering combines a 36-week multi-station movement curriculum for preschool through 12th grade, the GR-8! auditory processing program, and NeuroCom-based balance assessment. Customers are schools, foundations, and parents seeking to improve children's focus, coordination, reading, and behavior through targeted physical movement protocols.

Product overview

Minds-In-Motion is a science-based movement and brain integration program that offers a portfolio of handbooks, equipment bundles, and training services centered around the Mind Maze program. The core product is the Maze Handbook (available in Level 1 for elementary students and Level 2 for middle/high school), which provides a 36-week curriculum of vestibular stimulation activities. Related products include the GR-8! handbook focused on Cranial Nerve #8 auditory processing, signage poster packs (USB or download), and Command Cards. Equipment offerings range from individual items (Vision Tool Kit, Balance Boards, Rotational Boards) to three-tiered equipment bundles (Silver $1,900, Gold $3,000, Platinum $4,900). Training services provide on-site professional development (1-day or 2-day sessions) for schools implementing the program. The company also offers a Mommy & Me Video program for infants and Spanish-language versions of key handbooks.

Differentiator

Problem solved

Functional benefit

Brands

• Mind Maze: The primary movement-based maze program (also referred to as 'The Maze') involving multiple stations with vestibular-stimulating activities for children, available in Level 1 (Elementary) and Level 2 (Middle School & High School) versions.
• GR-8! Minds-In-Motion
• Mommy & Me Video

Products and services

• MINDS-In-Motion Elementary Level 1 Maze Handbook A 72-page handbook providing a 36-week, 15-station movement curriculum implementing the vestibular-stimulation Mind Maze program for preschool through elementary students. Designed for school-wide adoption and home implementation by parents and educators.
• Mind Maze Handbook for Middle School and High School (Level 2) A 66-page handbook co-authored with middle-school veteran teacher Matt Martin that extends the Mind Maze program with increased intensity, more complex skills, and endurance-building activities for grades 6-12. Designed for middle and high school classroom and homeroom implementation.
• GR-8! Minds-In-Motion Book A hands-on instructional handbook explaining how movement affects learning and providing 30 key movement protocols designed to activate Cranial Nerve #8 and increase auditory processing in students. Targets educators and parents seeking to improve children's ability to process chains of simultaneous commands.
• Mommy & Me Video Program A video program of 20 specific motor movement videos (Somersaults & Flips, Rock 'N Roll, Spinning, etc.) designed for babies and toddlers to stimulate the inner-ear balance system and increase visual, auditory, and motor abilities.
• SILVER Maze Equipment Package Entry-level equipment bundle priced at $1,900 that includes bean bags, balance beams, wooden balance boards, foam tiles, tumbling mat, agility hurdles, beaded strings, tracking pencils, and painter's tape for Mind Maze implementation.
• GOLD Maze Equipment Package Mid-tier equipment bundle priced at $3,000 that includes the Figure 8 Balance Beam, Balance Master board, and a more comprehensive equipment set than the Silver package.
• PLATINUM Maze Equipment Package Full equipment bundle priced at $4,900 including 96 bean bags, multiple balance beams, 6 balance boards, 6 rotation boards, 2 balance master boards, sensory mats, wobble discs, agility equipment, and over 48 Sky Bounce racquet balls. Designed for full school-wide Maze implementations.
• Rocker Balance Board A 12 x 24 inch wooden balance board with a 3 3/8 inch half-circle height, supporting up to 250 pounds, used with brain mazes to improve balance and focus.
• Oval Rotational Board A 20.5 x 15.5 inch sturdy wooden oval board with a commercial-grade stainless steel turntable inside, supporting up to 500 pounds, used for balance, coordination, and vestibular function improvement.
• Vision Tool Kit A kit of support tools (Instruction Booklet, Fixation Ruler, Eye Beads, Tracking Pencil, Near-Far Straw, and Eye Patch) designed to improve eye strength, reading, and focus as part of the Mind Maze program.
• Laterality-Directionality Pattern Chart Poster A 16x24 inch chart showing arm movement patterns designed for use with a rebounder (mini trampoline) to improve the internal sense of laterality and directionality in children.
• On-Site School Training Services On-site professional training for schools and educators, offered as a 1-day, 6-hour session at $3,500 or a 2-day, 12-hour comprehensive session at $5,750 (plus mileage and accommodations). Covers Maze protocols, assessment measures, and implementation strategies, with CEUs and professional development growth points available.

Quantifiable outcome

• Reading level improvements from 2nd to 5th grade after 10-week program in some students
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of LouisvillecoreStrategic or Co-development PartnerUniversity of Louisville performed research validation of Minds-In-Motion program, conducting studies at preschool, elementary and middle school levels. Research findings published in peer-reviewed journals confirmed program efficacy for motor skills and reading improvements.
• Eastern Kentucky UniversitycoreStrategic or Co-development PartnerEastern Kentucky University collaborated on research validation of MIM program, contributing to the scientific evidence base supporting vestibular stimulation protocols for educational outcomes.
• Bellarmine UniversityminorStrategic or Co-development PartnerListed as partner/collaborator on company website, indicating involvement in research or educational collaboration.
• University of South FloridaminorStrategic or Co-development PartnerListed as partner/collaborator on company website.
• St. Mary's CollegeminorStrategic or Co-development PartnerListed as partner/collaborator on company website.
• Evansville Vanderburgh School Corporation (EVSC)coreChannel Partner/ Reseller/ DistributorMajor school district partner implementing MIM program district-wide. Certified OT Assistant actively working to expand MIM to most EVSC schools, significantly reducing OT referral needs.
• Smart Moves AcademycoreChannel Partner/ Reseller/ DistributorFounder Dr. Gretchen Stewart operates Smart Moves Academy in Tampa, FL as a MIM-affiliated school. Active advocate promoting the program as transformational for teaching and learning.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Learning Without Tears: Learning Without Tears is a long-established K-12 curriculum publisher covering handwriting, literacy and readiness, with broad school-district penetration. A broader incumbent in school curriculum and teacher PD that competes for the same school training and curriculum budget lines as Minds-In-Motion.

Direct peers

• The Listening Program (Advanced Brain Technologies): Advanced Brain Technologies offers auditory processing and brain-training programs including The Listening Program and Sound Health, sold to schools, therapy clinics and parents. Comparable to Minds-In-Motion's GR-8! Cranial Nerve #8 auditory processing track, school/clinical distribution, and parent GTM.
• Brain Gym International: Brain Gym sells movement-based learning curricula and educator training aimed at improving student focus, reading, and coordination in K-12 classrooms. Comparable in curriculum-plus-training GTM, school distribution, and parent/educator buyer to Minds-In-Motion's Maze handbook + on-site training model.
• Interactive Metronome: Interactive Metronome provides a motor-based timing and rhythm assessment/training program used by OTs and educators to address attention, coordination and learning difficulties. Overlaps directly with Minds-In-Motion on vestibular/motor-based cognitive training, clinical customer base, and school/clinical distribution.
• Brain Balance Achievement Centers: Brain Balance runs a national franchise network offering movement, sensory-motor and cognitive programs for children with attention, behavioral and learning challenges. Directly comparable to Minds-In-Motion on customer (parents of struggling K-12 kids), modality (sensory-motor integration), and outcome claims (reading, focus, behavior).
• Bal-A-Vis-X: Bal-A-Vis-X is a balance, auditory and vision exercise program widely used in schools and therapy clinics to improve focus, coordination and self-regulation. Shares Minds-In-Motion's school-channel distribution, vestibular/motor exercise methodology, and parent/educator customer base.

Emerging players

• Sensory Tools for Educators / Southpaw Enterprises: Southpaw Enterprises manufactures and distributes sensory integration and vestibular equipment (balance boards, swings, therapy tools) used in OT clinics and sensory classrooms. Comparable as a vendor in the same vestibular/sensory category, though Southpaw is equipment-led rather than curriculum-led.
• Move2Learn / MoveNPlay Now: MoveNPlay Now provides classroom movement breaks and physical activity programs designed to improve student attention and on-task behavior in K-12. An emerging competitor in the same school-channel, movement-to-improve-cognition category as Minds-In-Motion's Maze program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindsinmotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minds-In-Motion, Inc.