Minel Elmontasje Elverum AS

What Minel Elmontasje Elverum AS does

Minel Elmontasje Elverum AS is a wholly owned operating subsidiary of Minel AS, a Norwegian electrical installation services group headquartered in Hamar. The Elverum branch serves the Elverum area of Innlandet county and is one of nine subsidiaries and twelve physical locations spanning from Otta in the north to Drøbak in the south, covering Oslo, Akershus, Østfold, and Innlandet. The group employs over 330 people and reports consolidated revenue of 550 million NOK.

The company provides residential and commercial electrical installation services including new wiring, renovations, upgrades, smart home (smarthus) integration, EV charging station installation, LED lighting, solar panel installation, electrical safety inspections, surge protection, circuit breaker upgrades, and design-oriented electrical materials. Distribution is primarily through direct-to-consumer engagement at local branches, supported by a price calculator (Priskalkulator) on minel.no for transparent job estimates, and a growing e-commerce online store (Nettbutikk) selling third-party products such as Zaptec Go EV chargers and Elko electrical components.

The business model is professional services with a hardware retail adjunct. Revenue is generated through fixed-price project quotes and time-and-materials billing for variable installation work, plus direct product sales through the online store. Customer segments are split horizontally between private/residential homeowners and commercial and public-sector clients including developers and public facilities across eastern Norway. The Elverum branch operates under the group's locally-owned, decentralized model — each subsidiary retains local decision-making while drawing on group-level procurement, training, and brand resources. No external funding, private equity, or M&A activity is disclosed.

Name

Minel Elmontasje Elverum AS

Legal name

Minel AS

Website

https://minel.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Minel Elmontasje Elverum AS is one of nine subsidiaries of the Minel AS electrical installation group, serving residential and commercial customers in the Elverum area of Innlandet county, Norway, with installation, smart home, EV charging, solar, and safety services.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Electrical Contractors and Other Wiring Installation Contractors (238210)

akta.pro primary industry

Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)

Keywords

• Electrical installation services
• Smart home solutions
• EV charging installation
• Solar panel installation
• Commercial electrical contracting

Headquarters

HQ city

Elverum, Hedmark

HQ country

Norway

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electrical installation services: Minel's primary revenue comes from providing electrical installation services to private and commercial customers across eastern Norway. Services include new installations, upgrades, renovations, smart home integration, EV charging setup, and electrical safety work. Pricing is a mix of fixed-price quotes and time-and-materials billing.
2. Online store (nettbutikk) — product sales: Minel operates an e-commerce storefront selling electrical products including smart home devices, dimmers, sockets, lighting, EV chargers, cooktop guards, and related electrical materials. Products are sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Minel Elmontasje Elverum AS provides electrical installation and contracting services for private homeowners and commercial clients across the Elverum area of Innlandet county, as part of the broader Minel AS group. Core service offerings include new wiring, renovations, switchboard upgrades, LED lighting, electrical safety inspections, smart home (smarthus) integration, EV charging station installation, solar panel setup, and design-oriented electrical materials. The branch complements service delivery with a group-wide online store selling related electrical products and a digital price calculator for job estimates.

Product overview

Minel Elmontasje Elverum AS is part of the Minel AS group, a Norwegian electrical installation company offering comprehensive electrical services to residential and commercial customers in Oslo, Akershus, Østfold, and Innlandet regions. The company operates as part of a 9-subsidiary conglomerate with approximately 550 million NOK in revenue and over 330 employees. The product portfolio includes core electrical installation services (new installations, upgrades, maintenance), smart home automation systems (smarthus), EV charging station installation (elbil lading), professional lighting solutions (belysning), solar panel installation (solcellepanel), electrical safety services (el-sikkerhet), design-oriented electrical materials, energy savings solutions, and an e-commerce platform (nettbutikk) selling related products like Zaptec Go chargers and ELKO electrical components. The company also provides a digital priskalkulator tool for pricing estimates.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Installations (Elektriske installasjoner)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bravida Norge: Norwegian subsidiary of Bravida, the largest Nordic-based multi-technical service provider in installation and services for buildings and facilities. Provides electrical installation alongside HVAC, plumbing, and automation for commercial, industrial, and public-sector customers across Norway — broad overlap with Minel's commercial segment.
• GK Norge: Norwegian subsidiary of GK Gruppen, a Nordic technical services provider specializing in HVAC, electrical, and building automation. Serves commercial and public-sector clients across Norway, overlapping with Minel's commercial segment but at larger scale and broader technical scope.
• Caverion Norge: Norwegian operations of Caverion, a major Nordic provider of technical building solutions and services. Offers electrical installation and building systems for commercial and public-sector clients — directly comparable to Minel's B2B service offering but at significantly larger scale.
• Assemblin Norge: Norwegian arm of Assemblin, a Nordic installation and service provider for electrical, heating & sanitation, and ventilation. Competes for commercial and residential electrical installation projects across Norway with broader technical scope than Minel.
• YIT Norge: Norwegian operations of YIT (now merged into the broader Comfort/YIT group), focused on building systems, renovation, and technical services. Overlaps with Minel on commercial electrical installations and renovation projects.

Direct peers

• Comfort-kjeden Norge: Norwegian electrical and plumbing chain of independent member companies — comparable chain model to Eltera Gruppen. Member electricians serve local residential and commercial customers, providing similar service offerings to Minel including installations, EV charging, and smart home.
• EL-PROFFEN: Norwegian electrical contractor chain that partners with local electrician members across Norway. Provides similar residential and commercial electrical installation services to Minel and competes for the same local customer base in eastern Norway.
• Eltera Gruppen: Norwegian electrical contractor alliance/chain. The Minel website features an "ElteraGruppen" branded location map, indicating Minel is a member of the Eltera chain. Eltera members are independent local electrical contractors that collaborate under a shared brand — directly comparable peer as Minel's peer-and-partner simultaneously.

Others

• Solar Norge: Norwegian electrical products and solutions distributor serving professional electricians and installers. Comparable ecosystem player to Heidenreich — supplies Minel with installation materials and competes indirectly via own-brand electrical products.
• Heidenreich Norge: Norwegian electrical product distributor and wholesaler supplying electrical materials, lighting, and tools to contractors including Minel. Indirect ecosystem player — not a direct competitor, but a key supplier whose pricing affects Minel's material costs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIG3k5xDt2iR6jbFeJVz1ew
• Facebookfacebook.com/minelnorge
• LinkedInlinkedin.com/company/el-montasje-elverum
• Instagraminstagram.com/minel_no

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minel Elmontasje Elverum AS