Miners' Promise

What Miners' Promise does

Miners' Promise is a registered Australian charity (ABN 45 167 390 598) established in 2010 in Perth, Western Australia, that provides trauma-informed crisis support to families and communities affected by workplace fatalities, serious injuries, and mental health crises within the mining, energy, and resources sectors. Since inception it has supported more than 220 families, with 30 families under active care in 2024, of which 15 were tied to workplace fatalities that year. Its stated vision is to be integrated across every mining, energy, and resource workplace in Australia.

The charity operates five core programs: Partnership of Care, Family Care Program, My Promise, Response Readiness, and Standing Together Bereavement Support Group. Service delivery is built on specialist partnerships rather than in-house capability, including BSS and Gryphon Psychology for critical incident response, Vitalis Legal for legal support, and Acting Consulting Training Australia for community engagement (the "The Gift" theatrical initiative). Services are delivered to families free of charge; there is no proprietary technology platform — operational infrastructure is people-led counselling and partner-delivered services.

Revenue is generated through donations, corporate partnerships, and workplace giving from mining-sector employers including BHP, Norton Gold Fields, Mount Gibson Iron, and Karridale. The organization operates with a small team of 6 employees, is governed by a board chaired by Laura Benger, and is led operationally by Executive Director Debbie Morrow (appointed 2022). Inaugural Patrons appointed in 2024 are Minister Madeleine King MP and Senator Susan McDonald. The charity is non-government funded and event-driven in its resourcing, tied to the incident cycle of the Australian resources sector.

Name

Miners' Promise

Legal name

Miners' Promise

Website

https://minerspromise.org.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Miners' Promise is a Perth-based Australian charity, founded in 2010, that delivers trauma-informed crisis support, bereavement care, and organizational preparedness services to families affected by workplace fatalities in the mining, energy, and resources sectors.

Ownership category

akta.pro rank

Product category

Crisis Support Services

NAICS

Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ)

Keywords

• Crisis support services
• Bereavement care programs
• Trauma-informed support
• Mining family welfare
• Grief counselling services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable donations and corporate partnerships: As a registered charity (ABN: 45 167 390 598), Miners' Promise generates revenue through donations, corporate partnerships with mining and resource companies, and potentially government grants. Services are provided free of charge to beneficiary families.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Miners' Promise is an Australian registered charity that provides specialised, trauma-informed crisis support — including emotional, practical and financial assistance, grief counselling, liaison and advocacy — to families of the mining, energy and resources sector navigating workplace fatalities, non-work-related deaths, suicides and crisis events. Services are delivered free of charge to families through an integrated suite of programs (Partnership of Care, Family Care Program, My Promise, Response Readiness and the Standing Together Bereavement Support Group) and are funded by corporate partnerships and donations.

Product overview

Miners' Promise is a registered charity established in 2010, providing trauma-informed crisis support services to mining, energy, and resources families across Australia. The organization operates as a service-based charity offering emotional, practical, and financial support through an integrated suite of programs: the Partnership of Care (enabling industry employers to provide best-practice crisis preparedness and bereaved family support), the Family Care Program (direct support services for affected families), and My Promise (individualized family assistance). Additional offerings include Response Readiness for organizational preparedness and the Standing Together Bereavement Support Group for peer connection. The programs are accessed through the organization's Australia-wide service network and are designed to provide continuous, long-term support from initial crisis response through ongoing recovery.

Differentiator

Problem solved

Functional benefit

Brands

• Partnership of Care: Industry partnership program transforming industry approach to tragedy with trauma-informed operational preparedness and bereaved family support.
• Family Care Program
• My Promise
• Response Readiness
• Standing Together Bereavement Support Group

Products and services

• Partnership of Care An industry partnership program enabling mining, energy and resources companies to provide best-practice, trauma-informed operational preparedness and immediate support for bereaved families in the event of a workplace fatality or crisis. For corporate members.
• Family Care Program Industry-embedded program ensuring mining, energy and resources families receive specialist support in the event of accidents, ill-health, loss of a loved one or other traumatic life events.
• My Promise Individualised support program providing families with personalised crisis support, emotional assistance, and guidance through trauma and recovery. For individual families.
• Response Readiness Trauma-informed operational preparedness service helping mining, energy and resources organisations prepare for and respond effectively to crisis events in the workplace.
• Standing Together Bereavement Support Group Ongoing peer support group connecting mining, energy and resources families who have experienced similar losses, providing community and shared understanding throughout the grief journey.

Quantifiable outcome

• 220+ families supported since inception
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• BSS and Gryphon PsychologycoreStrategic or Co-development PartnerA leading provider of critical incident response and Employee Assistance Services across the Mining and Resources sector, and a proud Promise Partner with Miners' Promise. Angela Dixon, Principal – Advisory and Capability at BSS and Gryphon Psychology, serves as a Queensland Ambassador for Miners' Promise.
• Promise PartnerscoreStrategic or Co-development PartnerCompanies that partner with Miners' Promise through the Partnership of Care program, ensuring best practice, trauma-informed operational preparedness and that bereaved families receive immediate support when tragedy strikes.
• Vitalis LegalsupportingImplementation/ SI/ Consulting PartnerPartnering law firm that Miners' Promise engages to help families navigate legal processes following a death, including estate finalization and letters of administration.
• Acting Consulting Training Australia and New ZealandsupportingStrategic or Co-development PartnerPartnership for 'The Gift' live interactive play, a theatrical initiative to raise awareness about support when safety fails in the mining industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lifeline Australia: Australia's largest crisis-support and suicide-prevention telephone and text service. Comparable in crisis-intervention support for mining-region callers, but operates at much broader national scale and as a crisis-line rather than long-term bereavement casework.
• Beyond Blue: National mental health organization providing information, support, and referrals. Overlaps with Miners' Promise in addressing anxiety/depression/suicide in the mining workforce and is the parent of the related Heads Up workplace-mental-health initiative that overlaps with mining/energy employers.
• Black Dog Institute: Australian medical research institute focused on mood disorders, suicide prevention, and workplace mental health. Comparable in addressing mental health outcomes in mining-relevant populations; operates at broader research/clinic scale rather than as a family-casework charity.

Emerging players

• MATES in Construction: Sister program to MATES in Mining, applying the same industry-specific mental health/suicide prevention model to the construction sector. Strongly comparable operating model, with a cross-sector expansion option that mirrors a potential vertical-extension path for Miners' Promise.

Others

• RUOK?: National suicide-prevention charity focused on encouraging everyday conversation about mental health. Complementary awareness-layer organization; not a direct service provider but a thematic ally and ecosystem participant in the same mission space as Miners' Promise.
• BSS and Gryphon Psychology: Critical incident response and Employee Assistance Program (EAP) provider across the mining and resources sector, and a publicly listed Promise Partner of Miners' Promise. Adjacent provider of complementary crisis and EAP services to the same enterprise customers, occasionally substitutable in scope though differentiated from Miners' Promise's long-horizon bereavement casework.

Direct peers

• MATES in Mining: Australian charity providing mental health, suicide prevention, and peer-support programs specifically to the mining industry. Closest analog in mission (mining-sector family/community support) and is a direct comp in the niche Miners' Promise occupies, though focused more upstream on prevention rather than post-fatality bereavement.
• Compassionate Friends Australia: Peer-support organization for families bereaved by the death of a child. Directly comparable in long-term, wrap-around bereavement support model and peer-group format, but focused on a different bereavement trigger.
• Australian Centre for Grief and Bereavement: Victorian-based specialist grief and bereavement service offering counselling, education, and consultancy. Directly comparable in specialized bereavement service delivery, though broader in client population than Miners' Promise's mining-vertical specialization.
• StandBy Support After Suicide: Australian postvention program supporting people bereaved by suicide, delivered nationally through local service hubs. Directly comparable in trauma-informed, long-horizon bereavement support and in serving similar populations (mining-region communities) where suicide loss intersects with industry suicide rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/minerspromise

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miners' Promise