Mini Professors Science

What Mini Professors Science does

Mini Professors Science is a children's science enrichment franchise operating as part of WOW World Group Ltd. It delivers structured, hands-on science classes and experiments to children aged 2 to 12, with a curriculum built around 9 lesson plans and a reusable experiment library. Its product portfolio spans Parent & Child Classes, Nursery Science Classes, Primary School Workshops, After School Clubs, School Holiday Camps, and Science Parties, addressing both B2C families and B2B institutions (schools and nurseries).

The company operates a capital-light franchise model: a central team of approximately 6 employees supports franchisees across six countries — the United Kingdom (home market), Australia, the Netherlands, New Zealand, the UAE, and China — with a dedicated China web presence at wowbabysensory.cn. Central revenue is generated through franchise fees, royalties, curriculum licensing, and shared brand assets rather than direct service delivery.

Strategic positioning is reinforced by institutional partnerships (UK Space Agency from July 2019, Network Rail for Rail Week, Sea Life Centres), a charity partnership with Caudwell Children (2022), and recognition through a What's on 4 kids award in 2024. Within WOW World Group it sits alongside sister brands Baby Sensory, Toddler Sense, Reading Fairy, and KeepaBeat, giving franchisees cross-selling potential across early-years and primary education segments. No AI/ML capabilities, proprietary software platforms, or digital content distribution mechanisms are disclosed; the value proposition is experiential and curriculum-driven rather than technology-mediated.

Name

Mini Professors Science

Legal name

Mini Professors Global Limited

Website

https://miniprofessors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mini Professors Science is a children's science enrichment franchise (part of WOW World Group) delivering hands-on science classes, workshops, camps, and parties to children aged 2-12 across the UK, Australia, Netherlands, New Zealand, UAE, and China via a capital-light franchise model.

Ownership category

akta.pro rank

Product category

Children's Science Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industries

Science Camps & Field Programs (Nature, Space, Marine, Geology) (EDAMABAB), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Science & STEM Instruction (School-Delivered) (EDAJAFAH), Biology & Life Science Enrichment (Biotech, Genetics, Anatomy) (EDAMABAF)

Keywords

• Children science education
• STEM enrichment classes
• Franchise education programs
• School workshop services
• Early childhood learning

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Class Fees: Parents purchase individual classes or term-based packages (Terms) for weekly parent & child classes. Classes are delivered by local franchisees at various venues.
2. Science Party Bookings: One-time party bookings for birthdays, events, and celebrations. Parties include trained presenters, all equipment and materials, and themed activities suitable for children aged 2-7.
3. Holiday Camp Fees: Multi-day holiday camp programs during school breaks (half terms, Easter, summer). Camps serve children aged 5-12 with full-day hands-on science activities.
4. School Workshop and Club Fees: Schools pay for curriculum-linked workshops, after-school clubs, and holiday camp hosting. Services are delivered by trained science presenters at school venues.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mini Professors delivers a curriculum-based science enrichment program for children aged 2-12 through weekly parent and child classes, holiday camps, science-themed birthday parties, primary school workshops, after-school clubs, and nursery science sessions. The program uses hands-on experiments, storytelling, songs, and age-appropriate scientific vocabulary to teach STEM concepts, school-readiness skills, fine motor abilities, and critical thinking. All services are delivered by trained presenters through a franchise network operating across the UK, Australia, Netherlands, New Zealand, UAE, and China.

Product overview

Mini Professors Science is an award-winning children's science education franchise operating as part of the WOW World Group. The company offers a portfolio of science-focused programmes for children aged 2-12, consisting of: Parent & Child Classes for toddlers (ages 2-5) where families explore science together; Holiday Camps for children ages 5-12 during school breaks; Science Parties for celebrations (ages 2-7); Primary School Workshops delivered during school hours; After School Clubs for primary-aged children (5-11); and Nursery Science Classes for early years (ages 2-5). All programmes use hands-on experiments, storytelling, songs, and interactive activities to teach STEM concepts. The company operates through a franchise model with independently owned and operated franchisees.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Caudwell ChildrenminorOthers · 1 January 2022Mini Professors participated in Children's Activities Week 2022, with children taking part in sponsored acts of kindness to raise funds for Caudwell Children, a charity providing support for autistic and disabled children. Since inception, Children's Activities Week has raised over £175,000 for the charity.
• UK Space AgencycoreStrategic or Co-development Partner · 1 July 2019Mini Professors created a special session plan called 'The Moon' to celebrate the 50th Anniversary of the Moon landing in July 2019. Space-themed science activities were developed to engage children with space science topics.
• Network RailcoreStrategic or Co-development PartnerMini Professors collaborated with Network Rail to create a brand-new science session plan celebrating Rail Week, leveraging the natural fascination toddlers and young children have with trains and railways.
• Sea Life CentrescoreStrategic or Co-development PartnerMini Professors adapted their popular 'Oceans and Seas' session plan for Sea Life Centre locations, providing a natural fit for the marine conservation brand with tried and trusted content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Science Made Simple: UK science communication company delivering school workshops, shows, and family events. Broader in scope than Mini Professors, with a focus on larger-scale science engagement rather than a recurring franchise class format.

Direct peers

• Sublime Science: UK-based provider of science-themed birthday parties, school workshops, and STEM events for children. Competes with Mini Professors on science parties and primary school workshop delivery in the same geography.
• Baby Sensory: Direct sister brand within WOW World Group offering sensory classes for infants. Shares franchise infrastructure, parent company, and overlapping customer demographic, enabling cross-brand synergies.
• Mad Science: Long-established international franchise delivering hands-on science programs, after-school clubs, workshops, and parties for children. Operates on a similar franchise-based, curriculum-linked STEM enrichment model directly comparable to Mini Professors.
• Club Scientific: Children's science education franchise offering after-school clubs, workshops, and summer camps with hands-on experiments. Comparable in franchise model, target age range, and STEM enrichment curriculum.
• Toddler Sense: WOW World Group sibling brand providing structured activity sessions for toddlers. Operates the same franchise model and serves the same parent-and-child segment that Mini Professors targets.
• Reading Fairy: Another WOW World Group portfolio brand delivering early literacy classes for young children. Closely comparable in distribution model, target demographic, and franchise delivery mechanism.

Regional players

• Fizzics Education: Australian provider of hands-on science workshops, school incursions, and holiday programs. Comparable in hands-on STEM content and target age range, but operates primarily in Australia rather than the UK.

Emerging players

• Kids College: UK provider of holiday camps and activity days for primary-aged children, including STEM offerings. Competes with Mini Professors' school holiday camp product in overlapping geographies.
• Little House of Science: London-based provider of after-school STEM clubs and holiday workshops for children aged 4–11. Overlaps with Mini Professors on primary-aged enrichment and hands-on experiment-led classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/miniprofessorsuk
• LinkedInlinkedin.com/company/mini-professors-science

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mini Professors Science