Wings Music

What Wings Music does

Wings Music Inc. is a privately held, founder-led Japanese corporation established in 1995 and headquartered in Daikanyama, Tokyo, operating across three core divisions: Wings Music School (voice training and music education), W Music Labels (music production and distribution), and Wings Music Productions (songwriter and artist agency). The company's central offering is the proprietary "Minnie P. Method" of voice training, developed by founder, President, and Representative Director Minnie P. (Yamane), which combines posture correction, breathing, and stretch-based voice exercises tailored to individual body structure, with stated anti-aging benefits. Voice training is delivered through in-person lessons at the Daikanyama school (¥16,500-¥33,000 per 45/60/90-minute session), online individual lessons, a global online salon subscription, face/expression training, and 1-night 2-day retreats, supplemented by published books via Shueisha International and Shogakukan.

The business generates revenue across six streams: voice training lessons, online salon subscriptions, seminars and workshops (including corporate engagements such as Diana with 600+ attendees), book sales, music production and songwriting fees (with chart-topping Oricon, iTunes, and USEN results for artists including 氷川きよし, Chris Hart, 手嶌葵, AISHA, RIRI, and Philosophy no Dance), and label operations through W Music Labels. Marketing relies on a multi-channel mix: a YouTube channel launched November 2021 with viral collaborations exceeding 1.6M views, monthly features in major Japanese magazines (ELLE, 美的GRAND, MAQUIA, GINZA, 25ans), frequent TV (TV Asahi, BS SkyPerfect, NHK, Fuji TV) and radio (J-WAVE, 文化放送, FM yokohama, regional stations) appearances, bookstore events, and a global online salon community. The company maintains a strategic affiliation with Universal Music Publishing Group and operates with 11 employees in a lean, founder-anchored structure with no external institutional investment.

Name

Wings Music

Legal name

Wings Music Inc.

Website

https://minniep.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Wings Music Inc. is a founder-led Japanese music production and voice training company operating Wings Music School, W Music Labels, and Wings Music Productions from Daikanyama, Tokyo, serving professional performers, business executives, and general consumers through lessons, online salon, books, and major-label songwriting.

Ownership category

akta.pro rank

Product category

Music Education & Production Services

NAICS

Record Production and Distribution (51225), Sound Recording Studios (51224), Music Publishers (512230), Other Sound Recording Industries (512290)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Vocal Production & Coaching (in-studio) (MPAIAHAI)

akta.pro secondary industries

Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF), Performance Coaching & Competition Preparation (Auditions, Recitals) (EDAMANAL), Music Theory, Ear Training & Musicianship (EDAMANAF), Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)

Keywords

• Voice training
• Music production
• Vocal coaching
• Music education
• Writers agency

Headquarters

HQ city

Tokyo (代官山/Daikanyama)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Voice Training Lessons: In-person and online voice training lessons at the Daikanyama school and salon. Offered in Japanese and English. Revenue from per-session fees at multiple price tiers (45min/60min/90min).
2. Online Salon Membership: Monthly group lessons via the online salon 'Minnie P.の世界ボイトレ', supplemented by email lesson support and member-exclusive video content. Members include global entrepreneurs, seminar organizers, and influencers.
3. Seminars & Workshops: Revenue from paid seminars, workshops, and retreats (1泊2日 format). Includes events at universities, bookstores, and corporate locations.
4. Book Sales & Publishing: Sales of published books authored by Minnie P. — '声を磨けば、人生が変わる' (Shueisha International) and '心と体、みる見るととのう！アンチエイジング・ボイトレ' (Shogakukan). Distributed through Amazon, bookstores, and events.
5. Music Production & Songwriting: Songwriting, composing, arranging, and producing for major and independent artists across Japan and internationally. Revenue from music production fees and publishing royalties.
6. Music Label Operations (W Music Labels): Revenue from the company's own music label W Music Labels, releasing singles and albums for artists it produces.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels14 records

Core offering

Wings Music is a Tokyo-based music education and production company that delivers voice training through the proprietary Minnie P. Method, produces and releases recorded music through its W Music Labels division, and operates a writers' agency (Wings Music Productions) representing composers and lyricists. The company also publishes vocal training books and runs an Online Salon subscription membership for ongoing learner engagement.

Product overview

Wings Music is a music production company operated by Minnie P. that operates as a platform-plus-modules business with three core divisions: Wings Music School for music education in Daikanyama, W Music Labels for music production and distribution, and Wings Music Productions as a writers' agency. The company offers voice training services through Minnie P.'s unique method, face training programs, an online salon for worldwide participants, and seminar/workshop services. Additionally, Minnie P. has published books on anti-aging voice training and wellness.

Differentiator

Problem solved

Functional benefit

Brands

• Wings Music School: Music school in Daikanyama, Tokyo offering voice training, piano lessons, and music education for aspiring professionals and hobbyists.
• W Music Labels
• Wings Music Productions

Products and services

• Wings Music School In-person voice training school based in Daikanyama, Tokyo, delivering individual and group vocal lessons using the proprietary Minnie P. Method. Aimed at aspiring singers, professional vocalists, and voice actors seeking structured vocal technique.
• W Music Labels Music production, recording, and label services division that produces recorded music for artists, with production credits spanning major Japanese record labels including Universal, Sony, and Avex.
• Wings Music Productions Writers' agency representing composers, lyricists, and songwriters for placements across Japanese music industry projects and label releases.
• Online Salon

Quantifiable outcome

• Over 3,000 individuals trained (including singers, actors, announcers, professors, CEOs)
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Universal Music Publishing Group (环球音乐出版)coreStrategic or Co-development PartnerMinnie P. works as an affiliated writer with Universal Music Publishing Group, one of the world's largest music publishers. This partnership enables her to provide compositions and vocal direction to major Universal Music artists including AISHA, Chris Hart, and others, and provides publishing infrastructure for her own music productions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universal Music Japan: Japan's largest record label and Wings Music's main publishing partner (Minnie P. is an affiliated writer with Universal Music Publishing Group). Overlapping capabilities in music production and artist development, but Universal is a broad incumbent rather than a specialist.
• Avex Inc. Major Japanese record label and entertainment group that has commissioned Minnie P. for production work (e.g., Tomofumi Hayashibe's RAINBOW album). Comparable as a label that engages in artist development and vocal direction, though at vastly different scale.
• Kobalt Music Group: Global independent music publisher and services company. Comparable to the publishing/royalty administration aspect of Wings Music Productions, though operating at vastly different scale and on a global indie-label model.
• Sony Music Entertainment Japan: Major Japanese record label for whom Minnie P. has produced (e.g., Hiromi Goh's 2024 single). Comparable in that both are involved in producing and vocal coaching for major artists, but Sony is a global broad incumbent.
• Yamaha Music School: Dominant Japanese music education brand offering group and individual lessons since 1954. Directly comparable as a competitor for aspiring and hobbyist music students, with Minnie P. herself having grown up through Yamaha's junior course.

Regional players

• Voics Academy: Japan-based specialist voice training school for announcers, speakers, and business professionals. Comparable to the executive and corporate voice training segment of Wings Music, though without the music production or label components.
• Mnet / K-POP Vocal Training Schools: K-POP-focused vocal training and artist development programs in Korea. Comparable because Wings Music's production work extends to K-POP artists and the proprietary method claims applicability to Asian body types, situating it adjacent to K-POP vocal pedagogy.

Direct peers

• Rittor Base: One of Japan's largest music school chains (Rittor Music School and others) offering vocal, instrument, and composition lessons across dozens of locations. Directly comparable to Wings Music School's instructional model, though at much larger scale and with a more generic, Western-method curriculum.
• EXILE PROFESSIONAL SCHOOL: Japan's best-known artist/vocal/dance training school brand, affiliated with the EXILE/LDH group. Comparable to Wings Music School as a premium vocal training brand targeting aspiring professional performers, though with a more pop/artist-development orientation.

Emerging players

• SINGTRIX: Consumer-facing vocal effects/enhancement technology company. Comparable as a voice-focused consumer product, illustrating the broader competitive landscape of packaged vocal training solutions that could substitute for in-person lessons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@minniep_voice
• Facebookfacebook.com/minnie.yamane
• Instagraminstagram.com/minniepyamane
• LinkedInlinkedin.com/company/wings-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wings Music