Minoru Centre for Active Living

What Minoru Centre for Active Living does

Minoru Centre for Active Living is a small community-based active living and recreation facility operating from a single location in Richmond, British Columbia, Canada. According to firmographic inputs, the organization employs approximately 9 staff and operates a public-facing website at minorucentre.ca. The "Centre for Active Living" naming convention is consistent with the municipal/community recreation-center model common in Metro Vancouver, where such facilities typically offer fitness programming, group classes, and community wellness services to local residents of all ages. The website content was unavailable for review (the scraped page returned a verification/waiting screen with no substantive company information), so specific programming, facility features, membership structure, and operating hours cannot be confirmed from the input data.

No information was disclosed regarding the organization's corporate structure, ownership (e.g., municipal, non-profit, or private), founding date, governing body, or financial performance. The single reference source explicitly noted that the page contained no substantive company information, and no product catalog, technology stack, partnerships, certifications, leadership roster, or strategic actions were captured in the aggregated input. Consequently, business model mechanics — including pricing, membership tiers, program fees, public funding, or grant dependence — are not verifiable from the provided material.

For an investment audience, the entity should be treated as a sub-scale, single-site local service operator with no disclosed growth capital, no M&A activity, no product launches, and no geographic expansion signals. The core analytical questions that remain unanswered are ownership/governance (likely municipal or non-profit given the "Centre for Active Living" framing and Richmond BC location), revenue mechanics, and any pipeline of capital or programming investments.

Name

Minoru Centre for Active Living

Website

https://minorucentre.ca

Company type

Private

Headcount range

1–10 employees

Short description

Minoru Centre for Active Living is a small community recreation and active-living facility in Richmond, British Columbia, employing approximately 9 staff to serve local residents with fitness and wellness programming.

Ownership category

akta.pro rank

Product category

Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Parks, Recreation & Cultural Services (BPAIACAI), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Active living programs
• Recreation centre services
• Fitness facility membership
• Community wellness programs
• Group exercise classes

GTM type

B2C

Offering type

Services

Core offering

The company operates as a community centre named for active living, located in Richmond, British Columbia, Canada. Based on the name and locality, it provides fitness, recreation, and active-living services to local residents and community members. No substantive product or service details are available from the source, which is a verification/waiting page with no descriptive content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Thompson Community Centre: City of Richmond community centre providing multi-use recreation facilities and programming for diverse age groups, including seniors. Closely comparable municipal operating model and Richmond catchment.
• Elders Active Living Centre: A typical municipally-operated 55+ active living centre found in many Canadian cities, focused exclusively on older-adult recreation, wellness and social programming. Conceptually the closest functional analogue outside Richmond.
• West Richmond Community Centre: Another City of Richmond-operated community centre offering fitness, recreation and community programming to local residents, including older adults. Highly comparable operating model, governance and target demographic within the same municipality.
• South Arm Community Centre: Municipal community centre in Richmond offering fitness, social and active-living programming. Directly comparable facility type, ownership structure and resident base.
• Steveston Community Centre: City of Richmond community centre delivering active-living, wellness and recreational programming to residents including older adults. Same operator and similar service mix as the subject.

Broad incumbents

• YMCA of Greater Vancouver: Established regional fitness and community services operator with multiple locations across Metro Vancouver offering seniors programming, group fitness and wellness services. Broader portfolio than a single municipal centre but overlapping customer base and service categories.
• GoodLife Fitness: Canada's largest private fitness operator with broad membership-based programming that overlaps with the 55+ active-adult segment. Competes for the same resident wallet but with a commercial, multi-site model.

Regional players

• City of Surrey Recreation Centres: Network of municipally-operated recreation centres in neighbouring Surrey serving similar demographics with comparable fitness, aquatics and active-living programming. Comparable operating model but different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/minoru-centre-for-active-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minoru Centre for Active Living