Ministarstvo turizma i sporta / Ministry of Tourism and Sport

What Ministarstvo turizma i sporta / Ministry of Tourism and Sport does

Ministarstvo turizma i sporta (Ministry of Tourism and Sport) is the Government of Croatia's national ministry responsible for tourism policy, sports administration, licensing, and subsidy distribution. Headquartered at Prisavlje 14 in Zagreb with 49 employees, the Ministry is led by Minister Tonči Glavina (appointed 2024) and operates as a unit of the Vlada Republike Hrvatske (Government of the Republic of Croatia). The Ministry's mandate covers regulation of the Croatian tourism sector and the national sports system, including administration of grant programs such as the 2026 37 million EUR tourism competitiveness call and the 2027 20 million EUR local sports infrastructure program.

The Ministry's core technology asset is the eTurizam (Hrvatski digitalni turizam) digital platform, co-financed by European Structural and Investment Funds at 85% (6,105,072.89 EUR) with 15% national co-funding (1,077,365.81 EUR), totaling 7,182,438.70 EUR. The platform unifies six interconnected e-services: eVisitor (guest registration and tourist tax collection, established 2016, awarded the UNWTO Award for Innovation in Research and Technology in 2018), TuRegistar (central hospitality register), TuStart (business registration and licensing), TuRiznica (tourism subsidies), croatia.hr (tourist information portal), and TuSpot (tourism development knowledge hub launched 2023). Mobile applications mTurizam, eVisitor, and Explore Croatia extend these services to iOS and Android via NIAS national identity authentication, with backend integration to the national e-Građani portal implementing the "only once" principle.

The Ministry's business model is non-commercial: it is funded entirely through Croatian state budget allocations with no revenue generation from services provided. Customer segments include tourism industry businesses (hotels, camps, private accommodation, nautical operators, agencies, guides), the sports sector (federations, clubs, athletes, facility operators, local governments), regional and local government units, and Croatian citizens and international tourists. The eVisitor system captures data on over 7.6 million tourist arrivals and 29.5 million overnight stays in H1 2026, providing comprehensive market intelligence across commercial, non-commercial, and nautical charter accommodation segments.

Name

Ministarstvo turizma i sporta / Ministry of Tourism and Sport

Legal name

Ministarstvo turizma i sporta Republike Hrvatske

Website

https://mints.gov.hr

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Ministarstvo turizma i sporta is the Croatian national ministry regulating tourism and sport, headquartered in Zagreb with 49 employees. It operates the EU-funded eTurizam digital platform providing guest registration, licensing, subsidies, and tourism information to businesses, citizens, and tourists.

Ownership category

akta.pro rank

Product category

Government Tourism Administration

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPADAMAO

Tourism Trade & Services Exports Development

Business & Public Services/International Organizations & Development/International Trade & Economic Development

Keywords

• Tourism administration services
• Hospitality registration systems
• Tourism licensing platform
• Digital tourism services
• Tourism subsidy programs

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Budget Funding: The Ministry operates as a government ministry funded through state budget allocations. No commercial revenue generation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ministarstvo turizma i sporta administers Croatia's national tourism and sport policy, operating the integrated eTurizam digital platform that delivers hospitality registration, tourism-business licensing, tourism subsidy applications, and tourist information services. The Ministry is the central regulator of the Croatian tourism industry, processing licensing decisions and distributing EU and state-funded subsidies to tourism and sport stakeholders, while providing citizens and visitors with unified access to tourism information and digital services.

Product overview

The Ministry of Tourism and Sport operates the eTurizam (eTourism) digital platform, a unified system that consolidates all tourism services in Croatia. The portfolio comprises six interconnected e-services: TuRegistar (central hospitality register), TuStart (business registration system), TuRiznica (tourism subsidies system), eVisitor (guest registration system), croatia.hr (tourist information portal), and TuSpot (tourism development portal). The platform is co-financed by EU structural funds (85% EU, 15% national) totaling 7,182,438.70 EUR, and is supplemented by mobile applications mTurizam, eVisitor, and Explore Croatia for citizen and tourist access.

Differentiator

Problem solved

Functional benefit

Brands

• eTurizam: Hrvatski digitalni turizam - eTurizam is a strategic project of the Ministry of Tourism and Sport that unifies all tourism services in Croatia into a modern online information system.
• eVisitor
• mTurizam
• TuRegistar
• TuStart
• TuRiznica
• croatia.hr
• TuSpot
• Explore Croatia

Products and services

• eVisitor Digital system for tourism businesses (hotels, campgrounds, marinas, private accommodation) to electronically report and register guest check-ins and check-outs, replacing paper-based tourist card reporting. Used by all licensed hospitality providers in Croatia.
• TuRegistar Unified central register of the Croatian hospitality industry, consolidating 11 previously separate registers (rental, hotels, camps, marinas, etc.) into a single platform for establishment registration and status tracking.
• TuStart Online system enabling prospective tourism and hospitality entrepreneurs to register a new business and meet all preconditions for starting operations in the sector through a single digital process.

Quantifiable outcome

• eVisitor system covers all commercial and non-commercial accommodation facilities and nautical charter

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Hrvatska turistička zajednica (Croatian Tourist Board)coreStrategic or Co-development Partner · 6 May 2019Project partner in the Operational Program Effective Human Resources component of eTurizam (2019-2023), focusing on improving communication between citizens and public administration in tourism.
• Hrvatska turistička zajednica (Croatian Tourist Board)coreStrategic or Co-development Partner · 1 September 2014Project partner in the eTurizam (Croatian Digital Tourism) initiative. HTZ (Croatian Tourist Board) is the national tourism organization responsible for Croatia's tourism promotion and development. Partnered in the Operational Program Competitiveness and Cohesion 2014-2020 and Operational Program Effective Human Resources 2014-2020.
• Turistička zajednica Splitsko-dalmatinske županije (Tourist Board of Split-Dalmatia County)coreStrategic or Co-development Partner · 1 September 2014Regional tourism board partner in the eTurizam project. Contributed to the integrated tourism digital platform development under the Operational Program Competitiveness and Cohesion 2014-2020.
• Splitsko-dalmatinska županija (Split-Dalmatia County)coreStrategic or Co-development Partner · 1 September 2014Regional government partner in the eTurizam project. Contributed to the development of digital tourism services under the Operational Program Competitiveness and Cohesion 2014-2020.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hrvatska turistička zajednica (Croatian Tourist Board): The national tourism organization of Croatia, directly comparable as the country's primary tourism promotion body. It is also a formal partner in the eTurizam project, operating in the same national tourism ecosystem.

Others

• European Travel Commission (ETC): European umbrella organization for national tourism boards, comparable as a coordinating body that the Ministry interacts with on pan-European tourism promotion, research, and policy collaboration.
• UNWTO (UN World Tourism Organization): The United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism, which awarded the Ministry's eVisitor system its 2018 Innovation Award — comparable as the apex international body governing tourism policy and innovation.

Broad incumbents

• Turespaña (Instituto de Turismo de España): Spain's national tourism institute under the Ministry of Industry, Trade and Tourism, directly comparable as a Mediterranean destination tourism body at the ministerial level, with overlapping scope in tourism policy, promotion, and statistics.
• Turismo de Portugal: Portugal's national tourism authority, comparable as a national government tourism body that promotes the destination, manages tourism statistics, and supports tourism sector modernization in a small European economy.
• VisitBritain: Britain's national tourism agency, comparable as a state-affiliated tourism promotion body that markets a destination internationally and collaborates with national government on tourism strategy and visitor data.
• Austrian National Tourist Office (Österreich Werbung): Austria's national tourism promotion agency, comparable as an established European national tourism body with a similar mandate to promote tourism and collect market intelligence, though at larger scale and broader geographic scope.
• Greek National Tourism Organisation (EOT): Greece's national tourism organization, comparable as a Mediterranean destination tourism authority with similar policy and promotion mandate, including resort registration and tourism statistics functions.

Regional players

• Slovenian Tourist Board (STO): Slovenia's national tourism organization, comparable as a neighboring small European country's tourism board with similar size, scope, and focus on integrated digital tourism promotion and statistics collection.
• Malta Tourism Authority: Malta's national tourism authority, comparable as a small Mediterranean destination's state tourism body, with similar scale of operations, focus on coastal tourism, and integrated tourism registration systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mintsRH
• YouTubeyoutube.com/channel/UCfmADT19LZN4P3UwQXSe5RQ
• Facebookfacebook.com/Ministarstvoturizmaisporta
• LinkedInlinkedin.com/company/ministarstvo-turizma-i-sporta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ministarstvo turizma i sporta / Ministry of Tourism and Sport