Minus 30 Private Limited
Minus 30 Private Limited is an India-based artisanal gelato company that produces clean-label, preservative-free frozen desserts (gelato, sorbets, frozen yogurt, sandwiches) and sells them direct-to-consumer via minus30.co with same-day delivery across 8 metros, plus distribution through 300+ retail stores. Founded in 2016 by a sister duo.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Minus 30 Private Limited does
Minus 30 Private Limited is an India-based artisanal gelato company founded in 2016 in New Delhi by a sister duo (Shivanie, Gayatri, and Rattha), with one co-founder having received gelato-making training in Italy prior to launch. The company manufactures and sells handcrafted, clean-label frozen desserts through two FSSAI-licensed production facilities — one in New Delhi (Okhla Phase 1) and one in Kancheepuram, Tamil Nadu — built around small-batch production using globally sourced ingredients and free from preservatives. The product portfolio spans gelato in Indulge, Classic, and Vegan & Sugar Free ranges (utilizing almond milk, coconut milk, Stevia, and Monk Fruit); plus frozen yogurt cups, chocolate-coated gelato sticks, ice cream sandwiches, dairy-free sorbets, hot chocolate, and an alcohol-infused Intox line. Pricing is positioned at the premium end (₹700-925 per 500ml tub, ₹185-280 per 115ml, ₹99 per 60ml stick) with curated bundle products in the ₹1,350-₹3,510 range.
The business operates a direct-to-consumer e-commerce platform at minus30.co with same-day delivery in eight major Indian metros (Bengaluru, Chennai, Delhi, Hyderabad, Jaipur, Kolkata, Mumbai, Pune) and pan-India shipping, complemented by distribution through 300+ physical retail stores. Customer segmentation is hybrid across personas: health-conscious consumers (primary), vegans, sugar-free/diabetic consumers, and premium gelato enthusiasts. Marketing is digital-first (owned site, email newsletter, Facebook/Twitter/Pinterest) supplemented by earned media coverage in Vogue India, GQ India, Condé Nast Traveller, The Telegraph, and The Print, plus celebrity testimonials (Soha Ali Khan, Namita Gokhale). Revenue mechanics are straightforward unit-pricing CPG with no subscription model, no enterprise contracts, and no disclosed licensing or platform fees. The company is privately held, bootstrapped with no institutional funding rounds identified, and operates with an 11-50 employee team.
Minus 30 Private Limited firmographics
Firmographics- Name
- Minus 30 Private Limited
- Legal name
- Minus 30 Private Limited
- Website
- https://minus30.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minus 30 Private Limited is an India-based artisanal gelato company that produces clean-label, preservative-free frozen desserts (gelato, sorbets, frozen yogurt, sandwiches) and sells them direct-to-consumer via minus30.co with same-day delivery across 8 metros, plus distribution through 300+ retail stores. Founded in 2016 by a sister duo.
- Ownership category
- akta.pro rank
Minus 30 Private Limited industry classification
Industry- Product category
- Artisanal Gelato & Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
- akta.pro secondary industries
- Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Minus 30 Private Limited is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Minus 30 Private Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce platform minus30.co, selling gelato, sorbets, frozen yogurt, and ice cream sandwiches with same-day delivery in major metros.
- Retail Distribution: Distribution through 300+ retail stores across India, expanding from initial home-delivery model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gelato Tubs - Classic Range |
| Unit Pricing | Pay-as-you-go | Mini Sticks Pack |
| Unit Pricing | Pay-as-you-go | 60ml Gelato Sticks |
| Unit Pricing | Pay-as-you-go | Bundles and Combos |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Minus 30 Private Limited product offering
Product offeringCore offering
Minus 30 manufactures and sells handcrafted artisanal gelato and related frozen desserts — including classic and indulge gelato flavors, vegan and sugar-free gelato (using almond milk, coconut milk, Stevia, and Monk Fruit), sorbets, frozen yogurt, gelato sticks, ice cream sandwiches, hot chocolate, and alcohol-infused (Intox) variants. The products are sold direct-to-consumer via minus30.co with same-day delivery in 8 major Indian cities and through 300+ retail stores across India, with curated gift boxes available for gifting.
Product overview
Minus 30 Private Limited is an Indian gelato company offering a diversified portfolio of frozen dessert products. The core offering consists of handcrafted gelato in two main ranges: 'Indulge' (premium flavors like Dark Chocolate, Nutella, Mint Chocolate Chip) and 'Classic' (timeless flavors like French Vanilla, Belgian Chocolate, Salted Caramel). The company differentiates through its extensive Vegan & Sugar Free line using almond milk, coconut milk, and natural sweeteners (Stevia, Monk Fruit). Additional product lines include Frozen Yogurt cups, Gelato Sticks (chocolate-coated mini bars in packs of 4), Ice Cream Sandwiches, Sorbet (dairy-free), Hot Chocolate beverages, and Intox (alcohol-infused) flavors. The portfolio is available in 115ml and 500ml tub formats, with bundle products like Mini Sticks Family Pack, Timeless Classics, Guilt-Free, and Starter Kit offering curated multi-flavor collections. Accessory products include Waffle Cones/Cups (Delhi only) and Gift Cards with Gyftr integration. The company operates pan-India shipping and distributes through 300+ retail stores across major Indian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Gelato (Indulge Range) Handcrafted premium gelato in indulgent flavors (Dark Chocolate, Nutella, Mint Chocolate Chip, Mango, Green Tea Matcha, Double Roasted Hazelnut, Belgian Chocolate) available in 115ml and 500ml sizes, targeted at health-conscious consumers seeking clean-label indulgence.
- Gelato (Classic Range) Handcrafted gelato in timeless classic flavors (French Vanilla, Belgian Chocolate, Salted Caramel, Strawberry, Espresso, Sicilian Pistachio) made with clean-label ingredients for consumers seeking traditional gelato varieties.
- Vegan & Sugar Free Gelato Plant-based gelato using almond milk and coconut milk, sweetened naturally with Stevia and Monk Fruit, offered in flavors including Dark Chocolate, Coconut, Espresso, Green Tea Matcha, Mango, Mint Choco Chip, Sicilian Pistachio, Strawberry, Butterscotch, Hazelnut, and Rose for vegan and diabetic consumers.
- Frozen Yogurt Frozen yogurt cups including Froyo with Berries, Froyo with Honey, and Bubble Gum, with probiotic-friendly formulation and lower calorie profiles for health-conscious consumers.
- Gelato Sticks (Mini Sticks) Chocolate-coated mini gelato sticks in flavors including Vanilla, Hazelnut, Espresso, Double Choco, Strawberry, Mint Choco, Coconut, and Sicilian Pistachio, sold in packs of 4.
- Ice Cream Sandwiches Gelato sandwiches including Chocolate Roasted Hazelnut Vegan Sandwich and Vanilla Toffee Almond Vegan Sandwich, featuring a soft biscuit exterior with a creamy gelato core, targeted at vegan and health-conscious consumers.
- Sorbet Dairy-free sorbet in fruit-forward flavors including Blood Orange, Mango, Raspberry Mint, Watermelon Basil, and Passion Fruit for consumers seeking fruit-based frozen desserts.
- Hot Chocolate Rich cocoa-based hot chocolate beverage available in classic (dairy) and Vegan & Sugar Free variants using almond milk and Stevia, for both regular and health-conscious consumers.
- Intox (Alcohol-Infused Gelato) Premium gelato flavors infused with alcoholic beverages including Baileys, Baileys White Chocolate, Belgian Chocolate Cointreau, and Dark Chocolate Cointreau, targeted at adult consumers seeking premium indulgences.
- Guilt-Free Bundle Curated multi-flavor bundle featuring vegan and sugar-free gelato (Dark Chocolate, Coconut, Espresso, Sicilian Pistachio) in 500ml sizes, targeted at health-conscious consumers seeking a curated range of guilt-free options.
- Timeless Classics Bundle Luxury bundle featuring French Vanilla, Belgian Chocolate, Dark Chocolate Sea Salt Caramel, and Strawberry in 500ml sizes, targeted at premium consumers and gifting occasions.
- Starter Kit Introductory bundle featuring French Vanilla, Belgian Chocolate, Dark Chocolate Sea Salt Caramel, Vegan Dark Chocolate, Vegan Coconut, and Mint Choco Chip in 115ml sizes, targeted at first-time customers wanting to sample multiple flavors.
- Custom Gifting Service Custom gift box creation service allowing customers to build personalized gelato gift boxes or choose from pre-made configurations for special occasions such as birthdays, corporate gifting, and festivals.
- Gift Card Digital gift cards available in denominations of ₹500, ₹1,000, and ₹2,000 for purchase on minus30.co and redemption via the Gyftr platform during checkout.
Quantifiable outcome
- Available in 300+ retail stores across India
Companies that use Minus 30 Private Limited
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Minus 30 Private Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Minus 30 Private Limited partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Minus 30 Private Limited competitors and assessment
Company assessmentDirect peers
- Baskin Robbins India: Operates 1,000+ parlours across India under Graviss Foods. Comparable as a multi-flavour premium ice cream retailer competing for the same gifting and impulse purchase occasions.
- The Brooklyn Creamery: Indian D2C premium ice cream brand with vegan, keto, and protein-forward offerings. Directly comparable as a digitally-native Indian clean-label frozen dessert player targeting health-conscious millennials in metros.
- Hokey Pokey Ice Creams: Indian premium craft ice cream brand focused on indulgent flavours and quality ingredients. Comparable as a homegrown Indian premium frozen dessert brand targeting similar urban, experience-driven consumers.
- GROM Gelato: Authentic Italian gelato chain known for clean-label, high-quality ingredients. Highly comparable on artisanal gelato positioning, ingredient transparency, and premium pricing — Minus 30 effectively replicates this positioning for the Indian market.
- Häagen-Dazs: Global premium ice cream brand with presence in India through café/retail distribution. Comparable as a premium-positioned international frozen dessert player targeting the same indulgent-but-quality-focused consumer.
- Naturals Ice Cream: India's leading premium fruit-based ice cream chain, founded in Mumbai. Directly comparable as a homegrown Indian premium frozen dessert brand with strong brand affinity and retail footprint, competing for the same health-conscious urban consumer.
- London Dairy: Premium international ice cream brand with retail distribution in India. Comparable as a premium tub-format ice cream brand available in modern trade and online channels.
Emerging players
- Epigamia: Indian premium dairy-alternatives brand (Greek yogurt, plant-based products). Comparable on the health-forward, premium, urban-Indian consumer overlap, though it focuses on yogurt rather than frozen desserts.
Broad incumbents
- Amul Ice Cream: India's largest dairy and ice cream brand, owned by Gujarat Co-operative Milk Marketing Federation. Comparable as a national mass-market ice cream incumbent with vast distribution; represents the volume baseline Minus 30 competes against on shelf space and consumer awareness.
- Havmor Ice Cream: One of India's top three ice cream brands with pan-India distribution and a wide flavour portfolio. Comparable as a broad-line Indian ice cream incumbent that increasingly competes in premium and impulse retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Minus 30 Private Limited social profiles
Digital presenceMinus 30 Private Limited compliance and trust
Trust signalCompliance1 record
Minus 30 Private Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minus 30 Private Limited leadership team
Management profileNumber of profiles
Profiles3 records
Minus 30 Private Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minus 30 Private Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minus 30 Private Limited
What does Minus 30 Private Limited do?
Minus 30 manufactures and sells handcrafted artisanal gelato and related frozen desserts — including classic and indulge gelato flavors, vegan and sugar-free gelato (using almond milk, coconut milk, Stevia, and Monk Fruit), sorbets, frozen yogurt, gelato sticks, ice cream sandwiches, hot chocolate, and alcohol-infused (Intox) variants. The products are sold direct-to-consumer via minus30.co with same-day delivery in 8 major Indian cities and through 300+ retail stores across India, with curated gift boxes available for gifting.
Is Minus 30 Private Limited a public or private company?
Minus 30 Private Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minus 30 Private Limited founded?
Minus 30 Private Limited was founded in 2016. It employs 11 to 50 people.
Where is Minus 30 Private Limited based?
Minus 30 Private Limited is headquartered in New Delhi, India, in the Asia region.
How does Minus 30 Private Limited make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Minus 30 Private Limited's main competitors?
Direct peers on record are Baskin Robbins India, The Brooklyn Creamery, Hokey Pokey Ice Creams, GROM Gelato, Häagen-Dazs, Naturals Ice Cream and London Dairy. Epigamia is listed as an emerging player. Broad incumbents are Amul Ice Cream and Havmor Ice Cream.
Does Minus 30 Private Limited have an API?
No public API is recorded for Minus 30 Private Limited.
What industry is Minus 30 Private Limited in?
Minus 30 Private Limited's product category is Artisanal Gelato & Frozen Desserts. Its primary akta.pro industry code is AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties), with a secondary code of AFAHAEAJ, Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.