Hôtel Mirabeau, BW Signature Collection, Lausanne

What Hôtel Mirabeau, BW Signature Collection, Lausanne does

Hôtel Mirabeau is a privately-held, independently-operated 4-star hotel located at Avenue de la Gare 31, 1003 Lausanne, Switzerland, two minutes from the Lausanne railway station with views of Lake Geneva and the Alps. The property is legally organized as Hôtel Mirabeau SA (Swiss joint-stock company) and operates under the Best Western BW Signature Collection affiliation, which provides global distribution, loyalty access, and brand standards while preserving independent ownership. The hotel comprises 75 guest rooms across five categories (Standard, Superior, Family, Junior Suite, and Lake View Suite), three event lounges (Rosemont 108 m² seating up to 170, Cristal 56 m², and Empire 43 m²), a traditional French restaurant led by Chef Didier Sarrat, a bar, a seasonal chestnut-shaded terrace (Les Marronniers), a fitness room, and ancillary services including parking and pet accommodations.

Revenue is generated across four streams: accommodation (ADR range CHF 195 standard single to CHF 460 family, with breakfast buffet included in standard rates), food and beverage (restaurant, bar, terrace), events and banquets (three interconnectable lounges supporting 2–170 guests), and packaged offerings including a Romance package (CHF 340), Cultural Weekend (CHF 246/person), and Residential Conference (CHF 369/person). The go-to-market combines direct digital distribution via the multilingual website integrated with the SimpleBooking reservation engine, direct phone reservations, and the Best Western global distribution network. Customer segments span leisure travelers (families, lake-tourism couples, weekend city breaks), individual business travelers, and corporate/SMB event bookings.

Operational technology is limited to standard hospitality tooling — SimpleBooking, hotel management systems, and partner sustainability platforms — with no proprietary software, no AI/ML capabilities, and no disclosed data assets. The property has invested heavily in sustainability and hygiene differentiation, holding Swisstainable Level II 'Engaged' certification, EcoCook Level 4 (highest tier, achieved August 2024), Vaud OEnotourisme, Label Fait Maison, Nordic Swan Ecolabel, Clean & Safe, and ISO 9001/14001 (via laundry partner ILS). Patented guest-room hygiene technology (POTEMA mattress disinfection, Synapse Swiss nano-nebulization) and ADA Cosmetics eco-boutique amenities are deployed as guest-facing differentiators. The operational positioning is a 'slow living' sustainability-anchored independent hotel competing on credentials, location, and F&B rather than on scale, technology, or AI.

Name

Hôtel Mirabeau, BW Signature Collection, Lausanne

Legal name

Hôtel Mirabeau SA

Website

https://mirabeau.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hôtel Mirabeau is a privately-held, independently-operated 75-room 4-star hotel in central Lausanne, Switzerland, affiliated with Best Western's BW Signature Collection. It serves leisure and business travelers with accommodation, traditional French dining, event lounges, and curated sustainability-anchored packages.

Ownership category

akta.pro rank

Product category

Hotel Accommodation & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGALAA

City/Urban Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Hotel accommodation services
• Meeting and event venues
• Restaurant and bar services
• Corporate conference hosting
• Sustainable hospitality operations

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Revenue from 75 rooms including standard, superior, and suite categories. Breakfast buffet included in standard rates with option to book without breakfast.
2. Food & Beverage: On-site restaurant serving traditional French cuisine, bar operating daily 9:00-22:30, and shaded terrace (May-September) accommodating up to 80 guests. Signature dishes include Chateaubriand, Bouillabaisse, and whole Sole Meunière.
3. Events & Banquets: Three interconnected event lounges (Rosemont 108m2/120 persons, Empire 43m2/20 persons, Cristal 56m2/40 persons) for conferences, weddings, corporate events, and private celebrations. Residential conference package at CHF 369/person.
4. Ancillary Services: Parking (CHF 25/day in neighboring building), pet accommodation (CHF 15/day), and special packages including Romance (CHF 340) and Cultural Weekend (CHF 246/person)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hôtel Mirabeau is a 4-star urban hotel in central Lausanne offering 75 individually designed rooms across multiple categories (Standard, Superior, Junior Suite, Family Suite, Lake View Suite). The property operates an on-site French restaurant (Chef Didier Sarrat), a bar, a seasonal shaded terrace, a fitness room, and three event lounges (Rosemont, Empire, Cristal) for conferences, weddings, and banquets. It is affiliated with Best Western's BW Signature Collection under the BWHSM Hotels group and offers themed packages including Romance, Cultural Weekend, and Residential Conference.

Product overview

Hôtel Mirabeau, BW Signature Collection, Lausanne is a 4-star urban hotel with 75 rooms offering a portfolio of accommodation products ranging from Standard Street Side rooms to premium Lake View Suites. The hotel features a full-service restaurant with traditional French cuisine (Chef Didier Sarrat), a versatile bar, and a seasonal shaded terrace. For events, three interconnected lounges (Rosemont, Empire, Cristal) accommodate 2-170 guests for conferences and celebrations. Additional services include a fitness room, and the hotel participates in sustainability programs including Swisstainability Level II and EcoCook Level 4 certification. The hotel offers specialized packages for romance, cultural weekends, and residential conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Street Side Room Entry-level accommodation with street views, premium bedding, air conditioning (June-September), hair dryer, safe, high-quality TV, and free Wi-Fi. Available in single and double configurations starting at CHF 195/night single occupancy.
• Superior Rosemont/Garden Side Room Mid-tier accommodation overlooking the garden area with serene ambiance, luxurious bedding, private balcony, and air conditioning (June-September). Single from CHF 235/night, double from CHF 280/night with breakfast included.
• Superior Lake View Room Superior accommodation featuring panoramic views of Lake Geneva and the Alps, superior quality bedding for restorative sleep, and discreet air conditioning (June-September). Double occupancy from CHF 330/night with breakfast included.
• Junior Suite Elegant suite with separate lounge area and large balcony overlooking Lausanne, premium bedding for restorative sleep, and air conditioning (June-September). Designed for deep rest following the slow living philosophy. Double occupancy CHF 390/night with breakfast.
• Family Suite Spacious family accommodation with separate parents' bedroom and children's room with single beds, providing privacy for each generation with notably spacious bathrooms and air conditioning (June-September). Young guests up to 12 years are specially welcomed. CHF 460/night with breakfast.
• Lake View Suite Premium suite with private lounge area separate from bedroom, offering panoramic views of Lake Geneva and the Alps from a private balcony, Art Deco bathroom, mini-fridge, tea/coffee facilities, bathrobe, drinking water, safe, air conditioning, and free Wi-Fi. Double occupancy CHF 430/night with breakfast.
• Restaurant Mirabeau On-site restaurant offering traditional French cuisine with seasonal menus featuring iconic dishes like Chateaubriand, Bouillabaisse, and whole Sole Meunière. Chef Didier Sarrat creates generous dishes influenced by local market products, celebrating seasonal changes with culinary art. Recognized as one of Lausanne's best restaurants and certified EcoCook Level 4 and Label Fait Maison.
• Shaded Terrace (Les Marronniers) Shaded outdoor terrace beneath chestnut tree foliage offering a haven of peace for lunches, dinners, and aperitifs. Open mid-May to mid-September, accommodating up to 80 guests with tartare and carpaccio offerings.
• Mirabeau Bar Versatile hotel bar open daily 9:00 AM to 10:30 PM serving as coffee bar in morning, lounge bar by day, Wi-Fi bar for business meetings, and cocktail bar in evening. Offers Champagne, wines, spirits, and embodies the slow living philosophy.
• Rosemont Lounge (Event Space) Plenary room bathed in natural light, 108 m2 accommodating up to 120 people for seminars and 100 for meals. Features modular installations, state-of-the-art equipment, and air conditioning. Ideal for conferences, business dining, Christmas dinners, and corporate meals.
• Empire Lounge (Event Space) Intimate historic salon with Empire-style décor, 43 m2 accommodating 20 people for seminars and 18 for meals. Perfect for coffee breaks, corporate cocktails, and private events. Can be combined with other rooms.
• Cristal Lounge (Event Space) Luxurious event space with crystal chandeliers and elegant woodwork, 56 m2 accommodating 40 people for seminars and meals. Ideal for exclusive celebrations including gala dinners, weddings, anniversaries, and corporate events.
• Romance Package Romantic weekend package including overnight stay in superior double room with lake view, breakfast buffet, welcome macaroon, half bottle of champagne, cold tray meal deluxe, rose, and fitness access. Exceptional offer: CHF 340 instead of 450 (-24%). Valid during weekends only.
• Cultural Weekend Package Cultural break package valid September to June including 2 nights in superior double room, breakfast buffet, city tax, fitness access, Lausanne public transport map, museum discounts, 2 tickets for Théâtre de VIDY, and 2 tickets to PLATEFORME 10. Price CHF 246 per person.
• Residential Conference Package Complete conference package including overnight stay in superior room, breakfast buffet, city tax, free high-speed Wi-Fi, 3-course dinner, air-conditioned conference room with daylight, welcome coffee, morning and afternoon coffee breaks, 3-course lunch, mineral water and coffee service, and technical equipment (notepad, pen, screen, flipchart, beamer). Price CHF 369 per person.

Quantifiable outcome

• 15% reduction in energy consumption through LED lighting and energy-saving measures
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ILS (Industrielle Wäsche Service)coreOthersCertified laundry partner with ISO9001, ISO14001, and 'Entreprise Citoyenne' certifications. Provides hygienic laundry processing in Switzerland with RAL 992.1 label, using low-temperature washing (40°C), phosphate-free products, and Euro VI delivery vehicles. Eliminates single-use packaging and recycles wastewater.
• DiverseycoreStrategic or Co-development PartnerCleaning products partner using Ecolabel certified products (R1, R2, R3 Plus Pur Eco) as part of Protect.Care.Sustain sustainability strategy. Helps minimize environmental impact while maintaining hygiene standards.
• Synapse SwisscoreStrategic or Co-development PartnerSwiss innovation provider for advanced surface disinfection using nano-nebulization technology authorized by Swissmedic for biocide, virucide and fungicide action against bacteria, viruses, and molds. All rooms disinfected after each departure.
• ABIOLAB SWITZERLANDcoreStrategic or Co-development PartnerFood safety consulting partner located between Lausanne and Geneva, providing bacteriological analyses, listeria research, surface samples, and legionella analysis in shower water systems with 3 visits per year.
• Romandie DécouvertesminorGTM or Marketing PartnerTourism experience partner offering off-the-beaten-path activities focused on wines, gastronomy, local culture and craftsmanship for solo travelers or small groups in Romandie region.
• Swiss Serious GameminorGTM or Marketing PartnerTeam building activities provider offering experiences including 5 Senses Travel, Speed Quiz, rally & escape game in Lausanne for conference guests. Contact: swiss-serious-game.ch
• EasyflairminorGTM or Marketing PartnerBar animation services for events at Hotel Mirabeau, providing entertainment services during corporate events and celebrations.
• Printemps d'abeillesminorOthersEnvironmental sponsorship partnership supporting bee conservation through sponsorship of a beehive in Ecublens, aligning with hotel's sustainability commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mirabeau.lausanne
• Instagraminstagram.com/mirabeaulausanne
• LinkedInlinkedin.com/company/best-western-plus-hotel-mirabeau-lausanne

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Mirabeau, BW Signature Collection, Lausanne