Miracle İstanbul Asia Airport Hotel & SPA

What Miracle İstanbul Asia Airport Hotel & SPA does

Miracle İstanbul Asia Airport Hotel & SPA is a privately operated 219-room business-class hotel located in the Kurtköy-Pendik district on the Asian side of Istanbul, Türkiye, approximately 3 km from Sabiha Gökçen International Airport (SAW) and 300 m from Viaport Outlet AVM. Owned and operated within the Viaport Turizm A.Ş. group, the property was renovated in 2023 and offers ten room categories ranging from Superior Rooms to a 155 m² King Suite, alongside MySunn Spa & Wellness, the Pupa A La Carte Restaurant serving Turkish and international cuisine, an open buffet breakfast service, ten meeting rooms, and a structured wedding package venue for up to 2,000 guests. The hotel holds ISO 9001 (Quality Management) and ISO 22000 (Food Safety) certifications obtained in 2015, and reports cumulative KPIs of 502,175+ guests served and 2,845 meeting and event engagements.

The core technology stack is conventional mid-scale hospitality: in-room IP TV and IP broadcast, Smart Television, electronic safes, free WiFi, mini bars, pillow menus, and 24/7 room service, accessed via a direct-to-consumer website (miracleistanbulasia.com), email ([email protected]), and two phone lines (+90 216 510 04 04 / +90 216 510 04 08), supplemented by social media channels and email marketing in compliance with KVKK (Turkish Personal Data Protection Law No. 6698).

Revenue is generated across five streams: accommodation (219 rooms across 10 categories), food and beverage (open buffet breakfast plus Pupa A La Carte Restaurant with a 120-seat terrace), MySunn SPA treatments and membership programs, meeting and event hosting for 50–2,000 attendees, and weddings and special occasion packages. Specific room rates, SPA pricing, and wedding package pricing are not publicly disclosed and are handled via direct inquiry. Primary customer segments are business travelers and holidaymakers (both marked as primary), with secondary use-case segments of corporate meeting organizers and wedding/event celebrants, accessed through a horizontal segmentation approach combining direct booking, phone reservations, and walk-in traffic.

Name

Miracle İstanbul Asia Airport Hotel & SPA

Legal name

Viaport Turizm A.Ş. Miracle Istanbul Asia Hotel

Website

https://miracleistanbulasia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Miracle İstanbul Asia Airport Hotel & SPA is a privately operated 219-room business-class hotel on Istanbul's Anatolian side, 3 km from Sabiha Gökçen Airport, offering accommodation, spa, dining, meeting, and wedding services to business and leisure travelers.

Ownership category

akta.pro rank

Product category

Airport Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

Keywords

• Airport hotel accommodation
• Business class rooms
• Spa wellness services
• Meeting event venues
• Wedding hospitality packages

Headquarters

HQ city

İstanbul, Türkiye

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Accommodation (Room Bookings): Revenue from 219 business class rooms across 10 room categories including Superior, Premium Superior, Business Executive, Premium Business Executive, Deluxe, Premium Deluxe, Suite, Premium Suite, Junior King Suite, and King Suite. Rooms feature amenities such as free WiFi, IP TV, electronic safe, mini bar, pillow menu, and 24/7 room service.
2. Food & Beverage: Revenue from open buffet breakfast (06:30-10:00), Pupa A La Carte Restaurant (lunch from 12:00, dinner from 18:30), and bar services including signature cocktails. Restaurant terrace accommodates 120 guests.
3. SPA & Wellness Services: Revenue from MySunn SPA treatments including massages and professional care. Massages and treatments are charged extra. Offers membership and daily usage programs with benefits for massage, food & beverage, and accommodation.
4. Meeting & Events: Revenue from hosting meetings (50-2,000 people) in 10 meeting rooms with full AV infrastructure and tea/coffee break catering.
5. Weddings & Special Occasions: Revenue from wedding packages including menu tasting for two, welcome cocktail reception, unlimited local drinks, suite honeymoon room, A la carte or dinner service, free cloakroom, and coordination services. Capacity up to 2,000 guests.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Miracle İstanbul Asia Airport Hotel & SPA operates a 219-room hotel near Sabiha Gökçen International Airport on Istanbul's Anatolian side. It sells accommodation across 10 room categories together with SPA and wellness, dining, meeting and event, and wedding services through direct booking, phone reservations, walk-in visits, and event inquiries.

Product overview

Miracle Istanbul Asia Airport Hotel & SPA is a 219-room luxury hotel near Sabiha Gökçen International Airport, renovated in 2023. The hotel offers a portfolio of accommodation products spanning 10 room categories from Superior Rooms to King Suite Duplex rooms, alongside MySunn SPA wellness services, Pupa A La Carte Restaurant dining, and Meeting & Events venues for 50-2,000 attendees. The hotel's product ecosystem includes a membership program for spa and fitness access, an open buffet breakfast service, and a wedding package offering full banquet coordination. The core offering is a unified hospitality experience combining business-class accommodation with spa, dining, and event management services.

Differentiator

Problem solved

Functional benefit

Brands

• MySunn SPA: Spa & Wellness center offering world-renowned therapies and professional treatments, featuring modern-warm architecture for a peaceful environment
• Pupa A La Carte Restaurant
• Miracle Wedding Package

Products and services

• Superior Room Entry-level hotel accommodation offering comfortable beds, pillow menus, ventilation, free internet, and 24/7 room service.
• Premium Superior Room Enhanced superior accommodation of 28m² with premium amenities, ergonomic design, and comfort features.
• Business Executive Room Accommodation designed for business travelers, combining an ergonomic workspace with home comforts, free internet, and room service.
• Premium Business Executive Room Premium business accommodation of 38m² with king-size or twin beds, an ergonomic work area, smart TV, and business amenities.
• Deluxe Room Spacious hotel accommodation offering elevated comfort and amenities beyond standard rooms.
• Premium Deluxe Room Premium accommodation of 35–45m² with a separate living room and bedroom and a king-size bed.
• Suite Room Suite-level hotel accommodation offering additional space and premium amenities for enhanced comfort.
• Premium Suite Room Duplex suite of 67m² with a living room, bedroom, king-size bed, IP TV, smart TV, electronic safe, and 24/7 room service.
• Junior King Suite Room Duplex suite of 95m² with LED television and 24/7 room service, providing spacious accommodation and premium amenities.
• King Suite Room The hotel's largest duplex suite at 155m², containing four bedrooms with king-size beds and LED televisions.
• MySunn SPA SPA and wellness service offering therapies, professional treatments, massages, and care from 09:00 to 21:00. Common areas accept guests aged 14 and over, while massage and treatments accept guests aged 16 and over.
• Membership & Daily Usage Paid membership and daily-access programs covering the SPA, fitness center, and indoor and outdoor swimming pools, with benefits including massage, care, food, beverage, and accommodation discounts.
• Pupa A La Carte Restaurant Restaurant service serving lunch from 12:00 and dinner from 18:30, with Turkish and international cuisine and a terrace accommodating 120 guests.
• Open Buffet Breakfast Breakfast served from 06:30 to 10:00 with organic honeycomb honey, village butter, jams, cheese, olives, and made-to-order omelettes.
• Meeting & Events Services Meeting and event hosting for 50 to 2,000 people across 10 meeting rooms, with double-direction projection, wireless internet, sound, conferencing, and tea or coffee break catering.
• Miracle Wedding Package Wedding package for up to 2,000 guests including menu tasting for two, a welcome cocktail, unlimited local drinks, a suite honeymoon room, dinner service, cloakroom service, and banquet coordination.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Viaport Turizm A.ŞcoreOthersViaport Turizm A.Ş is the parent company operating Miracle Istanbul Asia Hotel. The company is identified as the data controller under KVKK (Turkish Personal Data Protection Law No. 6698). The hotel operates within the Viaport tourism and real estate ecosystem which includes Viaport Outlet AVM located 300 meters from the hotel.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wyndham Grand Istanbul Levent: Large upper-upscale hotel in Istanbul (European side) with extensive MICE and event capabilities. Comparable in scale and amenity mix, though it competes in a different submarket and serves a broader Istanbul event demand pool.
• Sheraton Istanbul Levent: Major branded full-service hotel in Istanbul (European side) with strong meetings/events and wedding business. Comparable in event capacity and amenities, though it draws from a different part of Istanbul.

Direct peers

• Radisson Blu Hotel Istanbul Asia: Upper-upscale branded hotel on Istanbul's Asian side with comparable rooms, F&B, wellness, and meeting facilities. Direct competitor for both transient and group business in the same geographic zone.
• Istanbul Marriott Hotel Asia: Full-service business hotel on Istanbul's Asian side, offering rooms, F&B, meetings, and event spaces. Directly competes for corporate and event segments on the Anatolian side.
• ISG Airport Hotel: Airport hotel located directly at Sabiha Gökçen International Airport (SAW). It is the most direct competitor given the identical airport-adjacent positioning and shared target customer base (transit business and leisure travelers).
• Divan Istanbul Asia: Premium full-service hotel on Istanbul's Asian side with comparable room, F&B, SPA, and event offerings. Targets the same corporate and event clientele in the Anatolian catchment.
• Hilton Istanbul Kozyatağı: Major branded business hotel on Istanbul's Asian side with extensive MICE and F&B facilities. Competes for the same business travelers and event organizers in the Anatolian side catchment.

Regional players

• Crowne Plaza Istanbul Asia: Full-service hotel on Istanbul's Anatolian side with MICE focus. Competes for mid-to-large corporate events and weddings in the same broader catchment.
• Holiday Inn Istanbul Tuzla Bay: Branded hotel in Istanbul's Asian side (Tuzla area), targeting business and event guests in the same Anatolian commercial corridor. Comparable product mix with select-service orientation.
• DoubleTree by Hilton Istanbul Moda: Full-service branded hotel on Istanbul's Asian side with F&B, meetings, and event capabilities. Operates in the same Anatolian side market with overlapping business and event traveler segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miracle-i%CC%87stanbul-asia-airport-hotel-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle İstanbul Asia Airport Hotel & SPA