Miraggi Edizioni
Miraggi Edizioni is an independent Italian book publisher based in Turin, operating as a cooperative and specializing in Czech and Central/Eastern European literature, with imprints spanning novels, poetry, essays, and graphic novels sold via e-commerce and Italian wholesale distribution.
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Miraggi Edizioni does
Miraggi Edizioni is an independent Italian book publisher founded in 2009 in Turin, operating as a cooperative society (Miraggi Edizioni di La Quercia Società Cooperativa). The company specializes in Czech and Central/Eastern European literature, and runs the only Italian publishing series dedicated exclusively to Czech literary works (the NováVlna collection, with over 20 titles). Its catalog is organized under two main imprints — Baskerville (housing collections Scafiblù, NováVlna, Tamizdat, and janus|giano) and Garamond (housing Golem, Contrappunti, MiraggINK, and Voci) — spanning novels, poetry, essays, and graphic novels, with monographic scholarly editions that include rare archival material (e.g., 'Kundera without Kundera' with 500+ images).
The publisher generates revenue through unit pricing of paperbacks in the €6.99–€36 range, sold via its own e-commerce website (miraggiedizioni.it, global reach) and through a national Italian distribution partnership with CDA (Casa Distribuzione Advance). Marketed segments include general literary readers (primary), academic and literary-specialist readers interested in Czech and comparative literature, and graphic novel/comics readers served through the MiraggINK imprint and ScoutINK contest for emerging Italian comic artists. Marketing is driven by organic social media (Facebook, Instagram, Twitter/X, YouTube), newsletters via MailPoet, earned media in Italian literary press, and participation in events such as the Salone Internazionale del Libro di Torino.
The operating model is fundamentally a small, mission-driven editorial cooperative: 9 employees, no disclosed external funding, no institutional investors, and founder-led editorial direction (Alessandro De Vito, whose Czech heritage underpins the company's specialization). Management characterizes the Italian publishing sector as a state of 'permanent crisis' (crisi permanente), yet the company has maintained continuous publishing output since 2009, with active releases across 2024–2026 and visible expansion into the graphic novel vertical.
Miraggi Edizioni firmographics
Firmographics- Name
- Miraggi Edizioni
- Legal name
- Miraggi Edizioni di La Quercia Società Cooperativa
- Website
- https://miraggiedizioni.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miraggi Edizioni is an independent Italian book publisher based in Turin, operating as a cooperative and specializing in Czech and Central/Eastern European literature, with imprints spanning novels, poetry, essays, and graphic novels sold via e-commerce and Italian wholesale distribution.
- Ownership category
- akta.pro rank
Miraggi Edizioni industry classification
Industry- Product category
- Independent Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
- akta.pro secondary industry
- Graphic Novels Publishing (Original & Serialized Collections) (MPAJAGAC)
Keywords
Miraggi Edizioni business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book titles (paperback range) |
Distribution channels2 records
Marketing channels9 records
Miraggi Edizioni product offering
Product offeringCore offering
Miraggi Edizioni is an independent Italian publishing house based in Turin that publishes and sells literary fiction, poetry, essays, and graphic novels through two main imprints (Baskerville and Garamond) and multiple sub-collections. The company holds the only Italian publishing series dedicated exclusively to Czech literary works (NováVlna) and specializes in translating Central/Eastern European literature into Italian. Revenue is generated primarily through direct-to-consumer book sales via its own e-commerce website and national physical distribution through CDA.
Product overview
Miraggi Edizioni is an independent Italian book publisher based in Turin, founded in 2009. The company operates two main publishing imprints: Baskerville (featuring collections Scafiblù, NováVlna, Tamizdat, janus|giano focused on Czech literature, music, and contemporary fiction) and Garamond (featuring collections Golem, Contrappunti, MiraggINK, Voci covering essays, comics, and voices). Their catalog spans novels, poetry collections, essays, and graphic novels, with a particular emphasis on Czech and Eastern European literature. The company also operates a physical bookstore partnership (Vespa Libreria), sells gift cards, and offers newsletter subscription services.
Differentiator
Problem solved
Functional benefit
Brands
- Golem: Book collection/imprint under the Garamond series, featuring titles like 'Il lago' by Bianca Bellová
- NováVlna
- Baskerville
- Tamizdat
- Contrappunti
- MiraggINK
- janus|giano
- Voci
- Garamond
- Scafiblù
- letterARIA
- Vespa Libreria
Products and services
- Kundera without Kundera Monographic scholarly book on Milan Kundera, featuring extensive archival visual documentation. Targeted at scholars and literary readers interested in Czech literature.
- Il futuro della specie Literary book published by Miraggi Edizioni in the Baskerville series.
- Ricucendo la memoria Czech literary work by Marek Torčík in Italian translation, published in the NováVlna Czech literature series.
- I dieci passi di Nick Drake Book by Luca Ragagnin blending music and literature, published in the Scafiblù sub-collection of the Baskerville series.
- Il bruciacadaveri Literary book published by Miraggi Edizioni in the Baskerville series.
- Sarajevo Rewind Literary book published by Miraggi Edizioni in the Garamond series, dealing with Sarajevo themes.
- Io e loro Literary book published by Miraggi Edizioni in the Garamond series.
- Torino Filmopolis Book centered on Turin's film culture, published in the Garamond series.
- MiraggINK Comics Collection Comics and graphic novel collection aimed at readers of independent comics and at supporting emerging Italian comic artists through the ScoutINK contest.
- Gift Card (Buono Regalo) Gift card redeemable for purchases on the Miraggi Edizioni e-commerce website.
Companies that use Miraggi Edizioni
Customer profileSegments3 records
Ideal customer profiles3 records
Miraggi Edizioni technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Miraggi Edizioni partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CDA (Casa Distribuzione Advance)coreCDA serves as Miraggi Edizioni's national distributor for physical book sales across Italy. CDA's central headquarters is located at Via Mario Alicata, 2F, 40050 Monte San Pietro (BO), with regional distribution points across the country.
Recent moves6 records
Expansion highlights5 records
Miraggi Edizioni competitors and assessment
Company assessmentDirect peers
- Iperborea: Independent Italian publisher based in Milan that specializes in translated literature from Nordic and Northern European countries. Closely comparable to Miraggi Edizioni's model of curating translated works from a specific European region for the Italian market.
- L'Orma editore: Rome-based independent publisher with a strong focus on translated literary fiction, including European and international voices. Comparable in size, independence, and editorial orientation toward curated translated works.
- minimum fax: Rome-based independent Italian publisher known for literary fiction, essays, and translation. A similar small-scale, independent house with a curated catalog of literary titles and comparable target audience.
- Voland: Italian independent publisher specializing in translated literary fiction from Eastern Europe, Russia, and other non-anglophone traditions. Shares Miraggi's editorial DNA of bringing under-translated literatures to Italian readers.
- Edizioni e/o: Italian independent publisher that built its identity around Eastern European translated literature (notably Romanian and Polish authors). A direct peer for Miraggi's Czech and Central/Eastern European focus, with a comparable mid-sized independent profile.
- Marcos y Marcos: Italian independent publisher focused on literary fiction, narrative non-fiction, and translated works. Operates with a similar independent, curatorial model and serves an overlapping literary readership.
Broad incumbents
- Adelphi Edizioni: One of Italy's most prestigious independent literary publishers, with a deep backlist of translated literature, philosophy, and fiction. Larger and more established than Miraggi, but operates in an overlapping translated-literature niche with similar editorial sensibilities.
- Sellerio Editore: Long-established Italian publisher known for literary fiction, essays, and the 'Biblioteca' series. Larger and more diversified than Miraggi, but operates in adjacent literary translation and essay territory.
Emerging players
- Neo edizioni: Italian independent publisher specializing in literature from Southern/Eastern Europe and the Mediterranean, publishing translation and graphic novels. Comparable niche focus and small-press scale to Miraggi Edizioni.
- Hacca Edizioni: Italian independent publisher of contemporary literary fiction, poetry, and translation. Similar small-scale, independent editorial model with a culturally distinctive curatorial identity.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Miraggi Edizioni social profiles
Digital presenceMiraggi Edizioni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miraggi Edizioni leadership team
Management profileNumber of profiles
Profiles1 record
Miraggi Edizioni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miraggi Edizioni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miraggi Edizioni
What does Miraggi Edizioni do?
Miraggi Edizioni is an independent Italian publishing house based in Turin that publishes and sells literary fiction, poetry, essays, and graphic novels through two main imprints (Baskerville and Garamond) and multiple sub-collections. The company holds the only Italian publishing series dedicated exclusively to Czech literary works (NováVlna) and specializes in translating Central/Eastern European literature into Italian. Revenue is generated primarily through direct-to-consumer book sales via its own e-commerce website and national physical distribution through CDA.
Is Miraggi Edizioni a public or private company?
Miraggi Edizioni is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Miraggi Edizioni founded?
Miraggi Edizioni was founded in 2009. It employs 1 to 10 people.
Who are Miraggi Edizioni's main competitors?
Direct peers on record are Iperborea, L'Orma editore, minimum fax, Voland, Edizioni e/o and Marcos y Marcos. Broad incumbents are Adelphi Edizioni and Sellerio Editore. Emerging players are Neo edizioni and Hacca Edizioni.
Does Miraggi Edizioni have an API?
No public API is recorded for Miraggi Edizioni.
What industry is Miraggi Edizioni in?
Miraggi Edizioni's product category is Independent Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJAGAC, Graphic Novels Publishing (Original & Serialized Collections). Its NAICS code is 51313 and its SIC code is 2731.