What Bobbi's Pole Studio does

Bobbi's Pole Studio operates pole dancing and aerial fitness schools in Sydney, Australia, and describes itself as the country's first dedicated pole school, founded in 2004 by Bobbi (a former exotic dancer) and Vanessa/Ness, who brought a corporate background to operations. The core product is in-person instruction across a progressive curriculum (Beginner through advanced levels) delivered by a roster of seven or more instructors claiming 100+ years of combined experience, supplemented by chair dance, lap dance, burlesque, aerial hoop, silks, and twerk classes.

The business generates revenue through multiple streams: term course enrollments (~$340 per term), casual drop-in classes ($25-$40), a 24/7 after-hours autonomous-access membership ($35-$65/week), private lessons, studio practice time, and group bookings such as hens parties and private events. A sister company, Bobbi's Babes (established 2014), operates a talent agency that monetizes the studio's performer network for entertainment bookings. Operations are supported by third-party SaaS (DanceStudio-Pro, GymMaster) for scheduling and membership management; there is no proprietary technology layer.

The company previously franchised into Perth, Singapore, and Malaysia (peaking in 2008) and opened a second Miranda location early in its history. As of 2025 it employs approximately five people across its Sydney CBD and Miranda sites, and has announced the closure of the Miranda studio after Term 3 2025, with the Sydney CBD location positioned as the continuing operational base.

Name

Bobbi's Pole Studio

Legal name

Bobbi's Pole Studio

Website

https://miranda.bobbispolestudio.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Bobbi's Pole Studio is Australia's first pole dancing school, founded in 2004 in Sydney, offering progressive pole and aerial fitness instruction, term courses, casual classes, 24/7 access memberships, and group bookings to individual consumers and hens party groups.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Fine Arts Schools (61161)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Pole dance classes
• Dance studio services
• Exotic dance training
• Flexibility instruction
• Fitness dance programs

Headquarters

HQ city

Miranda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Term Course Classes: 10-week structured courses in pole dancing and related dance styles. Students pay per course with discounts for enrolling in multiple courses in the same term. Primary revenue driver with 50% deposit required at booking.
2. Casual Classes: Drop-in classes at $40 for non-students and $25 for students. Also available as class packs (4-class and 10-class bundles) for flexibility.
3. 24/7 Membership Access: Weekly membership fees billed fortnightly for after-hours studio access. Standard membership at $35/week with 2-month minimum term, or no-lock-in option at $65/week.
4. Hen's Parties and Private Events: Package-based bookings for hens nights and group events. Sip & Spin package at $55/person, Sip & Spin & Sexy Sketch at $85/person. Includes entertainment, drinks, and professional shows.
5. Practice Time Access: Open studio practice sessions supervised on weekends. Priced at $10 for enrolled students, $20 for non-enrolled students, and $30 for non-students.
6. Private Lessons: One-on-one or small group instruction (max 3 people) in pole dancing, strip tease, or lap dancing at $40 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bobbi's Pole Studio operates a physical dance studio providing structured pole dancing courses across progressive skill levels (Beginners through Elite), plus complementary dance and fitness classes including exotic dance, strip/lap dance, floorwork, flexibility, and tricks. The studio offers private lessons, 24/7 after-hours studio access via app-based entry, supervised practice sessions, hens party packages, and a retail shop for pole equipment and grip aids.

Product overview

Bobbi's Pole Studio operates as a dance fitness studio offering structured pole dancing courses alongside complementary dance and flexibility classes. The core product is a 10-week term-based pole dancing curriculum spanning Beginners through Elite levels, supplemented by specialized offerings including SLAP (Strip/Lap) courses, Exotic dance classes, Pole Grooves, Flexibility/Contortion training, Floorwork, and Tricks & Combos classes. Additional services include Private Lessons, 24/7 After Hours membership access, Practice Time sessions, and Shop for merchandise and grip aids. The studio also organizes and hosts major national competitions: Miss Pole Dance Australia, Mr Pole Dance Australia, and MX Pole Dance Australia. Girls Nights & Hen's Party packages provide private event services. The studio was founded in 2004 as Australia's first pole dancing school.

Differentiator

Problem solved

Functional benefit

Products and services

• Pole Dance Courses (Beginners to Elite)
• SLAP (Strip/Lap Dance Classes)
• Pole Grooves
• Flexibility & Contortion Classes
• Exotic Dance Classes
• Floorwork Classes
• Lyrical Pole
• Tricks & Combos Classes
• Private Lessons
• Intro to Pole
• 24/7 After Hours Access
• Girls Nights & Hen's Parties
• Practice Time
• Shop (Retail)
• Miss Pole Dance Australia
• Mr Pole Dance Australia
• MX Pole Dance Australia

Quantifiable outcome

• Every student gets their own pole during class
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• X-POLE AustraliaminorOthersRecommended equipment supplier for home poles. Studio uses brass 38.1mm poles. X-POLE Australia is recommended as a reputable brand for quality home poles as opposed to unsafe counterfeit brands from eBay or sports websites.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bobbispolestudiosydney
• Instagraminstagram.com/bobbispolestudio
• LinkedInlinkedin.com/company/bobbi's-pole-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobbi's Pole Studio