Mirchi 1024
Mirchi 102.4 FM Dubai is a UAE-based FM radio broadcaster operating at 102.4 MHz under license from Entertainment Network (India) Limited, selling advertising airtime to brands seeking reach into the UAE's South Asian expatriate and general listener audiences.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mirchi 1024 does
Mirchi 102.4 FM Dubai is a radio broadcasting station operating at 102.4 MHz in the United Arab Emirates, headquartered in Dubai. The station is owned by Dolphin Recording Studio LLC, a UAE-registered LLC, and operates under a brand licensing arrangement with Entertainment Network (India) Limited, which holds the copyright to the Mirchi brand. Mirchi positions itself as an extension of "South Asia's No.1 Radio Station" brand into the UAE market, targeting the large South Asian expatriate demographic alongside general UAE listeners through music programming, Radio Jockey (RJ)-driven entertainment, interactive contests, and multimedia digital content distributed via its website and social media channels (Facebook, Instagram, Twitter, TikTok).
The company's underlying technology is conventional FM radio broadcasting at a single allocated frequency (102.4 MHz), supplemented by a feature-rich website (mirchi.ae) hosting RJ profiles, videos, picture galleries, and contest information. The business model is sales-led and advertising-based: revenue is generated by selling radio airtime and branded content packages to advertisers seeking reach into the UAE radio audience. Pricing is quote-based and not publicly disclosed; advertisers are directed to contact the sales team via phone or email. The go-to-market is direct sales outreach for advertising clients, while listener acquisition is driven by content quality, RJ personalities, contest-driven engagement, and cross-platform digital presence. No mobile app, API, or proprietary technology platform is disclosed.
Mirchi 102.4 FM Dubai employs 45 people and operates as a single-station, single-market entity. It competes in the UAE's broader radio and audio advertising market against other stations and digital audio platforms, with its primary differentiation being the inbound brand equity of the parent Mirchi franchise from India. The company is privately held with no public listing, no disclosed funding rounds, no management team bios, and no third-party customer logos available in the data provided.
Mirchi 1024 firmographics
Firmographics- Name
- Mirchi 1024
- Legal name
- Dolphin Recording Studio LLC
- Website
- https://mirchi.ae
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mirchi 102.4 FM Dubai is a UAE-based FM radio broadcaster operating at 102.4 MHz under license from Entertainment Network (India) Limited, selling advertising airtime to brands seeking reach into the UAE's South Asian expatriate and general listener audiences.
- Ownership category
- akta.pro rank
Mirchi 1024 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Commercial Radio Networks (National/Regional) (MPABABAA)
Keywords
Where Mirchi 1024 is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Mirchi 1024 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Radio Advertising: The primary revenue stream comes from selling advertising airtime and branded content solutions to businesses and brands seeking to reach the UAE radio audience through the Mirchi platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom advertising packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mirchi 1024 product offering
Product offeringCore offering
Mirchi 102.4 FM Dubai operates a commercial FM radio station at 102.4 MHz in Dubai, UAE, broadcasting music programming, RJ-hosted entertainment, live contests, and multimedia content (videos, photo galleries). The business sells advertising airtime, branded content solutions, and cross-platform promotional opportunities to brands seeking to reach UAE radio audiences under the Mirchi brand licensed from Entertainment Network (India) Limited.
Product overview
Mirchi 1024 is a radio broadcasting platform operated by Dolphin Recording Studio LLC under Entertainment Network (India) Limited. The company's product offering consists of Mirchi 102.4 FM Dubai, a single radio station that provides live radio broadcasting with associated digital content including RJ personalities, video content, picture galleries, and interactive contests. The offering is a single unified radio station product rather than a multi-product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Mirchi 102.4 FM Dubai Radio Broadcasting Service Mirchi 102.4 FM Dubai is a commercial FM radio station broadcasting at 102.4 MHz across the UAE (primarily Dubai), delivering music programming, RJ-hosted entertainment, live contests, and multimedia content. The service is operated by Dolphin Recording Studio LLC and provides an advertising platform for brands seeking to reach UAE radio audiences through airtime, RJ endorsements, and cross-platform branded content.
Companies that use Mirchi 1024
Customer profileSegments1 record
Ideal customer profiles1 record
Mirchi 1024 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirchi 1024 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dolphin Recording Studio LLCcoreDolphin Recording Studio LLC is the owning entity of Mirchi 102.4 FM Dubai. This is the parent company that operates the station under license from Entertainment Network (India) Limited, which owns the Mirchi brand.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Mirchi 1024 competitors and assessment
Company assessmentEmerging players
- Anghami: MENA-headquartered music and audio streaming platform. Not a direct FM competitor but competes for the same listener attention and advertiser audio budgets in the UAE market with a digital-first offering.
- Spotify MENA: Global audio streaming service with growing MENA presence. Represents the secular shift of audio consumption away from FM broadcasting, competing for listener share and advertising budgets.
Broad incumbents
- Radio Mirchi (India): Parent brand operated by Entertainment Network (India) Limited across multiple Indian cities. Comparable in format (RJ-driven, music, contests) but operates as a national multi-station network rather than a single-market franchise.
- Radio City (India): Indian commercial FM radio network operating Hindi and other language stations. Comparable commercial broadcasting business model targeting similar advertiser categories and listenership demographics.
- Big FM (92.7 BIG FM, India): Large India-wide private FM radio network. Comparable broadcast advertising revenue model and listener engagement approach; competes for the same advertiser category spend across the broader South Asian market.
- Red FM (93.5 Red FM, India): Indian-language commercial FM radio network with similar RJ-led, music-and-entertainment positioning. Comparable business model and audience demographic, though operating as a multi-city India network.
Direct peers
- Channel 4 FM Dubai: Indian-origin radio station broadcasting in the UAE on a similar music-led format targeting the South Asian expatriate community. Directly comparable product, customer base, and brand-extension strategy.
- Virgin Radio Dubai: Major English-language commercial FM radio station in Dubai. Direct competitor for advertising revenue and English-speaking listenership in the same UAE market with overlapping music and entertainment format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Mirchi 1024 social profiles
Digital presenceMirchi 1024 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirchi 1024 leadership team
Management profileNumber of profiles
Mirchi 1024 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirchi 1024 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirchi 1024
What does Mirchi 1024 do?
Mirchi 102.4 FM Dubai operates a commercial FM radio station at 102.4 MHz in Dubai, UAE, broadcasting music programming, RJ-hosted entertainment, live contests, and multimedia content (videos, photo galleries). The business sells advertising airtime, branded content solutions, and cross-platform promotional opportunities to brands seeking to reach UAE radio audiences under the Mirchi brand licensed from Entertainment Network (India) Limited.
Is Mirchi 1024 a public or private company?
Mirchi 1024 is a private company. It is classified as corporate owned and is currently operating.
When was Mirchi 1024 founded?
Mirchi 1024 was founded in 2018. It employs 11 to 50 people.
Where is Mirchi 1024 based?
Mirchi 1024 is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mirchi 1024 make money?
One revenue line is on record: radio Advertising.
Who are Mirchi 1024's main competitors?
Emerging players on record are Anghami and Spotify MENA. Broad incumbents are Radio Mirchi (India), Radio City (India), Big FM (92.7 BIG FM, India) and Red FM (93.5 Red FM, India). Direct peers are Channel 4 FM Dubai and Virgin Radio Dubai.
Does Mirchi 1024 have an API?
No public API is recorded for Mirchi 1024.
What industry is Mirchi 1024 in?
Mirchi 1024's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABABAA, Commercial Radio Networks (National/Regional). Its NAICS code is 51611 and its SIC code is 4832.