Museu da Imagem e do Som

What Museu da Imagem e do Som does

Museu da Imagem e do Som (MIS) is a nonprofit cultural institution operated by the Fundação Museu da Imagem e do Som, dedicated to preserving and exhibiting Brazilian audiovisual heritage including film, image, and sound artifacts. The institution operates two physical locations — a headquarters in Rio de Janeiro (with a new Copacabana facility under development) and a São Paulo screening venue — and serves general cultural audiences including film enthusiasts, filmmakers, academic communities, and interdisciplinary professional groups. Its core offerings are physical museum exhibitions, in-person cultural events, film screenings, documentary debates, and short film festival programming, most notably the Kinoforum festival (37th edition, screening 260 short films across partner venues such as Cinemateca Brasileira and Petrobras Cinema).

The underlying technology base is fundamentally physical and curatorial: physical exhibition spaces, an audiovisual archive, and venue-based screening infrastructure rather than a software platform. Supplementary digital properties include Rádio MIS (an online radio service at radio.mis.rj.gov.br) and the F.MIS foundation website, but no proprietary AI, software product, or digital distribution platform is evidenced. Brand management is formalized through the "Manual da Marca MIS" published by the foundation.

The business model is that of a publicly-oriented cultural institution. Revenue is generated through cultural events, film festivals, and public screenings rather than commercial product sales; pricing is not publicly disclosed. Go-to-market is event-driven — partnerships with established cultural venues and academic/professional societies (e.g., Brazilian Society of Psychoanalysis of São Paulo) drive audience access. The primary customer segments are horizontal: film enthusiasts and cinema communities (primary) and academic/cultural education seekers (secondary). Operating geographies are concentrated in Southeast Brazil, specifically Rio de Janeiro and São Paulo.

Name

Museu da Imagem e do Som

Legal name

Fundação Museu da Imagem e do Som

Website

https://mis.rj.gov.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Museu da Imagem e do Som (MIS) is a Brazilian nonprofit cultural institution that preserves and exhibits audiovisual heritage through physical museum locations in Rio de Janeiro and São Paulo, hosting film festivals, screenings, and cultural events for film enthusiasts, filmmakers, and academic audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro, Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cultural Events and Screenings: Revenue generated through public screenings, film festivals, and cultural events. The museum operates as a public cultural institution offering educational and artistic programming.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Museu da Imagem e do Som (MIS) is a cultural institution that preserves and exhibits Brazilian audiovisual heritage through physical museum spaces in Rio de Janeiro and São Paulo. Its core offerings include film screenings, documentary exhibitions, the Kinoforum short film festival, educational debates in partnership with academic institutions, and the Rádio MIS online audio platform.

Product overview

Museu da Imagem e do Som (MIS) is a cultural institution with locations in Rio de Janeiro and São Paulo that operates as a unified museum offering. The core product encompasses physical museum spaces dedicated to image and sound preservation and exhibition, complemented by cultural programming including film screenings and documentary exhibitions. The institution also offers Radio MIS as an online audio platform, and is developing the MIS Copacabana new headquarters. The F.MIS foundation provides institutional oversight and brand management through the Manual da Marca MIS.

Differentiator

Problem solved

Functional benefit

Products and services

• Museu da Imagem e do Som (MIS) A cultural museum in Brazil with locations in Rio de Janeiro and São Paulo, dedicated to preserving and exhibiting image and sound artifacts through film screenings, documentary exhibitions, and educational debates. Targets the general public, film enthusiasts, and cultural education seekers.
• Rádio MIS Online radio service operated by the Museu da Imagem e do Som, featuring cultural programming and audio content related to the museum's exhibitions and cultural activities. Available to the general public as a digital extension of the museum's cultural programming.

Quantifiable outcome

• Screens 260 short films across multiple venues

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brazilian Society of Psychoanalysis of São PaulocoreStrategic or Co-development Partner · 8 August 2026MIS São Paulo partnered with the Brazilian Society of Psychoanalysis of São Paulo to screen the documentary 'Outsider. Freud' followed by a debate with psychoanalysts Paulo Schiller and Leopold Nosek. The partnership serves educational purposes exploring Sigmund Freud's contributions to understanding the human mind.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Museum of the Moving Image: New York-based museum dedicated to film, television, and digital media, with exhibition and screening programming. Closely comparable mission to MIS in preserving and exhibiting audiovisual heritage to public audiences.
• BFI Southbank: British Film Institute's flagship venue for film screenings, festivals, and exhibitions in London. Comparable as a major national film-culture institution with public programming and educational mission.
• EYE Filmmuseum: Netherlands' national museum for film, combining permanent exhibitions, screenings, and archive collections. Directly comparable as a national audiovisual heritage museum combining archive and public programming.
• Cinemateca Portuguesa: Portuguese film archive and museum in Lisbon focused on film preservation and public screenings. Closely comparable as a Lusophone counterpart to MIS with a similar mission and programming model.
• Academy Museum of Motion Pictures: Los Angeles-based museum from the Academy of Motion Picture Arts and Sciences, dedicated to film history through exhibitions and screenings. Comparable as a high-profile film-focused museum with festival-style programming.
• Cinemateca Brasileira: Brazil's primary film archive and cultural institution, focused on preserving and exhibiting Brazilian cinema. Directly comparable as a Brazilian audiovisual heritage institution that already partners with MIS for Kinoforum programming.
• Deutsche Kinemathek: German film museum in Berlin combining permanent exhibitions on cinema history with screenings and events. Closely comparable mission to MIS as a national audiovisual heritage institution.
• Cinémathèque française: Paris-based film archive and museum dedicated to film preservation, exhibition, and education. International benchmark for the image-and-sound museum model that MIS follows.

Broad incumbents

• Itaú Cultural: Brazilian cultural institution backed by Itaú bank, operating exhibitions, screenings, and educational programming across arts and audiovisual. Comparable as a Brazilian cultural institution with a broader arts scope than MIS.
• Museum of Modern Art (MoMA): Major New York art museum with significant film and media exhibition programs and a research library. Broadly comparable as a major museum operating film screenings and audiovisual programming at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/museu-da-imagem-e-do-som

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Museu da Imagem e do Som