What Mission Produce™ Perú does

Mission Produce, Inc. (NASDAQ: AVO) is a vertically integrated global fresh produce company specializing in Hass avocados and mangos, with Peru representing one of its most strategic production hubs. The Peru operation spans over 10,000 acres (4,000+ hectares) of avocados and mangos along the Northern Pacific Coast and houses one of the largest and most advanced avocado packing facilities in the Southern Hemisphere in La Libertad. The company operates a full farm-to-fork value chain — growing, sourcing, packing, ripening, and distributing — across 20+ premier growing regions and 19 ripening, packing, and forward distribution centers, serving retail, wholesale, and foodservice customers in 25+ countries. The headcount at the Peru entity is reported at 437 employees.

The underlying technology stack combines precision farming (automated drip irrigation, pressure-compensating sprinklers, tree and moisture sensors, on-site weather stations), in-field hydrocooling in Peru, and end-to-end cold chain management. The company's proprietary AvoIntel platform delivers data-driven category management, consumer insights, promotional planning, and merchandising recommendations to retail partners. Mission Control ripening technology — deployed in the UK — uses data and automation to ripen avocados of varying conditions in a single room to the same ripeness level, delivering up to 38% quality consistency improvement versus standard systems. Trademarks include MISSION PRODUCE®, MISSION & TOWER DESIGN®, AvoIntel™, and Mission Control.

Mission Produce generates revenue primarily through transactional sales of fresh avocados and mangos to retail, wholesale, and foodservice customers, with category intelligence services layered on via AvoIntel. The business is horizontally segmented across Retail, Wholesale, and Foodservice, with dedicated sales teams for the US, EU, UK, and Asia and an Asia distribution partnership (Mr. Avocado). The May 2026 acquisition of Calavo Growers extended the portfolio into tomatoes, papayas, and value-added prepared foods such as guacamole. Pricing is quote-based and not publicly disclosed. The company is publicly traded since its 2020 IPO and reached the $1 billion revenue milestone in 2022.

Name

Mission Produce™ Perú

Legal name

Mission Produce, Inc.

Website

https://missionproduce.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Mission Produce is a vertically integrated global grower, packer, ripener, and distributor of premium Hass avocados and mangos, serving retail, wholesale, and foodservice customers across 25+ countries with proprietary ripening technology and the AvoIntel data platform.

Ownership category

akta.pro rank

Product category

Fresh Produce (Avocados & Mangos)

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Fresh avocado distribution
• Fresh mango distribution
• Avocado ripening services
• Vertically integrated produce
• Avocado packing operations

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Avocado Sales: Primary revenue stream from sourcing, growing, packing, ripening and distributing fresh Hass avocados globally to retail, wholesale, and foodservice customers. The company is vertically integrated across multiple growing regions.
2. Fresh Mango Sales: Revenue from growing and distributing fresh mangos including varieties like Kent, Keitt, Palmer, Tommy Atkins, Haden, Ataulfo/Honey. Year-round supply through global sourcing network.
3. Value-Added Products (Calavo Acquisition): With the acquisition of Calavo Growers, the company expanded into value-added prepared foods segment including guacamole, tomatoes, papayas, and other fresh produce categories.
4. Category Intelligence Services: AvoIntel platform provides data-driven intelligence services including category management, consumer insights, promotional planning, and merchandising recommendations to retail partners.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mission Produce™ Perú operates the Peruvian division of Mission Produce, Inc., a vertically integrated producer, packer, ripener, and global distributor of fresh Hass avocados and mangos. With over 10,000 acres (4,000+ hectares) of avocado and mango farms along Peru's Northern Pacific Coast and one of the largest, most advanced avocado packing facilities in the Southern Hemisphere in La Libertad, Trujillo, the entity supplies year-round fresh avocados and mangos to retail, wholesale, and foodservice customers in 25+ countries. Operations include in-field hydrocooling, advanced cold chain management, and proprietary ripening technologies.

Product overview

Mission Produce is a vertically integrated fresh produce company offering the World's Finest Avocados and World's Finest Mangos. The core product portfolio includes Bulk Avocados (with variants: Minis, Jumbos, Emeralds in the Rough, GEM, and Organic) and Bulk Mangos (with variants: Organic, Lidded Carton, Retail-Ready Bags, Honey Clamshell, and Bulk formats). Supporting services include AvoIntel (data-driven category intelligence platform), Custom Ripe Programs, and Mission Control (advanced ripening technology). The company operates across 20+ countries with 19 facilities, serving retail, wholesale, and foodservice customers through a vertically integrated supply chain spanning growing regions in Peru, California, Mexico, Colombia, Guatemala, and South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• AvoIntel™: In-house data-driven intelligence platform designed to help partners drive category growth in avocados and mangos.
• World's Finest Avocados™
• World's Finest Mangos™
• Emeralds in the Rough
• Mission Minis
• Mission Jumbos
• GEM Avocados
• Mission Control

Products and services

• World's Finest Avocados Flagship fresh Hass avocado product line offering bulk avocados in various sizes (24ct through 28ct) to retail, wholesale, and foodservice customers, supported by year-round supply from 20+ growing regions worldwide.
• Mission Minis Small-sized avocados marketed as perfect single-serving portions for retail shoppers. Sales of mini avocado bags are up 280% in units over the last five years.
• Mission Jumbos Large-sized avocado bags designed for heavy avocado consumers and club store channels seeking larger, shareable servings. Over half (54%) of shoppers think larger avocados are a better value.
• Emeralds in the Rough Grade 2 'beautifully blemished' avocados marketed as a value option that is just as tasty inside. 95% of shoppers feel it is important to reduce food waste.
• GEM Avocados Limited edition California-grown avocados featuring creamy and buttery characteristics as key selling points.
• Organic Avocados Certified organic Hass avocados. Organic avocado shoppers spend 89% more on avocados a year than conventional avocado shoppers.
• World's Finest Mangos Flagship fresh mango product line offering retail, wholesale, and foodservice customers year-round supply from 20+ growing regions, including varieties like Kent, Keitt, Palmer, Tommy Atkins, Haden, and Ataulfo/Honey.
• Organic California Keitt Mangos Premium organic Keitt mangos from California, bright, tangy, and naturally sweet with smooth juicy bite. Limited supply mid-July through early October.
• Lidded Mango Carton Display-ready, stackable mango value pack that serves as an attractive, ready-to-merchandise unit for retail.
• Retail-Ready Mango Bags Easy grab-n-go graphic packaging for mango shoppers, available in 3ct and 4ct. 18% of mango spend was made at club stores.
• Honey Clamshell 4-count Honey Mango clamshell grab-and-go value pack available for a limited time each spring.
• Bulk Honey Mangos Golden Honey mangos available for a limited time in spring and fall, sweet and flavorful.
• Organic Mangos Certified organic mangos. Sales of organic mangos have tripled in the last 5 years while conventional mango sales increased only 4%.
• AvoIntel™ Category Intelligence Platform Award-winning data-driven marketplace intelligence platform that provides category management, consumer insights, promotional planning, and merchandising recommendations to retail partners for avocado and mango category growth.
• Custom Ripe Programs Science-based custom ripening programs using industry-leading technology and 9 ripening centers. Delivers multi-stage fruit (Hard, Pre-Conditioned, Breaking, Firm-Ripe, Ripe) 7 days a week with next-day deliveries.
• Global Distribution Services End-to-end distribution services including 19 state-of-the-art ripening, packing, and forward distribution centers worldwide, with Mission-owned fleet for logistics and transportation, including cold chain management from origin to destination.
• Calavo Growers Fresh Produce Line Acquired subsidiary product line providing fresh avocados, tomatoes, papayas, and value-added prepared foods such as guacamole, extending Mission's product portfolio and North American footprint.

Quantifiable outcome

• 38% improvement in quality consistency with Mission Control technology vs. standard ripening systems
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Anthony VineyardscoreStrategic or Co-development Partner · 15 June 2026Marketing and distribution agreement with Anthony Vineyards, the leader in fresh table grapes, dates and mangoes in the Coachella Valley, to market premium organic Keitt mangos. Limited supply available mid-July through early September, grown domestically without hot-water treatment and delivered at peak maturity.
• Calavo GrowersflagshipStrategic or Co-development Partner · 28 May 2026Completed acquisition of Calavo Growers, Inc., a leading provider of fresh avocados, tomatoes, papayas, and value-added prepared foods such as guacamole. Calavo becomes a wholly owned subsidiary of Mission, strengthening vertically integrated platform with expanded North American footprint and broader product portfolio.
• Cartama (Colombia)coreStrategic or Co-development PartnerJoint venture partnership with Cartama, the largest avocado producer in Colombia, to grow, pack, and ship avocados to global markets. Majority of Colombia avocados are destined for Europe and UK.
• ZZ2, CAP, and Core Fruit (South Africa)coreStrategic or Co-development PartnerJoint venture to develop over 1,000 hectares of avocado orchards in Limpopo, South Africa. Avocado season begins ahead of Peru, strengthening supply reliability for Europe and UK markets.
• Mr. Avocado (China)coreChannel Partner/ Reseller/ DistributorPartnership for ripening and distribution in China with four ripening centers across the region. Art of Ripening technology debuted in China in 2017.
• World Avocado OrganisationminorGTM or Marketing PartnerCollaborative partnership with World Avocado Organisation and Avocado United Kingdom to promote the avocado category across the UK and Europe through joint events and educational initiatives.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Index Fresh: Major U.S.-based avocado packer, ripener, and distributor with deep retail relationships. Competes with Mission Produce in North American avocado supply, ripening programs, and foodservice channel sales.
• Calavo Growers: Former publicly traded avocado and tropical fruit distributor acquired by Mission Produce in May 2026. Was a direct peer and now wholly owned subsidiary, historically competing in the same retail, wholesale, and foodservice channels.
• Henry Avocado Corporation: Vertically integrated avocado grower, packer, ripener, and distributor serving retail and foodservice customers across North America. Competes directly with Mission in ripening programs and East Coast distribution.
• Westfalia Fruit Group: One of the world's largest vertically integrated avocado growers, packers, and distributors with operations across Africa, the Americas, and Europe. Direct competitor to Mission Produce in global Hass avocado sourcing, ripening, and distribution to retail and foodservice customers.

Broad incumbents

• Del Monte Fresh Produce: Global producer, distributor, and marketer of fresh produce including avocados, mangos, pineapples, bananas, and melons. Overlaps with Mission Produce in fresh avocado and mango distribution to retail and foodservice customers.
• Dole Food Company: Global fresh produce leader with diversified tropical and temperate fruit portfolio including avocados. Overlaps with Mission Produce in retail avocado distribution, ripening, and foodservice supply globally.
• Chiquita Brands International: Major global fresh produce distributor with banana-led portfolio now expanding into avocados and other tropical fruits. Competes with Mission Produce in retail distribution channels and foodservice supply in North America and Europe.
• Fresh Del Monte Produce: Large diversified fresh produce company with global sourcing and ripening capabilities across multiple tropical fruits including avocados. Competes with Mission in retail avocado programs and foodservice supply.
• Wonderful Orchards / The Wonderful Company: Large vertically integrated grower of avocados, citrus, pomegranates, and nuts under the Wonderful brand. Competes with Mission in retail avocado bag programs and consumer brand building for fresh produce categories.

Regional players

• NatureSweet (Agroindustria de Baja California): Mexico-based greenhouse tomato and produce company with growing avocado presence through partner growers. Overlaps with Mission in Mexican sourcing operations and U.S. retail distribution of premium fresh produce.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/missionproduceinc
• LinkedInlinkedin.com/company/missionproduceperu
• Instagraminstagram.com/mission_produce

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Produce™ Perú