What Mission Wertvoll does

Mission Wertvoll is a Berlin-based non-profit Science-Society-Network (operating under the legal entity Global Eco Transition gGmbH) founded in 2023 by Prof. Dr. Maja Göpel, a transformation researcher and former Secretary General of the German Advisory Council on Global Change. The organization's stated function is to translate scientific evidence on sustainability transformation into accessible media and to facilitate constructive dialogue across political and sectoral divides, addressing what it terms "pluralistic ignorance" — the false perception that sustainability-supportive views are in the minority.

Its core products are editorial and convening rather than technological. Flagship offerings include the NEU DENKEN video and audio podcast (hosted by Maja Göpel with expert guests, distributed via YouTube, Spotify, and Apple Podcasts, with five themed seasons completed between October 2025 and mid-2026 on Wirtschaft, Sicherheit, Demokratie, Freiheit, and Standort), the Debattenkompass Wert & Wirkung weekly newsletter providing a science-based compass on current debates, the Wertvolles Wirtschaften knowledge platform for sustainable business leaders (including the Club Wertvolles Unternehmertum networking layer), and the Planet Narratives initiative that works with filmmakers and screenwriters on integrating climate and sustainability themes into mainstream storytelling. Supporting infrastructure includes the Superredaktion editorial team, Peer Learning Labs, salons, workshops, keynote speaking, argument guides, and annual reports (published for 2024 and 2025).

Mission Wertvoll does not develop or sell technology products and has no app, API, or AI capability. The business model is that of a German gemeinnützige GmbH: all content is provided free to the public, with operating funding drawn from donations (collected via FundraisingBox and direct bank transfer to GLS Gemeinschaftsbank), institutional grants (European Climate Foundation is named as the primary funder of Planet Narratives), and limited commercial sponsorship (Lemonaid is the only disclosed podcast sponsor as of July 2026). Customer segments served include policy and business decision-makers, sustainability and transformation professionals, the engaged general public, and the German film/media industry. The organization is founder-controlled, with Prof. Dr. Maja Göpel as founder, shareholder, and managing director of Global Eco Transition gGmbH, supported by a small team of approximately eight employees including editorial, project, and operational roles.

Name

Mission Wertvoll

Legal name

Global Eco Transition gGmbH

Website

https://mission-wertvoll.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Non-profit Science-Society-Network translating sustainability research into podcasts, newsletters, and dialogue formats for policy-makers, business leaders, sustainability professionals, and the engaged public in Germany.

Ownership category

akta.pro rank

Product category

Nonprofit knowledge translation and sustainability communication

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)

Keywords

• Sustainability transformation
• Science communication
• Knowledge translation
• Nonprofit network
• Dialogue facilitation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: Mission Wertvoll operates as Global Eco Transition gGmbH, a non-profit organization (gemeinnützige GmbH). It is funded through donations and institutional grants. The website offers a donation link and bank transfer details (GLS Gemeinschaftsbank). The European Climate Foundation is mentioned as a funder for Planet Narratives. Annual reports are published documenting activities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mission Wertvoll is a non-profit Science-Society-Network that curates scientific knowledge on sustainability transformation and translates it into accessible media formats. Its core offerings are free, including the NEU DENKEN podcast, the Debattenkompass newsletter, the Wertvolles Wirtschaften platform, and the Planet Narratives initiative supporting filmmakers. The organization also convenes workshops, Peer Learning Labs, salons, and events to foster cross-sector dialogue on sustainability.

Product overview

Mission Wertvoll is a Science-Society-Netzwerk (Science-Society Network) organized as Global Eco Transition gGmbH, founded in 2023 and based in Berlin. The organization offers a unified portfolio of content-driven products and services focused on sustainability transformation. Core offerings include the NEU DENKEN video/audio podcast (featuring conversations with experts on economy, security, democracy, freedom, and location themes), the Debattenkompass Wert & Wirkung newsletter (providing scientifically grounded debate analysis), and the Wertvolles Wirtschaften platform (knowledge collection for sustainable business). Supporting initiatives include Planet Narratives (film/narrative project supporting filmmakers), the Superredaktion (editorial team translating evidence into engaging stories), Club Wertvolles Unternehmertum (network for business pioneers), and annual publications. The organization connects science, media, and civil society through dialogue formats, workshops, and peer learning labs.

Differentiator

Problem solved

Functional benefit

Brands

• Planet Narratives: A non-profit initiative that supports filmmakers in incorporating planetary futures into their stories through climate-fiction workshops, panels, and screenplay support. Founded September 2023 by Nicole Zabel-Wasmuth and Lars Jessen.
• NEU DENKEN
• Wertvolles Wirtschaften
• Debattenkompass Wert & Wirkung

Products and services

• NEU DENKEN Podcast Free video and audio podcast series hosted by Maja Göpel featuring conversations with leading voices from science, business, and civil society on major societal topics including economy, security, democracy, freedom, and location. Available globally on YouTube, Spotify, and Apple Podcasts.
• Debattenkompass Wert & Wirkung Free weekly newsletter providing a scientifically grounded compass for current societal debates, offering structured analysis with questions about what the issue is, what happens if we continue as before, who is already taking action, and what the next possible step is. Distributed via Cleverreach.
• Wertvolles Wirtschaften Free online platform providing a filterable knowledge collection and impulses for business leaders and professionals who want to shape transformation and progress in sustainable business practices.
• Planet Narratives Free non-profit initiative supporting filmmakers, screenwriters, and producers in incorporating climate and sustainability themes into mainstream storytelling through workshops, panel events, and dramaturgical consulting, funded by the European Climate Foundation.
• Club Wertvolles Unternehmertum Free network connecting pioneering business leaders for exchange with experts and discussion of future visions regarding European business values and quality made in Germany.
• Wertvolle Impulse (Keynotes, Workshops, Salons) Free keynotes, interviews, podcasts, argument guides, handbooks, studies, and graphics based on a curated scientific database, clarifying advantages of transformation and consequences of inaction.
• Wirkungsvolle Formate (Peer Learning Labs and Dialogue Events) Free workshops, consulting, salons, Peer Learning Labs, and dialogue formats designed to build bridges across political and sectoral divides and identify next possible steps for transformation.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Global Eco Transition gGmbHcoreOthersMission Wertvoll is the operating brand of Global Eco Transition gGmbH, the legal entity that holds the organization's operations, assets, and programs. This is the parent organization under which all initiatives (NEU DENKEN, Debattenkompass, Planet Narratives, Wertvolles Wirtschaften) operate.
• Planet NarrativescoreStrategic or Co-development PartnerPlanet Narratives is a dedicated initiative launched within the Mission Wertvoll network by Nicole Zabel-Wasmuth and Lars Jessen to support filmmakers in integrating climate and sustainability themes into mainstream storytelling. It operates as a project under the Mission Wertvoll umbrella, sharing scientific knowledge, providing workshops, and offering dramaturgical consulting to screenwriters.
• Wertvolles WirtschaftencoreStrategic or Co-development PartnerAn initiative of Mission Wertvoll that creates a platform for orientation for business leaders, providing a filterable knowledge collection and impulses for those shaping transformation in corporate settings. Includes the Club Wertvolles Unternehmertum for networking peer pioneers.
• Deutsche FilmakademiemajorStrategic or Co-development PartnerDeutsche Filmakademie partnered with Planet Narratives (Mission Wertvoll) for a Climate Day event in 2023, marking the launch of the Planet Narratives initiative. The collaboration included panel discussions and workshops with filmmakers and climate scientists, and the Academy has expressed interest in continued collaboration.
• Villa Aurora & Thomas Mann House e.V.minorStrategic or Co-development PartnerPartnered with Mission Wertvoll/Planet Narratives for a Berlinale event on the films of the future, co-hosted to explore climate storytelling in film.
• Produktionsallianz (German Producers Alliance)minorStrategic or Co-development PartnerCo-hosted a Berlinale event with Mission Wertvoll/Planet Narratives on the films of the future, bringing together filmmakers and climate experts.
• Climate BarometerminorStrategic or Co-development PartnerClimate Barometer is a research project that aggregates, analyzes, and makes accessible public opinion data on the climate crisis. Mission Wertvoll references Climate Barometer data in its editorial content, and Dr. Niall McLoughlin from Climate Barometer is quoted in Mission Wertvoll's reporting.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Öko-Institut: One of Germany's leading environmental research institutes, with a much larger research footprint covering energy, climate, and sustainability policy. A broader incumbent in the same evidence-based sustainability space that Mission Wertvoll draws on and speaks to.
• Wuppertal Institut für Klima, Umwelt, Energie: Major German research institute for sustainability and transformation research. Maja Göpel previously led its Berlin office, making it both a thematic incumbent in the same field and a natural alumni/partner network for Mission Wertvoll's Denkräume work.
• Heinrich-Böll-Stiftung: German political foundation affiliated with the Greens that combines think tank research, political education, and cultural programming. Comparable in combining research, media, and dialogue formats to shape public discourse, though with a much larger mandate and budget.
• Naturschutzbund Deutschland (NABU): One of Germany's largest environmental advocacy organizations, with hundreds of thousands of members and a broad portfolio of conservation and climate programs. Represents the large-incumbent counterpart to Mission Wertvoll's smaller, science-translation-focused approach.

Direct peers

• Stiftung KlimaWirtschaft: Berlin-based foundation advancing the climate-economy transformation with business leaders and policymakers. Closely comparable to Mission Wertvoll's Wertvolles Wirtschaften and Club Wertvolles Unternehmertum in its DACH focus on mobilizing business pioneers for sustainable economic transformation.
• Germanwatch: Cologne-based environmental and development policy NGO that combines scientific research with public communication, advocacy, and cross-sector campaigning on climate, trade, and sustainability. Comparable to Mission Wertvoll in its German policy focus, science-to-public translation, and convening role across civil society and business.
• The Climate Fresk (La Fresque du Climat): France-origin NGO using participatory workshops to translate climate science into accessible, action-oriented dialogue. Highly comparable to Mission Wertvoll's Peer Learning Labs and workshop formats in combining science-based content with facilitated peer engagement on sustainability.
• Climate Outreach: UK-based climate communication charity focused on engaging the public through research-informed narratives and partnerships with media organizations. Closely comparable to Mission Wertvoll's science-to-narrative translation model and its bridge-building across ideological divides.
• Stiftung Neue Verantwortung (SNV): Berlin-based independent think tank producing policy analysis and public programming on digital and societal transformation. Comparable as a small, founder-led German think tank that combines research with public communication to influence public debate.

Emerging players

• Climate Barometer: Research project aggregating and analyzing public opinion on the climate crisis, cited by Mission Wertvoll in its editorial content. An adjacent player in the climate-communication ecosystem with partial overlap in evidence-based public-engagement work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@neudenken-podcast
• LinkedInlinkedin.com/company/mission-wertvoll
• Instagraminstagram.com/neudenken_podcast/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Wertvoll