Miss Lily's Dubai

What Miss Lily's Dubai does

Miss Lily's Dubai is a full-service Caribbean restaurant located on the 5th floor of Dubai's Sheraton Grand Hotel on Sheikh Zayed Road, operating as the Middle East outpost of the Miss Lily's brand. The Dubai location opened in 2016 under parent operator VKD Hospitality and serves modern Jamaican cuisine — including signature jerk chicken, oxtail stew, and curry goat — alongside an extensive rum bar featuring over 100 varieties of Caribbean rum and DJ entertainment focused on reggae, soca, afrobeat, and dancehall. Culinary direction is led by Head Chef Richie Richards (joined 2019, CIA-trained) and Executive Chef Adam Schop, who curate proprietary menus with location-exclusive dishes such as Pimento & Tamarind Glazed Lamb Ribs.

The business generates revenue across four streams: dine-in food and beverage, bar and rum sales, off-premise catering through the Jerk Shack service for corporate events and private celebrations, and delivery via the Deliveroo platform in the JLT West area. Pricing is structured around unit pricing in AED (mains AED 80-175, cocktails AED 55-70, family-style platters AED 390-550) with an AED 300 per person minimum spend for groups of nine or more. Customer segments span individual diners, couples, corporate groups, special-occasion celebrants, and delivery customers, with no single enterprise anchor accounting for disproportionate share.

The Dubai operation is small — approximately 13 employees — and operates evening and late-night hours six to seven days a week. Technology adoption is limited to third-party platforms: SevenRooms for online reservations and Deliveroo for delivery. There is no proprietary technology stack, no mobile application, no AI/ML capability, and no disclosed funding. The brand has expanded from its 2014 NYC East Village origin to Dubai in 2016 and most recently to Negril, Jamaica in 2024, with a portion of profits funding the Rockhouse Foundation, a Jamaican children's education charity.

Name

Miss Lily's Dubai

Legal name

Miss Lily's Dubai

Website

https://misslilysdxb.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Miss Lily's Dubai is a full-service Caribbean restaurant inside Dubai's Sheraton Grand Hotel, serving modern Jamaican cuisine, an extensive Caribbean rum bar, catering, and Deliveroo delivery under VKD Hospitality.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant: Full-service Caribbean restaurant offering modern Jamaican cuisine with signature dishes including jerk chicken, oxtail stew, and curry goat. Revenue generated from food and beverage sales during operating hours.
2. Bar and Rum Sales: Extensive rum bar offering over 100 varieties of Caribbean rums, cocktails, wines, and beers. Liquor sales represent a significant revenue stream.
3. Catering Services: Full catering menu for events including corporate parties, birthdays, and special occasions. Customized Jamaican cuisine brought to customer locations.
4. Delivery: Food delivery service through Deliveroo platform for off-premise consumption.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Miss Lily's Dubai is a full-service Caribbean restaurant inside the Sheraton Grand Hotel on Sheikh Zayed Road, serving modern Jamaican cuisine (jerk chicken, oxtail stew, curry goat, escovitch fish, scotch bonnet-spiced dishes) alongside an extensive rum bar with 100+ Caribbean rum varieties. The brand also operates a catering service (Jerk Shack) for corporate and private events, and sister locations in New York City and Negril, Jamaica. Revenue is generated from dine-in food and beverage sales, bar sales, catering, and delivery via Deliveroo.

Product overview

Miss Lily's is a multi-location Caribbean restaurant brand operating as a unified hospitality concept across three locations: Dubai (opened 2016), New York City (opened 2014), and Negril, Jamaica. The core offering consists of modern Jamaican cuisine featuring signature dishes like jerk chicken, oxtail stew, and curry goat, complemented by extensive rum bars and vibrant atmospheres with DJ entertainment. The portfolio also includes a catering service called Jerk Shack that brings authentic Caribbean cuisine to off-site events. All locations share the brand identity while featuring location-exclusive dishes and operating distinct schedules.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Lily's Jerk Shack: Catering service featuring authentic Caribbean/Jamaican cuisine including jerk chicken, oxtail stew, and curry goat for events and private parties.

Products and services

• Miss Lily's Dubai - Caribbean Restaurant Modern Caribbean restaurant located in Dubai's Sheraton Grand Hotel on Sheikh Zayed Road, offering classic Jamaican cuisine including jerk chicken, oxtail stew, curry goat, escovitch fish, and a vibrant atmosphere with DJ entertainment. Targeted at individual diners, couples, and corporate/private groups.
• Miss Lily's 7A - New York City Original Caribbean restaurant in East Village NYC featuring an extensive rum bar with over 100 varieties of Caribbean rum, weekend brunch, and late-night dining. Targeted at NYC diners seeking authentic Jamaican cuisine.
• Miss Lily's at Skylark - Negril Caribbean beachfront restaurant at Skylark Negril Beach Resort in Jamaica, featuring on-display jerk smokehouse and BBQ grilling station, beachside bar, and breakfast/lunch/dinner service. Targeted at resort guests and Jamaican diners.
• Jerk Shack Catering Full catering service bringing authentic Caribbean/Jamaican cuisine to off-site events, including signature jerk chicken, oxtail stew, curry goat, and customizable menus for corporate parties, birthdays, and celebrations. Targeted at corporate event planners and private event clients.

Quantifiable outcome

• Recognition as one of the Best North American & Caribbean restaurants in Dubai

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VKD HospitalitycoreStrategic or Co-development PartnerVKD Hospitality is the parent company and operator of Miss Lily's Dubai. They curate the restaurant concept, manage operations, and have expanded the brand internationally with locations in New York City, Dubai, and Negril Jamaica.
• Sheraton Grand Hotel DubaicoreStrategic or Co-development PartnerMiss Lily's Dubai is located within the Sheraton Grand Hotel on Sheikh Zayed Road. This partnership provides the physical location and hotel guest access to the restaurant.
• Skylark Negril Beach ResortminorStrategic or Co-development PartnerMiss Lily's at Skylark is the first Jamaican outpost of the brand, located within the Skylark Negril Beach Resort on Seven Mile Beach, Negril Jamaica.
• DeliveroominorChannel Partner/ Reseller/ DistributorDeliveroo is the food delivery platform partner enabling Miss Lily's to offer delivery services to customers in the Dubai JLT West area.
• Rockhouse FoundationminorStrategic or Co-development PartnerA portion of Miss Lily's profits fund the Rockhouse Foundation, supporting transformation of places where Jamaica's children learn and supporting educators. This is a charitable/social partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nobu Dubai: Globally-established premium Japanese restaurant at Atlantis, The Palm. Comparable as a hotel-located, internationally-themed premium dining concept with a celebrity-brand halo, though operates at much larger scale and broader category (Japanese, not niche).
• Cipriani Dubai: Globally-established premium Italian restaurant at DIFC Gate Village. Comparable as an internationally-branded, premium hotel-district dining venue with strong bar program, though operates at much larger scale and broader Italian category.

Direct peers

• LPM Restaurant & Bar Dubai: Premium French-Mediterranean themed full-service restaurant in DIFC, Dubai. Comparable as a globally-recognized themed dining brand with a strong bar program, similar pricing tier, and similar premium positioning in Dubai's competitive F&B landscape.
• Scott's Dubai: Premium London-import seafood restaurant at Jumeirah. Comparable as a hotel-adjacent, internationally-branded premium dining concept in Dubai with similar high-spend clientele and signature menu-driven positioning.
• Treehouse Dubai: Tropical/casual themed bar and restaurant in Dubai. Comparable in atmosphere-driven positioning, vibrant themed decor, DJ-driven energy, and emphasis on cocktails/beverages — targeting a similar experiential-dining customer in Dubai.
• Karma Kafe Dubai: Asian-themed waterfront bar and restaurant in Souk Al Bahar, Dubai. Comparable as a themed, atmosphere-led Dubai venue with strong beverage program, late-night operating hours, and similar experiential positioning.
• Shanghai Me Dubai: Premium Asian-themed full-service restaurant and lounge in DIFC, Dubai. Comparable as an internationally-themed concept with strong nightlife/bar component, premium pricing, and a focus on experiential dining over volume.
• Cargo Dubai: Casual themed waterfront bar and restaurant at Pier 7, Dubai Marina. Comparable as a vibrant themed dining and bar venue in Dubai with similar group/event appeal and casual-premium positioning.
• The Maine Oyster Bar & Grill Dubai: Hotel-based (DoubleTree by Hilton JBR) full-service restaurant and bar in Dubai. Comparable as a hospitality-located premium dining concept with a strong bar program, themed New England-style menu, and similar reliance on hotel guest foot traffic.
• Coya Dubai: Premium Latin American themed full-service restaurant and bar in Dubai's Four Seasons. Comparable as a hotel-located, internationally-themed dining concept with strong bar/cocktail program and a similar clientele of high-spend hotel guests and Dubai residents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/misslilysdxb
• Instagraminstagram.com/misslilysdxb
• LinkedInlinkedin.com/company/miss-lilys-dubai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Lily's Dubai