Missouri Nurses Association

Name

Missouri Nurses Association

Legal name

Missouri Nurses Association

Website

https://missourinurses.org

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Registered Nurse Membership Dues: MONA generates revenue primarily through membership dues. RN membership includes joint membership in the Missouri Nurses Association and the American Nurses Association at $15.75/month or $183/year. RNs receive full MONA and ANA benefits including education, advocacy, networking, and leadership opportunities.
2. LPN Membership Dues: LPN membership dues are $72 per year. LPN members gain access to key MONA updates and select participation opportunities. LPN membership does not include ANA membership benefits.
3. Advertising and Job Postings: The Missouri Nurse publication accepts advertising, and the MONA Career Center offers online job postings for employers. Revenue is generated through advertising sales managed by HealthCom Media and employer job listing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Missouri Nurses Association (MONA) is a 501(c)-style nonprofit professional association that sells memberships to nurses in Missouri and delivers advocacy, professional development, publications, and member benefits through those memberships. Registered Nurses pay $15.75/month or $183/year for joint MONA/ANA membership, while Licensed Practical Nurses pay $72/year for state-only membership. The organization also generates ancillary revenue from advertising in its quarterly publication The Missouri Nurse and from employer job postings in the MONA Career Center.

Product overview

Missouri Nurses Association operates as a professional nursing association offering a portfolio of membership-based services, publications, advocacy programs, and professional development opportunities. The organization provides Registered Nurse and Licensed Practical Nurse memberships with tiered benefits, publishes The Missouri Nurse (quarterly print/digital) and monthly newsletter, operates advocacy programs including the MONA Advocacy Institute fellowship, Nurse Liaison Program, Days at the Capitol events, and MONA-PAC. Additional offerings include the Hall of Fame Award, Future Nurse Leader Award, Student Nurse Advocacy Scholarship, Advanced Practice Council, and continuing education through the VTL Center for Professional Development. The association is organized into three regions (West, East, South) and offers various committees and volunteer opportunities for member engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• RN Joint Membership with ANA Annual or monthly paid membership for Registered Nurses licensed in at least one state, delivering joint Missouri Nurses Association and American Nurses Association benefits including advocacy representation, discounted continuing education, ANA Career Center, leadership institute, member publications, and insurance/financial discounts.
• LPN State-Only Membership State-level paid membership for Licensed Practical Nurses at $72/year that delivers MONA advocacy updates, engagement opportunities, select conferences, and member discounts on car rentals, pet insurance, office supplies, and travel. Does not include ANA membership benefits.
• The Missouri Nurse Official quarterly print and digital publication of the Missouri Nurses Association that disseminates information on association policies, positions, and activities and serves as a forum for discussion of nursing issues relevant to members.
• MONA Monthly Newsletter Monthly email newsletter distributed around the 5th of each month to more than 2,500 MONA members with association updates, advocacy news, and event information.
• MONA Advocacy Institute Fellowship program that develops nurses' political competence and advocacy skills through exposure to coalitions, media, political action committees, and legislative processes including testimony creation and legislator engagement.
• Days at the Capitol Annual advocacy events at the Missouri State Capitol bringing nurses together to learn about the legislative process, connect with elected officials, and advocate for policies strengthening the nursing profession.
• Nurse Liaison Program Program that recruits and trains nurse representatives across Missouri's 34 State Senate districts and 163 House districts to cultivate relationships with state legislators on behalf of the nursing profession.
• Student Nurse Advocacy Scholarship $500 scholarship awarded to undergraduate student nurses who attend Nurse Advocacy Day at the Missouri State Capitol and complete qualifying advocacy activities including essay submissions.
• Future Nurse Leader Award Annual award program acknowledging graduating nursing students who demonstrated exceptional leadership qualities during their time as nursing students, with nominations submitted by full-time faculty who are current MONA members.
• Hall of Fame Award Prestigious recognition award honoring outstanding Missouri nurse leaders whose lifelong commitment to nursing has advanced the goals of the Missouri Nurses Association and the improvement of healthcare.
• MONA-PAC (Political Action Committee) The only political action committee representing the interests of all professional nurses in Missouri, established to support candidates advancing MONA's legislative and regulatory agendas.
• Human Trafficking Webinar Series Four-session webinar series providing continuing education on human trafficking for healthcare providers, including case studies, screening, trauma response, and investigation.
• MONA Career Center Online job posting service for healthcare employers targeting MONA's nursing member base, with postings managed through the career website platform.
• Advanced Practice Council Organizational unit within MONA dedicated to enhancing and promoting the role of Advanced Practice Registered Nurses (APRNs) in Missouri.

Quantifiable outcome

• Nurse Advocacy Day grew from 93 attendees in 1986 to 650+ in 2006
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• American Nurses Association (ANA)coreStrategic or Co-development PartnerANA is the national affiliate of MONA. MONA is the Missouri state constituent member of ANA. Joint RN membership provides access to all ANA benefits including publications, career center, leadership institute, certification discounts, and mentorship programs. Together they represent 3.6 million nurses. MONA's ANA Membership Delegate attends the ANA Membership Assembly as a voting representative.
• Center for Missouri Nurses (C4MN)coreStrategic or Co-development PartnerC4MN is the philanthropic arm of MONA. It administers the Hall of Fame nominations, Nightingale Tribute, Nurse Innovator Award, Honor A Nurse program, and specialty license plates for nurses. C4MN also administers nursing scholarships.
• Missouri Nurses Association Political Action Committee (MONA-PAC)coreStrategic or Co-development PartnerMONA-PAC is the only political action committee representing the interests of all professional nurses in Missouri. It was established to elect candidates that will advance MONA's legislative and regulatory agendas. Rebecca McClanahan has served as MONA-PAC Chair since 2015.
• VTL SolutionscoreStrategic or Co-development PartnerVTL Solutions is a collaborative partner in the Midwest Multistate Division established with the goal of promoting efficiencies and growth. It provides shared resources, unified tools and technologies, and streamlined operations for state nurses associations in Kansas, Missouri, and Nebraska. VTL Solutions supports MONA staff including the Executive Director (Jill Kliethermes as CEO), Marketing Director, Finance Director, and Professional Development Director. VTL Center for Professional Development (accredited by ANCC COA) handles CE approval processes for the region.
• Missouri Nursing Students' Association (MONSA)minorChannel Partner/ Reseller/ DistributorMONA partners with the Missouri Nursing Students' Association for student outreach. Desma Reno has served as a State Consultant for MONSA for 21 years. This partnership facilitates student nurse engagement and recruitment into the profession and association.
• Missouri State Board of NursingcoreOthersMONA works closely with the Missouri State Board of Nursing on nursing licensure, scope of practice issues, collaborative practice arrangements, and workforce data collection. The relationship involves both advocacy and collaboration on nursing workforce planning and education standards.
• Missouri State Board of NursingcoreOthersThe Missouri State Board of Nursing receives nursing grant funding from the state ($5 million in General Revenue funds plus $3 million from BON's fees in recent years). MONA has lobbied for and influenced the allocation of these nursing education funds.
• Nurses Service Organization (NSO)minorGTM or Marketing PartnerNSO provides professional liability insurance (malpractice insurance) to nurses. With 45+ years of history and 500,000+ nursing professionals insured, NSO is promoted as the premier administrator of nurses' malpractice insurance in the U.S. MONA recommends NSO to members as essential personal professional liability coverage.
• Liberty MutualminorGTM or Marketing PartnerLiberty Mutual provides auto and home insurance to ANA/MONA members through a partnership. Members can potentially save $947 with customized auto and home insurance. This is part of ANA's Personal Benefits program.
• PrudentialminorGTM or Marketing PartnerPrudential provides term life and AD&D insurance to ANA/MONA members through a partnership. Both products offer competitive rates for ANA members with quick access and coverage in as little as 30 days.
• Active & Fit Direct (American Specialty Health)minorGTM or Marketing PartnerActive & Fit Direct provides fitness memberships for ANA members at $28/month with access to 11,000+ fitness centers. ANA members can also access 4,000+ digital workout videos and healthy lifestyle coaching.
• Missouri Hospital AssociationminorStrategic or Co-development PartnerListed as a helpful resource and state partner. MONA works with the Missouri Hospital Association on healthcare workforce issues, staffing standards, and hospital-related legislative priorities.
• Missouri League for NursingminorStrategic or Co-development PartnerListed as a state partner. Both organizations are dedicated to nursing education and workforce development in Missouri.
• Missouri Action CoalitionminorStrategic or Co-development PartnerMissouri Action Coalition is a state partner focused on nursing workforce initiatives and the Future of Nursing report implementation.
• AMNP (Academy of Missouri Nurses and Practitioners)minorStrategic or Co-development PartnerAMNP co-sponsors APRN Days at the Capitol alongside MONA. Multiple APRN organizations collaborate on Days at the Capitol events throughout 2026.
• StLNAP (St. Louis Association of Nurse Practitioners)minorStrategic or Co-development PartnerStLNAP co-sponsors APRN Days at the Capitol alongside MONA.
• MOAPRNFPA (Missouri APRN Full Practice Authority)minorStrategic or Co-development PartnerMOAPRNFPA co-sponsors APRN Days at the Capitol alongside MONA.
• Chamberlain College of NursingminorGTM or Marketing PartnerChamberlain College of Nursing features MONA on its partner page at https://www.chamberlain.edu/missourinursesassociation. This partnership supports student nurse recruitment and awareness of MONA among nursing students.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• American Association of Nurse Practitioners: National specialty association for nurse practitioners, a key demographic MONA serves through its Advanced Practice Council. Comparable because it competes for the same APRN membership dollars that MONA's full practice authority advocacy seeks to retain.
• Sigma Theta Tau International (Sigma): International nursing honor society offering membership, scholarships, publications, and leadership development. Comparable to MONA's recognition programs (Hall of Fame, scholarships) and competes for engagement from the same nursing student and professional population.
• American Association of Critical-Care Nurses: Specialty nursing association for acute and critical care nurses offering certification, CE, and advocacy. Comparable as a competing membership organization pursuing the same nurses across professional development and specialty advocacy.

Broad incumbents

• National League for Nursing: National association focused on nursing education and faculty, with state leagues including the Missouri League for Nursing. Comparable as a parallel professional infrastructure to MONA, with overlapping education, CE, and workforce development missions.
• American Nurses Association: National professional association for registered nurses and the umbrella organization of which MONA is the Missouri state affiliate. Operates similar membership, advocacy, CE, and publications programs at a national scale, serving as both partner and potential substitute for state-level membership.

Regional players

• Missouri Hospital Association: State-level healthcare industry association in Missouri partnering with MONA on workforce and staffing issues. Comparable as a Missouri-based professional association advocating for a healthcare constituency, though its members are hospitals rather than individual nurses.
• Missouri League for Nursing: State peer organization focused on nursing education and workforce development in Missouri. Comparable because both organizations serve Missouri nurses with education and advocacy missions, and both interface with the Missouri State Board of Nursing.
• Missouri State Medical Association: Statewide professional association for Missouri physicians. Comparable as a parallel Missouri-based healthcare professional association with similar advocacy, membership, and publication operations, providing a structural benchmark for MONA's scale and program mix.

Direct peers

• Nebraska Nurses Association: Third Midwest Multistate Division partner alongside MONA and Kansas. Provides the same state-level professional nursing association model—membership, advocacy, CE, and publication—making it a directly comparable peer on operations, structure, and revenue model.
• Kansas State Nurses Association: Direct state-affiliate peer operating in the Midwest Multistate Division with MONA through VTL Solutions. Offers the same RN/LPN membership, advocacy, and publication model in a neighboring state, sharing executive and back-office resources with MONA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MONurses
• YouTubeyoutube.com/user/nursesmatter
• Facebookfacebook.com/Missouri.Nurses.Association
• LinkedInlinkedin.com/company/missouri-nurses-association
• Instagraminstagram.com/monurses

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Missouri Nurses Association