What Mitacron does

Mitacron is a UK-based industrial software consultancy operating from 20 Old Bailey, London, with a team of approximately 7–12 staff. Founded in 2018 by Mark Whitehouse and Tony Noel — both AVEVA PI accredited engineers with 20+ years of industrial software experience — the firm is an AVEVA Certified PI System Integrator providing consultancy, architecture design, implementation, training, and ongoing support services for the AVEVA PI System platform.

The company's service portfolio comprises three pillars. System Integration & Optimisation covers PI consultancy, client tools configuration, system build and configuration, architecture design (including High Availability and interface failover), and integration with enterprise systems such as SAP, LIMS, and Maintenance Management Systems via PI OLEDB and PI Connectors. Training comprises nine instructor-led courses — PI Vision Fundamentals/Advanced, PI AF Fundamentals/Advanced, PI DataLink, PI System Management, PI Event Frames, PI Tag Building, and PI Architecture — delivered in London or at client sites, with course prices ranging from £600 (PI Event Frames, 1 day) to £3,000 (PI Architecture, 5 days). Support is offered as a managed-service contract with dedicated support lines, health monitoring, version upgrades, tag quality improvement, and ad hoc system reviews.

Mitacron serves enterprise industrial clients across four verticals — Chemicals (including 21 CFR 11 and Quality by Design compliance use cases), Oil/Gas & Energy (upstream, refining, and renewable), Metals/Mining/Minerals, and Manufacturing — with geographic delivery spanning the UK, USA, Middle East, Europe, and Africa. The business model is professional services and managed support, sold via direct enterprise engagement. Strategic partnerships anchor the offering: AVEVA is the core platform partner; SolutionsPT (AVEVA Select) provides a UK/Ireland channel; Software Athlete, Seeq, ECG (Predict-It), and Pattern Discovery Technologies provide complementary add-on technologies; and B2T Energy signals an extension into renewable energy services.

Name

Mitacron

Legal name

Mitacron

Website

https://mitacron.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mitacron is an AVEVA Certified PI System Integrator providing consultancy, training, and managed support services for the AVEVA PI System to enterprise industrial clients in Chemicals, Oil & Gas, Metals/Mining, and Manufacturing sectors across the UK, USA, Middle East, Europe, and Africa.

Ownership category

akta.pro rank

Product category

Industrial Software Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Industrial software consulting
• PI System integration
• AVEVA training services
• Operational data analytics
• Industrial systems support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: Professional consulting services for PI System implementation, architecture design, system integration, and optimization. Combines IT and engineering expertise to support industrial clients.
2. Training Services: Instructor-led training courses for PI System products. Courses include PI Vision Fundamentals/Advanced, PI AF Fundamentals/Advanced, PI Tag Building, PI System Management, PI DataLink, PI Event Frames, and PI Architecture. Delivered in London or at client sites.
3. Support Services: Ongoing maintenance and support services including troubleshooting, pre-emptive maintenance, PI version upgrades, health monitoring, system reviews, and tag quality improvement. Offered as recurring support contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mitacron is an AVEVA Certified PI System Integrator that provides consultancy, implementation, training, and ongoing support services for the AVEVA PI System platform. The firm delivers PI System architecture design, configuration and integration, instructor-led training across the PI product suite, and managed support services to industrial clients worldwide in chemicals, oil and gas, mining, and manufacturing sectors.

Product overview

Mitacron is an AVEVA Certified PI System Integrator providing professional services centred on the AVEVA PI System platform. The company does not develop its own software product; instead, it offers implementation, training, and support services for the AVEVA PI System ecosystem. Their service portfolio includes instructor-led training courses covering PI Vision (Fundamentals and Advanced), PI AF (Asset Framework Fundamentals and Advanced), PI DataLink, PI System Management, PI Event Frames, PI Tag Building, and PI Architecture. Additional services include System Integration & Optimisation (comprising PI Consultancy, PI Client Tools configuration, PI System Build & Configuration, PI System Architecture & Design), and PI Support. The company also provides industry-specific solutions for Chemicals, Oil/Gas & Energy, Metals/Mining & Minerals, and Manufacturing sectors. The core PI System components they work with include PI Data Archive, PI Vision, PI AF, PI OLEDB, and PI Cloud Connect.

Differentiator

Problem solved

Functional benefit

Products and services

• System Integration & Optimisation
• PI Support
• AVEVA PI System Training Programme
• PI Vision Fundamentals
• PI Vision Advanced
• PI AF Fundamentals
• PI AF Advanced
• PI Tag Building
• PI System Management
• PI DataLink
• PI Event Frames
• PI Architecture

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AVEVAcoreStrategic or Co-development PartnerAVEVA is a global industrial software company providing digital solutions for engineering, operations and performance management. Mitacron is an AVEVA Certified PI System Integrator, representing a primary strategic partnership that forms the foundation of their service offerings.
• SolutionsPTminorChannel Partner/ Reseller/ DistributorSolutionsPT is an AVEVA Select partner in the UK and Ireland specializing in delivering software and hardware solutions to help businesses optimize operations, manage data and improve efficiency.
• Barrels To Transition Energy (B2T Energy)minorStrategic or Co-development PartnerB2T Energy provides Petroleum Engineering, Production Technology and Well Completion services to upstream Oil and Gas industry with skills transferable to Renewable Energy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global consulting and systems integrator with industrial digital and AVEVA/OSIsoft PI practices serving process-industry clients; competes for large enterprise PI implementation mandates at the top end of the market.
• Capgemini Engineering: Large global engineering and digital services firm with established AVEVA/OSIsoft PI System integration capabilities across process industries; competes for the same enterprise PI rollouts as Mitacron but at far greater scale.
• AVEVA: Vendor and owner of the PI System platform; also operates its own professional services organization that overlaps with Mitacron's integration, training and support offerings at a much larger scale.
• Cognizant: Global IT services firm with manufacturing and industrial digital practices that include AVEVA PI System deployments; competes for enterprise PI integration work and can bundle it with broader transformation programs.
• Wood: Engineering and consultancy firm serving oil & gas, chemicals, mining and manufacturing with digital plant services that include AVEVA PI System implementations; overlaps Mitacron's process-industry verticals and consulting motion.

Emerging players

• Seeq: Self-service, AI-assisted industrial analytics SaaS platform that operates on top of PI System time-series data; an emerging player whose growth could either complement or disintermediate Mitacron's PI consulting services.

Direct peers

• Software Athlete: Official AVEVA Technology Partner building add-on tools and extensions for the PI System and PI Vision; competes for adjacent AVEVA PI implementation and customization work and is co-listed in Mitacron's partner ecosystem.
• Pattern Discovery Technologies: Pioneer in data mining and predictive analytics with CompressionInsight for AVEVA/OSIsoft PI; provides complementary analytics on top of the same PI install base that Mitacron services.
• ECG (Predict-It): Industrial software provider offering Predict-It, an analytics add-on for the AVEVA PI System for process-equipment health monitoring and anomaly detection, overlapping Mitacron's PI implementation scope.
• SolutionsPT: UK and Ireland AVEVA Select partner delivering software and hardware solutions to industrial clients, directly overlapping Mitacron's AVEVA PI integration and consulting services in the same UK/Ireland geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mitacron

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitacron