Mitsubishi Motors Chile

What Mitsubishi Motors Chile does

Mitsubishi Motors Chile, operating under the legal entity MMC CHILE SPA, is the official distributor of Mitsubishi Motors vehicles in Chile and is represented by Astara, a multinational automotive distribution group that serves as its strategic parent. The company markets a six-model lineup spanning the SUV (Destinator, Outlander, Outlander Sport, Eclipse Cross), pickup (L200), and plug-in hybrid (Outlander PHEV) segments, with starting prices ranging from CLP $17,990,000 to CLP $39,990,000. Its underlying vehicle technologies include internal combustion engines (gasoline and diesel), plug-in hybrid electric drivetrains, the proprietary S-AWC all-wheel-control system, and Easy Select 4WD-II, supplemented by safety features such as ISOFIX, DPF, ACC, and HSA.

The company operates a multi-channel go-to-market consisting of an authorized dealer/concessionaire network across Chile, a dedicated Flotas fleet sales division targeting mining, construction, agriculture, and government buyers, and a direct-to-consumer online sales platform called COMPRA ONLINE. It also maintains a Mitsubishi mobile app for vehicle owners and an after-sales service network with ISO 9001-2008 certification. Revenue is generated through one-time vehicle sales, recurring after-sales services (including pre-paid maintenance plans financed via Santander Consumer), original spare parts, accessories, and partner-driven offerings such as HDI Seguros embedded insurance. Customer segments are split between individual consumers (primary) and fleet/corporate accounts, with brand visibility amplified through sports sponsorships and athlete ambassador programs including the Santiago 2023 Pan American Games.

Strategically, the company is positioning itself for an electrified, ecosystem-driven ownership experience, exemplified by the Outlander PHEV (reported as the first PHEV launched in Chile), the Enel residential-charging partnership, and the HDI Seguros insurance bundle. Operations remain confined to the Chilean market under the Astara umbrella, and the business model combines transactional vehicle sales with a growing layer of recurring service, financing, and partner-attached revenue streams.

Name

Mitsubishi Motors Chile

Legal name

MMC CHILE SPA

Website

https://mitsubishi-motors.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsubishi Motors Chile (MMC CHILE SPA), represented by Astara, is the official Mitsubishi vehicle distributor in Chile, selling SUVs, pickups, and the Outlander PHEV through authorized dealers, a fleet division, and the COMPRA ONLINE platform to individual consumers and corporate fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

Vitacura

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new Mitsubishi vehicles including SUVs (Outlander, Outlander PHEV, Outlander Sport, Eclipse Cross, Destinator), Pick-ups (L200), and commercial vehicles through authorized dealer network.
2. After-sales Service and Parts: Revenue from maintenance services, original spare parts, express services, and pre-paid maintenance plans (Mantenciones prepagadas) through dealer network.
3. Pre-paid Maintenance Plans: Pack Mantenciones Prepagadas - prepaid maintenance packages bundled with vehicle financing through Santander Consumer.
4. Mitsubishi App Services: Free mobile application providing vehicle management, maintenance scheduling, service history, and customer support features for registered vehicle owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mitsubishi Motors Chile, legally MMC CHILE SPA and represented by Astara Chile, distributes and retails Mitsubishi-branded SUVs, plug-in hybrids, and pickup trucks through an authorized dealer network, a fleet sales division, and the COMPRA ONLINE platform. The company complements new vehicle sales with original spare parts, official accessories, express maintenance services, pre-paid maintenance plans, warranty coverage, and a mobile app for vehicle management.

Product overview

Mitsubishi Motors Chile operates as an automotive distributor in Chile representing the Mitsubishi brand, with Astara as its local representative. The company offers a portfolio of 6 vehicle models: the Destinator (SUV), L200 (pickup truck in 4x2 and 4x4 configurations), Outlander (SUV for up to 7 passengers), Outlander PHEV (plug-in hybrid), Outlander Sport (compact SUV), and Eclipse Cross (coupe-style SUV). Vehicle offerings span multiple segments including SUVs, Pick Ups, and Hybrid Plug-in vehicles with fuel types including gasoline, diesel, and hybrid (gasoline and electric). Pricing ranges from approximately $17.99 million to $39.99 million CLP. The company complements vehicle sales with a comprehensive post-sale ecosystem including original spare parts (Repuestos Originales), prepaid maintenance packages (Pack Mantenciones Prepagadas), official accessories, express services, warranty coverage, and safety alerts. Mitsubishi Motors Chile also provides a mobile application for iOS and Android that enables vehicle owners to access vehicle information, technical documentation, service history, and schedule service appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Destinator SUV positioned as a family vehicle offered in the Chilean market from $20,490,000 CLP.
• L200 Pickup truck available in 4x2 and 4x4 configurations, including the L200 Katana XRT 4x4 variant with 201 HP biturbo diesel engine and Easy Select 4WD-II, from $20,990,000 + IVA.
• Outlander SUV available in 4x2 and 4x4 variants with automatic transmission, accommodating up to 7 passengers, from $23,990,000 CLP.
• Outlander PHEV Plug-in hybrid SUV combining a gasoline engine with two electric motors, featuring permanent 4WD and S-AWC traction, capable of 100% electric driving, from $39,990,000 CLP.
• Outlander Sport Compact SUV variant with sportier positioning, from $17,990,000 CLP.
• Eclipse Cross SUV featuring a distinctive coupe-inspired design, from $19,990,000 CLP.
• Repuestos Originales Official original spare parts available for purchase online through the Repuestos Express store for Mitsubishi vehicle owners.
• Accesorios Originales Official accessories including roof bars, bike carriers, ski racks (6 pairs or 4 snowboards), fog lights, and recovery equipment kits for off-road adventures.
• Servicios Express Express maintenance and service options enabling quick vehicle servicing through the dealer network.
• Pack Mantenciones Prepagadas

Quantifiable outcome

• Outlander PHEV achieved historic sales record in Chile

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HDI SeguroscoreStrategic or Co-development Partner · 1 October 2023Mitsubishi Motors Chile partnership with HDI Seguros offers personalized automotive insurance for Mitsubishi vehicle owners, providing total protection and peace of mind for customers. The 'Protección Total 2026' alliance delivers customized coverage options and assistance benefits through Astara.
• Santiago 2023 (Juegos Panamericanos y Parapanamericanos)coreGTM or Marketing Partner · 1 September 2021Mitsubishi Motors Chile was the Official Sponsor of Santiago 2023 Pan American and Parapan American Games, sharing the vision of celebrating sports spirit in the Americas and leaving a legacy of social transformation that encourages an active lifestyle and inspires future generations.
• Fundación Levantemos ChileminorStrategic or Co-development Partner · 1 April 2021As part of cooperation alliance formed in April 2021 during COVID-19 health emergency, Mitsubishi Motors Chile donated vehicles to Fundación Levantemos Chile to support their territorial deployment in various communities in emergency situations.
• Nevados de ChillánminorGTM or Marketing PartnerMountain resort partnership located in the Andes mountain range 85km from Chillán, offering spa, restaurants, outdoor activities, and accommodation. In winter features skiing and in summer a Bikepark. Mitsubishi provides 2x1 daily ticket deals for vehicle owners during low season.
• AstaracoreOthersAstara is the parent company and exclusive representative of Mitsubishi Motors in Chile. The company operates as 'astara Chile' and provides corporate infrastructure including customer service email ([email protected]) and manages the Astara Assistance benefits program for customers.
• Enel (Enel Chile)minorStrategic or Co-development PartnerPartnership with Enel's electric innovation manager for easier access to fast charging through residential electrical networks, supporting the Outlander PHEV launch and electric mobility infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mitsubishichile
• TikToktiktok.com/@mitsubishimotorscl
• LinkedInlinkedin.com/company/mitsubishi-chile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Motors Chile