Mitsubishi Motors Malaysia

What Mitsubishi Motors Malaysia does

Mitsubishi Motors Malaysia Sdn. Bhd. is a privately held automotive distributor incorporated in Malaysia on January 29, 2005, jointly owned by Mitsubishi Corporation (52%) and Edaran Otomobil Nasional (EON) Berhad (48%) with RM60 million paid-up capital. The company is the official distributor of Mitsubishi Motors vehicles in Malaysia, operating a portfolio centered on the Triton pickup truck line (including Triton Single Cab, standard Triton, and Championship Edition variants), the Xforce compact crossover SUV, and the XPANDER multi-purpose vehicle (MPV). XPANDER is locally assembled (CKD) in Malaysia while Triton is imported as a completely built unit (CBU) from Thailand. The technology stack leverages proprietary Mitsubishi global R&D, including INVECS III adaptive transmission, MIVEC variable valve timing, the RISE reinforced safety body, and AWC all-wheel control. Vehicles are sold through 61 authorized showrooms (including 8 4S centers), 61 service centers, and 27 Body & Paint outlets nationwide, supplemented by an online showroom, corporate sales division, and shariah-compliant 100% financing through Bank Rakyat under the Easy 2 Own program. Pricing spans RM99,980 (XPANDER) to RM169,978 (Triton Athlete Championship Edition), targeting family buyers, commercial fleet operators, and government/corporate procurement customers. The company is led by CEO Tomoyuki Shinnishi and is headquartered in Shah Alam, Selangor.

Name

Mitsubishi Motors Malaysia

Legal name

Mitsubishi Motors Malaysia Sdn. Bhd.

Website

https://mitsubishi-motors.com.my

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsubishi Motors Malaysia is a privately held automotive distributor, jointly owned by Mitsubishi Corporation (52%) and EON Berhad (48%), selling Triton pickups, Xforce SUVs, and XPANDER MPVs through 61 showrooms and 61 service centers across Malaysia.

Ownership category

akta.pro rank

Product category

Passenger Vehicles and Pickup Trucks

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Passenger vehicles
• Pickup trucks
• Automotive retail
• Vehicle maintenance services
• Connected vehicle services

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of Mitsubishi vehicles including Triton pickup trucks, Xforce SUV, and XPANDER MPV. Triton is imported as CBU from Thailand while XPANDER is locally assembled (CKD) in Malaysia.
2. After-sales Service and Maintenance: Service and maintenance services through authorized service centers including scheduled maintenance, repairs, and parts replacement.
3. Genuine Parts and Accessories: Sale of genuine Mitsubishi parts and accessories for Triton, Xforce, and XPANDER models.
4. Financing Services Partnership: Through Bank Rakyat Easy 2 Own 100% financing program, offering Vehicle Financing-i (An Naqlu), a Shariah-compliant solution for customers to finance vehicles with up to 9-year tenure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mitsubishi Motors Malaysia distributes and sells Mitsubishi passenger vehicles and pickups in Malaysia, including the Xforce crossover SUV, XPANDER MPV, and Triton pickup range. It also supplies genuine parts and accessories and provides maintenance, repair, connected-vehicle, certified pre-owned, and vehicle-financing offerings through authorized dealers and digital channels.

Product overview

Mitsubishi Motors Malaysia operates as an automotive company offering a portfolio of vehicles including the Xforce compact crossover SUV, XPANDER multi-purpose vehicle (MPV), and Triton pickup truck line (standard and single cab variants), with special Championship Edition models. The company provides connected vehicle services through Mitsubishi Connect MY, premium audio through Dynamic Sound Yamaha Premium partnership, and financing solutions via Easy 2 Own with Bank Rakyat. Supporting services include genuine accessories, certified pre-owned vehicles, and comprehensive aftersales maintenance through authorized dealers across Malaysia.

Differentiator

Problem solved

Functional benefit

Products and services

• Xforce Compact crossover SUV featuring Dynamic Sound Yamaha Premium audio system, bold styling, and a stated crossover design for personal and family transportation.
• XPANDER Multi-Purpose Vehicle designed for comfortable family rides, with enhanced exterior styling and a refined interior.
• Triton Pickup truck range for commercial transportation, work applications, fleet operations, difficult terrain, and heavy loads, including single-cab, automatic, premium, and special-edition variants.
• Mitsubishi Connect MY Connected vehicle service providing Mitsubishi vehicle owners with vehicle management, assistance services, and digital connectivity features.
• Easy 2 Own Financing 100% vehicle financing program through Bank Rakyat offering Shariah-compliant Vehicle Financing-i (An Naqlu) for eligible Malaysian customers, with a tenure of up to nine years.
• Certified Pre-Owned Vehicles Program offering quality-assured used Mitsubishi cars with certification standards for buyers seeking pre-owned vehicles.
• Genuine Parts and Accessories Genuine Mitsubishi parts and accessories, including exterior styling packages, practical packages, styling bars, bedliners, and wireless chargers for Triton, Xforce, and XPANDER.
• Authorized After-Sales Maintenance and Repair Scheduled maintenance, repairs, parts replacement, and Body & Paint services for Mitsubishi vehicle owners through the authorized service-center network.

Quantifiable outcome

• Record sales of 24,017 vehicles in 2022
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Proton: Malaysian national car manufacturer with the largest domestic dealer footprint. Directly competes with Mitsubishi on price-sensitive family and SUV segments and benefits from policy support.
• Isuzu Malaysia: Specialist distributor of commercial vehicles and pickup trucks in Malaysia. Directly competes with the Triton lineup in the work-grade diesel pickup segment.
• Honda Malaysia: Distributor of Honda passenger vehicles in Malaysia. Competes directly with Mitsubishi in the SUV and family MPV segments and shares a similar Japanese-brand positioning with broad national dealer coverage.
• UMW Toyota Motor: Official distributor of Toyota vehicles in Malaysia and the dominant Japanese passenger and commercial vehicle brand. Directly competes with Mitsubishi across MPVs, SUVs, and pickups with a much broader model lineup.
• Edaran Tan Chong (Nissan Malaysia): Distributor of Nissan vehicles in Malaysia. Competes head-to-head with Mitsubishi in MPVs (both brands have historically competed in this segment) and SUVs, sharing similar Japanese-brand distribution scale.
• Hyundai Sime Darby Motors: Distributor of Hyundai vehicles in Malaysia. Increasingly competing with Mitsubishi in the crossover SUV segment with strong feature content and aggressive pricing.
• Bermaz Auto (Mazda Malaysia): Official distributor of Mazda vehicles in Malaysia. Competes in similar SUV and crossover price bands with comparable Japanese-brand positioning and a similarly sized dealer network.
• Perodua: Malaysia's largest mass-market automotive brand by volume. While concentrated in smaller segments, Perodua's aggressive pricing and dealer density set the competitive baseline Mitsubishi must meet in the value-conscious family segment.

Emerging players

• Kia Malaysia: Emerging passenger vehicle distributor in Malaysia expanding its model range. Increasingly overlaps with Mitsubishi in the SUV and crossover segments with newer product launches.

Broad incumbents

• BMW Group Malaysia: Distributor of premium BMW and MINI vehicles in Malaysia. While positioned upmarket, it operates a comparable authorized dealer model and competes for the same corporate and fleet procurement budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MitsubishiMotorsGlobal
• LinkedInlinkedin.com/company/mitsubishi-motors-malaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Motors Malaysia