What Mitsubishi Motors France does

M MOTORS AUTOMOBILES FRANCE (MMAF), operating as Mitsubishi Motors France, is the French national sales company for Mitsubishi Motors vehicles, headquartered in Saint-Ouen-l'Aumône, Île-de-France. The entity is structured as a Société par Actions Simplifiée (SAS) with €10,000,000 share capital, registered at RCS Pontoise under n° 428 635 056, and operates as a subsidiary of Mitsubishi Motors Corporation (parent_type: strategic operating company). The company employs 38 staff and distributes five core vehicle models: the COLT (B-segment HEV), ASX (urban SUV), OUTLANDER (family PHEV SUV), GRANDIS (family HEV SUV), and ECLIPSE CROSS (BEV), with new-vehicle pricing spanning €25,090 (COLT) to €52,090+ (Outlander PHEV), and the Eclipse Cross BEV positioned above €40,000 with an 87 kWh battery and 630 km WLTP range.

The technical proposition rests on electrified powertrains across HEV/PHEV/BEV, proprietary S-AWC (Super-All Wheel Control) all-wheel-drive technology, the MI-PILOT advanced driver assistance suite, and connected infotainment featuring built-in Google services (Maps, Assistant, Play) alongside wireless Apple CarPlay and Android Auto. Battery warranty extends up to 8 years/160,000 km on electrified models, materially above industry-standard coverage. Vehicles are sold through a B2B2C dealer channel of 50+ authorized points covering metropolitan France, Corsica, and overseas departments/territories (Martinique, La Réunion, Guyane).

Revenue mechanics combine one-time new-vehicle sales, subscription-based LLD (Long-term Rental) financing distributed exclusively through DIAC/Mobilize Financial Services on 37-month terms, and recurring after-sales streams including the Mitsubishi Zen Drive maintenance contract and accessories. Customers split between individual consumers (Particuliers) and business/fleet buyers (Professionnels), with no publicly disclosed revenue or unit-volume figures.

Name

Mitsubishi Motors France

Legal name

M MOTORS AUTOMOBILES FRANCE

Website

https://mitsubishi-motors.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsubishi Motors France is the national distributor of Mitsubishi Motors vehicles in France, operating a B2B2C model through 50+ authorized dealers across metropolitan France and overseas territories, offering HEV, PHEV, and BEV models to individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Ouen-l'Aumône

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Direct sales of new Mitsubishi vehicles through authorized dealer network across France. Revenue generated from retail vehicle transactions with recommended maximum retail prices published on configurator.
2. Long-term Rental (LLD): Location Longue Durée financing arrangements through DIAC/Mobilize Financial Services partner. Customers pay initial payment plus monthly installments over 37-month terms. Revenue from vehicle financing and lease contracts.
3. After-sales Services: Maintenance contracts (Mitsubishi ZEN Drive), warranty extensions, spare parts, and roadside assistance services.
4. Accessories: Original accessories including roof boxes, bike carriers, floor mats, and customization options sold through dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mitsubishi Motors France distributes and sells new Mitsubishi passenger vehicles in France through its authorised dealer network. The portfolio spans five core models (COLT city car, ASX urban SUV, OUTLANDER family PHEV SUV, GRANDIS hybrid SUV and ECLIPSE CROSS 100% electric SUV) plus Kuro and Black special editions, supported by LLD financing, maintenance contracts, warranty extensions, accessories and a connected smartphone app.

Product overview

Mitsubishi Motors France offers a portfolio of 5 core vehicle models spanning compact city cars to family SUVs, with powertrains ranging from traditional hybrids to 100% electric. The lineup includes COLT (citadine), ASX (urban SUV), OUTLANDER (family PHEV SUV), GRANDIS (family hybrid SUV), and Eclipse Cross (100% electric SUV). Special Kuro Edition variants add distinctive black-themed styling to ASX and OUTLANDER models. Services include the Mitsubishi Motors app for remote vehicle control, MI-PILOT advanced driver assistance, and Mitsubishi Zen Drive maintenance packages. Vehicles feature Android Auto, Apple CarPlay, and Google integration for connectivity, with warranty coverage up to 8 years/160,000 km.

Differentiator

Problem solved

Functional benefit

Brands

• Kuro Edition: Black-themed special edition variant available on Outlander and ASX models featuring exclusive dark design elements
• Black Edition

Products and services

• COLT Compact city car available with petrol (1.0 MPI 91 hp) and full hybrid (1.6 MPI HEV 143 hp) powertrains, designed for urban commuters seeking an affordable entry into the Mitsubishi range with full connectivity features.
• ASX Urban SUV with a 1.8 MPI HEV 158 hp non-rechargeable hybrid powertrain, Dynamic Shield styling, up to 484 L boot space, and a comprehensive suite of active safety systems; aimed at urban and small-family buyers.
• OUTLANDER Family-sized plug-in hybrid SUV combining a 2.4 MIVEC petrol engine with twin electric motors and a 22.7 kWh battery (up to 85 km pure-electric range), S-AWC all-wheel drive, 306 hp combined output and seating for seven, targeting families seeking low-emission long-distance motoring.
• GRANDIS Family SUV powered by a 1.8 MPI HEV 158 hp non-rechargeable hybrid with up to 1,000 km combined range, four driving modes (Comfort, Eco, Sport, Perso) and a premium interior, aimed at family buyers who want hybrid efficiency without plug-in charging.
• ECLIPSE CROSS 100% electric family SUV powered by an 87 kWh battery delivering up to 630 km WLTP range and 218 hp, with 22 kW AC and DC fast charging, Google-integrated infotainment, MI-PILOT advanced driver assistance and a 5-star Euro NCAP rating; positioned as the flagship zero-emission model and produced in France.
• ASX Kuro Edition Limited black-themed special edition of the ASX urban SUV, distinguished by a black diamond grille, black roof rails, black door-sill line, black mirror caps and an exclusive interior styling.
• OUTLANDER Kuro Edition Limited black-themed special edition of the OUTLANDER PHEV, featuring a black grille, black roof rails, 20-inch bi-tone alloy wheels, and a black leather interior with diamond stitching and silver contrast stitching.
• Mitsubishi Zen Drive Paid maintenance and extended warranty package from Mitsubishi Motors France offering up to 8 years of manufacturer warranty plus optional monthly maintenance contracts distributed through the dealer network.

Quantifiable outcome

• Up to 630 km electric range (Eclipse Cross BEV with 87 kWh battery)
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature9 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tesla France: EV market leader in France and broader incumbent in the BEV segment where Eclipse Cross competes. Tesla's direct-to-consumer sales model differs from Mitsubishi's dealer-based GTM, but it competes for the same subsidy-eligible French EV buyers with significantly greater brand recognition.

Direct peers

• Nissan France: Alliance partner of Mitsubishi Motors within the Renault-Nissan-Mitsubishi alliance and a direct Japanese competitor in France. Sells competing SUVs and EVs (Qashqai, Ariya) through a parallel national dealer network and benefits from shared platforms and electrification technology.
• Toyota France: Competing Japanese OEM with a strong hybrid lineage and growing PHEV/BEV lineup (Yaris Cross, Corolla, RAV4 PHEV, bZ4X). Targets the same French retail and professional buyers with a similar electrified-powertrain strategy and parallel dealer-network structure.
• Peugeot France: Domestic French OEM with mass-market electrified SUV and hatchback lineup (e-208, e-3008, e-5008). Competes head-to-head with Mitsubishi across retail and professional channels and benefits from local production, government subsidy alignment, and an established national dealer footprint.
• Renault: French mass-market OEM and direct competitor in the same French retail market. Renault sells comparable electrified hatchbacks, SUVs (Megane E-Tech, Scenic E-Tech, Captur, Symbioz) through a similarly structured national dealer network and benefits from the same French EV subsidies, making it the most direct competitive peer.
• Hyundai France: Korean OEM with a strong and growing presence in French electrified SUVs (Tucson Hybrid, Kona Electric, Ioniq 5). Competes in the same retail and fleet channels with similar pricing and warranty propositions, and benefits from comparable government subsidy eligibility.
• Kia France: Sister brand to Hyundai with overlapping EV/SUV lineup (Sportage, EV6, EV9, Niro EV). Operates a similar franchised-dealer model in France and competes for the same electrified family-SUV and fleet buyers, with a comparable 7-year warranty approach.
• Honda France: Japanese competitor in France with a parallel dealer-network model and similar hybrid-focused lineup (Jazz e:HEV, HR-V, CR-V e:PHEV). Competes for the same Japanese-brand-loyal French retail buyers and benefits from comparable premium positioning and warranty terms.
• Volkswagen France: Mass-market German OEM with broad SUV and EV lineup (T-Roc, Tiguan, ID.3, ID.4, ID.5) sold through a parallel national dealer network. Competes across all powertrain segments Mitsubishi covers and has significantly greater scale, brand awareness, and dealer-network density in France.
• Citroën France: Sister Stellantis brand to Peugeot, offering competing compact and family SUVs (C3, C4, C5 Aircross) with both ICE and electrified variants. Targets the same French retail and fleet buyers through a parallel national dealer network with comparable subsidy eligibility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m-motors-automobiles-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Motors France