Mitsubishi Motors Qatar

What Mitsubishi Motors Qatar does

Qatar Automobiles Company (QAC), doing business as Mitsubishi Motors Qatar, is the authorized distributor of Mitsubishi Motors Corporation passenger vehicles and Mitsubishi Fuso Truck and Bus Corporation commercial vehicles in the State of Qatar. Founded in 1970 by the late Sheikh Nasser Bin Khaled Al Thani, the company operates as a subsidiary of Nasser Bin Khaled Holding, a diversified conglomerate with more than 70 years of automotive industry experience. QAC is headquartered at the NBK Complex on Salwa Road in Doha and operates additional parts and service centers in Al Wakra, Abu Hamour, Al Duhail, and the Industrial Area, with a planned 3S (showroom, service, and spare parts) facility in Al Khor.

QAC's commercial offering spans ten Mitsubishi models priced from QAR 43,000 (ATTRAGE sedan) to QAR 120,000 (MONTERO SPORT SUV), covering sedans, hatchbacks, compact crossovers, mid- and full-size SUVs, a pickup (L200), and an MPV (XPANDER). The underlying vehicles carry Mitsubishi's proprietary DYNAMIC SHIELD safety design language, a six-mode Drive Mode system (NORMAL, ECO, TARMAC, GRAVEL, SNOW, MUD), and a 12.3-inch Full Digital Driver Display. Revenue is generated through three streams: one-time vehicle sales to retail and fleet customers, after-sales servicing through the multi-site service center network, and ongoing sales of genuine Mitsubishi replacement parts.

Go-to-market is sales-led and direct, combining owned showrooms, a corporate fleet sales division, and a digital layer on mitsubishi-motors.qa that supports vehicle configuration, test drive booking, dealer locator, brochure downloads, and promotional offers. The customer base is split between individual retail buyers (primary segment) and corporate/fleet buyers, with no named enterprise accounts disclosed. QAC has been recognized by Mitsubishi Motors with four consecutive Sales Growth Awards (2012–2015), ranking first among Middle East and GCC distributors and among the top three worldwide, alongside an Aftersales Award of Excellence.

Name

Mitsubishi Motors Qatar

Legal name

Qatar Automobiles Company

Website

https://mitsubishi-motors.qa

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Qatar Automobiles Company (QAC) is the authorized Mitsubishi Motors and Mitsubishi Fuso distributor in Qatar, founded in 1970 under Nasser Bin Khaled Holding. It sells ten Mitsubishi passenger and commercial vehicle models through owned showrooms, a multi-site service and parts network, and a fleet sales program serving retail consumers and corporate buyers.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Retail

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAIALAA

Automotive & Mobility (OEM, Tier Suppliers, Aftermarket)

Transportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Industry-Specific Contract Logistics (Automotive, Pharma, Retail, Aerospace, etc.)

Keywords

• Automotive distribution
• Passenger vehicle sales
• Vehicle after-sales service
• Genuine auto parts
• Fleet vehicle sales

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time sales of Mitsubishi vehicles including SUVs, crossovers, sedans, and pickups. Revenue generated from retail and fleet customer purchases.
2. After-sales Services: Vehicle maintenance, repairs, and servicing through multiple service centers. Includes main after-sales facility and satellite service locations.
3. Genuine Parts Sales: Sales of genuine Mitsubishi replacement parts and accessories through authorized service centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Qatar Automobiles Company (QAC), operating as Mitsubishi Motors Qatar, is the authorized distributor in Qatar of Mitsubishi Motors Corporation and Mitsubishi Fuso Truck & Bus Corporation vehicles. The company sells new passenger vehicles including SUVs, pickup trucks, MPVs, hatchbacks, and sedans through owned showrooms, and provides after-sales vehicle servicing and genuine Mitsubishi replacement parts through a network of service centers across Qatar.

Product overview

Mitsubishi Motors Qatar, operated by Qatar Automobile Company (QAC), is the authorized distributor of Mitsubishi Motors Corporation and Mitsubishi Fuso Truck & Bus Corporation in Qatar. The company offers a diverse portfolio of vehicles including SUVs (DESTINATOR, OUTLANDER, MONTERO SPORT, XFORCE, ASX, ECLIPSE CROSS), pickup trucks (L200), MPVs (XPANDER), and compact cars (MIRAGE, ATTRAGE). The product lineup ranges from affordable entry-level sedans and hatchbacks to premium SUVs, catering to various customer needs and budgets. Prices range from QAR 43,000 for the ATTRAGE to QAR 120,000 for the MONTERO SPORT.

Differentiator

Problem solved

Functional benefit

Products and services

• DESTINATOR

Quantifiable outcome

• Ranked first among Middle East and GCC Mitsubishi distributors
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Mitsubishi Motors CorporationcoreChannel Partner/ Reseller/ DistributorQAC is the authorized distributor of Mitsubishi Motors Corporation vehicles in Qatar. This is the core brand partnership enabling QAC to sell Mitsubishi vehicles and provide after-sales services under the Mitsubishi brand name.
• Mitsubishi Fuso Truck & Bus CorporationcoreChannel Partner/ Reseller/ DistributorQAC is also the authorized distributor of Mitsubishi Fuso Truck & Bus Corporation products in Qatar, expanding the company's commercial vehicle offerings.
• Nasser Bin Khaled HoldingcoreStrategic or Co-development PartnerParent company that founded QAC in 1970. Nasser Bin Khaled Holding has over 70 years of experience in the automotive industry and owns QAC as a subsidiary.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Abdul Latif Jameel Motors: Toyota's authorized distributor in Saudi Arabia and a major diversified automotive group across MENA. Comparable authorized distributor model for a major Japanese OEM at much larger scale, providing a benchmark for authorized distributor operations.

Regional players

• INKAS Group: UAE-based automotive group with distribution and armored vehicle manufacturing operations. Comparable regional automotive distributor with multi-country operations in the GCC market.
• Doha Marketing Services: Authorized Toyota distributor in Qatar operating in the same showroom and after-sales market. Competes directly with QAC for new vehicle sales share in Qatar's passenger and commercial vehicle segments.
• Saleh Al Hamad Al Mana Co. Authorized Nissan distributor in Qatar with multi-brand automotive operations. Competes with QAC in Qatar's passenger vehicle and SUV market through a parallel authorized distributor model.
• Al Mansour Automotive: Major Egyptian automotive distributor representing multiple OEM brands. Comparable authorized distributor model serving a different MENA market with overlapping product categories and operational structure.
• Jaid Motors: Authorized Cadillac and GMC distributor in Qatar. Competes with QAC in Qatar's premium SUV and passenger vehicle segments through parallel authorized distributor operations in the same market.

Direct peers

• Y.K. Almoayyed & Sons: Major Bahraini conglomerate and authorized Mitsubishi Motors distributor in Bahrain. Comparable authorized distributor model for the same brand in a smaller GCC market with similar regional dynamics.
• Almutlaq Trading Co. Authorized Mitsubishi Motors distributor in Saudi Arabia operating the same authorized distributor model for Mitsubishi in a larger GCC market. The most directly comparable peer for a Qatar Mitsubishi distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mitsubishi-qatar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Motors Qatar