What IMAS - International Mixed Ability Sports does

International Mixed Ability Sports (IMAS) is a Community Interest Company registered in England and Wales, established circa 2008 and headquartered in Bingley, West Yorkshire, that operates the "Mixed Ability" model of inclusive sport — disabled and non-disabled people train and compete together under standard rules rather than in adapted or segregated categories. The organization serves grassroots sports clubs, schools, coaches, and disabled/non-disabled participants across 11 countries, with 56 accredited clubs and approximately 2,500 weekly players generating over 21,000 direct beneficiaries. Core products include flagship events (IMART, a rugby tournament, and MAGIC, a multi-sport event), an online course platform covering Mixed Ability awareness and coaching, formal club accreditation and coach certification programmes, social-impact evaluation services, a children's book ("Diego's Team"), and a small e-commerce merchandise shop.

IMAS operates as a non-profit social enterprise. Revenue is drawn from a mix of philanthropic donations, restricted grants (notably Erasmus+ from the European Commission), course and certification fees, merchandise sales, event participation fees, and corporate partnerships (Flutter, Smurfit Westrock, Government of Navarra, UPNA, INDAF). The organization is governed by a volunteer board and led operationally by a co-founder recognized with an Ashoka Fellowship in November 2025. Technically, the platform is lightweight: Stripe payment integration, an online learning environment for courses and certifications, and an SROI-based impact evaluation framework (MAGIC 2025 Impact Report quantified €25.39M of social value at €23.49 per €1 invested). IMAS does not disclose financial figures and is not venture-backed.

Name

IMAS - International Mixed Ability Sports

Legal name

International Mixed Ability Sports C.I.C.

Website

https://mixedabilitysports.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

International Mixed Ability Sports (IMAS) is a UK-registered Community Interest Company that promotes inclusive sport, running flagship events, online courses, and club/coach accreditation across 11 countries to enable disabled and non-disabled people to play together under standard rules.

Ownership category

akta.pro rank

Product category

Inclusive Community Sport Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Adaptive & Para-Sport Training Programs (MPAKAJAK)

akta.pro secondary industries

Adaptive & Para-Sport Coaching (HSADAEAM), Adaptive & Special Needs Personal Training (HSADAAAL)

Keywords

• Inclusive sports programs
• Disability inclusion sport
• Mixed ability sport
• Sport club accreditation
• Coach certification courses

Headquarters

HQ city

Bingley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Funding: IMAS relies significantly on donations and grants from charitable foundations and corporate social responsibility programmes. Major funders include Flutter Entertainment, Smurfit Westrock, and Fundación Flutter, as well as European Commission funding via Erasmus+.
2. E-commerce / Merchandise: An online shop selling branded merchandise including t-shirts, hoodies, tracksuits, beanies, mugs, and towels, generating revenue from individuals and supporters.
3. Online Courses and Certifications: IMAS offers online educational modules introducing the Mixed Ability model, as well as accreditation and certification programmes for clubs and coaches, which generate revenue through course fees.
4. Event Participation Fees: Revenue is generated through participant fees for flagship events such as IMART (International Mixed Ability Rugby Tournament) and MAGIC (Mixed Ability Games, Innovation & Co-production).
5. Partnership and Sponsorship Fees: Corporate and government partnerships (e.g., Platinum sponsors, strategic collaborators) provide funding and in-kind support in exchange for association with IMAS events and programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

IMAS delivers the Mixed Ability model—a co-produced inclusive sport framework in which disabled and non-disabled people play together under standard rules with only minor individual adjustments. Its paid and structured offerings comprise online courses introducing the Mixed Ability model, club accreditation, coach certification, bespoke workshops and presentations, evaluation services using SROI methodology, branded merchandise via an e-commerce shop, a children's book, and the flagship international IMART rugby tournament and MAGIC multi-sport games.

Product overview

International Mixed Ability Sports (IMAS) operates a unified model focused on inclusive sport, bringing together disabled and non-disabled people to play together under standard rules. The core offering consists of educational programs (online courses, workshops, certification and accreditation for clubs and coaches), flagship international events (IMART rugby tournaments and MAGIC multi-sport games), evaluation services measuring social impact, and an e-commerce shop. The Mixed Ability model emphasizes participation without separate categories or adapted rules, with minor adjustments only when necessary. The organization has regional operations including IMAS España in Spain, and runs programs across 11 countries including the UK, Spain, Ireland, Italy, Argentina, Chile, and Canada. Recent major events include IMART/MAGIC 2025 in Pamplona with 1,700+ participants generating €25.39 million in social value.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Courses (Introduction to the Mixed Ability Model) Self-paced online educational modules teaching the Mixed Ability model, designed for individuals, coaches and organisations wanting to understand and implement inclusive sport practices.
• Mixed Ability Accreditation Formal accreditation programme for sport clubs that verifies they meet Mixed Ability standards for inclusive sport delivery, enabling clubs to be recognised and promoted within the IMAS network.
• Mixed Ability Coach Certification Training and certification programme for sport coaches to become qualified in delivering Mixed Ability inclusive sport sessions for disabled and non-disabled players together.
• Bespoke Workshops and Presentations Customised educational sessions and presentations on the Mixed Ability model delivered to clubs, institutions, federations and organisations seeking to adopt inclusive sport practices.
• Evaluation Services (SROI Impact Measurement) Research and impact assessment services measuring the social value of Mixed Ability sport on individuals, clubs and society using Social Return on Investment (SROI) methodology, validated by Substance.
• Co-production & Systemic Change Services Consultancy and support services helping organisations transform their approach to inclusive sport through participatory co-production methods with disabled people.
• IMART (International Mixed Ability Rugby Tournament) World-class international rugby tournament where disabled and non-disabled players compete together under standard rugby rules without modifications. Co-founded via Erasmus+ and held across multiple host cities since 2015.
• MAGIC (Mixed Ability Games, Innovation & Co-production) International multi-sport event featuring rugby, basketball, rowing, football, floor curling and other sports played together by people with and without disabilities; the largest Mixed Ability event to date with 54 teams from 24 countries.
• Online Shop (Branded Mixed Ability Merchandise) E-commerce platform selling branded Mixed Ability merchandise including organic t-shirts, hoodies, tracksuits, towels, mugs and beanies, with payments processed via Stripe.
• Diego's Team (Children's Book) Children's book by Pauline Brown about Mixed Ability sport, following Diego the alpaca who wants to join in despite exclusion, promoting inclusive values.

Quantifiable outcome

• €23.49 social value generated per €1 invested (SROI analysis for 2024/2025 activities)
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Instituto Navarro del Deporte y la Actividad Física (INDAF)coreStrategic or Co-development Partner · 5 February 2026IMAS España and INDAF signed a formal Collaboration Agreement to promote Mixed Ability sport in Navarra, Spain. The partnership covers joint training programmes for coaches and clubs, pilot experience evaluation, and strategic initiatives to expand Mixed Ability participation. INDAF was a key strategic partner in delivering MAGIC 2025 and IMART 2025 in Pamplona.
• Fundación FluttermajorStrategic or Co-development PartnerFundación Flutter (based in Ceuta, Spain) sponsors Mixed Ability events including the Floor Curling Mixed Ability tournament in Navarra. The foundation is dedicated to improving quality of life for disadvantaged and vulnerable groups and actively supports inclusive sport through the Mixed Ability model.
• Smurfit WestrockmajorStrategic or Co-development PartnerSmurfit Westrock served as the Platinum Sponsor of the IV IMART Pamplona 2025, contributing to the international reach and social impact of the flagship Mixed Ability rugby tournament.
• Flutter EntertainmentmajorStrategic or Co-development PartnerFlutter Entertainment is a corporate partner and supporter of IMAS activities. The company's employees have participated as volunteers in IMAS programmes, and Flutter Entertainment has been cited as a key corporate partner in the MAGIC 2025 event.
• Universidad Pública de Navarra (UPNA)coreStrategic or Co-development PartnerUPNA partnered with IMAS España to host the Mixed Ability Floor Curling tournament and integrates Mixed Ability into its Physical Activity and Sports Science (CAFyD) degree programme, using it as a key training tool for future professionals.
• Gobierno de NavarracoreStrategic or Co-development PartnerThe Government of Navarra supported MAGIC 2025 and IMART 2025 through INDAF and was part of the institutional coalition that made Pamplona the global hub for Mixed Ability sport. Navarra has also presented its candidacy to be a European Region of Sport 2027.
• TasubinsacoreStrategic or Co-development PartnerTasubinsa is a disability sports organisation in Navarra that co-participates in Mixed Ability events alongside university students and other organisations, representing people with disabilities as equal members of Mixed Ability teams.
• Down NavarracoreStrategic or Co-development PartnerDown Navarra is a Down syndrome sports organisation that participates in Mixed Ability sport activities in Navarra, co-building inclusive sporting experiences with UPNA students and Tasubinsa athletes.
• Fundación 'la Caixa'majorStrategic or Co-development PartnerFundación 'la Caixa' was among the institutional representatives present at the MAGIC 2025 project closing event and is listed as a collaborating entity supporting the Mixed Ability sport ecosystem in Spain.
• Fundación Miguel IndurainminorStrategic or Co-development PartnerFundación Miguel Indurain is listed as a collaborating entity in the MAGIC 2025 initiative, supporting inclusive sport in Navarra.
• ANFASminorStrategic or Co-development PartnerANFAS (Navarran disability organisation) is listed as a collaborating entity in the MAGIC 2025 project.
• Ayuntamiento de PamplonacoreStrategic or Co-development PartnerThe city government of Pamplona was a key institutional partner hosting and supporting MAGIC 2025 and IMART 2025, positioning Navarra as an international reference for Mixed Ability sport.
• IMQ (Igualatorio Médico Quirúrgico)minorStrategic or Co-development PartnerIMQ, the leading healthcare insurer in the Basque Country, provided official medical cover, emergency, and urgent care services for teams and staff at the 2nd IMART in Vitoria-Gasteiz, August 2017.
• Rock Solid Productions Inc.minorStrategic or Co-development PartnerRock Solid Productions Inc., managed by Jessica Cunha, introduced Floor Curling to the MAGIC 2025 event, expanding the range of Mixed Ability sports available and contributing to the low-impact sports offering for people with and without disabilities.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Activity Alliance: Activity Alliance is the UK national charity focused on making active lives possible for disabled people through sport and physical activity. It is comparable to IMAS as a direct UK-based peer addressing inclusive sport, with overlapping audiences of clubs, coaches, and disabled participants, and complementary (not identical) methodologies around inclusive sport delivery.

Broad incumbents

• International Paralympic Committee: The International Paralympic Committee is the global governing body for the Paralympic Movement and elite disability sport. It is comparable to IMAS as a broad incumbent in disability sport, although IPC operates an elite, high-performance, separate-category model rather than IMAS's grassroots, same-rules, community-club approach.
• Special Olympics: Special Olympics is the largest global organisation providing year-round sports training and competition for children and adults with intellectual disabilities. It is comparable to IMAS as a broad incumbent in the disability sport space with a global footprint, accredited programmes, and coach certification, though its model uses separate competitions rather than IMAS's integrated "same rules" approach.
• Move United: Move United (formerly Disabled Sports USA) is a US national community-based adaptive sport organisation delivering sports opportunities for people with disabilities across community chapters. It is comparable to IMAS as a broad adaptive sport body with a community-club and rehabilitation model, though it is more US-centric and does not use IMAS's co-produced "Mixed Ability" framework.

Emerging players

• Access Sport: Access Sport is a UK charity using the power of sport to transform the lives of disadvantaged and disabled young people through inclusive community clubs. It is comparable to IMAS as an emerging UK-based peer in inclusive community sport delivery with a club-based and coach-training model, though it focuses more broadly on disadvantaged youth rather than the strict Mixed Ability framework.
• CP Sport: CP Sport is the UK National Disability Sport Organisation for people with cerebral palsy, delivering sport and physical activity opportunities through affiliated clubs and events. It is comparable to IMAS as a niche UK peer addressing disabled participants via club-based programmes, though it focuses on a specific condition and operates adapted-rule competitions.
• LimbPower: LimbPower is a UK National Disability Sport Organisation supporting amputees and people with limb impairments to engage in physical activity and sport. It is comparable to IMAS as an emerging peer in the disability sport ecosystem with club partnerships and accreditation-style endorsement, but focused on a specific impairment group rather than IMAS's broad inclusion model.
• British Blind Sport: British Blind Sport is a UK charity providing visually impaired people with opportunities to participate in sport. It is comparable to IMAS as a UK-based peer in the disability sport NGO space with club networks and event-based delivery, but serves a specific impairment group rather than IMAS's broad cross-disability inclusion approach.

Others

• Ashoka: Ashoka is the world's largest network of social entrepreneurs and the awarding body of the Ashoka Fellowship recently granted to IMAS's co-founder. It is comparable as an ecosystem/funder enabler rather than a direct competitor, providing credibility, peer networks, and potential introductions to philanthropic capital relevant to IMAS's growth.

Regional players

• Disability Sports Australia: Disability Sports Australia is the national peak body for disability sport in Australia, coordinating pathways for disabled athletes. It is comparable to IMAS as a regional peer with a similar accreditation, club, and event model, but operates primarily in Australia rather than IMAS's core European and South American geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IMAS_sport4all
• YouTubeyoutube.com/channel/UCBzZAHUBcqiU26v_fVPokAw
• Facebookfacebook.com/MixedAbilitySports
• LinkedInlinkedin.com/company/imas---international-mixed-ability-sports
• Instagraminstagram.com/mixedabilitysports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAS - International Mixed Ability Sports