What MIXED does

MIXED is a German-language digital media publisher specializing in Virtual Reality, Augmented Reality, and Artificial Intelligence. It operates as a brand of Deep Content GmbH, founded in 2015 and headquartered in Hannover, Germany. The core offering is the mixed.de news website, which publishes daily articles, hardware reviews and comparisons, game coverage, and weekly XR-Update summary roundups. Supporting products include the MIXEDCAST podcast distributed across six major platforms (YouTube, Soundcloud, Spotify, Apple Podcasts, Google Podcasts, Amazon Music), the XR-Briefing weekly email newsletter, and specialized recurring content features such as VR headset comparisons (VR-Brillen-Vergleich), a VR game release calendar (VR-Spiele-Releases), Steam VR charts, and Meta Quest sales charts. The publication's archive contains more than 9,000 articles spanning nearly a decade of VR/AR/XR coverage. An English-language sister site (mixed-news.com) signals tentative expansion beyond the DACH core.

MIXED monetizes through three streams: (1) MIXED Plus, a paid subscription at €3.50/month offering ad-free reading and full archive access on a monthly cancellable basis; (2) display advertising on the free tier; and (3) affiliate referral commissions from retail links (notably Amazon) embedded in articles. Go-to-market is community-led: SEO-optimized editorial content, the podcast, and the newsletter build organic reach and an engaged German-speaking audience, which is further nurtured through an active Discord server and social media presence on Facebook, X, YouTube, Instagram, and Threads before converting engaged readers into paying Plus subscribers. As of 2025, MIXED operates under the Heise Online media network, gaining a dedicated XR theming page and XR newsletter that extend its distribution within the German tech media landscape.

The organization is small — approximately 6 employees — co-led by publishers Matthias Bastian and Benjamin Danneberg, with a roster of contributing authors covering VR, AR and AI. There is no evidence of external investment, parent-company ownership, or funding rounds; ownership sits with the co-publishers via Deep Content GmbH. The company holds a registered trademark for the MIXED word mark and is actively publishing, indicating ongoing operations.

Name

MIXED

Legal name

Deep Content GmbH

Website

https://mixed.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MIXED is a German-language digital media publisher covering Virtual Reality, Augmented Reality, and Artificial Intelligence for German-speaking enthusiasts and gamers. Operated by Deep Content GmbH, it runs the mixed.de news portal, the MIXEDCAST podcast, and the MIXED Plus subscription service.

Ownership category

akta.pro rank

Product category

Digital Media / Online Tech News Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Digital media publishing
• VR/AR journalism
• Tech news media
• XR content platform
• Podcast publishing

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription (MIXED Plus): MIXED Plus is a paid subscription at €3.50/month offering ad-free reading, access to more than 9,000 archived articles, and monthly cancellation.
2. Advertising: The free tier of mixed.de is supported by advertising. Affiliate links to online retailers (Amazon, etc.) generate commission revenue.
3. Affiliate / Referral: Links to online shops in articles may be affiliate links, generating a commission without affecting the price for the buyer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MIXED operates a German-language independent digital news publication covering Virtual Reality, Augmented Reality, and Artificial Intelligence. The core offering is the mixed.de news website, which publishes daily news articles, hardware reviews, VR game coverage, and weekly XR-Update roundups, supplemented by the MIXEDCAST podcast and the XR-Briefing weekly email newsletter. MIXED Plus is a paid subscription (€3.50/month) offering ad-free reading and access to an archive of more than 9,000 articles.

Product overview

MIXED is a German-language online news publication covering Virtual Reality, Augmented Reality, and Artificial Intelligence. The core offering consists of the MIXED.de news website with original articles, reviews, and industry coverage, supported by the MIXEDCAST podcast and XR-Briefing weekly newsletter. MIXED Plus is a subscription service providing ad-free access and archive content. The publication also features specialized content verticals including VR headset comparisons (VR-Brillen-Vergleich), VR game release tracking (VR-Spiele-Releases), Steam VR charts, Meta Quest game charts, and the XR-Update weekly news roundup.

Differentiator

Problem solved

Functional benefit

Brands

• MIXED Plus: Premium subscription service offering ad-free reading, access to archive of 9,000+ articles, and other member benefits.
• MIXEDCAST
• XR-Briefing

Products and services

• MIXED.de News Website German-language news portal covering Virtual Reality, Augmented Reality, and Artificial Intelligence, featuring daily news articles, hardware reviews, VR game coverage, and weekly XR-Update roundups. Free to access; supported by advertising and affiliate commissions.
• MIXED Plus Subscription Premium paid membership offering ad-free browsing, access to more than 9,000 archived articles, and monthly cancellation flexibility at €3.50/month.
• MIXEDCAST Podcast The Mixed-Reality Podcast covering VR, AR, and AI news, available on YouTube, Soundcloud, Spotify, Apple Podcasts, Google Podcasts, and Amazon Music.
• XR-Briefing Newsletter Weekly email newsletter delivering the most important news about VR, AR, AI and the future of computing, free and cancelable anytime.

Quantifiable outcome

• MIXED.de attracts regular readership across news, reviews, and weekly XR-Update roundups, with the MIXEDCAST podcast distributed across six major platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heise OnlinecoreStrategic or Co-development Partner · 1 January 2025MIXED operates with full strength under the Heise Online umbrella as of 2025. This includes a dedicated XR theming page and an XR newsletter distributed through Heise Online's infrastructure, significantly extending MIXED's reach and distribution within the German tech media landscape.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Engadget: Major English-language consumer tech media outlet with regular VR/AR/AI coverage — overlaps with MIXED on subject matter and review formats at a much larger scale.
• Heise Online: Germany's leading tech media brand; now both a strategic partner to MIXED and a broader incumbent that publishes XR/AI/tech coverage as part of a much wider portfolio, making it a partially overlapping channel.

Regional players

• t3n: German digital business and technology magazine covering AI, digital transformation, and emerging platforms — comparable audience overlap on the AI/emerging-tech portion of MIXED's editorial mix.
• Golem.de: Major German-language IT/tech news portal — competes for the same German-speaking tech-curious audience and frequently covers VR/AR/AI alongside broader IT topics.
• ComputerBase: Large German tech publication with significant hardware and gaming coverage — overlaps with MIXED on VR hardware reviews and PC-VR game content for a DACH audience.
• Caschys Blog: Long-running German tech blog covering consumer electronics, apps, and digital trends — comparable as a German-language independent tech publisher serving enthusiast readers.
• Mixed News (English edition): The English-language counterpart of MIXED run by the same team; directly comparable operationally but serves a different (global English-speaking) market than the German flagship.

Direct peers

• VRScout: English-language VR/AR news outlet producing articles, features, and reviews for mainstream consumers — a comparable XR-focused media brand competing for similar enthusiast and curious-consumer audiences.
• UploadVR: English-language online news publication dedicated to VR/AR/XR — the closest direct international analogue to MIXED in terms of niche focus (VR hardware, games, headsets) and content formats (reviews, news, charts).
• Road to VR: Long-running English XR news and reviews site covering headsets, games, and industry developments — directly comparable to MIXED in subject matter depth and audience (XR enthusiasts).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MIXED_de
• YouTubeyoutube.com/channel/UCjWrnToUVciiM7C6KVSsQbQ
• Facebookfacebook.com/MIXED.de
• LinkedInlinkedin.com/company/mixed-de
• Instagraminstagram.com/mixed_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIXED