Miyuki

What Miyuki does

Miyuki World is a privately held, single-location luxury beauty salon operating out of Hiranandani Gardens in Powai, Mumbai, India, doing business as 'Miyuki' and self-positioned as 'India's first luxury style lounge.' The salon delivers premium aesthetic services across five core verticals — hair (cuts, colour, texture treatments, Hair Botox, Korean Hair Spa, keratin/smoothening), nails (manicure/pedicure, gel and acrylic extensions, overlays, refills, nail art), skin (facials, de-tan, waxing, threading), spa (body massage), and bridal/grooming (makeup trials, pre-bridal packages, microblading, eyelash lift and tint). Its service catalog spans roughly 25+ named treatments, with bridal packages starting at ₹10,000 and mid-market combo packages priced ₹2,999-₹8,999.

The business is a direct-to-consumer service operation with no proprietary software, platform, or technology stack — revenue is generated per chair per appointment. Pricing is predominantly unit-priced, pay-as-you-go with some package bundles (festive combos, bridal programs). Marketing is organic and content-led via Instagram (@miyuki.forever), a long-form SEO blog on miyukiworld.com, and Google reviews (4.9 stars across 3,000+ reviews). Distribution is purely physical: customers book online or walk in to the Powai storefront; the salon also offers on-site bridal services in Mumbai with travel charges on prior request.

The company employs approximately 50 staff and serves affluent urban consumers in Mumbai — primarily women seeking premium beauty services, with a secondary couples-focused bridal/pre-bridal segment, a growing affluent men's grooming segment, and a special-occasion/event-driven segment. The customer base is entirely B2C individual consumers; there is no enterprise or B2B exposure. Miyuki differentiates through talent (named, award-cited stylists and nail artists), strict hygiene and product standards (TPO-free, HEMA-free, vegan gel polish; medical-grade nail protocols), premium product lines (Latin skincare, Korean bio-ferment serums), and a curated luxury environment including a private 'Velvet Room.' There is no disclosed institutional funding, parent company, or subsidiary structure.

Name

Miyuki

Legal name

Miyuki World

Website

https://miyukiworld.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Miyuki World is a privately held, single-location luxury beauty salon in Powai, Mumbai, offering premium hair, nail, skin, spa, and bridal/grooming services to affluent urban consumers across Mumbai. It differentiates through award-cited stylists, TPO-free and Korean-inspired product protocols, and structured bridal packages, operating via direct-to-consumer appointments and content-led organic marketing.

Ownership category

akta.pro rank

Product category

Luxury Beauty Salon Services

NAICS

Beauty Salons (812112), Nail Salons (812113)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Basic Manicures & Pedicures (HSALACAA), Bridal Makeup Services (HSALAHAC), Bridal Hair Styling Services (HSALALAA), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Luxury beauty salon services
• Nail extensions and art
• Bridal makeup packages
• Hair spa treatments
• Facial and skincare services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beauty and Wellness Services: Miyuki generates revenue through direct consumer payments for a wide range of luxury beauty services including hair treatments (hair botox, keratin, smoothening, Korean hair spa), nail services (gel extensions, acrylics, nail art, gel polish), skin/facials, body spa and massage, bridal makeup and pre-bridal packages, eyelash lift and tint, and microblading. Revenue is primarily one-time per-visit service fees, with some package bundles offered for bridal and pre-wedding services. No subscription or recurring revenue model is described.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Miyuki operates a single physical luxury beauty salon in Powai, Mumbai where it sells in-person beauty and grooming services directly to individual consumers. The offering spans five core categories — hair (cut, colour, styling, hair botox, Korean hair spa), nails (manicure, pedicure, gel and acrylic extensions, nail art), skin (facials, clean-ups, bleach, de-tan, waxing, threading), spa (body treatments, Swedish and deep-tissue massage), and beauty (professional makeup, eyelash services). It also sells package services for bridal and pre-bridal grooming for brides and grooms.

Product overview

Miyuki is a luxury beauty salon located in Powai, Mumbai offering a comprehensive range of hair, nail, skin, spa, and beauty services. The salon operates as a single-location service business with multiple service categories including core hair services (cuts, colour, styling, spa), nail services (extensions, gel polish, nail art), facial treatments (Aqua, Anti-ageing, Avocado, Carbon Mattifying), massage therapy (Swedish and Deep Tissue), and bridal packages. Specialized treatments include Hair Botox, Korean Hair Spa with LLLT technology, microblading, and eyelash lift & tint. The salon positions itself as a premium destination with advanced nail studios, strict hygiene protocols, and personalized consultations for all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Hair service category at Miyuki Powai covering cut, colour, touch-up, texture treatments, styling, hair spa rituals, and signature offerings such as Hair Botox and Korean Hair Spa. Targeted at individual consumers seeking premium hair care and styling in a luxury Mumbai salon setting.
• Nail Services Comprehensive nail care at Miyuki Powai including manicures, pedicures, gel polish, nail art, and gel/acrylic/Gel-X nail extensions applied with TPO-free, HEMA-free, vegan formulations and medical-grade hygiene protocols. Targeted at individual consumers seeking long-lasting, premium nail aesthetics.
• Skin Services Facial and skin services at Miyuki Powai including facials, clean-ups, bleach, de-tan, threading, waxing, intimate waxing, and signature facial treatments (Aqua Facial, Future Solution Anti-ageing, Avocado Facial, Carbon Mattifying, C-Me Shine Vitamin C, Customised Luxury Facial). Targeted at individual consumers seeking premium skincare in a luxury Mumbai salon setting.
• Spa & Massage Services Body and spa services at Miyuki Powai including body treatments and relaxing spa rituals, plus Swedish massage for relaxation and Deep Tissue massage for chronic tension and muscle knots, with session lengths of 60–120 minutes. Targeted at individual consumers seeking stress relief and rejuvenation in a luxury spa environment.
• Beauty & Makeup Services Professional makeup services and eyelash enhancement treatments at Miyuki Powai including eyebrow microblading, eyelash lift, eyelash tint, and eyelash extensions. Targeted at individual consumers and brides/grooms seeking semi-permanent beauty enhancements and event makeup.
• Bridal & Pre-Bridal Packages Comprehensive bridal and pre-bridal packages at Miyuki Powai including makeup trials, day-of bridal hair and makeup, pre-bridal facials, hair spa, nail care, body polishing, and coordinated looks across engagement, haldi, mehendi, sangeet, wedding, and reception events. Bridal makeup starts from ₹10,000. Includes dedicated grooms pre-wedding grooming (facials, haircut, beard contouring, scalp spa, manicure/pedicure). Targeted at brides and grooms planning weddings in Mumbai.
• Hair Botox Treatment A deep-conditioning and repair treatment at Miyuki Powai that fills damaged hair areas with natural proteins, amino acids, vitamins, and essential oils to smooth, strengthen, and rejuvenate hair without altering its natural structure; results last up to 50–55 washes (approximately 4–5 months) with proper aftercare. Targeted at individual consumers with damaged, frizzy, or colour-treated hair.
• Korean Hair Spa Multi-step scalp-first hair ritual at Miyuki Powai inspired by Korean beauty philosophy, including scalp diagnosis, exfoliation, nourishing ampoule infusion, hair mask, steam therapy, and relaxing head massage. Targeted at individual consumers seeking premium scalp and hair rejuvenation.
• Korean Bio-Ferment Vaccine Serum Scalp Treatment Advanced scalp treatment at Miyuki Powai using Korean bio-ferment vaccine serum technology combined with a growth comb featuring LLLT (Low Level Laser Therapy) red light to stimulate follicles and support natural hair growth. Targeted at individual consumers concerned with hair thinning or scalp health.
• Microblading Semi-permanent brow enhancement at Miyuki Powai creating realistic hair-like strokes using semi-permanent pigment, with results lasting 12–18 months. Targeted at individual consumers seeking low-maintenance, natural-looking brow definition.
• Eyelash Lift & Tint Semi-permanent lash treatment at Miyuki Powai that curls natural lashes upward and darkens them with tint, lasting up to 6 weeks without daily mascara. Targeted at individual consumers seeking low-maintenance lash enhancement.

Quantifiable outcome

• Nail extensions lasting 2–3 weeks minimum without lifting when properly applied
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Enrich Salon: National salon chain focused on hair, skin, and bridal services. Comparable to Miyuki's comprehensive service offering and bridal package focus, with a broader footprint and operational scale.
• Green Trends: National unisex salon chain affiliated with Naturals, offering hair, skin, and beauty services across India. Comparable to Miyuki as a competitor in the broader Indian salon market targeting middle-to-premium consumers.
• Lakme Salon: Largest salon chain in India, owned by Hindustan Unilever, offering hair, skin, and bridal services across hundreds of locations. Comparable to Miyuki as a direct competitor in the premium beauty segment with significantly broader geographic reach and brand scale.
• Shahnaz Husain: Heritage Indian beauty brand with salons, training academies, and product lines spanning decades. Comparable to Miyuki's premium beauty positioning, brand-led approach, and presence in the Indian luxury beauty segment.
• Jawed Habib Hair & Beauty: National salon chain led by celebrity hairstylist Jawed Habib. Comparable to Miyuki's premium positioning, celebrity-branded marketing approach, and target audience of style-conscious urban consumers.
• Looks Salon: Major North Indian salon chain offering full-service hair, skin, and bridal packages. Comparable to Miyuki's full-service salon offering, with significant presence in tier-1 cities and established bridal programs.
• Naturals by Vidya: Major national salon chain with 600+ locations across India offering hair, skin, and bridal services. Comparable to Miyuki as a direct competitor in the Indian salon market with broader geographic reach and standardized service offerings.
• BodyCraft Salon & Spa: Mumbai-based premium salon and spa chain offering hair, skin, and beauty services. Comparable to Miyuki as a Mumbai-based premium salon competitor targeting affluent consumers with a similar luxury positioning.

Direct peers

• Toni&Guy India: International premium salon brand with locations across India. Comparable to Miyuki's luxury positioning, full-service hair and beauty offering, and target affluent urban consumers seeking high-end styling.
• BBlunt: Premium hair salon chain in India known for celebrity stylists and color expertise. Comparable to Miyuki's premium positioning, celebrity-tied talent narrative, and affluent urban customer base across multiple Indian metros.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/miyuki.forever
• LinkedInlinkedin.com/company/miyuki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miyuki