Maison des Jeunes et de la Culture de Flers (MJC)

What Maison des Jeunes et de la Culture de Flers (MJC) does

The Maison des Jeunes et de la Culture de Flers (MJC) is a non-profit association of popular education (loi 1901) founded in 1965 in Flers, in the Orne department of Normandy, France. It is affiliated with the Confédération des MJC de France and operates from its headquarters at 32 bis rue du 14 juillet in the town centre of Flers. The association delivers in-person leisure, cultural, artistic, sporting, and well-being activities to all age groups, spanning arts, dance, theatre, music, martial arts, fitness, languages and cultures, and individual music lessons. Beyond its seasonal catalogue of activities, the MJC runs three flagship programs: DynamiTe (tailored theatre workshops launched in 2021 for people with disabilities, mental health difficulties, at-risk youth, and seniors), Glob'Trotteur (a 500-copy pedagogical board game launched in February 2022 to sensitise rural youth aged 16–30 to international mobility), and the Maison Sport Santé (a certified adapted physical activity program habilitated in January 2025, the fourth such structure in Orne, serving chronic disease, ALD, and senior populations). It also accompanies roughly a dozen young people per year into European Solidarity Corps and Service Civique programs and organises cultural outings (opera, theatre trips at 34–109€).

The MJC is governed by a Board of Directors of approximately 15 elected volunteer members (with Bureau roles held by Sophie Renaudin as President, Alain Lerichomme as Vice-President, Jacques Duperron as Treasurer, Jessica Fichepoil as Vice-Treasurer, Anny Joly as Secretary, and Brigitte Pradal as Vice-Secretary), plus 7 ex-officio members representing the Ville de Flers. Day-to-day operations are run by approximately 30 employees and volunteers, including program-specific staff such as Jeanne Gringoz (DynamiTe theatre coordinator) and Florence Vaubaillon. There is no proprietary technology product; the tech footprint consists of standard third-party tools — GOasso for online membership registration and Hello Asso for ticketing and product sales (Glob'Trotteur shipped via Mondial Relay).

The MJC's revenue model combines subscription-style annual membership fees (with a 20% reduction for students, volunteers, job seekers, and MDPH cardholders, payable in monthly installments), one-time discovery sessions (40€ for collective activities, 60€ for individual music lessons), paid cultural outings, unit sales of the Glob'Trotteur board game (35€ individuals / 50€ professionals), and significant institutional grant funding from DRAC Normandie, Conseil Départemental de l'Orne, Ville de Flers, CAF de l'Orne, Région Normandie, Crédit Mutuel, and CLIC du Bocage. Senior health programs (APA LE CHOIX, DYNAMITE for seniors, Sophrology, Chair Yoga, APA CUIT) are fully subsidised and free to participants. The go-to-market motion is direct-to-consumer, members self-registering either in person at reception or online via GOasso, with referrals into specialised programs flowing through partner structures (CLIC du Bocage for seniors, Mission Locale for youth, GEM and MAISON RELAIS for vulnerable populations).

Name

Maison des Jeunes et de la Culture de Flers (MJC)

Legal name

Maison des Jeunes et de la Culture de Flers

Website

https://mjc-flers.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

The Maison des Jeunes et de la Culture de Flers (MJC) is a 60-year-old French non-profit association of popular education in Flers, Normandy, offering seasonal leisure, cultural, artistic, and sporting activities, along with senior adapted-physical-activity programs, youth mobility support, and the Glob'Trotteur pedagogical board game for rural youth.

Ownership category

akta.pro rank

Product category

Community Cultural and Recreational Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Leisure activity association
• Popular education programs
• Cultural outings
• Adapted physical activity
• Youth mobility programs

Headquarters

HQ city

Flers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Annual membership fees (cotisations): Members pay annual fees to participate in leisure activities. Discounts of 20% are available for students, volunteers, job seekers, and MDPH cardholders. Payment in installments is available.
2. Activity fees and discovery sessions: Discovery sessions are offered at 40 euros for collective activities and 60 euros for individual music lessons. These serve as an entry point before annual membership.
3. Cultural outings and trips: The MJC organizes paid cultural excursions (e.g., opera and theatre trips at 109 euros and 34 euros respectively), which generate additional revenue.
4. Sale of Glob'Trotteur board game: The MJC sells the Glob'Trotteur educational board game (35 euros for individuals, 50 euros for professionals), a pedagogical tool for international mobility awareness.
5. Subsidized health and social programs: Several programs (APA LE CHOIX, DYNAMITE, Sophro, Yoga sur chaise) are fully funded by institutional partners (DRAC Normandie, Conseil Départemental de l'Orne, Ville de Flers, CLIC du Bocage) and are free for participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The MJC de Flers is a non-profit popular education association that delivers in-person leisure, cultural, and sports-health activities for the local population of Flers, Normandy. Its core offerings include seasonal leisure classes (arts, dance, theatre, music, martial arts, fitness, well-being, languages), the DynamiTe theatre program for vulnerable groups, the Maison Sport Santé adapted physical activity program for seniors and people with chronic conditions, and the Glob'Trotteur educational board game for youth mobility awareness.

Product overview

MJC de Flers is a cultural and youth association (maisons des jeunes et de la culture) founded in 1965, affiliated with the Confédération des MJC de France. It is not a software product company; its 'products' are structured programs and services. The portfolio consists of leisure activities (arts, dance, theater, music, martial arts, fitness, well-being) organized seasonally; cultural programs including the DynamiTe theatrical workshop program for specific populations and seniors; the Glob'Trotteur board game sold as a physical product for international mobility education; and the Maison Sport Santé (MSS) program providing adapted physical activity for health and senior wellness. These offerings are unified by the association's mission of social inclusion, cultural democratization, youth mobility, and health promotion across all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• Glob'Trotteur board game A pedagogical and recreational board game designed to help youth aged 16–30, especially those in rural areas, imagine and prepare for international mobility through a simulated international journey. Players experience a fictional journey designed to overcome psychological, financial, and human barriers to going abroad. Sold at 35 euros TTC to individuals and 50 euros TTC to professionals; financed by CAF de l'Orne, Région Normandie, and Crédit Mutuel.
• DynamiTe theatre program A program of tailored theatrical workshops created in 2021, targeting specific populations (people with disabilities, mental health struggles, at-risk youth, seniors). It aims to rebuild confidence, strengthen self-esteem, and foster social connection through gentle, non-competitive artistic practice. Coordinated by Jeanne Gringoz, a conservatory-trained drama instructor.
• Maison Sport Santé (MSS) A certified sports-health structure (habilitated January 2025) offering personalized adapted physical activity programs to improve health, well-being, and autonomy regardless of age or health status. Serves people resuming activity after inactivity, those with chronic conditions or ALD (long-term diseases), and elderly or disabled persons. Includes senior-specific programs: APA LE CHOIX, DYNAMITE theatre, Sophrology, and Chair Yoga.

Quantifiable outcome

• Over 20 years of experience supporting young people in international mobility programs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CLIC du BocagecoreStrategic or Co-development Partner · 1 January 2025CLIC du Bocage is a key partner for the MJC's health programs for people aged 60 and over. Together they deliver 4 fully-funded programs: APA LE CHOIX, DYNAMITE (theatre-based), Sophrology, and Chair Yoga. CLIC du Bocage acts as a referral and coordination hub for elderly residents of the Flers area (30 km radius).
• Local ludothèque of FlerscoreStrategic or Co-development Partner · 1 January 2021The MJC developed the Glob'Trotteur game in close partnership with the local ludothèque, which participated in the construction and testing phases of the game's design to ensure it met the expectations of youth and youth professionals.
• INFREP (Institut National de Formation et de Recherche sur l'Education Permanente)minorStrategic or Co-development PartnerINFREP is a partner structure for the DynamiTe program, referring participants with specific needs to theatre-based workshops designed to build self-confidence and social skills.
• GEM (Groupe d'Entraide Mutuelle)minorStrategic or Co-development PartnerGEM is a partner for the DynamiTe and APA CUIT programs, referring members in mental health recovery to adapted artistic and physical activities.
• MAISON RELAIS de FlersminorStrategic or Co-development PartnerMAISON RELAIS de Flers partners with the MJC's APA CUIT program, referring vulnerable residents in precarious situations to cooking and adapted physical activity workshops.
• Confédération des MJC de FrancecoreStrategic or Co-development PartnerThe MJC de Flers is affiliated with the Confédération des MJC de France, a major popular education movement. This affiliation provides access to national artistic encounters and exchanges, and connects the MJC to a broader network of similar associations across France.
• Compagnie Passerelle ThéâtreminorStrategic or Co-development PartnerThe MJC collaborates with Compagnie Passerelle Théâtre for artist residencies, supporting cultural programming and artistic projects at the association.
• FAR (Fédération des Agencies de Régie) / RAVEminorStrategic or Co-development PartnerThe MJC partners with FAR (agency for regional musical life in Normandy) and RAVE for artist residencies and musical programming.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Confédération des MJC de France (Fédération Française des MJC): The national federation to which MJC de Flers is affiliated. Acts as an umbrella/ecosystem partner rather than a competitor, but represents the collective interests of all MJCs and could be viewed as the parent network shaping standards and funding access.

Direct peers

• MJC de l'Aigle: Another MJC in the Orne department explicitly cited as a peer MSS holder and fellow MJC partner in the data. Operates the same popular-education model with cultural, youth, and sport-santé programs in a comparable rural Normandy town.
• Fédération des Centres Sociaux de France: Federation of 'centres sociaux' / socioculturels, the closest structural analogue to MJCs in France - neighbourhood-based associations offering leisure, social, cultural, and educational programming to local populations, often publicly funded.
• Comité Départemental Olympique et Sportif de l'Orne (CDOS 61): Explicitly named in the data as another Maison Sport Santé holder in the Orne department before MJC de Flers. Provides adapted sports activity referrals in the same territory, directly competing for the same senior and ALD populations.
• Planeth Patient: Named in the data as the first MSS holder in the Orne department. A direct local competitor for adapted physical activity referrals and AR-funded sport-santé contracts targeting chronic disease and senior populations in the same 30km catchment.

Regional players

• UFCV (Union Française des Centres de Vacances et de Loisirs): National federation providing leisure, holiday, and educational activity programming through local affiliates. Operates a similar association-based model targeting children, youth, and families with comparable cultural and recreational programming.

Broad incumbents

• Ligue de l'Enseignement: The largest national popular-education federation in France. Operates a much broader network of affiliated associations offering cultural, educational, and leisure activities, frequently overlapping with MJC member services and competing for the same municipal and departmental grants.
• Maisons Sport Santé network (national): The nationwide MSS network coordinated under the French Ministry of Sports. MJC de Flers is now one of ~500+ certified MSS structures; competition for departmental referrals, ARS funding, and visibility is structural across all certified holders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mjc.deflers
• Instagraminstagram.com/mjc_flers
• LinkedInlinkedin.com/company/mjc-de-flers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Maison des Jeunes et de la Culture de Flers (MJC)