MLEKOPRODUKT

What MLEKOPRODUKT does

MLEKOPRODUKT (Kompanija MLEKOPRODUKT DOO ZRENJANIN) is a Serbian dairy and cheese producer headquartered in Zrenjanin, founded in 1947 and operating as a subsidiary of French dairy group Savencia Fromage & Dairy since 2004. The company produces approximately 6,000 tonnes of cheese annually, sourcing 30 million liters of milk per year from a network of 250 contracted farms. Its core proprietary brand is Biser, which spans a broad cheese portfolio (Selekta, Kačkavalj, Trapist, Gauda, Edamer, Pizza Mozzarella, Topljeni sirevi, Maslac, Perfetta), with newer extensions into Biser Protein and butter products (Biser Buter natur, Biser Buter sa morskom solju). The Karavan brand and co-manufactured Vaša Mlekara retail line supplement the proprietary portfolio.

The company's revenue mechanics rest on two streams: (1) proprietary Biser and Karavan brand sales through retail channels across Serbia, Montenegro, BiH, and Macedonia, and (2) toll-manufacturing and exclusive distribution of international brands including Starbucks RTD, Milka, Arla/Lurpak, Elle & Vire, and Ile de France for the Serbian and Balkan markets. Distribution channels include major modern retail chains (Delhaize, Mercator, Gomex, Univerexport), gas station c-stores for Starbucks RTD, and food service/catering. The company holds FSSC 22000 v 5.1 and IFS v 7 certifications and has been certified for export to the EU and China since 2020, enabling cross-border revenue capture. MLEKOPRODUKT functions as Savencia's Balkan production and distribution hub, leveraging parent-group brand licenses while retaining national brand equity.

Name

MLEKOPRODUKT

Legal name

Kompanija MLEKOPRODUKT DOO ZRENJANIN

Website

https://mlekoprodukt.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

MLEKOPRODUKT is a Serbian dairy and cheese producer based in Zrenjanin, founded in 1947 and owned by French Savencia Fromage & Dairy since 2004. It produces ~6,000 tonnes of cheese annually under the Biser brand and distributes international dairy brands across the Balkans.

Ownership category

akta.pro rank

Product category

Cheese and Dairy Manufacturing

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Cheese (Natural & Processed) (CRADACAC), Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Butter & Ghee Manufacturing (AFAKAKAD), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

Keywords

• Cheese manufacturing
• Dairy products
• Milk processing
• Brand distribution
• Specialty cheese

Headquarters

HQ city

Zrenjanin

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Own Cheese and Dairy Products: Production and sale of proprietary cheese brands including Biser, Karavan, and Vaša Mlekara. Product range includes semi-hard cheeses (Trapist, Gauda, Edamer, Selekta), hard cheeses from sheep milk, melted cheeses, cheese spreads, butter, and milk products. Production of approximately 6,000 tonnes of cheese annually.
2. Distribution of International Brands: Exclusive distribution partnerships for Starbucks ready-to-drink coffee (Serbia and Montenegro), Milka chocolate milk, Arla dairy products (cream cheese, Lurpak butter, slices, mozzarella, Castello cheese), and Elle & Vire professional dairy products (cooking cream, whipping cream, mascarpone, butter).
3. French Cheese Imports: Distribution of premium French cheeses under Ile de France brand and specialty brands including Caprice des Dieux, Saint Agur, Le Rustique, Chaume, Papillon, Saint Albray.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mlekoprodukt is a Serbian cheese and dairy manufacturer producing traditional and specialty cheeses under the Biser and Karavan brands, with annual production of approximately 6,000 tonnes of cheese from 30 million liters of milk collected across 250 farms in the Vojvodina region. The company also serves as the exclusive distributor in Serbia and Montenegro for international brands including Starbucks ready-to-drink coffee, Milka chocolate milk, Arla/Lurpak dairy products, Elle & Vire professional dairy, and premium French cheeses from the Savencia portfolio.

Product overview

MLEKOPRODUKT is a Serbian dairy and cheese manufacturing company founded in 1947, part of the French group Savencia Fromage & Dairy. The company operates as a single unified product portfolio centered on cheese and dairy products, organized into three main sub-brands: Biser (their primary own-brand covering semi-hard cheeses, melted cheeses, butter, spreadable cheese, and whey protein), Karavan (smoked cheese specialty brand), and distributed international brands (French Ile de France cheeses, Starbucks RTD coffee, Milka chocolate milk, ARLA/Lurpak dairy products, and Elle & Vire professional products). The core Biser brand dominates with products including Selekta (premium selection), Kačkavalj, Trapist, Gauda, Edamer, Pizza Mozzarella, Topljeni sirevi (melted cheeses), Perfetta, Maslac (butter), and Biser Protein (whey protein supplement). The company processes approximately 6,000 tons of cheese annually and collects around 30 million liters of first-class milk from 250 farms.

Differentiator

Problem solved

Functional benefit

Brands

• Biser: Primary house brand for cheese products including Selekta, Gauda, Trapist, Edamer, Kačkavalj, Tost Topi, Biser Natur, maslac (butter), and various cheese spreads. Known as 'Specijalista za sir' (cheese specialist) since 1947.
• Karavan
• Vaša Mlekara
• Perfetta
• Ile de France
• Milka
• Starbucks
• ARLA
• Elle & Vire Professionnel

Quantifiable outcome

• Collects 30 million liters of milk annually from 250 farms
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Mondelez International (Milka)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partnership for Milka chocolate milk in Serbia. Products produced in Arla Foods Denmark factory in collaboration with Mondelez. Launched in three flavors: Original, Caramel, and Hazelnut in 250ml bottles.
• French Institute in SerbiacoreGTM or Marketing Partner · 1 January 2022Sponsorship of 4th French Film Festival organized by French Institute in Serbia. Mlekoprodukt with Ile de France cheese line served as sponsor with four tasting events.
• Savencia Fromage & DairyflagshipStrategic or Co-development Partner · 1 January 2004Mlekoprodukt became part of French group Savencia Fromage & Dairy (formerly Bongrain) in 2004. Parent company is one of the world's largest dairy processors, processing 4.7 billion liters annually, second cheese producer in France and fourth globally. Exports to 120+ countries with 25,000+ employees and EUR 7.2 billion annual turnover.
• Promedia (laboratory equipment)minorImplementation/ SI/ Consulting PartnerPartnered with Promedia in donating automated nucleic acid extraction equipment to Public Health Institute Zrenjanin for COVID-19 testing, enabling processing of 96 samples per 30 minutes.
• Hemijsko prehrambena i tekstilna škola Uroš PredićminorStrategic or Co-development PartnerDual education partnership with chemical and food textile school in Zrenjanin. Offering food technician program with practice in Mlekoprodukt factory facilities.
• Poljoprivredni fakultet Novi SadminorStrategic or Co-development PartnerAgricultural faculty students visit Mlekoprodukt factory to learn about dairy production and company's sustainability and CSR Oxygen strategy.
• StarbuckscoreChannel Partner/ Reseller/ DistributorExclusive distributor of Starbucks ready-to-drink coffee for Serbia and Montenegro. Products include Doubleshot Espresso, Frappuccino, and Chilled Classics available at retail stores and gas stations.
• Arla FoodscoreChannel Partner/ Reseller/ DistributorDistribution of Arla dairy products in Serbia including cream cheese, Lurpak butter, cheese slices, mozzarella, and Castello Danish Blue cheese.
• Elle & VirecoreChannel Partner/ Reseller/ DistributorDistribution of Elle & Vire Professionnel line for professionals including cooking cream, whipping cream, mascarpone, and butter. Products characterized by exceptional stability, consistent quality, and optimal fat content.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FrieslandCampina: FrieslandCampina is one of the world's largest dairy cooperatives, producing cheese, milk, butter, and dairy ingredients. It is comparable as a broad incumbent with multinational reach across cheese and dairy categories that overlap with Mlekoprodukt's portfolio.
• Danone: Danone is one of the world's largest food companies with a significant dairy and plant-based portfolio including cheese-adjacent products. Comparable as a broad food and dairy incumbent competing in dairy-adjacent categories across European retail.
• Parmalat: Parmalat, part of the Lactalis group, is a major multinational dairy producer with a broad portfolio including milk, cheese, and yogurt. Comparable as a broad dairy incumbent with multinational reach in cheese and dairy categories relevant to Mlekoprodukt's market.
• Lactalis: Lactalis is the world's largest dairy company and the leading cheese producer globally, with brands including Président and Galbani. Comparable as a broad incumbent competing across cheese and dairy categories with substantially greater scale than Mlekoprodukt.
• Galbani: Galbani is the leading Italian cheese brand owned by Lactalis, with strong presence in mozzarella, ricotta, and Italian-style cheeses. Comparable as a branded cheese incumbent operating in similar retail channels and product categories across European markets.
• Arla Foods: Arla is one of the largest dairy cooperatives globally and a distribution partner of Mlekoprodukt. Comparable as a broad dairy incumbent with significant cheese and butter production, supplying international markets including the Balkans through both distribution and direct sales.

Direct peers

• Imlek: Imlek is the largest dairy company in Serbia, producing milk, yogurt, cheese, and other dairy products. It competes directly with Mlekoprodukt across cheese and dairy categories in Serbian retail, making it the most direct head-to-head competitor.
• Savencia Fromage & Dairy: Savencia is the parent company of Mlekoprodukt and the fourth-largest cheese producer globally. It is comparable as a cheese-focused dairy manufacturer with similar product categories and the same quality certifications philosophy.

Regional players

• Dukat: Dukat is the leading Croatian dairy company, producing milk, cheese, yogurt, and butter for the Balkans region. It operates in overlapping geographies with Mlekoprodukt and competes in similar dairy categories across former Yugoslav markets.
• Meggle: Meggle is a Central European dairy company with strong Balkans and Southeastern Europe presence in cheese, butter, and yogurt. It is comparable in scale and product mix as a regional dairy manufacturer serving overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BiserSir
• Facebookfacebook.com/BiserSir
• Instagraminstagram.com/bisersir
• LinkedInlinkedin.com/company/mlekoprodukt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLEKOPRODUKT