Modern Mashrek

What Modern Mashrek does

Modern Mashrek is a family-owned FMCG (fast-moving consumer goods) distribution company headquartered in Amman, Jordan, that imports international food and consumer brands and distributes them through retail and foodservice channels across the country. The company was established in 1983 and has grown its sourcing geography from an initial base of France, Holland, and the USA to include Denmark, Belgium, and Hungary. The company self-identifies as being among the top five players in the Jordanian FMCG industry.

The company's portfolio comprises distributed brands rather than proprietary products. Core brands include Lurpak (Danish butter), Kraft (American cheddar cheese), Puck (dairy, cream, cheese, milk, sauces), Arla (Danish dairy creams), Castello (Danish blue cheese), Rosenborg (Danish Camembert and Brie), Hy-Top (cheese, Kashkawan, frozen vegetables), Starbucks (ready-to-drink Double Shot and Frappuccino), California Garden, Golden Phoenix, Deli Sun, Pom Claire (French fries), FIT-ELLA, and Burgandy Macaroni. Product categories span butter, cheese, milk, cream, sauces, juices, frozen vegetables, frozen fries, ready-to-drink coffee, pasta, and baked goods. The distributed SKUs include multiple pack sizes per product, indicating depth within each category.

The business model is import-and-distribute wholesale: Modern Mashrek earns revenue through the margin between the cost of imported goods from European and US principals and the price realized on sale to Jordanian retailers and foodservice operators. The company holds authorized or exclusive distributor relationships with brand owners and operates a lean organization of 15 employees. GTM motion is partner-led (via international brand owners), distribution is direct to retail across Jordan, and marketing presence is limited to organic social (Facebook, Instagram). Revenue is not publicly disclosed, no funding rounds or external investors are recorded, and the ownership remains concentrated with the founding family.

Name

Modern Mashrek

Legal name

Modern Mashrek

Website

https://mmashrek.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Mashrek is a family-owned FMCG distribution company in Jordan, established 1983, that imports international food brands from Europe and the USA and distributes them through retail and foodservice channels nationwide, positioning it among the top five Jordanian FMCG players.

Ownership category

akta.pro rank

Product category

FMCG Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

akta.pro secondary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• FMCG distribution
• Imported food brands
• Dairy distribution
• Food wholesale
• Consumer goods imports

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Distribution and Import: Modern Mashrek generates revenue by importing international food and consumer goods brands and distributing them throughout Jordan. The company acts as the exclusive or authorized distributor for multiple international brands including Lurpak, Kraft, Puck, Arla, Starbucks, Castello, and others. Revenue is generated through the markup/spread on imported products sold to retailers and foodservice customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Modern Mashrek is a Jordanian FMCG distribution company that imports international food and consumer goods brands from European countries (France, Holland, Denmark, Belgium, Hungary) and the USA, then distributes them through retail outlets and foodservice operators across Jordan. The company acts as an authorized distributor for brands such as Lurpak, Kraft, Puck, Arla, Starbucks, Castello, Hy-Top, Rosenborg, Pom Claire, and others across categories including butter, cheese, milk, cream, sauces, juices, frozen foods, and baking products.

Product overview

Modern Mashrek is a Jordanian Fast-Moving Consumer Goods (FMCG) distribution company that builds international food brands in the Jordanian market. Established in 1983, the company operates as a family-owned business importing and distributing food products from European countries (France, Holland, Denmark, Belgium, Hungary) and the USA. The product portfolio includes multiple international brands across dairy, cheese, butter, sauces, frozen foods, and beverages. The core brands distributed include Lurpak (Danish butter), Puck (dairy and sauces), Kraft (American cheese), Arla (Danish dairy), Castello (Danish cheese), Hy Top (cheese and frozen vegetables), Starbucks (ready-to-drink coffee), Golden Phoenix, Deli Sun, California Garden, FIT-ELLA, and Burgandy Macaroni. Products span categories including butter, cheese, milk, cream, sauces, juices, frozen foods, and糕点.

Differentiator

Problem solved

Functional benefit

Products and services

• Lurpak Butter Danish butter brand distributed in Jordan, including salted and unsalted variants in multiple pack sizes for retail and foodservice customers.
• Kraft Cheese Products American cheddar cheese brand distributed in Jordan, including sliced, block, jar, and tin formats in multiple pack sizes for retail and foodservice customers.
• Puck Dairy and Cooking Products Multi-category dairy and cooking brand distributed in Jordan, including sauces, creams, cheeses, milks, and evaporated/powdered milk products for retail and foodservice customers.
• Arla Cooking and Whipping Cream Danish dairy cream for cooking and whipping in 1L packaging, distributed to retail and foodservice customers in Jordan.
• Starbucks Ready-to-Drink Beverages Ready-to-drink Starbucks beverages distributed in Jordan, including Double Shot Espresso + Milk (200ml) and Frappuccino in Coffee, Caramel, Vanilla, and Mocha flavors (250ml).
• Castello Cheese Danish specialty cheese brand including Castello Blue Cheese (100g), distributed to retail and foodservice customers in Jordan.
• Hy-Top Cheese and Frozen Vegetables Food brand including cheese products (Chelchil, Jeddal, Cheddar Slices, Kashkawan) and frozen vegetables (Peas, Mixed Vegetables, Peas + Carrots, Corn) distributed to retail and foodservice customers in Jordan.
• Pom Claire French Fries Frozen French fries available in 1kg and 2.5kg packaging, distributed to retail and foodservice customers in Jordan.
• Rosenborg Danish Cheese Danish specialty cheese including Rosenborg Camembert (125g) and Brie (125g), distributed to retail and foodservice customers in Jordan.
• Fresh Juice Fresh juice product in 1L packaging, distributed to retail customers in Jordan.
• FIT-ELLA Food product brand distributed by Modern Mashrek in Jordan.
• Burgandy Macaroni Pasta product brand distributed by Modern Mashrek in Jordan.
• California Garden Food product brand distributed by Modern Mashrek in Jordan.
• Deli Sun Food product brand distributed by Modern Mashrek in Jordan.
• Golden Phoenix Food product brand distributed by Modern Mashrek in Jordan.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• LurpakcoreChannel Partner/ Reseller/ DistributorLurpak butter products distributed in Jordan by Modern Mashrek. Products include Lurpak Unsalted (50g, 100g, 200g, 400g) and Lurpak Salted (100g, 200g).
• KraftcoreChannel Partner/ Reseller/ DistributorKraft cheddar cheese products distributed in Jordan by Modern Mashrek. Products include Cheddar Slices Light (200g, 400g), Regular (200g, 400g), Cheddar Block (250g, 500g), Cheddar Cheese Jars, and Cheddar Tins (100g, 190g).
• PuckcoreChannel Partner/ Reseller/ DistributorPuck dairy and cooking products distributed in Jordan by Modern Mashrek. Full product range including sauces, cooking cream, whipping cream, feta cheese, cream cheese, mozzarella, evaporated milk, powdered milk, UHT milk, and thick/sterilized cream.
• ArlacoreChannel Partner/ Reseller/ DistributorArla cooking and whipping cream (1L) distributed in Jordan by Modern Mashrek.
• StarbuckscoreChannel Partner/ Reseller/ DistributorStarbucks beverage products distributed in Jordan by Modern Mashrek. Products include Starbucks Double Shot Espresso + Milk (200ml) and Starbucks Frappuccino in Coffee, Caramel, Vanilla, and Mocha flavors (250ml).
• CastellominorChannel Partner/ Reseller/ DistributorCastello Blue Cheese (100g) distributed in Jordan by Modern Mashrek.
• Hy-TopminorChannel Partner/ Reseller/ DistributorHy-Top cheese and frozen vegetable products distributed in Jordan by Modern Mashrek. Products include Chelchil Cheese (250g), Jeddal Cheese (250g), Cheddar Cheese Slices, Kashkawan Cheese (8kg, 3kg, 700g, 350g), and Frozen Vegetables (400g) in Peas, Mixed Vegetables, Peas + Carrots, and Corn varieties.
• RosenborgminorChannel Partner/ Reseller/ DistributorRosenborg Danish Camembert Cheese (125g) and Rosenborg Danish Brie Cheese (125g) distributed in Jordan by Modern Mashrek.
• Pom ClaireminorChannel Partner/ Reseller/ DistributorPom Claire French Fries distributed in Jordan by Modern Mashrek in 1kg and 2.5kg packages.
• Fit-EllaminorChannel Partner/ Reseller/ DistributorFit-Ella product distributed in Jordan by Modern Mashrek.
• Golden PhoenixminorChannel Partner/ Reseller/ DistributorGolden Phoenix product distributed in Jordan by Modern Mashrek.
• California GardenminorChannel Partner/ Reseller/ DistributorCalifornia Garden product distributed in Jordan by Modern Mashrek.
• Deli SunminorChannel Partner/ Reseller/ DistributorDeli Sun product distributed in Jordan by Modern Mashrek.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ModernMashrek
• Instagraminstagram.com/modernmashrek
• LinkedInlinkedin.com/company/modern-mashrek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Mashrek